Design Thinking & Lean UX for Enterprise_UXNight

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  • Design Thinking & Lean UX

    for EnterpriseAdam Williams

  • Adam Williams

    UX Designer Southerner Storyteller

  • My Journey

    CaliforniaIndianaAlabama

  • My Journey

    CaliforniaIndianaAlabama

  • My Journey

    CaliforniaIndianaAlabama

    *Not to Scale

  • Design Thinking

  • .d School

    Empathize

    Define

    Ideate

    Prototype

    Test

  • Design Council

    Discover Define Develop Deliver

  • Designersdont try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called design thinking.

    Don Norman

  • Design Thinking

  • Design ThinkingIBM

  • The Loop

    The Keys

    Principles

    i

  • The Loop

    The Keys

    Principles

    i

  • A focus on useroutcomes

    Multidisciplinaryteams

    Restlessreinvention

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

    Principles

  • Make users your North Star They are the premise for every action we take.

    Measure success based on the value that you bring to them.

    A focus on user outcomes

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • Multidisciplinary teams

    Succeed or fail as a team Move faster and work smarter by collaborating as a unit, not just as individual disciplines.

    Have empathy: first with each other, then with your users. Build a foundation of mutual trust and respect across all disciplines.

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • Restless Reinvention

    Bias toward action Everything is a prototype.

    Pursue perfection, with the humility of knowing that nothing is actually perfect.

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • The Loop

    The Keys

    Principles

    i

  • The Loop

    Observe Reflect Make

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • Observing is about immersing yourself in your users world. Meaningful outcomes come from an understanding of the real problems your users have.

    The Loop | Observe

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • Reflecting is about converging on a point of view. Good decisions begin with an understanding of your situation, your purpose, and how you can make a difference for your users.

    The Loop | Reflect

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • Making is about giving form to ideas. You cant know everything but you do know some things, so jump right in. The earlier you make, the faster youll learn.

    The Loop | Make

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • The Loop

    The Keys

    Principles

    i

  • Hills Playbacks Sponsor Users

    The Keys

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • Align on intent. Great outcomes begins with a shared understanding of intent.

    Hills are statements of intent written as meaningful user outcomes. They tell you where to go, not how to get there.

    Hills

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

  • Get everyone in the loop. Not everyone has time to be in every loop. Dont let your teams fall out of sync.

    Playbacks are a time to reflect together. Bring your extended team and stakeholders into the loop in a safe, inclusive space.

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

    Playbacks

  • Break the empathy barrier. Empathy can only take you so far. If youre not a pilot, youll never know how it feels to land an airliner.

    Sponsor Users are users who bring their lived experience and domain expertise to the team.

    IBM Design Thinking 2016 IBM Corporation | IBM Confidential

    Sponsor Users

  • The Loop

    The Keys

    Principles

    i

  • Design ThinkingIBM

  • Design ThinkingIBMAt The Garage

  • Platform

    Place

    Practice

    People

  • Empathy Map As Is ScenarioPainpoints

    Prioritize

    Vision Statement/Hill

    Garage Workshop

  • Vision Statement/Hill

    Garage Workshop

    Identify Assumptions

    Assess Risk Create Hypothesis Define MVP

  • Invisible Connections

    Biz

    Dev Design

    Alignment User Focus Business Outcomes

  • Design ThinkingIBMAt The Garage

  • Adam Williams @awilliamsid adam.williams@us.ibm.com

    Questions?

    mailto:adam.williams@us.ibm.com