design pp #3

Design Thinking, Tim Brown

When looking at his results Kaiser found that his hospital ran twice as efficiently with his new design in effect

Design, Business and innovation Daniel Katz


Nurses found their jobs easier then ever, after just 45 minutes of work one nurse felt she was an hour ahead of schedule



Not only were the nurses happier with their jobs, Patients were having much better experiences.


Design Thinking, Critical Question 1

Do all patients really appreciate technology being used to store their clinical information?Population Health Strategies Marry Technology with Personal Interactionhttp://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction


Design Thinking, Critical Question 2

What is lost when using technology to document patients medical information?Population Health Strategies Marry Technology with Personal Interactionhttp://www.hhnmag.com/articles/6575-population-health-strategies-marry-technology-with-personal-interaction


Going Deeper, Seeing Further

“Nonlinear Interpretations”

observing small inconveniences of humans can lead to a huge impact in business



“Extremes”

Ethnographic research must include all types of humansEven the most extreme minorities must be studied



“Collaborations with consumers and customers”

Feed back from customers can help designers figure out how to improve their product or service



“Multiple layers of subjectivity”

Although everyone is different it is a researchers job to find the “overlapping layers of many peoples realities”



“Analogous cases”

Situations that differ but have similar characteristics Studying these cases could inspire new innovative ideas


Ethnographic Research, Students Distracted in Class

• Classmate to my left on his cell phone• Back row of class• Student uses phone or laptop all of class



• Classmate in front of me watching YouTube• Fail videos (people getting hurt)• Friend to the student’s left also distracted• Student uses laptop all of class



• Girl in front of me to my right• Shopping for shoes• Either uses phone or computer in class



• Classmate to my right• Playing fantasy football• Another classmate on his phone• Back row of class



• Teacher lecturing • Students distracted by computers• Not many students looking at the teacher
