deliberate vs. emergent strategies
TRANSCRIPT
How did Forest become successful?
• Understand how strategy is made
• Understand the difference between intended and realized strategy
• Understand the need for a balance between strategic design and emergence
Learning Objectives
• Pattern in a stream of decisions (Mintzberg, H. & Waters, J.)
How does Strategy form in Organizations?
Planned
Entrepre-neurial Ideological
Umbrella
Process
Unconnected
Consensus
Imposed
Overview of Deliberate vs. Emergent Strategies
Deliberate Strategy
Emergent Strategy
• Planned– Formal plans– Precise intentions– Central leadership– Controllable & predictable environment
• Entrepreneurial – central vision– Vision of single leader– Adaptable to new opportunities
Types of Strategies (detailed)
• Ideological– Shared beliefs– Intentions as collective vision– Proactive organization
• Umbrella– Leadership in partial control– Defined strategic boundaries or targets
Types of Strategies (detailed)
• Process– Origination in Process– Leadership controls process aspects of strategy
• Unconnected– Most straightforward– „doing your own thing“ approach
Types of Strategies (detailed)
• Consensus– Mutual adjustment– Not driven by any intentions of a central management
• Imposed– Forced by Environment or outside individual– Most emergent
Types of Strategies (detailed)
How did Forest become successful?
More Case Studies
Google China Entry?
Westin Heavenly Bed?
Honda US Entry?
• Environment becoming more and more unpredictable
• Both important
• Do not limit yourself to what is already known or understood
• Create an environment where mistakes are tolerated
Take Aways
„We shall get nowhere without emergent learning alonside deliberate planning“
• Mintzberg, H., Waters, J. „Of Strategies Deliberate and Emergent“, 1985
• http://www.flatworldknowledge.com/node/29041#web-29041
• http://pdfcast.org/pdf/strategic-management
• Hill, C. & Jones, G. “Strategic Management, an integrated Approach”
• Wikipedia, http://en.wikipedia.org/wiki/Westin_Hotels
• http://www.managementaccountant.in/2008/05/honda-50cc-bikes-story-of-imposed.html
References