“defining ebusiness success” dave clementz chevrontexaco information technology company...
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“Defining eBusiness Success”“Defining eBusiness Success”
Dave ClementzDave Clementz
ChevronTexaco Information ChevronTexaco Information Technology CompanyTechnology Company
Presented by Ray CasserlyPresented by Ray Casserly
ChevronTexaco Latin America Business UnitChevronTexaco Latin America Business Unit
18th World Energy Congress
Buenos Aires, October 2001
West Texas Intermediate Crude Price
1981
40
30
20
10
0‘83 ‘85 ‘87 ‘89 ‘91 ‘93 ‘95 ‘97 ‘99 2001
Average Monthly $/BBL
Survival and RebirthSurvival and RebirthA major 1996 study by Cambridge Energy Research A major 1996 study by Cambridge Energy Research credited Information Technology for the "survival credited Information Technology for the "survival and rebirth" of the petroleum sector during a and rebirth" of the petroleum sector during a decade of flat oil prices. decade of flat oil prices.
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The Fortune 100 U.S. Oil & Gas CompaniesThe Fortune 100 U.S. Oil & Gas Companies(listed in order of revenue)(listed in order of revenue)
The Fortune 100 U.S. Oil & Gas CompaniesThe Fortune 100 U.S. Oil & Gas Companies(listed in order of revenue)(listed in order of revenue)
19731973 ExxonExxon
MobilMobil
TexacoTexaco
GulfGulf
ChevronChevron
AmocoAmoco
ArcoArco
TennecoTenneco
PhillipsPhillips
OccidentalOccidental
UnocalUnocal
SunSun
SohioSohio
GettyGetty
20002000 Exxon/MobilExxon/Mobil
TexacoTexaco
ChevronChevron
PhillipsPhillips
The Fortune 100 U.S. Oil & Gas CompaniesThe Fortune 100 U.S. Oil & Gas Companies(listed in order of revenue)(listed in order of revenue)
The Fortune 100 U.S. Oil & Gas CompaniesThe Fortune 100 U.S. Oil & Gas Companies(listed in order of revenue)(listed in order of revenue)
19731973 ExxonExxon
MobilMobil
TexacoTexaco
GulfGulf
ChevronChevron
AmocoAmoco
ArcoArco
TennecoTenneco
PhillipsPhillips
OccidentalOccidental
UnocalUnocal
SunSun
SohioSohio
GettyGetty
20002000 Exxon/MobilExxon/Mobil
EnronEnron
TexacoTexaco
Duke EnergyDuke Energy
ChevronChevron
ConocoConoco
DynegyDynegy
Reliant EnergyReliant Energy
El PasoEl Paso
PhillipsPhillips
Customers and Customers and MarketsMarkets
Ship
Distribute
Develop
Explore
The new economy for energy:molecules and bytesThe new economy for energy:molecules and bytes
Produce
Market
Information
Refine / Blend
Store / Pipe
Suppliers and Suppliers and PartnersPartners
• Lower costsLower costs• Shorter cycle timesShorter cycle times• Better decisionsBetter decisions• New relationshipsNew relationships• New sources of business growthNew sources of business growth
Digital business models:The e-business value propositionDigital business models:The e-business value proposition
New ways of transacting New ways of transacting businessbusiness
New ways and forms of New ways and forms of information sharinginformation sharing
New ways of collaboratingNew ways of collaborating
Tightly link suppliers, Tightly link suppliers, customers, and partners customers, and partners to the business to the business
Net-enabled Net-enabled Infrastructure and Infrastructure and
Process ImprovementProcess Improvement
Net-enabled Net-enabled Partner Partner
RelationshipsRelationships
NetNet IntermediariesIntermediaries
Increase speed and Increase speed and lower costslower costs
InternetInternet marketplacesmarketplaces
The e-business transformation process is multi-tiered and complexThe e-business transformation process is multi-tiered and complex
Defining Success: Participate to learn; adapt quickly; net-enable infrastructure and processes; keep going
Lessons from the e-business road . . .Lessons from the e-business road . . .
B2B is complexB2B is complex
B2B requires large investmentsB2B requires large investments
e-business models e-business models continuously evolve and may continuously evolve and may not be stablenot be stable
Infrastructure and business Infrastructure and business integration are criticalintegration are critical
Cultural factors make a Cultural factors make a differencedifference
Economic Economic ModelModel
Reserves Reserves ModelModel
Dynamic Dynamic Simulation Simulation
ModelModel
Earth Earth ModelModel
Field Field Operations Operations
ModelModel
Strategic Strategic DecisionsDecisions
Operating Operating DecisionsDecisions
Knowledge Knowledge SharingSharing
Decision ToolsDecision Tools
Integrated Data Management EnvironmentIntegrated Data Management Environment
Modeling & Predictive ToolsModeling & Predictive Tools
Seismic - Subsurface - Well Construction - Facilities - Production Seismic - Subsurface - Well Construction - Facilities - Production
The oil field of the future builds off the technology convergenceThe oil field of the future builds off the technology convergence
Chips inObjects
Chips inObjects
Chips inComputersChips inComputers
6 billion 6 billion
1970 1997 2002
“measure everything / observe everything / broadcast everything / connect everyone”
Digital tidal waveDigital tidal wave
Pervasive intelligent Pervasive intelligent objects and sensorsobjects and sensors
Radical increases in Radical increases in sensing capabilities sensing capabilities
Global connectivityGlobal connectivity