design board for oriflame nature secrets: a design to remember

PAGE 1 2012 ORIFLAME | NATURE SECRETS | BRAND DESIGN

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Post on 08-May-2015

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We are delighted to let you know that – out of 255 entries – our product has won an iF packaging design award 2013 and will be recognized with the renowned iF label. Our Oriflame Nature secrets designs entered in the 08. development / professional concepts category. The iF packaging design award is concerned with ‘appearances’: creative packaging design that entices us to buy a product, that is easy to handle and that takes in account economic and ecological criteria deserves to be honored with the iF label. The jury considered criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value and branding, symbolism and independence, aspects of production and logistics and of universal design. Brand: Oriflame Sub-brand: Nature Secrets Oriflame’s body care range Nature Secrets needed a unique and relevant strategic positioning that would modernize the design of the range and bring it in line with contemporary market codes. At the same time, the brand needed to remain as distinctive as possible from the new Oriflame brands in the same category. We developed a new positioning and new identity for the brand and delivered packaging designs for the entire range. Within this scope, we also constructed a completely new brand architecture for Oriflame’s portfolio management. The brand design builds an emotional bond with the consumers through its sense of pleasure and the product’s natural power. Oriflame’s native concept is still at the core of the brand proposition, representing a fusion between nature and science.

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