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B R A N D !

What is it?

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S O W H AT ’ S B R A N D A N Y WAY ?

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T H E P O W E R O F B R A N D

It’s our public face to the world & how we express ourselves

It’s how we articulate the unique personality of our organization

It’s the visual and verbal identity that consumers relate to

It’s the spirit and ethos we embody internally and out in the world

It creates loyalty, connection and brand evangelism!

I H E A R E V E RY O N E S AY “ O N B R A N D … ” W H AT D O E S T H AT E V E N M E A N ?

Being on brand means we make decisions that reinforce our goals as a business, and

that align with our creative vision for the company

Brand

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W H AT ’ S S P E C I A L A B O U T U S ?

W H AT D O E S O U RA U D I E N C E L O V E

A N D W A N T ?

Stylish Inspiration

To be entertained

To make the world a better place

Fairer, better lives for women everywhere

?

To be herself, no matter who she is

To impress herselfand people around her

We believe in inclusivity

We believe creativityhas the power to inspire

We’re passionate abouttelling compelling stories

We give the best advice

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F E A R L E S S LY I N S P I R E C O N F I D E N C E A N D C E L E B R AT E I N D I V I D U A L I T Y I N P E O P L E E V E RY W H E R E

Mission

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We give people the power and confidence

to claim their power & potential

We are a change agent for showcasing

diversity in a homogenous industry

We celebrate imperfection

We are imperfect and individual

We challenge stereotypes… Convention

can’t contain us!

We are optimistic, inclusive and supportive

We have a responsibility to our audience,

to ourselves and to the world

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Style is more than fashion –

it’s culture, identity, life.

THE R29 BRAND FILTER

Connect through humility, a warm

sense of humor and a playful spirit.

Push boundaries, embrace creativity

and challenge convention.

A N I N D E P E N D E N T

S P I R I T

S T Y L E I S I N E V E RY T H I N G

T H AT R 2 9 W I N K

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F E A R L E S S LY I N S P I R E C O N F I D E N C E A N D

C E L E B R AT E I N D I V I D U A L I T Y I N P E O P L E E V E RY W H E R E

O F F E R

The things you give your audience and put out in the world

I M A G E

How you look, feel and speak

The things you need to deliver on your offer

C A PA B I L I T I E S

The people you hire and the culture

you inspire around you

C U LT U R E

Awe-inspiring Creative

Useful how-to’s tothought provoking stories

Bringing our brand partnersand collaborators along for

the ride Style is in everything

Colorful, unexpected, dynamic, |modern, graphic

Celebrate individuality

Talent with anindependent spirit

A company culture that celebrates individuality

A community that inspirespeople to give back

Putting our user first–Rich data insights on the inside

Ability to adapt the brandto unique platforms and far-flung places

Create a large external networkto help you do the job

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P H O TO G R A P H Y

T Y P O G R A P H Y

B r o w n

A a B b C cPlayfair Display

AaBbCc I L L U S T R AT I O N

I C O N S

C A S T I N G

C O L O R

L O G O

M U S I CC I N E M ATO G R A P H Y

A N I M AT I O N

V O I C E

THE R29 BRAND IS EXPRESSED THROUGH…

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DESIGN DRIVEN NYC | REFINERY29R 2 9B R A N DH E AV E N –: D

C O L O R F U L

U N E X P E C T E D

M O D E R N

B O L D

E X P R E S S I V E

D Y N A M I C

G R A P H I C

O F F - M O M E N T S

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S O , N O W W H AT ?

Is there flexibility?

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01. OPTIONS

02. TESTING

03. WINNER!

FA L L I N L O V E W I T H Y O U R A U D I E N C E

M A K E N E W F R I E N D S

C R E AT E Y O U R O W N TO O L S

YOU DO YOU.

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TRY IT ALL

Y O U D O N ’ T H AV E TO B E D I G I TA L O N LY - W H AT D O

Y O U L O O K L I K E I R L ?

Audiences are expecting more 360ª experiences – no matter what you’re already known for.

Try a lot – see what sticks!

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…But stay excited for the future!

As your organization scales, it’s important to remember what worked in the early days.

Putting together a small, scrappy team to tackle something big goes a long way.

B E I N G N I M B L E , S C R A P P Y A N D S TA R T- U P ’ Y

D O N ’ T F O R G E T W H E R E Y O U C A M EF R O M .

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T O S U M I T U P …

Know who you are (and who you’re not) .

Explore how Brand inf luences more than the way you look.

Don’ t forget to do you.

Try i t a l l .

Remember where you came from.

Have fun!