How we help brands deliver UNINHIBITED

thinking across differing marketing

disciplines

October 2015

Thanks for taking the time to see a little of Initials. The next few slides gives you a little flavour of who

we are and what we’re all about as a creative communications agency . Enjoy…

2006BORN OFFRIENDSHIPNOT IDEALISM 45+

INDEPENDENT CREATIVE AGENCY WITH ACCESS TO EUROPEAN AND GLOBAL NETWORK

6 PILLARCLIENTS

7.2m2013/14

TURNOVER

27.16.18AWARDS

ACROSS

CLIENTS

ACTIVATED IN

COUNTRIES

How we size up

5 CENTRES OFEXCELLENCE1BOTTOM

LINE

Why our ideas

Why our ideas

The journey of an idea

HEAD Hands

HEART

Only through understanding explicit insight about whose

behaviour we need to change can an idea meet,

or exceed the needs of the Brand, the Consumer and

all interested parties

Create a sense of richness that cannot help but

engage, provoke intrigue at all interaction points and become more interesting

and compelling the further the idea is pushed

An idea is not an idea worth pursuing unless it can be

delivered as we say it can, and has had the rigour of pre-testing and a method

for measuring its effectiveness put in place

One essential ingredient

InterrogationScene setting Collaboration

Culture MiningConsumer Talk

Pre-testing

PLANNING& STRATEGY

BrandCampaign

TechnologySocial

ACTIVATION

App Development Brand AdvocacyCategory DevelopmentCommunity Management Customer Journey Planning Design & BrandingeDMEvents Exhibitions & ConferencesIn-Store POSMarketing Toolkits On & Offline Advertising Partnership MarketingPromotional Marketing Retailer Specific ActivationSponsorship ExploitationWeb Design & DevelopmentVideo Content Production

AUTOMOTIVE BROADCAST

HOME, LEISURE & TECHNOLOGY

FMCG & ALCOHOL PROPERTY, RETAIL & TRAVEL

Our most famous ideasA Dulux App that turned the world inside out

Getting Peugeot to No.1 in the UK charts and over 10 million YouTube hits

Helping JS donate £150 million (and counting) worth of sports and cooking equipment to schools

Convincing Tour de France officials to escort a peloton of Dave cyclists down the finishing stretch #tourdewhere

Helping a giant panda and Oscar winning Hollywood superstar perform livefor the first time in the UK, backed by a supermarket and 16 brands

A Quorn cookbook that went to No.1 in the Amazon charts

Putting a 55-ton Naked Juice surf machine in the middle of the City

Helping Britain socialise through Monty Python’s last hurrah, getting timeless comedy #trending

A Doritos advergame that resulted in 55 individual Facebook communities

Persuading Beyonce to sing for Trident gum

NEW FIAT 500 LAUNCH

Developing a launch programme to excite and entertaintrade and lifestyle media and act as a springboard for

social media content, dealer activity and consumer press

VIDEOCONTENT

HOW WE MADE IT ALL HAPPEN

Once we landed the strategy and idea, we worked closely with Fiat rostered agencies, or brought in specialists to create a bespoke integrated team.

ATL

Social Media and Fiat Website

Entertainment PR

PRSet-build, Staging and

Logistics

Film Production

Artist Managemen

t

Partnerships in Music

Helping consumers decide the Nation’s favourite flavour

DO US A FLAVOUR

Creating the ‘most successful’ promotional campaign to celebrate

Cadbury’s sponsorship of the Olympics

UNWRAP GOLD

ACTIVE KIDS

Creating organisation and consumer communications to encourage engagement

with the collection scheme – helping to get kids to lead healthier, more active lives

Linking with one of the world’s biggest Diva’s to help Trident chew over more sales

BEYONCE UNWRAPPED

Driving customer acquisition for anew product with a digital and social only

communications campaign

BEDROOM IN A BOX

Breaking down the barriers to being more creative outdoors

OUTSPIRATION

MALE GROOMING

Creating global shopper toolkits with messages tailored to shopping needs

208 Launch

Helping aFrench car get to No.1

in the UK charts

Helpingholiday-makerstake a leap into

the unknown

Global Toolkits

All channels

Continuingconversations

off air

THEBEGINNING...

There’s a lot more where this came from, but that’s enough about us for now - we’d like to talk

about you...

Initials Marketing • 4th Floor, 7 Swallow Place, London W1B 2AG • worldofinitials.co.uk • +44(0)20 7747 7400

{ As we like to think of it }

Jamie MatthewsCEO

jm@initialsmarketing.co.uk