deliverability and reputation management

10 April 2023

Create relevant email campaigns that make it to the inbox.

An overview of deliverability challenges and solutions.

K. Van Beeck - EmailGarage

210 April 2023 |

DeliverabilityWhat is deliverability?

“The process of getting your email messages into the inboxes of your recipients. “

Reputation management?

“If your emails are routinely blocked, marked as spam, or delivered to unused mailboxes, they’re damaging your reputation.”

EmailGarage - DMF

310 April 2023 |

WhitelistingYahoo !

“Note: Please review the best practice recommendations here before submitting a

Bulk Sender application to Yahoo! Mail. In addition, this application process is not a guarantee for delivery to our users' Inbox. We will examine your email practices and policies, as well as your mailings' complaint rates, in making our decision.”

Hotmail – Windows life“Werkt Windows Live Hotmail met een "lijst met toegestane afzenders" waar uw bedrijf op kan komen? “

“Nee. Een lijst met toegestane afzenders is in wezen een vrijbrief waarmee berichten van bepaalde afzenders filters voor ongewenste e-mail en andere voorzorgsmaatregelen kunnen omzeilen. Windows Live Hotmail evalueren alle inkomende e-mail op kwaadaardige inhoud. “

...

Think about it !!!EmailGarage - DMF

410 April 2023 |

DeliverabilityThe Battle to the Inbox:High level issues affecting deliverability

EmailGarage - DMF

510 April 2023 |

DeliverabilityReputation Management & SenderScore

“Like a credit score, a Sender Score is an indication of the trustworthiness of an email source.”

EmailGarage - DMF

610 April 2023 |

DeliverabilityReputation Management & SenderScore

Influenced by:• Email volumes• Frequency• Unsubscribes• Bounces• Spam complaints

EmailGarage - DMF

710 April 2023 |EmailGarage - DMF

DeliverabilityThe Battle to the Inbox:• ISPs (e.g. Skynet, Telenet, …) and reputation services (e.g.

SpamCop, BondedSender, …) are increasingly looking to consumer complaints as the primary measure used to filter "unwanted email” and not just spam:– False Positives– Correlation of response and complaint is a fundamental

weakness of complaint rate filtering

• Consumer satisfaction will increasingly drive the deliverability of your email program

• The definition of spam has changed from permission to perception based

• Strong permission standards and list hygiene practices aren't enough anymore


DeliverabilityAnatomy of a “Spam” complaint

Consumer feedback mechanism used by ISPs and Reputation services to filter “unwanted” email.

Therefore, managing complaints and understanding their cause is increasingly important to ensure ongoing deliverability


DeliverabilityFACT: Your email is spam if the receiver thinks it is


DeliverabilityFACTS to face

ISPs and reputation services are increasingly looking to consumer complaints as the primary measure used to filter "unwanted email” and not just spam

• Consumer satisfaction will increasingly drive the deliverability of your email program

• The definition of spam has changed from permission to perception based

• Strong permission standards and list hygiene practices aren't enough anymore


DeliverabilitySo here is your to do list

• Start working with a clean opt-in list

• Make your communication relevant to your contacts

• Work on your bounce management (pay attention to delete your bounces on the list).

• Find yourself a partner that understands the true meaning of Reputation Management


Thank youEmailGarageKenny Van Beeck – business development [email protected] + 32 2 658 29 50tel + 32 476 29 95 49

http://www.emailgarage.comhttp://blog.emailgarage.comhttp://twitter.com/EmailGarage

deliverability and reputation management

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