Describing a SKAL Corporate Affiliate is Like Describing an Elephant Difficult to describe but you know them when you see them. I’m pleased that the ISC is considering opening new SKAL categories to meet the needs of one of the fastest growing and largest industries in the world. I would like to see SKAL continue to maintain its position as the premier organization of tourism professionals including senior management and young professionals. I think it’s important to maintain exclusivity but also become more inclusive, removing as many barriers to membership as possible (outdated applications, membership categories strictly enforced). Perhaps we should work together to address barriers to SKAL membership? A brief example, It’s not often, but every once in a while a SKAL application will get rejected because the applicant doesn’t fit into the classic categories of SKAL members. The local clubs know these individuals and believe these individuals would be a contributing member to the SKAL movement. Tourism embraces all aspects of our society. By trying to strictly define qualifications for membership based on limited definitions in the by-laws is restricting. Perhaps, “Please email for exact pricing and details on joining the world’s largest networking association of tourism professionals, SKAL International.”, would suffice regarding whom can become a member. So as we consider the new category for corporate membership, perhaps we should ask the question, “Who are we saying NO to?”. Wishing you all the best,

Focus on Member Benefits

Marketing cost advantages for a member

Promote your company brand and profile on www.SKAL.org and begin to network with other SKAL

members.

Showcase your news and events in the SKAL eNewsletter distributed globally to industry professionals.

Participate and win in the SKAL Sustainable Tourism Awards.

Discounts to attend SKAL events and SKAL endorsed events

SKAL Also negotiates discounts at other industry events on behalf of its members

Free copy of SKAL magazine

Leadership and advocacy opportunities for a member

Eligible to share your area of expertise by joining a SKAL Taskforce.

Voice your opinion, influence and impact tourism within your region and globally.

Achieve sustainable objectives through our many projects

Networking and mentoring opportunities with SKAL and Young SKAL members.

Unique networking opportunities for a member

Connect to a community of more than 17,000 SKAL members worldwide

Associate with 450- local chapters globally

Volunteer your services on a SKAL Committee that address industry issues such as Membership

Development, Sustainability, etc

Eligible to serve on SKAL Board of industry peers to set and influence Tourism trends

Network across sectors of the Tourism industry at SKAL events

High-profile speaking opportunities at events organized and endorsed by SKAL

Right to use the SKAL logo and collaterals

The membership values of the above discounts, if acted upon, is in excess of US$5,000

Examples of Possible Membership Categories from PATA

Premier Partners

Amadeus Asia Limited

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer

groups include travel providers....

Thailand

Visa Worldwide Pte Ltd

Visa Inc. operates the world's largest retail electronic payments network providing processing services and

payment product platforms. This in.... Singapore

Premier Media Partners

CNN

CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted

sources for news and information.

FORTUNE

FORTUNE reaches over 371,000 readers in Asia Pacific and is a global leader in business journalism with a

global readership of nearly 5 million.

Hong Kong SAR

TIME

TIME Asia has an audience of 1.5 million readers and is a global multimedia brand that reaches over 40 million

people worldwide.

Hong Kong SAR

Strategic Partner

TripAdvisor

TripAdvisor® is the world's largest travel site,* enabling travelers to plan and have the perfect trip.

United States

Preferred Partners

Chartis Asia Pacific Pte Ltd.

Singapore

comScore, Inc.

comScore is a global leader in measuring the digital world and the preferred source of digital marketing

intelligence.

USA

Dragon Trail Interactive

Dragon Trail is the premier brand engagement firm to help travel and tourism organizations to connect to

Chinese consumers .

China (PRC)

PhoCusWright

PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect.

United States

SinoTech Group

SinoTech Group is a technology orientated, performance-based digital marketing company. Founded in early

2007, with offices in Beijing, Shanghai.

China (PRC)

STR Global

STR Global, the leading provider of market data to the world’s hotel industry, provides a single source of global

hotel data .

United Kingdom

Travel Channel International Limited

United Kingdom

Travelindex Network

ABOUT TRAVELINDEX: Travelindex is building the most comprehensive travel and tourism database with

human-edited.

Singapore

Alliance Partners

Airports Council International (ACI)

ACI Asia-Pacific, one of the five ACI regions, is based in Hong Kong and represents the interests of over 480

airports around the Asia-Pacific Region.

Hong Kong SAR

American Society of Travel Agents, Inc.

ASTA, short for the American Society of Travel Agents, is the world's largest association of travel

professionals.

USA

ATAG - Air Transport Action Group

ATAG is a coalition of organisations and companies throughout the air transport industry that drive air transport

infrastructure improvements.

Switzerland

Cruise Lines International Association (CLIA)

Cruise Lines International Association is the world's largest cruise association and is dedicated to the promotion

and growth of the cruise industry.

International Air Transportation Association (IATA)

IATA Is an international trade body, created over 60 years ago by a group of airlines. Today,

IATA represents some 240 airlines comprising 84% of ....

Switzerland

United Nations World Tourism Organisation (UNWTO)

The United Nations World Tourism Organisation is the leading international organization in the field of travel

and tourism.

Spain

United States Travel Association (USTA)

The U.S. Travel Association is a dynamic, mission-driven association committed to increasing travel to and

within the United States.

World Economic Forum

The World Economic Forum is an independent international organization committed to improving the state of

the world by engaging business.

Switzerland

World Travel & Tourism Council (WTTC)

The World Travel &Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism

industry.

Tourism is the World’s Largest Industry

• Airline

• Airport

• Consulting

• Cruise Line

• Destination Management Company

• Education

• Event Venue

• Finance

• Government (Tourism Organization)

• Hotel Chain/Hospitality Management Company

• Individual

• Individual Hotel property

• Insurance

• Media

• On-line Travel Business

• Others

• Affiliate Hotel

• Retail Travel Agent

• Students

• Tour Operator (Multi-Offices/Units)

• Tour Operator (Single Office)

• Tourist Attraction

• Transportation Provider

• Travel Agent

• Travel Association