Deloitte Analytics and IBM Software See what’s inside

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Business analytics is the practice of using data to manage information and performance — and make smarter decisions. It can apply to almost any business issue, but most organizations tend to focus on five main areas of decision-making and operations: customer, supply chain, finance, workforce, and risk. At its highest and best use, business analytics delivers uncommon insights and breakout value.

Business analytics isn’t new. Companies have been using data to inform their decisions for years. What has changed is the speed at which decisions need to be made. Plus, the world is more complex today — businesses have to consider the entire ecosystem in which they exist, including social, economic, environmental, and political currents that would have seemed outside their purview not so long ago. That puts business analytics in the center of the action today. Meanwhile, the variety and number of signals have changed. The same old approaches to analytics just aren’t up to the job.

Deloitte Analytics helps organizations answer their toughest business questions by analyzing, interpreting, and visualizing information coming from internal and external sources.

Business analytics 101

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Crunchy questions

Extracting the most relevant and valuable insights from mountains of information starts with what we call crunchy questions — specific, roll-up-your-sleeves inquiries designed to lay the groundwork for action. These kinds of questions form the foundation of any analytics initiative. Here are some examples:•What shipping strategy will deliver the lowest carbon

footprint AND lowest operating cost? How much marketing spend will it take to monetize the public relations value of the new strategy?

•Which of three acquisition targets has the most stable customer base? Which has the most underpenetrated base? What would be the impact of losing 10% of the most profitable customers in the deal?

•What effect does the capital market crunch have on access to expansion and the purchasing power of our clients?

Knowing which questions to ask — and where to find the answers — are essential capabilities for a winning approach to business analytics. For every organization, there are a different set of questions that must be answered to generate real business results from analytics. Deloitte can help zero in on those questions — and with IBM technology in place, we can begin finding the answers quickly.

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Business just crossed the line

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Analytics vision

Deloitte’s vision of delivering analytics business results through continuous improvement is supported by the breadth and depth of IBM’s software offerings within each major category.

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Analytics accolades

Kennedy has named Deloitte a global leader and the fastest-growing Information Management and Analytics consultancy in their Information Management & Analytics Consulting Marketplace 2010-2013: Key Trends, Profiles and Forecasts

In Gartner’s Magic Quadrant for Global Business Intelligence and Performance Management Service Providers, Deloitte was named a “leading provider.”

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Climbing higher by going deeper

Business analytics capabilities today are moving from the edge into the heart of the business, producing uncommon insights that drive smarter, faster decisions. That’s the essence of deep analytics, and it’s changing the path to performance in organizations around the world.

Deep analytics is powered by three engines: deep sector knowledge, broad functional capabilities, and technical sophistication. IBM complements Deloitte’s strengths on the technical front, with world-class technology and tools that span the stack from data management to predictive modeling and beyond.

This combination puts insights in the hands of those who need it most faster than ever. Just as important, it can help decision makers tap insights that cross organizational borders, accounting for the entire ecosystem in which they exist, from social and economic issues to environmental and political concerns. Because change doesn’t respect organizational boundaries.

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Deloitte and IBM Software — aligned for value

IBM brings a business analytics stack that is agnostic to any underlying ERP or legacy system and complementary to SAP and Oracle. Here are some highlights of IBM’s current analytics offerings. •Algorithmics:Data analytics for risk-related issues•IBMCognos:World-class BI/PM capabilities for

structured and unstructured data •IBMCognosFSR:Designed specifically for financial

reporting and disclosure management challenges•IBMContentAnalytics:Provides a stand-alone content

analytics platform that helps organizations extract valuable insights from enterprise content, regardless of source or format

•IBMIdentityInsightSolutions:A scalable entity resolution and analysis platform for fighting fraud and theft

•IBMILOG:The market leading business rules engine with strong optimization algorithms and models

•IBMInfoSphereStreamsandBigInsights:Big data analytics tools for gleaning insights from large, complex data sets that draw from traditional and nontraditional sources

•IBMOpenPages:IBM’s acquisition of OpenPages provides market leading GRC technology and risk analytics

•IBMSPSS:Clearly differentiated predictive analytics strength

•IBMUnica:Innovative solutions targeting the world of interactive marketing, helping users understand what motivates their consumers across digital, social and traditional marketing channels

Other key components of IBM’s analytics technology offerings include:•World-class information management from IBM

including Information Server, MDM Server, FileNet, DB2, Informix, Optim, Exeros, and Initiate

•IBM Smart Analytics System and Netezza (server appliances) or IBM Smart Analytics Cloud

•Industry and functional specific Blueprints/Solutions/Analytic Apps for speed to market and time to value

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From hindsight to insight to foresight

With the acquisition of SPSS, IBM Software rounds out its analytics suite, delivering capabilities that are essential for any client seeking to become a predictive enterprise. Looking into the future (not just examining the past), SPSS enables a mindset that creates new value opportunities. When organizations predict future events and act upon that insight with confidence, they can make smarter business decisions sooner — and drive better outcomes.

Deep analytics becomes a way of life in a predictive enterprise, mining insights across a growing range of structured and unstructured data. Working with IBM Software, Deloitte will be there to help our clients turn that vision into value.

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Leading together

No one doubts the power of analytics to enable better, faster decision-making. The business results are proven and real. The only question is who’s going to lead this explosive market.

Through Deloitte’s strategic alliance relationship with IBM Software, we deliver unbeatable capabilities spanning the range of decisions from tactical to operational to strategic — backed by the deepest stack of analytics technology in the world. When it’s time to make smart, informed decisions at light speed, this powerful combination delivers, addressing the full complexity of business today.

Deloitte is an IBM Premier Business Partner, with access to a wide variety of hardware-software-services resources, as well as IBM education and complementary tools. Pulling together, we can help companies transform enterprise information into a strategic asset for making faster, smarter decisions, while effectively managing risk.

To learn more about the Deloitte and IBM relationship, visit: deloitte.com/us/ibm or contact:

Deloitte BobDaltonLead Client Service Principal/Global Relationship LeaderDeloitte Consulting LLPrdalton@deloitte.com+1 404 631 3939

ScottKruglewiczSpecialist Leader, Deloitte Analytics AlliancesDeloitte Consulting LLPskruglewicz@deloitte.com +1 404 452 6245

GayleKalvertIBM Alliance BDM IBM Cognos Software LeadDeloitte Consulting LLPgkalvert@deloitte.com +1 213 996 6801

BobMillerIBM Alliance Senior Solutions ArchitectDeloitte Consulting LLProbmiller@deloitte.com+1 918 671 5168

YugandharChodagamIBM Alliance Technical ArchitectUS India, Deloitte Consulting LLPychodagam@deloitte.com+ 1 615 718 2707

Contacts

IBMGlennBroganGlobal Relationship Leadergbrogan@us.ibm.com+1 914 720 7352

JoseLeruthGlobal Alliance Executive — DeloitteIBM Software Groupjleruth@us.ibm.com+1 508 685 6217

MarcDennerGlobal Alliance DeloitteIBM Software GroupBusiness Analyicsmdenner@us.ibm.com+1 704 243 7224

TedTurcotteBusiness Development ExecutiveInformation Management, GSI/MSI AlliancesIBM Software Grouptturcott@us.ibm.com+1 508 410 1690

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