design secrets

#designsecrets

#designsecrets1 / but where is design?

body Design is important - as the last stop before a product hits the market

mind Design is the way we think about complex problems and its our go to for innovation projects

heart We are in love with design, with our customer and welcome what if, why not questions, rough prototypes, a little bit of chaos is a part of our everyday

soul Design is our living, breathing culture -our walls are full of it, our CEO is a design mind and design sits on his right hand side on every decision he takes.

Sonia Manchanda

we are a kind of conscience keeper on design thinking


Lakshman Pachineela Seshadri

heart & soul

Design/Design Thinking can manifest in different forms in the same organization For us it is both heart and soul as we are a kind of conscience keeper on this topic.



heart & soul


Param Venkataraman

heart & soul

We use human centeredDesign ThinkingTo build empathy through deep, qualitative primary research

wait

To create products and services that address unmet needs

To build a culture of rapid prototyping and iteration


heart & soul

wait

36+ months, 20+ projects, 1000+ Patient Interactions…

We genuinely attempt at getting into the real patient’s world, and understanding their context and needs.

It also helped that our CEO was available to distract children who threatened to disrupt our ethnographic research!


Saumitri Choudhury

body, mind, heart & soul

Design is an imperative, not an option (BODY) Curiosity, thought and questioning is put into Design (MIND) Belief in Design (HEART) Design as conscience-keeper of user value (SOUL)

But Sustainable Value?


Saumitri Choudhury

Design is about People ‘Us and Our Story’

body, mind, heart & soul


Ashvin Vellody

mind

Design is a good process but with idiosyncrasies.

Does design know how to get to the money?!?

#designsecrets2 / share your secret

share your secret

Sonia Manchanda

strategic design sensory b ra n d i n g d i s t r i b u t e d d e s i g n m a n a g e m e n t c r e a t i v e l e a p s R i g h t b r a i n e d I n t e g r a t i v e thinking Human Centered empathy

#designsecrets2 / my design secret

Ashvin Vellody

simplicity has unimaginable premium

Jargonspeak is high… focus instead on delivering the goods

base it very much on the real life


Problem Framing vs. Problem Solving ‘Design early or Jugaad later’

Problem Space Solution Space

Art

Science

EXPLORE

INVESTIGATE

Engineering

BUILD

FRAME

COMMUNICATE

Design

Saumitri Choudhury

Good design is just one of the ingredients

HUMAN CENTERED DESIGN + RIGHT TECHNOLOGY + SMART BUSINESS MODELS+ TRULY COLLABORATIVE & ALIGNED TEAM + RIGHT TIMING = SUCCESSFUL INNOVATION

“Design is too important to be left to Designers” - Raymond Loewy


Param Venkataraman


Param Venkataraman

Incremental changes - the ‘tiny, little things’- can result in big impact


Param Venkataraman

Design, meet Business. Business, meet Design!



empathy understandpersonas

‘help me get coffee in an easy and enjoyable way!!’

#designsecrets3 / your design revelation

your design revelation…

Sonia Manchanda


Constraints Toggle for more compelling ideas People (end users/customers) need Love and not Technology necessarily


THINK big. START small. Surround yourself with awesome T-shaped people. Invest in culture first, and continuously.

#designsecrets3 / your design revelationEngineer +

Industrial Designer + MBA + Illustrator + Dog lover

Engineer + MBA + Dog Coach +

Biker

Graphic Designer + Artist + Singer

Industrial Designer + Interaction Designer + Electronics Geek +

Half-Danish / Half-Marathi

Industrial Designer + Gaming Nerd

Social Science + Film Maker + Photographer +

Interaction Designer

Graphic Designer + Human Factors Researcher + Traveller +

Army Child

Psychologist + Social Scientist + Poet + Dancer + Performer

Industrial Designer + Human Factors Researcher

Hotel Management / Hospitality Manager, Operations Manager,

Experience Designer

Param Venkataraman


Sustaining Insights Meaningful Design through Empathetic Mindfulness


Perseverance is the key

#designsecrets4 / …your design process

…your design process

Sonia Manchanda

+ most important step/s

Collaborate 2 Create

Ashvin Vellody

#designsecrets4 / design process


‘Design is Play and Interplay’

Design Process – a perspective Wisdom

PAST

IdeasPRESENT

ImaginationFUTURE

Play &

Inter-play

Saumitri Choudhury


BUILDING EMPATHY INSIGHTS & OPPORTUNITIES

SOLUTION DESIGN & PROTOTYPING

GO LIVE

Param Venkataraman

(Source, Rough prototype from Ideo)Lakshman Pachineela Seshadri



DESIGNFEEL THINK DO

PERSONAS

Desi

gn R

esea

rch

JOURNEYS

INSIGHTS

Data

Min

ing

CREATIVEDESTRUCTION

BIZ + BRAND+ EXPERIENCE STRATEGY

IDEAS

Mat

eria

ls, t

echn

olog

ies

tech

niqu

es, R

esea

rch

BOARDS

STORIES+ CONTENT

DESIGNDETAIL

BUILDPLAN PROTOTYPE ITERATE

Wor

k w

ithin

con

stra

ints

Docu

men

tatio

n

TIME

SCOPE

BUDGET

ROUGH MODELS

WORKINGPROTOTYPES

DESIGNKIT

REFINE

TEST

REFINE

SPREADCOMMUNI-CATE

ENGAGE EXPAND

GROWCOMMUNITY

BUILDNETWORKSCo

nsis

tent

and

cre

ativ

eN

urtu

ring

each

con

nect

ion

COMMUNICATIONSTRATEGY

FILM + PRINT

PHYSICALDIGITAL

PERSUASIVE +RESPONSIVE+ INTERACTIVE STRATEGY

DESIGN PROGRAM + ELEMENTS

STRUCTUREDROLL OUT

DESIGN BOOK+ DESIGN BANK

Sonia Manchanda

#designsecrets5 /design secrets of millennials

Sonia Manchanda

…design secrets of millennials


Learnings from theNext generation Keep Cool! Conscious and

respect to people who matter to you!

Know everything around you even if you don’t look like you do!

Wifi and Mobile phone is life!


Learnings from theNext generation With time, don’t give up doing what you loved, and what inspires you.

You have to adapt to rapid change.

One’s work is one’s lifestyle. They are in continuity.
