deliberate vs. emergent strategies

13

Upload: hdemiroers

Post on 27-May-2015

27.610 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Deliberate vs. Emergent Strategies
Page 2: Deliberate vs. Emergent Strategies

How did Forest become successful?

Page 3: Deliberate vs. Emergent Strategies

• Understand how strategy is made

• Understand the difference between intended and realized strategy

• Understand the need for a balance between strategic design and emergence

Learning Objectives

Page 4: Deliberate vs. Emergent Strategies

• Pattern in a stream of decisions (Mintzberg, H. & Waters, J.)

How does Strategy form in Organizations?

Page 5: Deliberate vs. Emergent Strategies

Planned

Entrepre-neurial Ideological

Umbrella

Process

Unconnected

Consensus

Imposed

Overview of Deliberate vs. Emergent Strategies

Deliberate Strategy

Emergent Strategy

Page 6: Deliberate vs. Emergent Strategies

• Planned– Formal plans– Precise intentions– Central leadership– Controllable & predictable environment

• Entrepreneurial – central vision– Vision of single leader– Adaptable to new opportunities

Types of Strategies (detailed)

Page 7: Deliberate vs. Emergent Strategies

• Ideological– Shared beliefs– Intentions as collective vision– Proactive organization

• Umbrella– Leadership in partial control– Defined strategic boundaries or targets

Types of Strategies (detailed)

Page 8: Deliberate vs. Emergent Strategies

• Process– Origination in Process– Leadership controls process aspects of strategy

• Unconnected– Most straightforward– „doing your own thing“ approach

Types of Strategies (detailed)

Page 9: Deliberate vs. Emergent Strategies

• Consensus– Mutual adjustment– Not driven by any intentions of a central management

• Imposed– Forced by Environment or outside individual– Most emergent

Types of Strategies (detailed)

Page 10: Deliberate vs. Emergent Strategies

How did Forest become successful?

Page 11: Deliberate vs. Emergent Strategies

More Case Studies

Google China Entry?

Westin Heavenly Bed?

Honda US Entry?

Page 12: Deliberate vs. Emergent Strategies

• Environment becoming more and more unpredictable

• Both important

• Do not limit yourself to what is already known or understood

• Create an environment where mistakes are tolerated

Take Aways

„We shall get nowhere without emergent learning alonside deliberate planning“

Page 13: Deliberate vs. Emergent Strategies

• Mintzberg, H., Waters, J. „Of Strategies Deliberate and Emergent“, 1985

• http://www.flatworldknowledge.com/node/29041#web-29041

• http://pdfcast.org/pdf/strategic-management

• Hill, C. & Jones, G. “Strategic Management, an integrated Approach”

• Wikipedia, http://en.wikipedia.org/wiki/Westin_Hotels

• http://www.managementaccountant.in/2008/05/honda-50cc-bikes-story-of-imposed.html

References