design thinking & lean ux for enterprise_uxnight

Design Thinking & Lean UX

for EnterpriseAdam Williams

Adam Williams

UX Designer Southerner Storyteller

My Journey

CaliforniaIndianaAlabama

My Journey

CaliforniaIndianaAlabama

*Not to Scale

Design Thinking

.d School

Empathize

Define

Ideate

Prototype

Test

Design Council

Discover Define Develop Deliver

“Designers…don’t try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called ‘design thinking.’ ”

Don Norman

Design Thinking

Design ThinkingIBM

The Loop

The Keys

Principles

i

A focus on useroutcomes

Multidisciplinaryteams

Restlessreinvention

IBM Design Thinking© 2016 IBM Corporation | IBM Confidential

Principles

Make users your North Star They are the premise for every action we take.

Measure success based on the value that you bring to them.

A focus on user outcomes


Multidisciplinary teams

Succeed or fail as a team Move faster and work smarter by collaborating as a unit, not just as individual disciplines.

Have empathy: first with each other, then with your users. Build a foundation of mutual trust and respect across all disciplines.


Restless Reinvention

Bias toward action Everything is a prototype.

Pursue perfection, with the humility of knowing that nothing is actually perfect.


The Loop

The Keys

Principles

i

The Loop

Observe Reflect Make


Observing is about immersing yourself in your users’ world. Meaningful outcomes come from an understanding of the real problems your users have.

The Loop | Observe


Reflecting is about converging on a point of view. Good decisions begin with an understanding of your situation, your purpose, and how you can make a difference for your users.

The Loop | Reflect


Making is about giving form to ideas. You can’t know everything but you do know some things, so jump right in. The earlier you make, the faster you’ll learn.

The Loop | Make


The Loop

The Keys

Principles

i

Hills Playbacks Sponsor Users

The Keys


Align on intent. Great outcomes begins with a shared understanding of intent.

Hills are statements of intent written as meaningful user outcomes. They tell you where to go, not how to get there.

Hills


Get everyone in the loop. Not everyone has time to be in every loop. Don’t let your teams fall out of sync.

Playbacks are a time to reflect together. Bring your extended team and stakeholders into the loop in a safe, inclusive space.


Playbacks

Break the empathy barrier. Empathy can only take you so far. If you’re not a pilot, you’ll never know how it feels to land an airliner.

Sponsor Users are users who bring their lived experience and domain expertise to the team.


Sponsor Users

The Loop

The Keys

Principles

i

Design ThinkingIBM

Design ThinkingIBMAt The Garage

Platform

Place

Practice

People

Empathy Map As Is ScenarioPainpoints

Prioritize

Vision Statement/Hill

Garage Workshop

Vision Statement/Hill

Garage Workshop

Identify Assumptions

Assess Risk Create Hypothesis Define MVP

Invisible Connections

Biz

Dev Design

Alignment User Focus Business Outcomes

Design ThinkingIBMAt The Garage

Adam Williams @awilliamsid [email protected]

Questions?

mailto:[email protected]