dental practice1
TRANSCRIPT
Google 360° Tours Healthcare/Dental
•Leverage Google 360° virtual dental office tours to enhance the prospective patient experience.
•Promote better ‘branding’ of your dental practice
Who we are?
•Dew360° is a locally owned photography and video enterprise operating in the KC metro area for over 20 years.
•A local leader in producing 360° virtual tours for businesses (retail, industrial, health, finance)
The importance of ‘branding’ your dental
practice..•Approximately 90% of consumer purchases is based on emotional fulfillment…or in the case of choosing a dentist..’anxiety mitigation’
•It takes only a few seconds to draw a sub- conscious conclusion…either positive or negative
•.Whilst previously most perspective dental patients made decisions on ‘word-of-mouth’ recommendations from friends/relatives, more and more, consumers will validate input from practice websites or Google searches.
•360° virtual tours allow clients to ‘experience’ your dental practice.
Emotions
Brand ‘Experience’
First Impressions
An example of a lackluster experience v. a positive
experience
Scenario: Bob an IT engineer with Sprint has been recently re-located to the KC Metro area. In addition to finding a new home, his wife, Karen is now looking for a reputable dental practice for the family (2 children). The eldest child Ronnie, now requires orthodontia work.
Karen is enjoying her morning coffee while conducting a ‘Google’ search for a local practice.
Search 1
Search 2
Which search grabs the potential new customer’s
attention?
The experience of many retail, healthcare and other businesses would likely confirm your own findings…
Additionally, market research has shown that business websites are viewed on average 3 times longer than websites without 360 virtual tours.
How does it work?
• Our trained local 360° photographer specialist arranges a meeting with the practice stakeholders to discuss which parts of the office require ‘highlighting’, Based on our experience healthcare premises should emphasize, ‘people’, ‘places’ (within the office) and ‘things’, e.g. the dental chairs, instruments, apparatus.
• Once approved, the photographer will normally require approximately 2 hours on site.
• Care is taken to coordinate with the practice to minimize disruption.
• Within 1-2 weeks a finished file may be reviewed, approved and uploaded immediately to the practice website.
