The Quintessence ofCustomer Lifecycle Management

Maximize your Customer Value with

The development of the customer is difficultCustomer loyalty is not sustainable

Many companies underestimate this value and do not leverage its full potential.

Lost opportunities! Painful!

Cross- and up-sell potential is tappedCustomer loyalty is sustainable

Only satisfied and active customers increase the value of a company. The satisfaction of customers is decisive for your company's success.

Customers are the treasure of your company.

Simple 4-step Process...

Only an Integrated Customer Lifecycle Management guarantees you success:

Step 1Planning

Improve your customer relationships and stop high churn rates. Integrated

CustomerLifecycle

Management

Channels

ToolsContent

Profiles

Einfacher 4-stufiger Process…

answering specific questionsfindings from advertising of website behavior

BrandWebsite Behavior

Lifecycle

Customer Data

Surveys

Social Media

Call Center

Buying Behavior

Your customer data is analyzed by means of Data Segmentation and Profiling.

Profiling based on

Step 2Analysis

low, medium or high potentialcold, warm or hot phase of the buying cycleaffinity to the brand or product families

Segmentation according to

Consumer Data

Actions

Consumer Marketing Profile

Email/NewsletterWebsiteEventsMobile WebsiteSMS/MMSPOS

Business ClusterAmbassadorshipChannel ProfileInteraction Profile

MeasurementScoring rules

Action rules

Step 3Customer

Development

Our dynamic system is based on effective results.

Continuous communication guarantees the development of your customer relationships

(Dialogue marketing concept)

(Target groupconcept)

With the help of customer segmentation your customers are classified into different categories:

High & Low Value CustomersHigh & Low Potential Customers

High Potential

Prospects

Low Potential

Prospects

High & Low Potential

Customers

High & Low Value

Customers

Each profile is defined as it comes to the next stage. Each is addressed differently.

Cus

tom

er L

ifetim

e Va

lue

ReactivateAcquire & Convert Serve & Retain

New Customer Acquisition

Welcome Program

(New Customers)

Customer Retention Program

(Existing Customers)

Reactivation (Inactive Customers)

Customer Lifetime Value

In the last step, fine-tuning and optimization take place.

Step 4Dashboards &

ReportingThe Management Dashboard was created for monthly call to adapt the strategy in terms of

evaluatereview optimize

Integrated Customer Lifecycle Management

The continuous development of your customer relationship has now been implemented as a closed-loop system in your company.

Planning

Planning

Data Segmentation

Analysis

Customer Communications

Customer Development

Fine-tuning & Optimization

Dashboards & Reporting

Getting the most out of your customer relationship - with DemandGen!

Have we sparked your interest?

Convince superiors and

colleagues and download the White Paper!

Arrange a personal meeting to maximize the

value of your customers!

http://clmen.DemandGen.de

Reinhard Janning CEO Europe & Asia Pacific DemandGen AG

info@demandgen.de