dept. industrial and management engineering 20071097 yun-kee jo 20071211 jae-hoon noh 20080583...

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Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim MEGASTUDY

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Page 1: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

Dept. Industrial and Management Engineering

20071097 Yun-Kee Jo20071211 Jae-Hoon Noh

20080583 Sung-Hyun Nam20090630 Nu-Ri Kim

MEGASTUDY

Page 2: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

CONTENTS

Introduction CSF 1 – High Quality Contents CSF 2 – Customer Relationship Man-

agement TCC, CTI, ERMS Mass Customization – Database, LMS Teacher Created Contents (TCC)

SWOT Analysis Strategy for Further Improvement

Page 3: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

IntroducingMegastudy Co., Ltd.

※ Market Capitalization

1.024 Trillion Won (12th largest in KOSDAQ)

※ Business Area

① On-line & Off-Line Academy for Youth ② Lecture for State examination ③ Publication of Educational materials

Page 4: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

History of Megastudy

2000. 07. Founded the Megastudy Co., Ltd.

2002. 05. Started ‘ 쌩쌩 service’

2002. 10. Founded the subsidiary company Megajunior Co., Ltd.

(Megajunior changed it’s name to Mbest few years later)

2003. 07. Opened first offline academy in Kang-nam, Seoul.

2004. 02. Developed and started to provide the Multi-media answering solution

2004. 08. Started to provide new education managing service called ‘Mbest 종합반’

2004. 12. Become a KOSDAQ listed company

2005. 05. Number of registered Customers exceeded 1 million

2005. 12. Started providing lecture for TOEIC and PMP downloading service

2006. 11. Merged it’s subsidiary company Megajunior Co., Ltd.

2008. 06. Founded the subsidiary company Megabooks Co., Ltd.

2008. 11. Launched two new brands Megalawschool Co., Ltd. and MegaMD Co.,

Ltd.

2009. 02. Opened new internet site Megaenglish (www.megaenglish.net)

Page 5: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

Annual Performance

2007 2008 2009 20100

500

1000

1500

2000

2500

3000

Sales AmountNet Profit

Unit : 100 Million Won

2007 2008 2009 201005

10152025303540

PERROE

Unit : %

Page 6: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

Megastudy with Competitors

Company Market Share

(%)

1 EBSi 42.04

2 Megas-

tudy

18.45

3 Visangedu 9.18

4 Etoos 7.35

5 Vitaedu 5.26

2007 2008 2009 20100

500

1000

1500

2000

2500

3000

Sales Amount

Megastudy

Visangedu

Jung-sang JLS

Edubox

Unit : 100 Million Won

Page 7: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

CSF1-High Quality Contents(1/3)

Contents of Megastudy have

high quality in both their lec-

tures and image processing.

Megastudy can provide high

quality contents through lead-

ing IT infrastructure, fa-

mous teacher, and teacher

management.

High quality contents

IT infrastruc-ture

Teacher man-agement

Famous teachers

Page 8: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

CSF1-High Quality Contents(2/3)

Procurement of fa-

mous teachers

•Famous teachers provide

lectures, their own materi-

als, and know-how

Teacher management

•Competition among teach-

ers with incentives

•Making teachers to be

stockholders

•Frequent teacher evaluation(

4times per a year)

Keep teachers From settling for

the present

Proven contents

Page 9: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

CSF1-High Quality Contents(3/3)

Leading IT infrastructure• Digital streaming technology• Image recording /processing technology

ex)Ssang Ssang Player/Ssang Ssang Plus Movieclips

• Alliance with Samsung for mobile contents(2010)

Fluent & clear images

Page 10: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

CSF2 – Customer Relationship Management

CRM

TCC

TCC

Customer relationship man-

agement (CRM) is a widely-im-

plemented strategy for managing a

company’s interactions with cus-

tomers, clients and sales prospects.

Megastudy uses Total Contact

Center(TCC),Mass Customiza-

tion, and Teacher Created Con-

tents(TCC) for CRM.

MassCustomization

Page 11: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

TCC is extended version of CC(Contact Center). CC is cus-

tomer service center consist of CTI and ERMS. If CC is opti-

mized by other CRM functions such as database manage-

ment system(DBMS), CC becomes TCC.

TCC – Total Contact Center

Page 12: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

CTI – Computer Telephony In-tegration

CTI is a system that computer is integrated with

telephone. CTI can offer customers information, collect

information automatically. Also CTI records every

counsel in order to provide better services.

ex) When a person calls to Megastudy service center,

CTI finds the best counselor for him and transfers the

call. Every call is recorded in DB individually.

Page 13: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

ERMS – Email Response Man-agement System

ERMS is a system which can analyze the text

messages such as email to find the best counselor who

can feet the customers’ needs the best. Also ERMS

recommends the possible responses to the counselor.

ex) When a person mails to Megastudy service center,

ERMS categorizes it and send it to the counselor who

is in charge. The complains of customer and its re-

sponses are stored in DB.

Page 14: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

CRM2 - Mass Customization

Mass customization is the

production of personalized

or custom-tailored goods or

services to meet consumers'

diverse and changing needs

at near mass production

prices. It is enabled by

Database and Learning

Management System in

Megastudy.

Mass customization

Database

Student Anal-ysis

Student Man-agement

LMS

Academic Af-fairs

Page 15: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

Massive DB based on a large number of students

Database

Student Analysis•Analysis of study patterns•Analysis of educational records•Analysis of access rate, discontent, and interest, etc•Strategy establishment

Student Management

• Courses are recommended according to students’ condition and needs• Students’ weaknesses are reflected to lectures• Strategies are suggested

Enables

Enables

Page 16: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

Learning Management System

Learning Management

System (LMS) is a software

application for the academic

affairs of e-learning programs

such as administration, doc-

umentation, tracking, and re-

porting .

LMS

Administration

Documentation Reporting

Tracking

Page 17: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

CRM3 - Teacher Created Con-tents(TCC)

Movie clips created by teachers which contain…

Know-howSupportivemessages

DocumentarySpecial lec-

ture for arts

ETC

Achieves enthusiastic response from students

Helps to establish intimacy and fellowship between stu-

dents and teachers.

Page 18: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

SWOT Analysis

• The best quality of teachers and lectures• High quality video system• Investment of various IT companies• Cheaper than Offline• Allowing repeated study• Strong tool of CRM• Strong brand power• Rapid offering information about education

STRENGTH

• High education fever• Increase of a preference for online lectures• Internet infra structure• New technology from IT development• Distrust of public education and blind faith of private education• Increase of burden for private lesson• Interesting of other counturies

OPPORTUNITIES

• Face to face problems• Weak for supportive functions• High dependence on a few star teachers about profit

WEAKNESS

• Decrease of birth rate• Probability of outflow of star teachers to competitors• Revitalization policy of public education• Uncertainty of the business due to frequent changes in education system• Illegal duplication of contents

THREATS

Page 19: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

Strategy for Further Im-provements (1/2)

S-O Strategy

• Development of one-source multi-use system of high-quality lectures by combining with new IT technology (IPTV or M-Learning, etc.)

• Advance into the overseas market with strong brand power and high quality video system in response to current interest of other countries

S-T Strategy

• Development of streaming technology like on-line music player to prevent illegal duplication of contents

• More thorough analysis about diversification to accomplish eventual goal for “lifelong education through online”

Page 20: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

Strategy for Further Im-provements (2/2)

W-O Strategy

• Additive development of real-time lecture technology or differentiated interface for unsupervised learning to overcome face to face problems

• More systematic correcting service currently serviced to overcome weakness for supportive functions

W-T Strategy

• Digging out new star teacher against dependence on a few star teachers or outflow of star teachers

Page 21: Dept. Industrial and Management Engineering 20071097 Yun-Kee Jo 20071211 Jae-Hoon Noh 20080583 Sung-Hyun Nam 20090630 Nu-Ri Kim

Q & A