Department of MBA

KBN CollegeVijayawada

Welcomes all of you

About our College•Re-accredited at A Grade by NAAC, Bangalore•ISO 9001-2008 Certified Institution.•One of the best colleges in coastal

AndhraPradesh.•Record of 100% results for all these years.•Record of good placements with the support of

career guidance and placement cell.•Record of winning prizes in Management Meets.•Celebrating 10Years of its existence.(Decennial

Year – 2014.

History of the Department

Year of Establishment : 2003

Initial Allotment of seats : 60

To cater to the needs of Corporate, the strength has been increased to 120 from the year 2009

With the establishment of Krishna University, Machilipatnam in 2008, KBN College PG Centre has been affiliated to Krishna University from the year 2009-10.

Since its inception the department has Competent, Qualified and Experienced faculty.

The Management Program of the college has emerged as the flag ship programme in a very limited period.

Our Intellectual Capital is our FacultyFour Faculty Members have PhDs.

Two Faculty Members have M.Phils.

15 Full Time well qualified and experienced Faculty Members.

Faculty MembersS.No Name of the Faculty Qualification Experience

1 PROF. Y.NARASIMHA RAO Ph.D 38

 2 Prof. K.R. Satyanarayana Ph.D 44

3 Prof. D.V.Ramana Murthy Ph.D 38

4 Dr. V.N. Sailaja Ph.D. 18

5 Md. Mazharunnisa M.B.A., M.Com., MHRM, M.Phil. 17

6 G. David Raju M.B.A., M.Phil., 12

S.No Name of the Faculty Qualification Experience

7 SHAMIM MCA, M.Tech. 11

8 S.Venkatesh M.B.A., 4

9 D.Lakshmi Prathusha M.B.A., M.Phil., 5

10 P.L. Ramesh M.B.A., PGDCA 18

11 M.S. Chakravarthy M.B.A., M.Sc., M.A (Socio.), 16

12 J.S.V. Krishna Kumari M.B.A., M.A. (English Litt.) 9

13 A. Ravi Kiran M.B.A 4

14 IAR Rajeswari M.B.A, 2

INFRASTRUCTURE and LEARNING RESOURCES

Department Library with 206 titles .

48 Journals both national and international.The Magazines relating to GK and Competitive Examinations

are made available to the students preparing for the competitive exams.

A Computer Laboratory with 60 computers to cater to the needs of the students.

The Wi-Fi facility has been provided to the Faculty and students. The Department is provided with LCD Projectors.

LIBRARY

Computer Lab with Wi-Fi Technology

Teaching, Learning and Innovative MethodsS.No

TLI Methods2006-

072007-

082008-

092009-

102010-

112011-

122012-13

Total

1 Seminars 6 6 20 20 52 8 25112

2 Business Quiz 5 11 17 14 19 7 17 73

3Value Based Education

5 3 6 8 45 6 14 73

4 Group Discussions 6 11 17 11 50 6 45101

5Discussion of Current Trends

6 7 9 12 36 5 16 75

6 Other Activities - 5 8 3 17 17 15 50

7 Field Trips 4 4 2 - 2 1 2 13

8 Study Projects 59 59 59 59 115 103 108454

9PPTs & e-documents

8 10 11 16 20 19 25 84

10Audio-Video Presentations

3 4 4 5 15 9 12 40

Year 2006-08

2007-09

2008-10

2009-11

2010-12

2011-13

2012-14

Strength 58 59 57 92 103 108 102

STUDENT STRENGTH

Student ResultsYear Appeared Passed Distinctions I Class II Calss Dropouts % of Pass2006-08 58 58 2 55 1 2 100%2007-09 59 59 - 51 8 1 100%2008-10 57 57 1 47 9 3 100%2009-11 92 92 1 74 17 7 100%2010-12 103 103 3 79 21 2 100%2011-13 103 103 3 79 21 2 100%

Highlights of the Department 48 International/National Journals on management

are available to the students. Conducting industrial visits to the students of both

first and final year. A prestigious annual event “Management Aptitude &

Skills Test” (MAST) Inviting the Eminent Academicians and renowned

industrialists to deliver the guest lectures on current issues in Business .

Conducting sessions on personality development and business etiquette by the experts in the concerned field

Conducting co-curricular and extracurricular activities and encouraging students to participate in Inter–collegiate and Inter-University competitions.

Business Lab Sessions.

A Guest lecture on “Kindle the Spark” by

Mrs. Rama Jaldu.Prof. V.Balamohandas, Former Vice-Chancellor, ANU has given a lecture on “Motivation”

Guest Lectures

A Guest lecture on “Marketing Management” by Mr.V.V.S.Siva Prasad DGM Rtd., Union Bank of

India

Departmental Achievements

Organized Two-Day UGC sponsored National Seminar on “Indian Culture & Management Thought” on 13th & 14th Oct 2008.

Organized Two-Day UGC sponsored National Seminar on “Corporate Governance in India – Policy & Practices” on 5th & 6th March, 2010.

Organized Two-Day UGC sponsored National Workshop on “Research Methods in Commerce and Management” on 25th & 26th, June 2011.

Organized State Level Paper Presentation Contest on various topics 14th Nov, 2009.

Organising annual events to the girl students on the occasion of International Women’s Day i.e. on 8th March every year.

Organised Blood Donation Camps by the students on the occasions like Teachers’ Day Celebrations etc.,

Inaugural Session of Two-Day National Seminar on “Indian Culture & Management Thought” on 13th & 14th October,

2008

Prof. K.C. Reddy Chairman, APSCHE, Prof. V.Balamohandas Vice Chancellor, ANU,

Prof. J.V. Prabhakar Rao, Vice Chancellor, Rayalaseema University,

Prof. K.Viyanna Rao Rector, ANU

Prof. M.D. Christopher, Secretary APSHEC

Prof. MVN Sharma, Registrar, ANU

State Level Paper Presentation Contest on 14-11-2009

Prof. U.Tataji, Vice Chairman, AP State Higher Education Council,

Prof. MK Durga Prasad ,Vice Chancellor, Krishna University, Prof. H.R. Hara Gopal Reddy Vice Chancellor of Acharya

Nagarjuna University, Prof. GN Brahmanandam Principal, College of Arts, Commerce & Law Colleges, ANU

Prof. G.V.Chalam Coordinator, ANU PG Examinations and College Committee

Two-day national seminar on “Corporate Governance in India – Policy & Practice” on 5th & 6th of March 2010

Dr. R.Siva Ram, Asst. Coordinator, International Business, ANU,

Dr.B.Naga Raju, Asst. Coordinator, Dept. of HRM, ANU

Prof. G.Prasad Coordinator Placement & Career Guidance Cell, ANU

Interactive Program on Career Guidanceon 13th Feb, 2010.

Prof. M.K. DurgaPrasad,

Vice Chancellor, Krishna University

Two-Day National workshop on “Research Methods in Commerce & Management” on 25th & 26th June 2011

Prof. T. Uma Maheswara Rao

Vice-Principal, Acharya Nagarjuna

University

Dr. Indla Vishal Reddy, Famous Psychiatrist interacted with

the MBA Students on 7th October, 2009

Dr. Kode Prabha Devi, Civil Surgeon Smt. Gousia Begum

Prof. J.V. Prabhakara Rao,

Vice-Chancellor Rayalaseema

University

“Management Aptitude & Skills Test” (MAST)

Prof. K.Viyanna Rao,

Rector, ANU

“Management Aptitude & Skills Test” (MAST)

Final year MBA students participated in the public session on “Entrepreneurship Development in the

Changing Economic Scenario” organized by the CII, Vijayawada Chapter on 8th March 2011.

Students Activities

Industrial Study Tour

Industrial Study Tour of MBA III Sem Students to RAK Ceramics Pvt. Ltd., Samalkot on 13th Octorber, 2012

Profiles of FacultyProf Y. NARASIMHA RAO, PhD-

Director Guided four scholars for the award of their M.Phil Degree

Books published:Fundamentals of Accounting Financing of Cotton Textile Industry in India.Quantitative MethodsVyapara Ganaka Shasthram

Articles published :Swarajyam Na Janma Hakku-Jagruthi . 4International papers

Radio Talks: 3 Radio talks on Consumer Behaviour & Consumer

Protection Act in AIR, VIJAYAWADA

Others: Coordinator, KBN College IGNOU Study Centre, Vijayawada

Worked earlier as Principal i/c Working as a Director PG Centre for the last10 years AP State Best Teacher Awardee, in the year 2002 Worked as Coordinator of IGNOU Study Centre. Published three text books. Lesson writer for Marketing Management , Centre for

Distance Education, ANU Guided two research scholars for M.Phil.

Prof. K.R. Satyanarayana, PhD

Prof D.V.Ramana Murthy, PhD, Professor & Head

Life time achievement award for outstanding contribution in the field of Teaching, Training and Research in Management Studies More than 38 years of teaching experience at PG level. 50 papers presented at National level seminars. 20 papers published in journals of National repute. 10 Papers published in International Journals 7 web publications. One book published for DDE, ANU 4 edited papers in published books with ISSN Nos. Sr.Faculty, DR MCR HRD Institute of AP, District Training Centers of Krishna and West

Godavari Districts. Guest Faculty MBA program Krishna University, Machilipatnam. Certified Corporate Trainer and designed and delivered a number of MDPs for State

Govt, banks and insurance companies and the like. Volume Editor for International Journal of Research in Management Studies Vol -

1,Issue-7, ISSN: 2321-4864, February’ 2014.

Presented 25 papers in National /International Seminars. Published 6 papers in National/International Journals. Acted as Rapporteour to a National Seminar organized by Montessori

Mahila Kalasala on 7th November, 2009. Acted as Rapporteour to a National Seminar organized by Krishna

University, Machilipatnam on 17th February 2012. Acted as Rapporteour to a National Seminar organized by Acharya

Nagarjuna University, Guntur on 29th March 2012. Acted as Judge to a National level Paper Presentation Contest organized by

Montessori Mahila Kalasala.

Dr. V.N. Sailaja

Mazharunnisa

Awarded M.Phil in Management - Bharatidasan University, Tiruchirapally, 2008. First class with distinction Published 5 papers in peer reviewed international journals

and 6 in national journals. Presented 15 papers in national level seminars Volume Associate Editor, International Journal of Research Vol-1, Issue-7, ISSN: 2321-4864,February’ 2014.

Awarded M.Phil in Management Presented papers on various themes at UGC and other seminars Published 16 papers - 11 in National Journals and 5 in International Journals Qualified in National Eligibility Test (NET) and APSET Published 7 edited papers in books with ISSN Nos. Attended 3 FDPs Seminars and Workshops attended - 14 Delivered a guest lectures on various topics in different institutions Coordinator – Sadbhavana – a bi-annual house magazine of KBN College

Mr. DAVID RAJU GOLLAPUDI

Mrs. SHAMIMEducational Qualifications: MCA, M.Tech (CSE)

Work Experience 13 Years

Papers Published 2

Papers Presented in Seminars

3

Seminars & Workshops Attended

7

Seminars Organized 1

Mr. S. VenkateshEducational Qualifications: MBA

Work Experience

5 Years

Papers Published

3

Papers Presented in Seminars

8

Seminars & Workshops : Attended

11

D.L. Pratusha

Awarded M.Phil. in Human Resource Management

Papers Presented in national level seminars - 4; Published 3 papers in national journals and 1 in

international journal Attended UGC Sponsored FDP

Mrs. DSV Krishna KumariName DSV Krishna Kumari

Educational Qualifications M.B.A., MA (English)

Work Experience 2 (Teaching) + 12 (Industry)

Papers Published 3

Papers Presented in Seminars

23

Seminars & Workshops : Attended

23

M.S. ChakravarthyEducational Qualifications: M.B.A., M.Sc., M.A (Socio.), (Ph.D.)

Work Experience 12 (Teaching) + 3 (Industry)

Area of Specialization Marketing

Subjects Handled Quantitative Techniques for Management, Operations Research, Consumer Behaviour & Marketing Research etc.

Papers Published 14

Papers Presented in Seminars

15

Seminars & Workshops : Attended

8

Ms. IAR Rajeswari

Educational Qualifications M.B.A

Work Experience 4 Years

Papers Published 7

Papers Presented in Seminars

10

Seminars & Workshops Attended

13

Mr. A. Ravi Kiran

Educational Qualifications M.B.A

Work Experience 5 Years

Papers Published 3

Papers Presented in Seminars

7

Seminars & Workshops : Attended

10

Ms. G. Sandhya Latha

Educational Qualifications M.B.A, M.Sc. (Psy.)

Work Experience 2 Years

Papers Published 3

Papers Presented in Seminars

4

Seminars & Workshops : Attended

3

Innovative Activities Started MEET THE EXECUTIVE PROGRAMME with activities- once in

two moths. Established Entrepreneurship Development Cell with a faculty

Coordinator with activities at regular intervals. Communication and soft skills classes are being conducted

continuously to the students to enhance their communication Skills .

Stock market reviews and Online trading simulation classes are being conducted.

Various surveys on Marketing and HR areas are conducted .

Organizing HR Games by establishing a HR Lab.

Suggestions are being invited from Parents of students.

PlacementsPlacements are being provided with the

help of Career Guidance and Placement Cell of our college.

Our recruiters include IBM,Capital IQ, Andhra Bank, HDFC, Cipla Pharma Genpact, Google and the like.

This year around 75 students have already been short listed for different companies.

2012-14 – Four students already placed, 3 in Genpact and 1 in Google.

AlumniSl.No Name Present position

01 Jakir Hussain Director, Artha Financial Services & Educational Institution, Vijayawada

02 Shyam Saran Probationary Officer, Syndicate Bank, HYD

03 Rajiv Area Manager, Coromandal Fertilizers

04 Y. Yohan Naik Sub Inspector of Police, Indian Police Dept.

05 Venkata Ramana National Securities Dealer (NSDL, Bangalore)

06 A.Praneetha Executive, Bank of America

07 K. Sri Krishna Business Dev. Officer, Cipla Pharmaceuticals, Nalgonda

08 Md. Khathiza Probationary Officer, Andhra Bank

09 Samantha HR Executive, Effetronics, VJA

10 N. Madhuri HR Executive, HCL Technologies, Chennai

11 Praseedha HR Executive HDFC Bank, VJA

12 M. Bala Subrahmanyam Front Office Executive, Axis Bank, Srikakulam

13 D. Lakshmi Devi HR Trainer, HCL, Chennai

14 C. Narendra Executive, Capital IQ, HYD

15 M. Sushma Meenakshi HR Executive, IBM, Pune

Alumni

Alumni

B - labs

Paper clippings

Career OpportunitiesMBAMBA

Professional Research Careers

CAICWAACS

SECTORAL COURSES

M.Phil.,PhD/Fellow Programme

General Management

Business Executives

Marketing & Sales

Marketing & Sales Executives

Advertising Executives

Finance

Finance Executive

Financial Advisors

Stock Market Professionals

HR

HR Managers/ Executives

HR Counselor

Psychologist Counselors

Future Plans Strengthening Quality Circles to enhance quality service

delivery systems in our Centre.

More emphasis will be given to Institution – Industry tie up

More MOUs and linkages for Placements and Training

The Department is a recognized Centre for Research in Management and embark upon a number of research projects to be taken up by the staff members.

Planning to develop our management department as management training & development centre to cater to the training & development needs of the local industry and Business Community

Course Structure & Assesment

Two Year Four Semester Programme with dual specialization with Finance and HR specialization and Marketing as core.

8 Papers in each semester.Summer project for 6 weeks at the end of 2nd semester.Study tours.Comprehensive Viva.30% Internal Assessment. 70% Semester end external

examination.Out of 30 marks: 20 marks mid sem tests.One mid sem

test is on line, 5 marks for attendance, 5 marks for classroom performance.

Rules of Discipline for Decent Behavior on the CampusCollege works from 7.30 AM to 1.15 PM. Absolute punctuality should be maintained by students.Students are not allowed to enter the campus after 7-40 AM.Students should respect the security check system at the

main gate of the college.All students should wear college uniform all days except on

Saturdays. And dress code is expected to be maintained by every student very strictly.

All students should wear student ID cards on the campus.Attendance will be monitored regularly and all the students

should obey the rules of class room attendance in force.Students are not allowed to leave the campus before 1.15 PM

without prior permission by the director that too with a genuine reason.