denmark special report

HIGHsoarING

DenmarksPECIALREPORT

TOWARdsAsusTAInAbLEfuTuRE

SUNday FEBRUaRy 24,2013

www.dan-bunkering.com

Dan-Bunkering is leading in the bunker business, arranging bunker supplies; fuels,lubricants, and related products and services for vessels all over the world. Our headoffice is situated in the city of Middelfart, Denmark, and we have our own offices inCopenhagen, Shanghai, Kaliningrad, Singapore, Monaco, and since 2012 in Houston.We are continuously expanding our business, and soon we will open an office in theequally enterprising and ambitious Dubai. See you soon!

We are heading for Dubai

Rechnitzer.dk

EDITORIALExecutive EditorPatrickMichael

Supplements EditorSuchitra Steven Samuel

Sub-EditorSadiq Shaban

ReportersFarhanaChowdhurySuneeti Ahuja-Kohli

PRODUCTIONDesigners

MohammadEjaz KhanSidharthan

ImagingVenugopal Prabhu

ADVERTISINGDirector AdvertisingHaroonQureshi

Senior AdvertisingManager(Supplements)Philip Smith

DubaiHeaDOffice:P.O. Box 11243, Tel: +971 4 3383535

Fax: +971 4 3383345/46E-mail: [email protected]

abuDHabi:P.O. Box 3082, Tel: +971 2 6337666

Fax: +971 2 6351122, E-mail: [email protected]

APublication ofGalaDariPrintinG&

PublisHinGllc

ContentS4 Redefining the past

5 the Danish example

6 We know and understand dairy – we are dairy experts

8 Global Collaboratory

10 on a robust and sustainable growth curve

13 Heart working ingredients and packaging specialists

16 Improving food and health

17 Stainless steel drainage solutions

18 ease of use

20 energy efficient systems

22 Rising in themarket

24 An emergency in slowmotion

26 effective therapy

27 Growing camaraderie

27 Play it in legato

28 Innovative andmulti-pronged solutions

30 energy efficient green solutions

32 Better technology for water conservation

33 next generation green palletisers

34 Drawing strength from experience

36 Saving lives

38 30 years of experience

39 ‘Greenmeets Clean’

40 Innovative, cost effective safety

42 Improving businesses digitally

SPECIALREPORTFEBRUARY 24, 2013 DENMARK

4 KT Special RepoRTFEBRUARY 24, 2013

DENMARK

How would you describerelations between the Uaeand Denmark?

For a long period of time therelationship has focused oncommercial ties. However,there isan interestinghistoricalaspectaswell.TheGrandTombatHiliwasdiscoveredbyDanisharchaeologists in the early1960s.During theperiod1958– 1972 Danish archaeologistsplayedacrucial role inuncover-ingtherichhistoricalpastof theArabian Gulf countries includ-ing the UAE. The late ShaikhZayed was personally deeplyinvolved in theirworkandevenprovided them with some cru-cial pointers. In fact it wasShaikhZayedwhotold theDan-ish archaeologist about themany interesting sights in AlAin. Two years ago there was amajor exhibition in Al Ain,which focused on the Danishdiscoveries: “The Dawn of His-tory ‘RevealingtheAncientPastof Abu Dhabi’.”

Inmoderntimestherelation-shiphasprogressed.Originally,Denmarkwasknownasamajorsupplier of food and became avery important source of dairyproductstotheUAEwithbrandslike Puck, Lurpak, etc.

Over time, the relationshiphas matured and developed.Now the country is involved inthe area of services. Danishshipping companies are thelargest in the world. They arevery active inCopenhagen. It issaid that10percentofshippingdecisionsaremade inCopenha-gen. The UAE as a regional hubandcommercial centre isdoing

well. Shippinghasbecomeveryimportant to the UAE.

How strong are culturalcontacts between the peo-ple of the two countries?

Danish movies which have re-cently won several awardshave been shown here. Back inthe 1980s, we had the RoyalBallet here. We have sportingcontacts and various matchesare held between soccer teamsfrom the UAE and Denmark.

Over time a sizeable numberofDanessettled intheUAE.Thenumber has increased thoughthere arenoexact figures avail-able. However, it is estimatedthat around 4,000 Danes areresidentshere.Danesarehappyliving intheUAEandappreciatethe hospitality, openness and

tolerance of this society. Dailydirect flights from Denmark tothe UAE have boosted tourismstrengtheninghumancontacts.In2011,wehad35,000Danishtourists intheUAE.In2012,thefiguresareconsiderablyhigher,probably 45,000 to 50,000.

What are the latest devel-opments in the fields ofbusiness and commercebetween the Uae and Den-mark?

Business is constantly expand-ing. We are beginning to seegrowing contacts in areas thatwere not so important 20 yearsago. For example, renewableenergy will play an importantrole in the future and the UAEis the most committed in theregion incorporating renew-

ables into its long-term strate-gy. The headquarters of Irena(International Renewable En-ergy Agency) are located inAbu Dhabi. This is also a testa-ment to the UAE’s commit-ment to this change. The UAEhas recognised the importanceof diversification and is clearlyplanning for the long term.Denmark is one of the keyplayers in the world when itcomes to renewables, espe-cially wind technology, smartbuildings, etc. Over a span of20 years we doubled our GDP,but we managed to keep ourenergy consumption stable. Inother words we doubled ourenergy efficiency, which is re-markable. How did we do it?We built energy efficient build-ings, factories etc. Grundfos,the largest producer of pumpsglobally, is a Danish companythat markets energy efficient,high tech, intelligent pumps,used widely in the MiddleEast. Danish companies knowthat the UAE is committed toincreasing its reliance on re-newables.

Howwas two-way tradebe-tween the two countrieslast year?

Denmark is self-sufficient inenergy. We have oil and gas inthe North Sea. So we do notimport oil and gas from theUAE. We are not a major ex-porter either. However, we doimport goods produced in theUAE in free zones. The quanti-ties are not large. But as theUAE diversifies, we will see in-creasing imports of productsproduced here. The UAE is thesecond largest market in termsof trade, only surpassed bySaudi Arabia. If we includeshipping, it is by far the largestmarket in the Middle East.Danish shipping companieshave a turnover in the UAE ofseveral billions of dollars ayear. More than 200 Danishsubsidiaries in the UAE coverAfrica and the Middle East.The UAE has simply become

Redefining the pastpouloGHoiness,ambassador ofDenmark to theUae, speaks onbilateral ties in anexclusive interviewwith SuchitraSteven Samuel

Poul O G Hoiness, Ambassador of Denmark to the UAE

KTphoto

byNezar

Balo

ut

Prince Joachim of Denmark

5KT Special RepoRTFEBRUARY 24, 2013

DENMARK

Suchitra StevenSamuel

Denmark is a small country in terms of sizewithhigh standards inmanyareas of life. TheScandinavian welfare model state has beenrecognised worldwide. research has rankedCopenhagen as one of the most livable citiesof the world. “We are heavily involved ingreentechandrecyclewaste toenergy.Wefeelwe can make a big difference to the futureregarding sustainability issues and reducecarbon emissions,” says Consul General ofDenmark Per Tangsgaard Jensen in an inter-viewwith Khaleej Times.

He explains that there are approximately4,000Danes living in theUaeandtheconsul-ate looks after their welfare. “Issues such asdriver’s licence, passports etc. are assisted bythe office. We are a trade office as well andlook after Danish trade with the Uae and thewhole of themiddle east. We promote Dubaias a one-stop shop and assist Danish compa-nies establish a foothold in the Uae and themena region. Over the last five to six yearsthat I have been here, we have assistedmorethan 60 Danish companies establish theirbusinesses here,” he informs.

Currently, there aremore than200compa-nies from Denmark in Dubai. In the last fiveyears, the number of companies has almostdoubled. “Wehave a broad spectrumof com-panies from IT, food, manufacturing, green-tech and waste handling. novo nordisk is aworld leader in diabetes care. We have ship-ping companies, Danfoss konus, and manycompanies with a regional representative of-fice,” Jensen adds.

Denmark’swinningedge is itshighlyskilledworkforce. People are open minded, willingto travel and have a global outlook. “There’sfree healthcare, free education throughoutlife, and Denmark spendsmore per capita onthe welfare for children and the elderly thanany other country. all these factors makepeople feel more positive,” he stresses.

The government of Denmark has been tak-ing steps to deal with recession. It has beenactive in initiating reforms,helping small andmedium enterprises to increase its exports.“We are expecting positive economic growthof1to3percent.Weareworkinghardtomakecompanies export more goods and create job

opportunities in Denmark so that the unem-ployment rate will hopefully go down,” saysJensen.

TheDanishBusinessCouncil (DBC)inDubaihas beenoperational for the last 12 years andprovides networking opportunities to mem-bers. “DBC is a group of Daneswhomeet on aregularbasisbothprofessionally andsocially.We try to mix it with social events where webringdownafamousDanishartistorspeakers.Weare incloseco-operationwiththeChamberof Commerce in Dubai as well as with othernordic Business Councils because we arefairly a small population here compared toother nationalities. We co-operate with thenorwegian, Swedish and Finnish BusinessCouncils. It is a mix of business and pleasurewhether it is a golf tournamentornetworkingevent, professional advice or motivationalspeakers who attend the meeting. recently,we had a lawyer speaking about legal issuesand debt collection — topics relevant to thebusiness community here,” he adds.

PrinceJoachimofDenmark isvisitingDubaito inaugurate the Denmark stand at Gulfoodexhibition,whichbeginsonFebruary25.“Weare extremely pleased that the prince is com-ing down for the Gulfood exhibition, giving aVIP presence to the Danish stand. PrinceJoachimhasahuge farm.He is concernedandinvolved in food production. We are happyand honoured that he has chosen to come toGulfood and represent the Danish commu-nity here. Denmark has been a food exporterfor many years. We all know about Lurpakbutter andbutter cookies.But there is abroadrange of other products as well. Some arehousehold names that have been here for anumberofyears and there is a lotofnewcom-merce as well.”

— [email protected]

The Danish exampleconsul General of Denmarkper Tangsgaard Jensenspeaks onDubai’s growingimportance andbusinesstieswithDenmark

KTphoto

byJuidinBern

arrd

Per Tangsgaard Jensen, Consul General

the natural choice of Danishcompanies doing business inThe middle east.

is there a scope for furthergrowth in bilateral tradeand co-operation betweenthe Uae and Denmark?

Over the last four decadesDenmark has become a majorproducer of pharmaceuticals.a good example is insulin,which is needed for diabetessufferers. The biggest produc-er in the world is the Danishcompany novo nordisk. Thisdisease has become prevalentin many parts of the worldand the medication helps re-lieve the pain and suffering ofpeople.

I see a tremendous prospectfor future co-operation be-tweenour twocountries. In theglobalised world we are allneighbours. There are manyopportunities.With free trade,which is luckily still the norm,in spite of the setbacks thatwehave suffered because of theeconomic crisis, I am sure thatit will lead to more and moreco-operationand trade.nowasyoung people become moremobile, more people from eu-rope travel to the region andvice-versa. Students from theUaearebeginning togotoDen-mark to study as educationthere focuses on research anddevelopment. Denmark is at-tempting to be an internation-al educational hub increas-inglyoffering courseswhereallthe lectures are conducted inenglish.— [email protected]

Denmarkis one of

the key players intheworldwhen itcomes to renewables,especially windtechnology, smartbuildings, etc. Overa span of 20 yearswe doubled our GDP,butwemanagedto keep our energyconsumption stable


DENMARK

BurtLewis internationalwasestablished in1976and is nowamong the leading dairy ingre-dient suppliers to many largeandwell-knownmultinationalsaround the world.

BurtLewis—MiddleeastandAfrica, takespride indeliveringthe highest quality dairy ingre-dients at the most competitivecost utilising themost efficientsupply chain.

the company knows and in-tensively followsthemarket forbutter (sweet and lactic), anhy-drous milk fat (in bulk andsmaller tins), bulk cheddar andmozzarella cheese as well asmilkpowder.thebusinessunitMammenCheeseatDenmark isa specialist inall typesof chees-es for direct consumption.

Burt Lewis provides a widerange of services to meet cus-tomer needs. these servicesrange from logistics and docu-mentationservices toprice riskmanagement.

Due to the intimate knowl-edge of both domestic and in-ternational dairy markets andsuppliers, the global supplier isable to sourcedairy ingredientsfrom all around the world in-cludingNewZealand,Australia,NorthAmerica, southAmerica,india and europe.

MammenCheese

MammenDairywas founded inDenmark as a cooperative in1911. in1978, thefarmerssoldthe dairy to Peter Jensenstaunsbaek, the owner of an-other local dairy.

After the purchase, Peterstaunsbaekmoved the produc-tion of Lurpak butter to Mam-men, and also began to manu-facture yellow Danish cheeseslike danbo, havarti and somsoe.

in 1983, brothers Lars andNiels Henning founded a lim-ited companywith their father.thiswas a part of a generation-al change in the company. in1990, the company was ex-tended with the smaller dairyskytsbjerg and production ofDanish Blue cheese took placehere until 2003. After a coupleof years with Danish Bluecheese production in the townKatrineholm in Northern Jut-land, thecheese isnowmadeatDroesbro dairy, which was ac-quired in 2004.

in 2011, Haarby dairy at theisland Funen, joined the com-pany, initially as a cooperationbetweenMammenandKirkebyCheese export Ltd.

to strengthen the export,Mammen Cheese A/s wasformed in 2011 in cooperationwith Burt Lewis LLC.

Mammen Cheese A/s is thecommercial export companyfor the cheeses produced byMammenDairy.MammenDairyhas three dairy plants locatedin Denmark. these are produc-ingbluecheese,havarticheese,danbo, samsoe, white / saladcheeseand combiwhitecheese.Mammen Dairy and its ownershave been producing cheesewith proud traditions since1911.today,MammenDairy isthe largest privately owneddairy in Denmark.

Besides marketing productsfrom its ownproductionon theworldmarket,thecompanyalsomarkets a lot of other cheesespecialities from other Danishdairies and the europeanunion.

through its extensive net-

work,MammenCheesecooper-ateswithdairy plants all acrosseu— making it capable of pro-vidinga full service solution foreuropeanCheesespecialitiesbyconsolidating all your cheeseneeds in the same container ortruck.

whether you require cheesefrom Denmark, Germany,Holland, Austria, italy, spain,uK etc. you only need to makeone stop to finish all yourshopping.

As far as products manufac-tured outside the europeanunion are concerned, the com-pany is also capable of offeringcheeseshippeddirectly fromitssister company Burt Lewis inChicago/us. Mozzarella, ched-darandcreamcheeseareamongthe best-selling us cheese.

At Mammen Cheese, thecompany isproudtodeliver thehighest quality cheese at themost competitive cost utilisingthe most efficient supplychain.

since 1911, it has built itsknowledge and background inthe dairy business, with inti-mate knowledge about prod-ucts, markets, legislation,trends, etc.

Both companies are manag-ingtheentirecommercial trans-action from production, sales,financing, logistics and exportdocumentation. the businessin theMiddle east andAfrica isverybigand important toMam-men Cheese, where it chieflydistributes white cheese.

Feta cheese, white cheeseand combiwhitecheese isoftensold in brine as blocks (16 kgtins), pieces or diced. Fetacheeseisproducedfromsheep’sandgoat’smilkand isprotectedas a (PDO) product in europe.the productmust be producedin Greece and can only containsheep’s and goat’s milk.

white cheese is a productgroupwhereyoucanfindtradi-tional as well as ultra-filtratedproducts. the cheese is pro-duced from cow’s milk.

Burt lewis,withoffices inDubai,Denmark, canadaand theUS is aglobal supplier ofdairy ingredientsto the foodbusiness

We know and understanddairy – we are dairy experts

• Butter - Salted and Unsalted• AnhydrousMilkfat & Butteroil• Cheddar Cheese —White & Colored• Mozzarella —Whole & Part Skim— Industrial and retail• Swiss Cheese — industrial and retail• SkimMilk Powder• Whole Milk Powder

“Passionate About Cheese”

WWW.MAMMENCHEESE.DK

NATURAL YELLOW CHEESEWHITE CHEESE · BLUE CHEESECOMBI WHITE · COMBI BLUE

FRESH CHEESE · CREAM CHEESEPROCESSED CHEESE · SLICED CHEESE

DICED & SHREDDED CHEESE


DENMARK

With a world population ex-pected to reach nine billion by2050, a burgeoning middleclass, increasing threats to thesafety of the food supply, andthe growing prevalence of dia-betes, obesity and undernour-ishment—foodsecurity, ensur-ing that enough healthy,nutritious food is available forpeopleeverywhere isoneof themost critical challenges facingmankind. Food and beverageproducers need innovative so-lutionsmore than ever tomeettheseglobalchallenges.DuPontNutrition&health isdeliveringthese solutions.

protectingwhatmatters themost

DuPont believes that the an-swers to thegreatest challengesfacing humanity can be foundthrough inclusive innovation.Byworkingtogether,withmorepeople inmoreplaces thaneverbefore, it can findnewand bet-ter ways to understand andsolve the global challenges oftheworld’sgrowingpopulation.An example of such collabora-tion iswith theEconomist Intel-ligence Unit, where together ithas defined the global food se-curity indexmeasuringtherisksand factors across 105 coun-tries that drive food security,affordability, availability, qual-ity and safety.

that’showDuPontNutrition&health works best, alongsideothers, applying a vast range ofscientific expertise and knowl-edge to some of the world’smost complex problems. thework it does together inwhat itcalls "the Global Collaborato-ry™" helps respond to marketdynamics, deliver consistentqualityandaddvalueacross the

entire product line.As the premier speciality

food ingredientandsafety lead-er, it brings together a widerangeofnaturalandsustainablefood ingredients, soya proteinsandadvanceddiagnostics tech-nologies to help improve thetaste, textureandsafetyof foodproducts, while improving itshealth profile.

thecombinationofproductsand capabilities offered by Du-Pont Nutrition & health isunique in the industry, and itoffers particular advantages tomanufacturers focused acrossthree segments:

its Solae™ soya ingredientsprovide a healthier and moresustainable source of proteins;the DuPont™Danisco range ofingredientscanhelp reduce fat,sugar and salt content withoutsacrificing taste and texture,while actively promoting im-proved digestive, immune andbone health. its RiboPrinterandBAX®systemsprovidefast,genetics-based pathogen de-tection and monitoring, help-ing to increase food safetythrough highly accurate diag-nostic systems that comple-ment its food protection ingre-dient solutions.

DuPont Nutrition & healthbringsindustry-leadingscience,a broadproduct portfolio,mar-ket and regulatory expertise,andglobal innovationnetworksto its collaborations with rawmaterial suppliers andcustom-ers around the world.

today,asmuchas30percent

of thefoodproducedforhumanconsumption — food that re-quired resources to grow, pro-cess and transport is discardedas waste. its ingredient solu-

tions help reduce waste, forexample, by keeping breadfresh for longer, andpreventingspoilage in meat, seafood, anddairy.

Demonstrating innovativesolutions

For the very first time at thisyear’s ingredientsMiddle East,held in conjunction with Gul-food from February 25 to 28,visitors will have the opportu-nity to sample a variety of Du-PontNutrition&health ingredi-ent solutions, across severalindustries including dairy andbakery. to discover more onhowDuPontcanhelpformulateyour products in response toconsumer demands, deliverconsistent quality and add val-ue across your entire productline, visit Food Specialities Ltdin Sheikh Saeed hall 2, standS2-B8.

Dupont believesthat the answersto the greatestchallenges facinghumanity arethrough inclusiveinnovation

Global Collaboratory


DENMARK

LathaKrishnan

ArlAFoods is a130-year-oldco-operative owned by dairyfarmerswith thevisionofbeingthe most attractive dairy com-panyfor itsowners,employees,customers, consumers andsuppliers in the Middle Eastand Africa (MEA) region. ArlaFoods strive to create value bymeeting the demand for natu-ral, inspirational, safe andhealthydairyproducts forpeo-ple all over the MEA region.Arla Foods started exportinginto the Middle East regionabout60yearsago. In theensu-ingdecades, it setupsubsidiar-ies in different countries hereresulting in a sizeablepresenceand culminating in the estab-lishing of the regional office in2008 in dubai silicon oasis,dubai,which coversAfrica andthe Middle East. “The history

of our growth in the last 60years in this region has beensteady and eventful,” com-mentsrasmusMalmbakKjeld-sen, senior Vice-President ofArla Foods.

Puck,dano,ThreeCows,andlurpakare someof thepopularArla Foods’ brands within thedairycategoriesofmilk,cheese,creams, creamcheese, andbut-ter in this region. Arla Foodshas a production facility forcheese, creamandmilk in sau-di Arabia, but also imports theother dairy products from Eu-rope. “In the production of allour dairy products, we makeevery effort to guarantee foodsafety and that high qualitystandards are maintainedthroughout the entire supplychain, from the collection ofmilk to the finished product,”informs Kristian lerche Niels-en, regional Marketing direc-tor of Arla Foods.

“our consumers are at theheart of all Arla Foods’ activi-ties. We understand that onlyby serving the needs of ourconsumers will we be able tocontinue to secure our leadingposition inEuropewhiledevel-oping our business in this re-gion,” addsKjeldsen. “strategi-cally we have identified threepillars on which to base ourgrowth. Firstly, we will opti-mise our business systemsandcommercial excellence in ourcore markets such as the GCCandlebanon.secondly,wewillincrease business through dis-tributors and finally, we willcapture more market share inAfrica. We want to double our

business in MEA by 2017.”Already on a successful

growthcurve,ArlaFoods isalsodeeply committed to its corpo-rate social responsibility (Csr)and is a signee of the GlobalImpact, aUnitedNations initia-tive to promote ethical busi-ness practices. Arla Foods haslaunched its 2020 environ-ment strategyand isworking toreduce its environmental andclimate impact by making itsfactories energy efficient withminimum pollution. It is alsoconducting cutting-edge re-search on inventing recyclablematerial for packaging. ArlaFoods continues to improve itstools and routines for respon-siblepurchasingwhileworkingclosely with the dairy farmersto espouse new standards ofsustainable milk production.The company also focuses onhealth issues inspiringconsum-ers to lead a healthy lifestyleand eliminate diabetes andobesity. “Here in this regionweare also dedicated to provideemployment to the local popu-lationandhavebeenespeciallysuccessful in saudi Arabia andoman,” says Kjeldsen.

HeadquarteredinDenmark,arla Foods isexpanding inMeaand is steppingupits activities inthe region

On a robustand sustainablegrowth curve

DENMARK

Palsgaard a/s, the globalingredients company for thefood industry and plastics/polymer industries, uses itshistoric knowledge to work in-tensivelywith its customersonproduct developments.

The company recentlyopened a subsidiary in dubai(in 2012), is set to open a newfactory in Malaysia by mid-2013, and has expanded itsequipment range at its danishheadquarters. These all focuson supporting theneedof localindustries. JakobThoisen,CEO

of Palsgaard a/s, explains thephilosophy of the company,“Palsgaardhas auniquewarm-hearted culture which origi-nates from our founders. Thisspirit is thewaywework todaywith all our business relations— hard and with our hearts inthe right place.”

Support forMiddle Easternproducers

In addition to the new subsid-iary in dubai, Palsgaard alsocooperates with solyman ser-

vices, which has offices in Jed-dah, riyadh and dubai. Thetechnical services provided bythis cooperation as well as theextensive network of distribu-tors and agents throughout theMiddle East results in broadsupport for Middle Easternmanufacturersof foodandplas-tics/polymer products.

Customerneeds at the core

Palsgaard’s ingredientsolutionsfor the international food in-dustry starts with customer

In addition to theworldwide foodindustry,Palsgaardalso offers itsingredients to theplastics/polymerindustry

Heart workingingredientsand packagingspecialists

Jakob Thoisen, CEO of Palsgaard A/S


DENMARK

needs. Applying its emulsifiersand stabiliser systems to prod-ucts can result in enhancedstability in production, betternutritional profiling, shelf lifeand cost reductions.

The company cooperateswith customers to improve thequality of existing productsthrough reformulations andprocessadjustments.Palsgaardcan also apply its expertise tonew recipes and, through theuse of its extensive pilot facili-ties,helpcustomerspreparetheproducts for commercial pro-duction.

Understandingof regionalneeds

Palsgaard combines businessinsights from global markettrendswith its technicalknowl-edge of ingredients and safetyrequirementstooffernewprod-uct directions. A key compo-nent of Palsgaard’s hands-onwork is to understand custom-ers’ work. In its global applica-tion centres, the company cansimulate theproductioncondi-tions at customers’ facilitiesandworkwith themtodevelopnew products or optimise itsprocesses.

Palsgaard is aware of thevariations among its many in-ternational clients. “We have astrong focus on new products,growthandnewpossibilities insome regions and on cost opti-misationandupdatingof exist-ing products in others,” notesThoisen.

Foundationownership— free-domand responsibility

The company is owned by theSchou Foundation, which pro-vides the company with thefreedom to concentrate on ad-vancingcustomers’businesses.Thoisen explains how thefounder could express his fun-

damental values in just threewords — loyalty, diligence andpersistence. “These values stillform the core of our company;we just express them slightlydifferentas loyalty, responsibil-ity and commitment.”

It can take a long-term viewon investments and activities,asopposedtofocusingsolelyonshort-term financial perfor-mance. The objectives of thefoundation are, among others,to support relevant researchand benefit its employees andthe community. It is very com-mitted to Corporate Social Re-sponsibility. Ethical awarenessof consumers is increasing andPalsgaard embraces social, en-vironmental and sustainablepractices to support the indus-try in doing the same.

Benefits ofPalsgaardproducts

Specialising inkeyproduct cat-egories has enabled Palsgaardto offer numerous ways to cutcostsandimproveproducts.For

bakery, confectionery, marga-rineandmayonnaise, the ingre-dients can improve stability,structure,moistness,nutrition-alprofileandshelf life, andhelpreduce fat content aswell as of-fer manufacturer cost reduc-tions.

Within the dairy industry,Palsgaard can assist withmanyprocessing issues and improvea range of products, such aschocolatemilk,yoghurtandsoyproducts. All of the company’singredients are also supportedbyanextensive, specialisedap-plication service.

Food ingredients for plasticpackaging

In addition to the worldwidefood industry, Palsgaard hasalso been offering its ingredi-ents to the plastics/polymerindustry for more than a de-cade.As consumer requests forsafe andsustainable foodpack-aginghave increased, sohas theneedforvegetable-based ingre-

Withinthe dairy

industry, Palsgaardcan assist withmanyprocessing issuesand improve a rangeof products, suchas chocolatemilk,yoghurt and soyproducts

Ethical awareness ofconsumers is increasing andPalsgaard embraces it

Palsgaardcooperates withcustomers toimprove quality ofexisting products

Palsgaardapplieshands-onworkbased on customers' needs

DENMARK

dients such as Palsgaard’s forplasticpackaging for food.Pals-gaard’s products are used asanti-static and anti-foggingagents in polypropylene andpolyethylene-based packagingand offer better results thanconventional products. Anti-static agents are used in foodpackaging for a dust-free ap-pearance so the product won’tcollect dust while sitting on ashop shelf, whereas anti-fog-ging agents prevents waterdroplets from forming on theinside of the polyethylene filmcovering the cold-stored foodproduct.

Strength through independentresearch

A continual focus on researchand product development isalsopartofPalsgaard’smission.Its independent research cen-tre, Nexus, optimises the com-pany’s emulsifier portfolio anddevelops new products. R&Dprojects often involve both

NexusandPalsgaard staff,withdedicated groups formed tomatch the exact needs of eachspecific assignment, from thecustomer's requirements anddemands to how processingresources are best utilised.

Thoisenexplains,“Ourprimegoal is tomake the distance be-tweenideaandproductasshortaspossible.Tothatendwehaveset up pilot facilities in all theapplication areas in which wework.Over time,wehave takenout more than 60 patents andsupportcustomersbyprovidingingredients specifications forrecipes, thus contributing toboth increased efficiency andproduct quality.”

Knowledgeand commitmentbenefit customer results

Palsgaard services its custom-ers beyond the point of provid-ing the actual products. Manysuccesses and innovative solu-tions are created in close coop-eration with customers in ap-

plication laboratories. Thisdecreases the total time of de-velopment, which in the endmeanscost-savings for thecus-tomer.

Thefoodandplastic/polymerindustries can all benefit fromPalsgaard’sknowledgeofemul-sifiers, stabilisers and otherspecialised ingredients as wellas its values of loyalty, respon-sibility and commitment.

The companymaintains a keen eye on research and productdevelopment

Manysuccesses

and innovativesolutions are createdin close cooperationwith customersin applicationlaboratories

DENMARK

Chr. hansen is a global bio-sciencecompanythatproducesnatural ingredients for thefood,health,pharmaceutical andag-riculture industries.headquar-tered in Denmark, the2,500-person company is theglobal leader in the supply offood cultures, natural colours,enzymesandprobiotics, aposi-tion it maintains in the Gulf aswell.

Chr. hansen’s entire range ofproducts isnatural.“Inlinewithour slogan — Improving foodand health — we keep it clean,”saysJogvanhoumann,DirectorMiddle east and africa region.“as market leaders in our seg-

ment, wework on a strong bio-science platform on which weconstantly build upon.”

The company set up its re-gional hub in Dubai in 2004,and has seen tremendousgrowth in the food industryever since. “There has been atrend of people getting moreandmorehealth conscious andthinkingnaturalwhen it comes

to their food intake.Parents areincreasingly conscious of whattheygivetheirchildren—every-thing has to be as natural andorganic as possible,” says hou-mann.

To create further awarenessabout natural ingredients, Chr.hansen has been conductingseminars and talking to localmunicipalities and health au-thorities, which it hopes willbring about more positivechange. “We would like to seethe Uae and GCC take moresteps to focus on health, andaccordingly position them-selves on a global basis,” sayshoumann, adding that in eu-rope new laws are helping thefood industry in making theshift towards the increaseduseof wholesome ingredients.

Chr. hansen’s teams of ex-perts work closely with localcompanies at their laboratoriesat theDubaiBiotechnologyand

researchPark toproduce inno-vativesolutions for thecustom-ers’ specific requirements.Workingwith the region’sdairyindustry in terms of culturesand natural colours, Chr. han-sen is also witnessing stronggrowth in the demand for pro-biotics.

“Multinationaldairy compa-niessuchasDanoneandYoPlaithavebeensuccessfullymarket-ing Probiotics, while the localdairymanufacturersalrawabi,al ain Dairy and Milco havestarted taking steps and beinginnovative in that area. There’sadefinite trend in themarketaspeople realise the benefits ofprobiotics in their dairy prod-ucts,” houmann affirms.

Chr. Hansenstands for naturalingredientsand innovativesolutions

Improving food and health

Jogvan Houmann, DirectorMiddle East and Africa Region

WWW.CHR-HANSEN.COM

500million peoplecan’t be wrongEvery day around the globe, half a billion people of all nationalitiesand backgrounds consume all sorts of products that containChr. Hansen ingredients. For many years, Chr. Hansen has beenan undisputed leader when it comes to supplying the global foodindustry with natural, as well as safe and healthy ingredients forthe manufacture of a rich variety of foods and dietary supplements.

We supply• Cultures• Enzymes• Natural colors• Probiotics

With 130 years of experience we remain an innovative companywith a strong commitment to constant renewal – in close workingpartnership with our customers all over the world.

DENMARK

Latha Krishnan

Foundedin1965byJohannesBlücher Skibild, a skilled andvisionaryplumber,BLÜCHeRisamongeurope'sleadingproduc-ers of stainless steel drainagesystems with subsidiaries andoffices across europe, Russia,Middle east and India. Todayowned by Watts Water Tech-nologiesInc,anAmericangroup,BLÜCHeR has its head office inVildbjerg, denmark

BLÜCHeR set up its regionalheadquarters indubai sixyearsago to cover north Africa, Mid-

dle east, India and Australia.Thecompanyhasbeeninvolvedin providing drainage systemsto all kinds of project segmentsranging from domestic, resi-dential and commercial to thebig projects with a productrange comprising more than2,500products including stan-dard and customised floordrains, drainage pipes anddrainage channels.

“We have grown a lot in thelast four years. The players inthis region were not familiarwithusingstainless steeldrain-age systems before we came tothe market. Stainless steel en-sures high quality, excellentflowcapacity andoptimumhy-giene combined with a mini-mum of maintenance. Theseadvantages especially in the

food and healthcare industriesprojectshere arenowusingoursystems,” informs Gert Lau-mann, Regional General Man-ager, BLÜCHeR.

Some of the notable BLÜCH-eR projects in the uAe includenestle,FerrariWorld,LandmarkTower,emiratesKitchens,Mas-

dar, Ibn Battuta Mall, St RegisHotelandresorts,MeydanRaceCourse, food outlets in severalmalls, Cleveland Clinic, etc.BLÜCHeR has installed drain-agesystemsinoneofthebiggesthospitals inQataraswellashos-pitals and food processing out-lets inoman,Kuwait and SaudiArabia, where it has providedthe complete drainage systemfor the large dairy Almarai,among others.

“We hope to continue to besuccessful here as the popula-tion is increasing, leading tobetter hospitals andmore foodproduction and processing in-dustries. We will also increaseour business participating inexhibitions likeGulfood,whichhas been immensely beneficialto us,” says Laumann.

BLÜCHERoffersawide rangecomprisingmorethan 2,500products

Stainless steel drainage solutions

Gert Laumann, RegionalGeneral Manager of BLÜCHER


DENMARK

LathaKrishnan

Foundedindenmarkin2001,Au2mate is one of the world’sleading automation solutionproviders for thedairy industry.The company with its 55 em-ployees at offices in denmark,the uK and dubai holds morethan500yearsof experience inthe dairy automation industryand has successfully deliveredover 900 projects around theworld.

Klausdam,Managingdirec-tor, Au2mate says, “We under-stand theprocesses involved inthe production of dairy prod-ucts and our automation sys-tems control the process rightfrom getting milk from thecows to the finished productsof yoghurt, cheese, butter, etc.It also includes managementsystems to keep track of theprocesses during productionand to document them. More-over with our open source sys-tem, fullydocumentedaccord-ing to international standards,clients get the source code al-lowing themtopickandchoosetheir suppliers.”

Someof the big names in thedairy industry in the Middleeast like Almarai of Saudi Ara-bia, Lacnor and unikai in theuAe, Kdd in Kuwait and sev-eralothersareAu2mateclients.“Rightnowwearealsoworkingonsignificantprojects inLibya,egypt, Yemen and Iraq, all ofwhich are opening up theirdairy industries,” informs Jan

Hansen, Automation director,Sales, at Au2mate Process Au-tomationPartner indubai Inter-net City, the dubai office ofAu2mate,which covers the en-tireMiddleeast, IranandnorthAfrica regions.

Positiveabout theexpansion

of its business in the region,Au2mate intends todevelop its

Management execution Sys-tems (MeS) and ManagementInformationSystems(MIS) fur-ther in this market. “MeS/MISand integrationwithenterpriseResource Planning (eRP) playsan increasingly important rolein dairy automation. Adaptingthese systems tomeet our cus-tomers’ requirements is set tocover 15 to 25 per cent of ourbusiness in future,” adds dam.

Au2mate isusing itsautoma-tion expertise to look compre-hensively at what is necessaryfor the client and provide com-plete automation solutions in-cluding quality assurance atdifferent stages of production.It also provides a completerange of services via the Inter-

net to diagnose any softwareproblems quickly and rectifythem immediately and eco-nomically. In addition, clientsofAu2matewill soonbeable toreceive training in denmark atthe only one of its kind, Au-2mate Academy, which incor-poratesasmall scaledairyplantwith fully industry specifiedequipment and processes andis set to become a knowledgecentre for dairy automation.

“our automation solutions,services and the Au2mateAcademy give us the competi-tive edge as the preferred pro-cessautomationpartner forourclients.This is indeedawin-winsituationforourclientsandus,”affirms dam.

automation solutions for the dairyprocess industry

Ease of use

Au2mateis using

its automationexpertise to lookcomprehensively atwhat is necessary forthe client and providecomplete automationsolutions includingquality assurance atdifferent stagesof production

DENMARK


DENMARK

Latha Krishnan

Labotek, one of the leadingDenmark-headquartered sup-pliers of plastic industry ancil-lary equipment in europe, hasbeen active in thearabianGulfregion and the Uae for about30years serving the cable, pip-ing and petrochemical indus-tries here.

“We are underscoring ourcommitment to those indus-tries with our participation inand showcasing our latestproducts in arabplast 2013. Itis an ideal platform to networkwith our customers who areeither exhibiting here or visit-ing to see the latest technolo-gies. While it is part of ourgrowth strategy to have morecontactwith the industryplay-ers,weareveryhappywithour

exposure in this exhibitionandconfident that our customersand partners are also happy toseeushere,” commentedPeterJessen Jurgensen,ChairmanofLabotek during arabplast inJanuary 2013.

Considered one of the lead-ing suppliers for developingenergy efficient solutions forequipment, obtained throughuse of frequency controlledmotors, moisture dependantregeneration systems andLabotekenergy Saving System(LeSS), Labotek showcased atarabplast and is now focusingon the Gravi-Dryer, a uniquedrying system for plastic gran-ules that preserves energywhile monitoring productioncapacities and adjusts poweraccording to consumption.

thomas Carsten Ringheim,Sales Manager of Labotek, ex-plains, “the Gravi-Dryer is adrying system that only usesthe energy that is required fortheactual consumption. It pro-vides full tracking record ofprocessed drying data for ma-terialandqualitymanagement.It empties the drying hopper

after production and it pre-vents over- and under-dryingof raw materials. It is fittedwith a Siemens PLC Profi Netsystemknown for its reliabilityand flexibility, which allows itto easily integrate into clients’systems.” Gravi-Dryer dryingunits are sized starting from100m3/h (cubic metres of dryair per hour) to 8500 m3/h,which makes Labotek one of

the largest suppliers of dehu-midifiers available in the mar-ket for drying of plastic mate-rialofvolumesranging from15litres to10,000 litres. this andother Labotek machines areheavily insulated especiallybecause they aremade inDen-mark, where energy is veryexpensive and everyone fol-lowswaysofpreservingenergyat all times. “ournational char-acter of preserving energy isreflected in our products. Inaddition, Labotek is a qualitybrand that does not compro-mise in any way on quality,which makes us confidentabout offering a three-yearwarranty programme to ourcustomers,”remarksRingheim.“our equipment is also de-signed to run in this climateefficiently and that is why wehave a rich history here,” addsJurgensen. “With theburgeon-ing petrochemical industry inthe country especially in abuDhabi,we see lot of opportuni-ties for our kind of equipmentand expertise.”

Formoreinformation,kindlyvisit www.labotek.com

labotek productsreflect Denmark’snational characterof preservingenergy

Energy efficient systemsWeareunderscoring

our commitment tothose industrieswithour participationin and showcasingour latest productsin Arabplast 2013. Itis an ideal platformto networkwith ourcustomerswho areeither exhibiting hereor visiting to see thelatest technologies

JessenJurgensen


DENMARK

Latha Krishnan

Since1992,SaxoBank,oneofthe leading online trading spe-cialist banks, has been a facili-tator in global capital marketsaggregating liquidity, offeringaccess toexchangesaroundtheworld andproviding its power-ful suite of products and plat-forms to private clients, insti-tutions, banks andbrokerages.Saxo Bank services its Middleeast client base through a des-ignatedMiddle east team situ-ated in both copenhagen andDubai.

“We believe we combine thebest of two worlds by beingclose physically to our clientsfrom our office in Dubai, butstill retaining a close contact tothesupport functionsanddeal-ing desk in our headofficewithdesignated Middle east staff,”says JakobBeckThomsen,ceOof Saxo Bank Dubai.

Saxo Opened its offices inDubai in 2009, since then theyhave seen a significant growthin the middle east market withtheregionstraders.“Ourbiggestrevenue stream stems fromFore ign exchange andcommodities trading,however,we see the steepest volumegrowth in cFD (contracts forDifference) trading — mainlyindex tracking and commoditycFDs, which offers uniqueopportunities to investors,”explains Thomsen.

cornering theonlinemarket

early with software, whichactuallyworkedand facilitatedautomated trading, helpedspur the growth of Saxo thatlaunched the first version ofthe SaxoTrader platform in1998. in 2000, Saxo Bankfurther expanded the userexperience of a trader byadding multi assets all on oneplatform. Developments intechnology such as Apple andAndriod aps, webtrader andthe desktop platform are oneof the core elements whypeopleof theMiddle east enjoy

trading with Saxo Bank.“Our formula for success is

rathersimple,meaningwehaveto lead in five different aspects— technology, service, price,transparencyandsecurity.Andwecatereffectively to theexpe-rienced and active trader whoappreciates these attributes,”says Thomsen.

Through the platforms ofSaxo Bank, private and institu-tional clients can trade over20,000 financial instruments,includingcurrencies, commod-ities, cFDs, and stocks on over

26 exchanges, futures, optionsand bonds from one accountand one system. The bank’sForex offering haswon numer-ous industry awards for its ex-tensive range of over 160 cur-rency crosses (including Goldand Silver), superior liquidityand reliable execution.

“Wewillcontinueto increaseour client baseof direct privateand institutional clients in theregion as we have done untilnow and will also launch anumber of marketing initia-tives and product launchesgearedespecially to theMiddleeast investor similar to our re-cently launched islamic StockScreener,” affirms Thomsen.“in 2013, we are also very fo-cusedondevelopingourwhitelabel business, as we launchfive new white-labels in theregion—all local leadingfinan-cial institutions.”

SaxoBank’s onlinetrading platformsspells conveniencefor investors

Rising in the market

Through the platforms of Saxo Bank,private and institutional clients can

trade over 20,000 financial instruments,including currencies, commodities, CFDs, andstocks on over 26 exchanges, futures, optionsand bonds fromone account and one system

Jakob Beck Thomsen, CEO of Saxo Bank Dubai

Our formulafor success

is rather simple,meaningwe haveto lead in fivedifferent aspects —technology, service,price, transparencyand security. Andwecater effectively tothe experienced andactive traderwhoappreciates theseattributesJakobBeckThomsen


DENMARK

A humble beginning tookplace in 1923, when AugustKrogh’sefforts tosecure insulinfor his wife turned into leader-ship in diabetes research in theformofNovoNordisk.Ninede-cades of focused commitment,however, are not just driven bydeveloping and offering excel-lent products. Satisfaction atNovo Nordisk particularly liesin being considered a trusted,responsiblepartner inpursuingthe same cause and objective— bringing down the burden ofthe diabetes pandemic by in-vesting in long-termeducation,prevention, awareness, advo-cacy, screeningandR&D.Todaymillionsofpeoplewithdiabetesacross theglobetrustNovoNor-disk for its portfolio of qualita-tive and innovative productsand its services to the commu-nity for improved control ofdiabetes.

Diabetes is on the rise andposesasignificantchallengeonthe health of the nation. TheInternational Diabetes Federa-tion’sAtlas,published lastyear,ranks theuAeamongthecoun-tries in theworldwith thehigh-est prevalence of type 2 diabe-tes—bothinthe2012statistics,and 2030 forecasts. It is anemergency in slow motion,whichaffectsthenation’shealthand the state’s economy if un-controlled.

It is this alarming situationthat induces Novo Nordisk toact fast and reliably, to collabo-ratewithhealthcareprofession-als, institutions and the publiccommunity towards wide-spread informativeandpreven-tionmeasures, to providenew-erandbetter treatmentoptions.health implicationsofdiabetescan be remarkably severe, asimproper management of thepathology can lead to irrevers-

ible complications such asblindness, lossof limbs, stroke,heart diseases, renal/kidneyfailure, and eventually death.Such complications also carryimportant financial implica-tions due to the various typesof impact it has in terms ofhealthcare expenditure, soci-etal costs, insurance, and costsof disability.

In theuAe,NovoNordiskhasdevelopedandsponsoredsomeimpacting initiatives aiming tocreateawarenessandeducationwith themost recent one beingthe“Walkathon”thattookplaceontheoccasionofWorldDiabe-tes Day 2012, in associationwith DhA and with the partici-pation of over 1,000 people.Throughout the past fewyears,furtherexampleshaveincludedtheChangingDiabetes®“WorldTour” and the Changing Diabe-tes®Village, twoplatformscon-figured to reach out to thewid-est possible share of thepopulation, to provide free ofcharge screenings of diabetesand its complications, and, ingeneral, to secure alertness to-wards prevention, risks and ef-fects of complications.

Alone, it isdifficult toachieve

objectives and based on thisphilosophy in 2010 it support-edthe“meNADiabetesleader-ship Forum” in collaborationwiththeuAeministryofhealth,gathering 425 experts and pol-icymakers from22countries inthe region to discuss and agreeon ambitions, priority and ac-tions to improve diabetes careand other non-communicablediseases (NCDs). Since then,translating words into actions,NovoNordiskhasbeenworkingclosely and in partnershipwithdifferent stakeholders and au-thorities, addressing the impor-tanceofprioritisingdiabetesonthepolitical agenda, in order toimprove health and economicwell-being of individuals, fam-ilies and countries within theGulfCooperationCouncilStates(bahrain,SaudiArabia,Kuwait,Oman, Qatar, the uAe and Ye-men),whilepromotinghealthylifestyles and encouraging be-havioural changeswith theam-bition of preventing diabetesand other related NCDs.

The mission undertaken inthe uAe is one important com-ponent of what Novo Nordiskhas been doing at a broaderlevel across theGulf peninsula.

InQatar, the company is part ofan exceptional public-privatepartnership project called “Ac-tiononDiabetes”(www.action-on-diabetes.qa), amultifacetedawareness and educationalcampaign launched at the endof 2011 engaging the QatariSupremeCouncil ofhealth, thehamad medical Corporation,theQatarDiabetesAssociation,maersk Oil and Novo Nordisk.In Saudi Arabia, amongvariousinitiatives, the company hassupported theestablishmentofthe National Diabetes Centre(NDC) in Riyadh, providing awide span of courses for physi-cians, nurses and pharmacists;on theoccasionofWorldDiabe-tesDay2012, it partneredwiththeministryofhealth andKingSaudmedical City in launchinganothereditionof theChangingDiabetes® Village; it has beenconducting mobile screeningcampaigns through its Chang-ing Diabetes® “World Tour”platform, aiming to breakthrough the geographical andinfrastructuralhurdlesofdiabe-tes care in the country.

While February 2012marks90 years of defining momentsfor Novo Nordisk in diabetescare across the globe, in theuAe and the Gulf countries, ingeneral, the company has fo-cused on campaigns to furtherstrengthen its fight against dia-betes. Continuous educationtowards the general public andthe healthcare community, op-portunities for early detection,andinnovationinthetreatmentpatterns remain our main“tools” to tackle the burden ofthis disorder.

Some great challenges to betackled in this part of theworldincludes the rapidandconstantsocio-economic changes, fast-paced urbanisation, lifestylechanges, leadingtoanincreasednumber of people sufferingfrom diabetes and concurrentmetabolicdisorders.NovoNor-disk’s response founds itself intheambitionof turning scienceinto solutions and initiativesthat may address patients’needs of improved quality oflife.

NovoNordiskcontinues tofurther strengthenits fight againstdiabetes

An emergency in slow motion

In the UAE, NovoNordisk hasdeveloped and sponsored some

impacting initiatives aiming to createawareness and educationwith themostrecent one being the “Walkathon” that tookplace on the occasion ofWorld Diabetes Day2012, in associationwith DHA andwith theparticipation of over 1,000people

DENMARK

H Lundbeck A/S, with its ori-gins in denmark, is knownworldwide for itspioneeringef-forts in the fields of psychiatryand neurology, and is the onlyfully integratedpharmaceuticalcompany in the world that fo-cuses entirely on discoveringnew and effective therapies fortreatment of central nervoussystem disorders.

“While Lundbeck’s originsare in denmark, our drugs areavailable inmorethan100mar-kets,andaround5,900employ-

ees in 57 countries representthe company. Lundbeck re-search facilities are located indenmarkandtheuS,whilepro-duction facilities are based indenmark, France, Italy andMexico,”informsemadWageeh,SalesandMarketingManagerof

Lundbeck uAe and Gulf.Among the first to provide

treatments fordisorderssuchasschizophrenia and depression50years ago, Lundbeck contin-ues its dedication to forward-looking research and develop-ment, employing cutting-edgeresearch andutilising the latestin product development tech-nologies.

“Lundbeck’smissionis to im-prove the lives of people whohavepsychiatricorneurologicaldisorders by working intenselyto find and develop new andimproveddrugs.Webelievethatwecanmakeasignificantdiffer-ence, andwearehappy todo soin cooperation with others,”saysWageeh.

currently,Lundbeckmarketstreatments for Alzheimer’s dis-ease, bipolar disorder, depres-sion and anxiety disorders, epi-lepsy, Huntington’s disease,

Parkinson’s disease and schizo-phrenia. Its products includecipralex®/Lexapro®(depressionand anxiety), ebixa® (Alzheim-er’s disease), Azilect® (Parkin-son’sdisease),Xenazine®(Hun-tington’s chorea), Sabril® (twotypes of epilepsy) and Sycrest®(bipolar disorder).

Lundbeck is also conductingadvancedresearchanddevelop-ment projects in depression,psychosis, stroke and alcoholdependence. The company in-vests more than 20 per cent ofits revenue in research and de-velopment.

Lundbeck has the bestcorporate reputation out of 29pharmaceutical companies,accordingto600patientgroupsfrom 56 countries polled byPatientViewfor its latestannualreport.

HLundbeckA/Saims tomakea significantdifference intreatment ofcentral nervoussystemdisorders

Effective therapy

EmadWageeh, Sales andMarketing Manager ofLundbeck UAE and Gulf


DENMARK

Last year, Nomawas declaredthe world’s best restaurant forthe third consecutive year byRestaurant magazine, therebybanishing any suspicion of be-ingamomentarysensation.theDanish restaurant has pio-neered authentic cuisine withlocal ingredients.

Danish film production hasalso confirmed its place on theworld stage with a steadystream of major internationalawards.

You frequently see Danishdesign from stylish dresses toclassic furniture in fashionableplaces around the Gulf’s me-tropolises.Denmarkhassimply

becomehotand isplayingarolehereandintherestof theworld;way beyond what its humblesizesuggests itmightbecapableof. Its highprofile in theGulf is,however, not just a fleetingtrend. Denmark’s close linkswiththeGulfdatestomorethan200 years.

today,Danishcompaniesareheavily involved here. Morethan one in 1,000 Danish citi-zens lives in one of the GulfCooperationCouncil countries.this proportion is probablyonly significantly surpassedby

Brits among theWestern expa-triates here.

Maersk’s lightblue ships andcontainers are visible on thesea, in the ports, and on theroads.theconglomerateestab-lished its shipping operation inthe UaE more than half a cen-tury ago and has expanded itsbusiness since then. amongstother companies, Maersk Oilproduces over one third of thetotal oil output of Qatar.

Youmight have noticed Lur-pak, the international butterbrand behind which arla is thedriving force. the dairy grouppromotes a range of productsunder the regional brand Puckand has a big production facil-ity insaudiarabia.Earlier inhiscareer, the CEO Peder tuborghwas based there by the group.

NovoNordisk ishelping raiseawareness of diabetes througha range of initiatives includingfree screening events. the dis-ease has high prevalence in theGulf.thecompany is thegloballeader indiabetes care andpro-duceshalfof theworld’soutputof insulin.

If you are an enthusiasticshopper, then you are likely tonoticeDanish icons likeBang&Olufsen, Ecco shoes, Lego toysand Pandora jewellery in themalls. Carlsberg is present inDubai’s restaurants and bars.From business-to-businessdealings,youmayalsobefamil-iar with Chr. Hansen, COWI,Danfoss, Grundfos, Haldortopsoe, Hempel, Nilfisk-ad-vance, O.W. Bunker, Vestas,Viking and Uhrenholt.

You may ask what is the se-cret of Denmark’s success. theEconomist recently pictured aVikingonitscoverandincludeda14-pagespecial report statingthat Denmark and the otherscandinavian countries shouldserveas rolemodels forgovern-ments around the world.

LIBratONE, abrandknown inEurope for its innovative wire-less sound solutions,makes itsdebut in the Middle East withthe introduction of three cut-ting-edge soundsystems for anexclusive music experience:

Libratone Zipp, Libratone LiveandLibratoneLounge.Withtheliberation of sound having al-ways been Libratone’smantra,the products allow audio toflow freely, without wires orloss of sound quality. all threesound systems allow users tostream songs from itunes onMac or PC, as well as musicstored on their iPad, iPhone,iPod touch, Windows or an-droid devices via DLNa® andairPlay® technology.

“Libratonemakessoundsys-tems for modern lifestyles.DLNa and airPlay technologytaps right into that principlewith the freedom to have fullcontrol,withoutspeakercables,andwebelieve this is the futureofsound.that'swhyweareoneof thefirst ones to embrace this

Nicolai Tillischwrites abouthowDenmark’sadmiration of theMiddle east led tothe developmentof bilateralrelations

libratonedebutsawardwinningsound systems intheMiddle east

Growing camaraderie

Play it in legato

The writer is the founder of DualImpact, a consulting and coachingfirm based in Dubai. His book"Effective Business in the Gulf"was released recently by MotivatePublishing. Tillisch is speaking atan event by the Danish BusinessCouncil Dubai onMarch 11.

Nicolai Tillisch

technological leap,”saysHenrikLindskou-Mouritsen, regionalDirector of Libratone JLt.

international recognition

Despite the fact that Libratoneis a relatively new brand in themarket, the dedicated soundliberators fromLibratone,havemanaged to gain internationalrecognition for its productsfrom a number of expertsworldwide. specialist audiomagazine “What Hi-Fi? soundandVision” awardedLibratoneZipp five out of five stars, andin January 2013 it was named

the International CEs Innova-tions Design and Engineeringawardshonoree2013,andwontheprestigious “IF ProductDe-sign award 2013”. LibratoneLive, on the other hand, is thewinner of the renowned CEsInnovations Design and Engi-neering award 2012 and theGood Design award 2012.

Libratone Zipp, Live andLounge are available in theUnited arab Emirates in VirginMegastores, JumboElectronics,istyles and D-tales as well asUnited Electronics CompanyandVirginMegastoresBahrain,Oman and Qatar.


DENMARK

Latha Krishnan

Cowi, a leading internationalconsultancy firm active in fivecontinents in the areas of engi-neering, environmental sci-ence and economics, has beenoperating in the Arabian Gulffor nearly three decades. ThecompanyCowiGulf has officesin Bahrain, oman, Qatar andthe UAE and several landmarkprojects in its impressive port-folio. Cowi Gulf provides ser-vices that are broadly categor-ised under Economics ,Management and Planning,water and Environment, Geo-graphical information and iT,Railways, Roads and Airports,Bridge, Tunnel and MarineStructures, Buildings, and in-dustry and Energy.

“we are a large organisationcapable of different types ofwork andmanage several proj-ects of different types in all theGulf countries. in the UAE, weareparticularlystronginBridge,Tunnel andMarine Structures,and water and Environmentservice divisions,” informs DrChristofferTruelsen,ManagingDirector of Cowi Gulf.

The Cowi offices in the UAEare situated in Dubai and AbuDhabi. it constitutes of mainlymarineproject staffworkingontheir expertise with artificialislands in design works andsupervision jobs in projectssuch as Pearl Jumeira in Dubaiand an enhancement of theproduction from theUpper Za-kumoil field, oneof the largest

oil fields in the world, locatedoffshore Abu Dhabi.

AbuDhabiNationaloilCom-pany (ADNoC) and Zakum De-velopment Company (ZADCo)are undertaking the Upper Za-kumArtificial islandsDredgingandReclamationProject,aproj-ect aimed at building at leastfour islands fromwhich to drillnew oil wells, increasing pro-

duction to 750,000 barrels aday and at the same time savethe cost of constructing steelplatforms.Cowi isprovidingtheProject Management Consul-tancy (PMC) contract for thishuge, new development and isoverseeing, managing and su-pervising the reclamation con-struction work for the islands.

Cowicarriedoutconsultancyservices for the Sheikh ZayedBridgeandStrategicTunnelEn-hancement projects in AbuDhabi.Thecompanycontinuestobe involved inseveralmarinebridges and reclamation proj-ects in Bahrain and Qatar too.“All over the region,wearepro-viding our expertise in manymarine projects and we see anexcitingandchallengingmarketfor our major business linehere,” says Dr Truelsen.

Under the water and Envi-ronment business line, Cowihas identifiedUHi (UrbanHeatislands) mitigation best prac-tices and developed a strategyfor Dubai Municipality (DM)suggestingwhat todonowandin the long run to reduce UHi.Also toaidDMin its sustainabledevelopment programme,Cowi has completed an aerialthermal survey of Dubai to-gether with the companiesBluesky and Space imagingMiddle East.

Innovative andmulti-pronged solutions

Christoffer Truelsen, Managing Director, Cowi Gulf

Cowi, a leading international consultancy firm, is helping transform the region

DENMARK


DENMARK

One of the largest industrialgroups in Denmark, Danfoss isaglobal leader focusedonener-gy-efficient solutions that re-duce costs as well as carbonemissions. Founded in 1933 innordborg where it remainsheadquartered, Danfoss em-ploys around 23,000 peopleand has sales companies in 47countriesand58factories in18countries around the world.

The company’s wide rangeof products and services areused in areas such as air condi-tioning, cooling food, heatingbuildings, controlling electricmotors and powering mobilemachinery. Danfoss is also ac-tive in the field of solar andwind power as well as districtheating andcooling infrastruc-ture that targets entire citiesand urban communities.

Danfossproducts aremainlyused in other systems and endproducts, and are sold to origi-nal equipmentmanufacturers,wholesalers, contractors andinstallers worldwide.

In 2003, the Danish com-pany established its fully inte-

grated sales company in JebelAli underscoring its commit-ment to theMiddleeast region.The company has achieved ro-bust growth in theperiod sincethen, not only in terms of therange of products it offers, butalso in terms of facilities andnumbers of customers.

As theMiddle east places anincreasing focusonsustainablesolutions for cooling, Danfossintends toplay anactive role in

support, and has recently ap-pointed Leif Flojgaard as itsregionalPresident. “Webelievethat the region will have sig-nificant growth in the comingyears and we need to be pre-pared and have the best struc-ture in place to support thatgrowth,” says Flojgaard, whosees strong potential despitethepolitical upheavals in somecountries.

“It was recently announced

that SaudiArabiawill be imple-menting new regulations forincreasing energy efficiency ofair conditioners. We expectsuch regulations very soon inother countries as well. Dan-foss is ready for the challengesahead with a complete portfo-lio of products and solutions.”

Danfoss moved to its new,upgraded facilities in 2010.Spreadover2,400 square feet,the facilities are comprised offourmeeting rooms, a trainingroomfullyequipped forhands-on training, motion controllaboratory, refrigeration andairconditioningshowroomanda large warehouse facility.Businesses that are present atthe new office include refrig-eration and air-conditioning,power electronics, heating anddistrict cooling and RO highpressure pumps.

Danfoss Middle east offersits customers complete com-mercial, technical and logisticssupport in line with Danfossbestpractices.Toattendtocus-tomers needs and providethem with the ideal solutions,the Danfoss team is highlyskilled, professionally trained,and suitably multicultural.

“At DanfossMiddle east, wecontinuously strive to developourselves in order to improvethe setup and the way we dobusiness. The new office andwarehouse premises serve toenhance our presence and re-inforce the long-term commit-ment to the Middle east re-gion,” adds Flojgaard.

DanfossMiddleeast offers itscustomerscompletecommercial,technical andlogistics support

Energy efficient green solutions

Leif Flojgaard, President, Middle East and Africa

www.solutionsready.danfoss.com

20%energy is typically saved

when grocery stores useDanfoss’ system ADAP-KOOL®to control their refrigerationenergy-efficiently. Pay-backtime is only 1-2 years.

430.000tons of C02 are saved per yearthrough the 2 million pressureindependent control valves that arecurrently installed in buildings.

40%energy is typically saved

when fans and pumps in commer-cial buildings are controlled withvariable speed drives from Danfoss.Pay-back time is usually 1-2 years.

Save energy and costsThe solutions are ready!The world is facing major climate challenges com-bined with fast-growing energy consumption,scarceness of resources and increasing energy prices.Danfoss solutions can help address these challenges

as they save energy and costs, and reduce CO2 inareas such as cooling food, air conditioning, heatingbuildings and controlling electric motors.

MAKING MODERN LIVING POSSIBLE


DENMARK

Founded in1999indenmarkfor the need to reduce waterconsumptiondue to increasingwater tariffsandconcernfor theenvironment, ecoBeTA specia-lises in the design and manu-facture of retrofit interruptibleWC technology.

ecoBeTA’s award-winningproprietary solutions are ca-pable of reducingWCwater us-age by up to 50 per cent acrossall commercially available cis-tern flushing systems installedworldwide.

In addition, ecoBeTA sup-plies a wide range of dedicatedwater saving devices for use inall consumer applications suchas tap aerators, reduced flowshowerheads andmore.

The ecoBeTA valves are a•conversion system for alldual-flush valve modelcisterns.The saving of an ecoBeTA•valvesoveraconventionaldual-flush system can bedemonstrated to be from16per cent to40 to50percent.Most people simply press•both buttons on a conven-tional dual-flush cisternresulting in no water sav-ing.This mistake cannot be•made with the ecoBeTA

valves as there is only oneknob that activates bothflushes. The larger flush isonly activated when thebutton is held for two tofour seconds.

In2007,MeeTenvironmen-talSolutionsLLC launchedeco-BeTA water saver systems inthe uAe. Since starting withthis innovative water savingtechnologyMeeTandecoBeTAhave been able to achieve sav-ings that equate to over threeolympic size swimming poolsof fresh water everyday.

“We see ecoBeTA as the ide-al solution for theMiddle east,with our low-cost and high-ef-ficiency systems we look for-ward to providing ever better

water savings, after all, everydrop counts,” says Lisbeth Syl-vester, Founding Partner ofecoBeTA.

“our clients have all benefit-ed from a rapid return on in-vestment and our partnershipwithecoBeTA is set tocontinuegrowing and saving water forthe region,” says SebastienKhandjian,ManagingPartnerofMeeT.

ecoBeTa solutionscan help save up to50per centwater

Better technology forwater conservation

Sebastien Khandjian, Manager Partner of MEET and Harry D’Silva,Sales Supervisor, Water Conservation Solutions

We seeecoBETA as the

ideal solution for theMiddle East, with ourlow-cost and high-efficiency systemswe look forward toproviding ever betterwater savings, after all,every drop counts

LisbethSylvester

Our clients haveall benefited

froma rapid returnon investment andour partnershipwithecoBETA is set tocontinue growing andsavingwater for theregion

SebastienKhandjian

For more information contact:MeeT environmentalSolutions LLCP.o. Box 191085, dubai, uAeTel: +971 4 339 5404Fax: +971 4 339 5405website: www.meetech.bizHarry d’Silva email:[email protected]


DENMARK

Palletiser motors are con-stantly starting and stopping,often at the same rate as thenumber of units per hour han-dled. Consequently, there is alot of braking energy, which isconverted to heat, usually bymechanicalbraking,whichcre-ates noise and significant wearand tearonall componentsandequipment.

earlier, theehcolopalletiserused frequency converters onall its motors, which used toworkfinebut couldnot tap thesignificant heat that was gen-erated. However, the newservo controllers are intercon-nected inKers(Kineticenergyrecovery system), whichmeans that all braking energyis collected and re-used, offer-ing a substantial saving in

power consumption.theehcolopalletisers,which

feature automatic pattern set-up, have been further devel-oped to offer a higher level ofaccuracy and increased speedwith the servo control usingencoders mounted on all posi-

tioning motors. the use of softstart and stop on all motors re-sults in low noise and longequipment life.

anoperator friendly15-inchcolour touch screen is used, al-lowing new patterns to be eas-ily produced by the automatic

pattern set-up system. this isachieved by simply choosingthepallet sizeandkeying in theproduct dimensions. there is arange of possibilities for datacommunicationandstandardi-sation. the control includes ainternet router, so that it canberemote controlled.

ehcolohas14differentmod-els of palletiser inclusive of ro-bot palletiser for all types ofbags and boxes on all types ofpallets with capacities rangingfrom 300 to 2,500 units perhour.

thepalletiser is designed forcontainer transport shipmentaround the world.

assembly at customer sitetakes only two days, and as allpalletisers are pre-tested withproducts in ehcolo factory, fullproduction can commence onthe third day.

For proof of quality, ehcolo,which has major references intheUae, offers a standard two-year warranty on everything.

For more information contact:ehcolo a/ssmedevej 10DK-6683 Fovlingtel: +45 75398411e-mail: [email protected]://www.ehcolo.com

ehcoloofDenmarkhas introducedtheworld’s firstfully automaticpalletiser for bagsandboxes

Next generation green palletisers


DENMARK

Latha Krishnan

Arminox, established morethan 50 years ago in Denmark,is one of the world’s leadingsuppliersof stainless steel rein-forcement for use in the con-struction industry. Ten yearsago, the company set up itsmanufacturingplant inJebelAliFree Zone in Dubai to cater tothebigdemand for its productsand services in this region,where concrete structures facequick deterioration due to thesevere weather conditions.

Torben Krebs, managing Di-rectorofArminox,middleEast,Africa and Asia, says, “Thestrength of Arminox lies notonly in the steel, but particu-larly inourgreatexperienceandknow how. This relates to boththe development as well as in-telligent use of stainless steelreinforcement, which is non-

corrosive and lasts for 120years. in the Arabian Gulf re-gion, we have been involved inthe reinforcement of severalbridges and different types ofmarineworks. Someofourma-jorprojectshere includeSheikhZayedBridgeinAbuDhabi,SitraCauseway in Bahrain, Pearlbridges in Qatar and the Dubaimetro bridges.”

Having just finished a bigproject in Abu Dhabi at the ru-wais refinery, everyone at Ar-minoxhavebeenexcitedaboutlanding one of the biggest con-tracts in the world — to under-take the reinforcement of thecausewaybetweenHongKong,macau and mainland China.“We are thrilled to be awardedsuch a challenging project andlooking forward to doing it,”enthuses Krebs. The regionaloffice in Dubai which coversAfrica, middle East and Asiawas responsible for landing theproject and Krebs is proud ofthe achievement seeing thatthere were many worthy com-petitors vying for it.

Beingtheonlycompanywitha processing plant in the regionfor the kind of units needed for

suchmarineenvironmentproj-ects, Arminox is able to supplythefinishedproductsquickly toits customers all over the vastarea it covers. “This is a big ad-vantage for us and the key toour continued success here. itgives us an edge over other Eu-ropean competitors. in addi-tion, we have all the approvalsrequired by the industry tomeet any standards be theyBritish, German, American orany other,” emphasises Krebs.

Arminox is certified inaccor-dancewith recognised interna-tional product standards, andArminox stainless reinforcingsteel can be also used for newbuildings and renovation pur-poses in aggressive environ-ments, where damage to con-crete structures occur.

“Arminox is committed toprovide high quality productsandservices to theentire regionand is extremely glad and for-tunate to have our regional of-fice in theUAE,which is a fabu-lous logistics hub. We willcontinue to work tirelessly tomaintain and consolidate ourleading position here,” saysKrebs.

Highqualitydurablestainless steelreinforcementfromarminox

Drawing strength from experience

Torben Krebs, ManagingDirector of Arminox, MiddleEast, Africa and Asia

Arminox iscommitted

to provide highquality productsand services to theentire region and isextremely glad andfortunate to haveour regional office intheUAE, which is afabulous logistics hub

TorbenKrebs

Sheikh Zayed Bridge in Abu Dhabi

Sitra Causeway in Bahrain

PO Box 16941 * JAFZA – Jebel Ali - Dubai * United Arab Emirates * Tel: + 9714 8872 777 * Fax: + 9714 8872 778Factory: Po Box 51626, Plot 6E-08, Hamriya Free Zone Phase II, Sharjah

ARMINOX® STAINLESS STEEL REINFORCEMENT

The bridge is designed by Zaha Hadid, who inMay 2004 became the

ARMINOX is the only CARES approved stainless steel reinforced cut and bend supplier in this region.

The most maintainance free and economic solution for the construction industry in the world.

STAINLESS

The Sheikh Zayed Bridge, Abu Dhabi

Some of the projects successfully completed in the region:

• Sheikh Zayed Bridge Abu Dhabi, - 1000 Tons

• Lehbab – Jebel Ali Interchange – 400 Tons

• Bahrain Sitra Causeway – 6000 Tons

ARMINARMM NOOXXX STAINLESS STEEL REINFOSTE REIN OTT RRCEMENTCEME


DENMARK

Latha Krishnan

VIKING,aprivatelyheldcorpo-rationwithgroupheadquartersinEsbjerg,Denmark, isamarketleader in maritime safety withover 50 years of experience,providing and servicing essen-tial safety and fire-fightingequipment for passenger andcargovessels, offshore installa-tions, defence and fire fightingindustries,fishingandyachtingvessels. Working through aunique global network of sub-sidiaries, agents and 270 certi-fied servicing stations VIKINGis able to provide its life-savingproductsandcost-effectiveandconvenient services to clientsall over theworld including theMiddle East with its regionalheadquarters in Dubai.

Since 1985, VIKING Life-Saving Equipment has beenproviding both VIKING manu-factured as well as other lead-ing manufacturers’ life-savingproducts for the maritime andoffshoremarkets in theMiddleEast. “We cover a wide area ofthe region and all our productsare approved items for use onboard vessels. During thesepast years Viking has grownsteadily,” informs Anders Nor-gaard Lauridsen, who joinedViking Life-Saving EquipmentMiddleEastas thenewCountryDirector in August last year,after 11 years’ service at theheadquarters.

Oneareaofpromisinggrowth

for VIKING is the increasinglypopular VIKING ShipownerAgreement among vessel own-ers in the region. The VIKINGShipowner Agreement is thefastest-growing solution in VI-KING’s broad servicing portfo-lio and is a customisable con-cept,which incorporates safetyproducts, global servicing,single-sourcemanagementandfinancing in a variety of fixedprice structures, servicing liferafts, immersion suits and life-jackets, lifeboats, releasehooks

and davits, and marine firefighting equipment.

Key to the success of theseagreements is their flexibility—and a selection of fixed-pricepaymentplans aimedat ensur-ingshipownersknowexactly toexpect and how much it willcost. VIKING is currently theleadingsafetylife-savingequip-mentprovider in theworldwhocan provide such a breadth ofpurchase, servicing and ex-change options and has thenecessary global resources todo so.

“The reasons why VikingShipowner Agreement hasproved to be so popular is thepredictability of cost, the glob-al coverage of our service net-work and obviously that weprovide a solution, that takesaway some of the hassle shipowners are facing managingtheir safety equipment. Basi-cally, we take care of all thatgoes with the servicing proce-dure offering a complete solu-tion to our clients. We under-stand client requirements andcustomise our solutions foreach of them making it conve-nientandcost-effectivethroughour servicesaroundtheworld,”says Lauridsen.

ViKiNG is a globalpartner in safetysolutions

Savinglives

Wecover awide area

of the region andall our products areapproved items foruse on board vessels.During these pastyears Viking hasgrown steadily

AndersNorgaardLauridsen

Anders Norgaard Lauridsen

VIKING LIFe-SAVING equIPMeNT- Protecting people and business

SAFE

TY

PRODUCTS GLOBAL SERVICIN

G

VIKING

MA

NA

GEM

ENT FINANCE

SHIPOWNER

AN

A G R E E M E N T

Trying to coordinate safety equipment servicing is a lot like a nightmare- only less predictable. But there’s help at hand. Our Shipowner Agreementsare the industry’s most comprehensive, customizable and flexible managedservicing plans. They cover safety equipment from a dedicated servicingnetwork at 270 locations worldwide.

With a variety of fixed price payment and equipment exchange plans,they can make your job surprisingly easy.

To find out more, visit www.VIKING-life.com or call your local VIKINGoffice today.

n Lifeboats, davits and release hooksn Liferaftsn Marine fire equipmentn Immersion suits and lifejackets

Let us do the hard work of global servicing. So you don’t have to.

One safety solution.One global partner.

DENMARK

DeDicateD to the international energysector, Semco Maritime is a major con-tractingandengineeringcompanywhichforover30yearshasbeen facilitating thedesign, fabrication, service and mainte-nance of its customers’ assets, providingcomprehensive project managementacross all phases of energy projects.

in addition to turnkey engineering so-lutions and operation support, the com-panysupplies anextensive rangeof stan-dard and explosion-proof componentsand telecommunication equipment, aswell as fire-fighting and fluid systems tooffshoreandonshoreprojectsaroundtheworld.

With more than 1,900 employeesacross the globe, Semco Maritime hasbranches in Denmark, Norway, UK, Sin-gapore, Vietnam, US, central americaand the Uae, including offices in abu

Dhabi and Dubai since 2005.“Our focusactivities in theMiddleeast

are mainly within our product and tech-nology division,” says Kevin Momme,Managing Director for the Middle east.“themainproductsare telecomsystems,especially ourwell reputed Semsound, apublic announcement and general alarmsystem (Pa/Ga) developed specially forthe oil and gas sector.We are alsomanu-facturingchemical injectionskidsaswellas supplying electrical components andcables to the energy sector.”

Despite fluctuations in the marketcausedbytheworldwideeconomiccrisis,Freddy Munk Larsen, Senior Vice Presi-dent, products and technology is upbeatabout Semco Maritime’s outlook for theregion. “though the road to success hasbeenbumpy,withthemarketstill insomesort of recovery mode, there have beeninvestments made in the energy sectorhere and the future looks bright for Sem-coMaritime in theMiddle east. We havevery positive prospects for the future,with many interesting projects in thepipeline,” he adds.

30 years of experienceSemcoMaritime isefficiently serving theenergy sector

PRODUCTS AND TECHNOLOGYAs a leading product and system supplier, weunderstand your equipment and system needs

www.semcomaritime.com


DENMARK

In the old days, large areas ofhard floors were swept,scrubbed and mopped withlarge volumes of water and byhand. Health and safety issueswere not as prevalent andfloors were left very wet anddetergent was dosed as theythought best. We have come alongwaysince thefirst battery-powered-walk-behind scrub-ber/dryer was launched in1956 by Clarke Floor Equip-ment.Clarkewas lateracquiredby nilfisk-Advance.

nilfisk-Advance’s mission isclear;“enablesustainableclean-ingworldwide to improvequal-ityof life”. It sees sustainabilityasanelementofsoundbusinesspractice. If we can reduce con-sumption of resources, it will

benefit both customers, the in-dustry and the environment.

In 2012, 71 per cent of allnilf isk-Advance productlaunchesfeaturedenvironmen-tal improvements.

no doubt, cleaning has a bigimpact on the environment.Significant amounts of waterand detergents are used dailyfor cleaning. Retail hours aregetting longer, and customersnow accept that cleaning is go-ingonaroundthem.Thisresultsin aneed formore cleaning andthusa largeconsumptionofwa-ter, electricity, and detergents.

Greenmeets Cleanphilosophy

nilfisk-Advance has a ‘GreenmeetsClean’philosophy,which

Nilfisk-advance focuses on sustainable environmentalimprovements in cleaning products

‘Green meets Clean’

hasdriven its product develop-ment over recent years. Devel-oping productive, easy-to-useand reliable products with im-proved environmental perfor-mance, using less energy, lesswater and less detergent, hasbeenadrivingforceinitsgrowthand development in recentyears.

The nilfisk Ecoflex systemwas born out of this ‘Greenmeets Clean’ philosophy. Allmachines with the nilfisk Eco-flex system start in Ecoflexmode which uses minimalamounts of water, detergentandpower.Onenteringasoiledarea, the operator activates aone-minute burst of power forextra performance. Afterwardsthe machine moves automati-

cally back into Ecoflex moderetainingtheflexibility formoreaggressive cleaning when re-quired.

Industry-leading technology

nilfisk-Advancewas also at theforefront of industry leadingtechnology with the launch ofthe first HYBRID industrialcombination machine the nil-fisk CS7000. This machine de-liversa reductionof30percentless consumption, fuel costsand emission levels.

nilfisk-Advance will also inthefuturestrive tomaintaintheposition as one of the worlds’largest and most innovativemanufacturers of professionalcleaning equipment.


DENMARK

Latha Krishnan

Falck Safety Services is partof Falck, a Nordic based organ-isationwithcentury-oldDanishoriginsactivelyengaged in fourdifferent business areas: Emer-gency,Training,assistanceandHealthcare. Falck operates in35countriesonfivecontinents.In the Training division of itsbusinessFalck is a leader in res-cue and safety courses, espe-cially for staff in the offshoreand maritime sector. at 35training centres around theworld, Falck trains clients totake care of themselves andtheir colleagues, in 2012 Falcktrained over 240, 000 person-nel worldwide. Falck has beenin abu Dhabi since 2009 train-ing personnel of the oil and gasindustry and has currently setup a new fully equipped train-ing facility inDubai in theDubaiIndustrial city.

alan Sharp, centre Managerof Falck Safety Services llc inDubai Industrial city, informs,“Within the next month or sowe will begin our courses toclientspredominantly in theoilandgas industry.Thesecoursesare important forall theperson-nel right from the cEO to the

lowest ranked employees andthey will all be delivered ac-cording to internationally rec-ognised OPITO standards.”OPITO standards are a set oftraining and competence stan-dards, produced and agreed bytheoffshoreoilandgas industrycovering a variety of offshoreemergencyresponsedutiesandoccupational roles. In the laterstages of the first quarter of2013, Falck is looking to pro-

vide over a dozen courses ofdurations ranging from half-a-day to three days for the off-shore oil and gas industry.Safety guidelines of interna-tional bodies as well as DubaiandabuDhabigovernmentsareadhered to strongly during thecourses.

In addition to newly fur-nishedclassroomsnamedafterthe seven emirates to facilitatetraining and examinations,

there is also a pool completewith mock helicopter to simu-late rescueandevacuation sce-narios in the sea. One of thecourses, theBOSIET (BasicOff-shore Safety Induction andEmergencyTraining) is a threedaycomprehensivecoursepro-viding theoretical andpracticaltraining inmodules suchas seasurvival includingfirst aid, he-licopter safety andescape,per-sonal safety and offshoreawareness.

“all of our first aid coursesand instructors are HighfieldawardingBody forcompliance(HaBc) accredited and ap-proved. Our facility is in theprocess of obtaining local ap-proval toconductfirstaid train-ing. We are in discussions tofurther expand our portfolio ofHSE courses. all Falck coursescan be designed according tocompany requirements, inter-national standards or bestworking practice,” explainsSharp.

“This facility is a sizeable in-vestmentanddemonstratesourcommitment toourclientshereand in the region. We want toembracewhereweareandpro-vide new skills and knowledgeto Emiratis and internationalindustry players in all of theUaE as well as bringing atten-tion fromtheregionto theUaE.The impending visit of HRHJoachim, Prince of Denmark,whowillvisitour facilityduringhisUaEtripwill greatlyencour-age us in our mission,” addsMax Davidson, Regional Man-ager of Falck Middle East.

In Qatar, Falck is partneringwith National academy of Pro-fessional Training (NaPT) toprovide fire safety training.Falck is looking to expand itsoperations across the Gcc insupporting oil and gas clients.

asaworld leader inrescueandsafetycourses, FalckSafetyServices istrainingoil andgaspersonnel intheUae

Innovative, cost effective safety

Alan Sharp, Centre Manager, Falck Safety Services LLC

Falck has 35 training centresworldwide and has trainedover 240,000personnel


DENMARK

Milestone systems wasfounded in1998uponadreamto build a software develop-ment company that could im-prove business through man-aging and distributing digitalvideodata regardlessof timeorlocation. today, that dream isbeing realised as more andmore security installations aremoving toward digital tech-nologies.

With headquarters near Co-penhagen,Denmark,Milestoneis the leadingworldprovider oftrue open platform iP videomanagement software, accord-ing to iMs Research. MilestoneXProtect® software is powerfuland advanced, yet easy to use,reliable and proven in morethan 100,000 installationsworldwide. the open platformallowsbest-in-classsolutionstovideo enable business: Reduc-ingcosts,optimisingprocesses,protecting people and assetsandultimately increasingvaluein an organisation’s productsand services.

Milestone systems is an in-ternational company that sellsvideosurveillancemanagementsoftware in many countriesaround the world. Milestonehasbeenselling software in theMiddleeastsince2002throughlocal partners in Dubai, Kuwaitand saudi Arabia.

“in2007wedecidedtocheck

out theMiddleeastmarket andbooked a stand at the securitytrade show called intersec inJanuary of that year, and afterthis show we could see the bigpotential in this market. Wedecided to send a sales man-ager toDubai thatseptember tostart the process of getting abranchofficeupandrunningasfastaspossible, andat thesametime build on the leads createdduring the intersec tradeshow,” recalls Peter Biltsted,Director of Mideast and AfricaforMilestone systems. “Febru-ary 1, 2008 we opened up ouroffice in Dubai internet Citywith the staff of two sales peo-ple and one solution engineerto cover the Middle east andAfricanmarkets. since thenourgrowth and success has beenwithout parallel in this indus-try, with growth numbers top-ping more than 70 per cent in2011.theMilestoneofficeherenow has 10 people. We see abright future ahead of us withcontinued high growth for the

sales of our videomanagementsoftware.”

the key to Milestone sys-tems’ success is the high levelofserviceandsupportprovidedto customers, being forthcom-ing and understanding theirneeds and requirements. the

foundation for this approach tocustomersandemployees is theMilestone value propositionthat all employees are living byMilestone Values: Reliability,openness, innovation,Flexibil-ity and independence.

Reliability is a key parameterforsuccessthroughdependabil-ity as hard-working profession-als whompeople can count on.Milestonestrives todeliverhighquality, dependable software,well tested and proven in yearsof operation. solid support isprovidedtoeachother, thepart-ners and end customers.

Being open is productive inMilestonebesidescollaborationwith others. Communicationsmust be open, honest and of-ten. technologically, an openplatform is also the nucleus ofMilestone solutions and thepossibilities they providethrough the ability to integratewithotherdevicesandsystems.it is the foundation that allowsbuilding blocks to future inno-vations.

innovation is essential in theapproach to work and in thesoftware solutions. this ismo-tivated by a pioneering spirit,passion, enthusiasmandambi-tion. it is inspired by continu-ally increasing knowledge ofpartners, customers, and newtechnology.

Flexibility is the key to re-sponsiveness as time progress-es and situations change. itmeans being able to grow andexpand with new people, newmarkets and new solutions. itmeansgivingpartners andcus-tomers the ability to chooselevels of product offerings, toscale installations for futureneeds and to integrate withother systems.

independence is evident intheMilestonesoftwaresupportforthewidestchoice innetworkhardware and devices. For thecompany’scustomersandpart-ners, it means freedom ofchoice. For Milestone employ-ees, it is freedomintheworkingenvironment, careerpaths, andtheability tospeakoutandtakeinitiative.

MilestoneSystemshas builta reputation forselling videosurveillancemanagementsoftware globally

Improving businesses digitally

Peter Biltsted, Director, Mideast and Africa for Milestone Systems

TheMilestoneSystemsMission

Milestone enables itscustomers to optimisetheir business processesby delivering an openand independent IP

video surveillance soft-ware platform.

TheMilestoneSystemsVisionMilestone aims to drivethe global convergenceof video surveillanceand IP-based business

systems.

XProtect® Smart Client

Easily manage security installations • Respond to alarms• Advanced export options

Connect instantly from any computer• Works with OS X®, Linux and Windows®

• Share or export video

Keeping you close to what’s important• For Android™ and iOS®

• Push live video from device’s camera

Milestone XProtect® is the world’s leading IP video surveillance management software and is reliable, future proof and easy to use. It supports the widest choice in cameras and seamlessly integrates with business and security solutions such as video analytics. Which means your possibilities are unlimited and you can keep your security options open. Milestone also offers the choice of three flexible ways to view your surveillance system: XProtect Smart Client, XProtect Mobile and the new XProtect Web Client. Designed by Milestone, XProtect clients work with all XProtect video management software. With the ability to access video from various locations as well as computers and mobile devices, there is an XProtect client to suit all your needs.Discover more with Milestone and try our software for free at: www.milestonesys.com

XProtect® Web Client

XProtect® Mobile

Milestone Systems UAETel: +97 14 3641380

Milestone_Fullpage_AD_ PoC.indd 1 07-02-2013 12:41:15

denmark special report

Documents

bunker business

effective safety42

denm of food

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area of services

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