design thinking for creative confidence
TRANSCRIPT
Renzo D’AndreaE-mail:[email protected]
22 Feb 2016
Design Thinking for Creative Confidence
Introduction
Familiar vs Unfamiliar
Adaptive Thinking
Conflict & Motivation
Transformative Approach
Organize to Design
Reframe Challenges
You are creative or creating?
IED
2016
Why do Human-Centred Design?
• Because it can help your organization connect better with the people you serve
• It can transform data into actionable ideas
• It can help you to see new opportunities
• It can help to increase the speed and effectiveness of creating new solutions
Need finding
Empathy
Iterative prototyping
Co-creation Intrinsic motivation
Courage and vulnerability
How the design thinking journey works…
“Creativity is any act, idea, or product that changes anexisting domain, or that transforms an existing domaininto a new one...What counts is whether the novelty he or sheproduces is accepted for inclusion in the domain.”
Mihaly CsikszentmihalyiCreativity – Flow and the Psychology of Discovery and Invention
Design Thinking…
• Multi-disciplinary collaboration
• Systems Mapping and visualization
• Transform a ‘mistake’ in a breakthrough
• Create trust, intuition and optimism
• Emotional Intelligence and learn by doing
Designing for Growth
Create new possibilities to grow and innovate whilst minimizing risks
THE SEVEN HABITS OF SOCIAL DESIGNING
1. Tell stories and make maps
2. Work at human scales and connect across networks of people and things
3. Look at both the detail and the big picture
4. Make things to explore, test and learn
THE SEVEN HABITS OF SOCIAL DESIGN
5. Imagine scenarios of use, and provoke and inspire alternatives
6. Make the familiar unfamiliar and the unfamiliar familiar
7. Create designs that are based on the ways people actually do things, rather than focusing on what people say they do, or what other people think they do
The art of serendipity is a mixture
of observation and curiosity that
allows us to search out and learn from
the unexpected
In a 1960 speech to Hewlett-Packard’s training group,company co-founder David Packard said:
“Purpose (which should last at least 100 years) should not beconfused with specific goals or business strategies (whichshould change many times in 100 years). Whereas you mightachieve a goal or complete a strategy, you cannot fulfill apurpose; it’s like a guiding star on the horizon—foreverpursued but never reached. Yet although purpose itself doesnot change, it does inspire change.
The very fact that purpose can never be fully realized meansthat an organization can never stop stimulating change andprogress.”
What’s the problem?
‘Sit down before fact as a little child, be prepared to give up every
preconceived notion, follow humbly wherever and to whatever abyss nature leads, or you shall learn
nothing.’
Can you grow in the new businesses faster than your older lucrative businesses decline?
IBM is hiring 1,000 professional
designers and much of its
management force is being trained in
design thinking.
What’s next…
Monday - Listening & Empathy
Tuesday - Trust & Collaboration
Wednesday - Challenges: make it happen !
Thursday - Insights & Presentations
Friday - Good Luck & Goodbye!
