dedication - carl massy an elite... · following a bouncing ball. the truth is, following the...

CopyrightBecome an ELITE Goal Setter Copyright © 2012 Carl W. Massy

All rights reserved.

Dedication

To all of the amazing teachers I have had the great fortune to learn from

and share experiences with — thank you for continuing to share your

wisdom with me.

CONTENTS

Introduction

Seeing is believing

My introduction to ELITE Goal Setting

The 6 Essential Keys (and Steps) to Becoming an ELITE Goal Setter

The challenge with other goal setting methods

KEY 1: Have a Crystal Clear VISION

Get to Know your Subconscious Mind

KEY 2: REASONS either Inspire or Expire your efforts

KEY 3: Get your ATTITUDE on!

How to Create a ‘SUCCESS MANTRA’

KEY 4: Tell me HOW

That brings us to Part 2 of the HOW…and what we call the MUSTs!

KEY 5: ACTION is where the rubber meets the road

KEY 6: Test and ADJUST

A Final Word (or several in fact)

Really Helpful Tips

The Executive Summary

Stepping Up to Your Potential

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©WorldsBIGGESTGym™ Become an Elite Goal Setter 4

Introduction

If you want to be happy, set a goal that commands your thoughts, liberates your energy, and

inspires your hopes.

Andrew Carnegie, Scottish-American industrialist and philanthropist

One thing about us human beings is we are purpose-oriented. We are goal seekers, meaning we

need to have a purpose or specific goals in our lives to truly operate at our optimum potential

and to have the greatest sense of deep happiness. Tal Ben-Shahar, a Harvard University lecturer

on Positive Psychology, in his book Happier, defines happiness as ‘the overall experience

of pleasure and meaning’. He suggests that the two key parts of happiness are pleasure (or

enjoyment in the now) and meaning or future benefit. The way we establish and bring meaning

into our lives is by the quality of the Goals we set for ourselves. By having deep meaning to our

lives we are inspired to jump out of bed before dawn has even made itself known, so we can

get every possible minute out of the day.

Earl Nightingale, a personal development pioneer from the 1960s, has given us a great

definition for success. He tells us, ‘Success is the progressive realization of a worthy goal.’ We

feel successful if we are moving towards a goal we have deemed truly worthy of our time, skills

and energy. The other great thing his statement implies is we can feel ‘successful’ before we

have achieved our goal, providing we are progressively moving in the direction of that goal. It

is not just reaching our goal that brings success and joy, but also being on our forward journey

towards achieving that goal.

For the record, you have already been setting and achieving goals your entire life. I am certain

that you already have experience with the attainment of goals in your life. What I am going to


do now is bring your conscious awareness (compliments of a host of insights from the fields of

psychology, quantum physics, neuroscience and neuro linguistics programming) into the goal

setting process, so that you can advance from being a professional goal setter to an ELITE Goal

Setter!

Seeing is believing

Before we get into specific details on ELITE Goal Setting I want to share with you a story that

highlights how an ELITE Goal Setter makes their dreams become a reality. I also want to add a

caveat that you may or may not be a fan of the person in this story, but see beyond that so you

can truly see the principles held by this individual.

Steve Chandler, author of the book, 100 Ways to Motivate Yourself, recounts the following story

in his book.

Arnold Schwarzenegger was not yet very famous in 1976 when he met with Steve Chandler,

a sports columnist for the Tucson Citizen, who was interviewing him for the day. At that time

Arnold was in town publicizing the movie Stay Hungry, a box-office disappointment he had just

made with Jeff Bridges and Sally Field. During lunch Chandler asked Schwarzenegger, “Now

that you have retired from bodybuilding, what are you going to do next?”

And with a voice as calm as if he were telling Chandler about some mundane travel plans, he

said, “I’m going to be the number-one box-office star in all of Hollywood.”

Chandler was shocked and amused at Schwarzenegger’s statement. At that time, it was very

hard to imagine how this muscle-bound body builder, who was not a professional actor and

who spoke poor English with a strong Austrian accent, could ever hope to be Hollywood’s

number-one movie star!

When Chandler asked Schwarzenegger how he planned to make his dream come true, he said:


“Easy. It’s the same process I used in bodybuilding. What you do is create a vision of who you

want to be, and then live into that picture as if it were already true.” It sounded ridiculously

simple; maybe even too simple. But Chandler wrote it down, and never forgot it.

Chandler recounts, “I’ll never forget the moment when some entertainment TV show was saying

that box-office receipts from his second Terminator movie had made him the most popular

box-office draw in the world. Was he psychic? Or was there something to his formula?”

Are you ready to find out about the formula, which is now starting to be confirmed in a broader

sense by quantum physics and neuroscience?

My introduction to ELITE Goal Setting

I want to share with you a little bit of my story, so that you understand my background when

I talk about goals and goal setting. My introduction to goal setting started when I joined the

Australian Defence Force Academy back in 1987. ADFA is one of the many defence force

institutions around the world to have refined goal setting and goal attainment into a very specific

process. The reason these organizations are so thorough in goal setting is because there are

often catastrophic consequences if the process fails to deliver. The goal setting process in the

defence forces must work otherwise people may lose their lives or countries may lose their

sovereignty. This is a big motivator to ensure the process is the best it can be.

On leaving the Australian Defence Force as a Major, after 14 years of service, I began to consult

to Olympic Games and Asian Games around the world. Again, here is a global event that must

succeed. It must happen by a certain date, to a certain standard and on an enormous scale. The

Deputy Commissioner of the Sydney Olympic Games said, “we are condemned to succeed” —

meaning we must succeed as the alternative is unacceptable.

However, this is not where the development of my goal setting skills stopped. In fact it deepened

with my introduction to the world of personal development and in particular my practices in


Neuro Linguistics Programming and hypnotherapy, and my extensive reading and research

into goal setting methodologies, neuroscience, psychology, and the broad field of quantum

physics.

By blending all I had learned in the last 25 years I realized there were particular steps that

needed to occur, but at a deeper level there were certain things you needed to feel, in order

to achieve your goals. In the end, it is how we feel that causes us to act. Emotion leads us into

motion. If you feel hungry you search for food. The more hungry you are the more desperately

you do what you need to do to get the food you want. So emotions are a crucial part of being

an ELITE Goal Setter.

The 6 Essential Keys (and Steps) to Becoming an ELITE Goal Setter

We already agree that you have some idea on how to set goals. Maybe you are even at the

stage of consistently realizing your goals. Whether you do this intuitively or strategically, you

will love the simplicity, yet depth, of the ELITE Goal Setter methodology when it comes to

making your dreams a reality.

This is not only a goal setting program. This is an opportunity for you to learn, at a much deeper

level, how your mind works and how best to utilize its massive potential to take your results to

a whole new level. You will be able to use these steps on both big and small goals to not only

achieve your goals, but also achieve the right goals for you. I don’t want you just to achieve

any goals; I also want to teach you how to achieve the goals that will lead you to more health,

wealth, better relationships and greater happiness in your life.

If you pay close attention, fully apply the 6 Keys to Becoming an ELITE Goal Setter, there is a

very good chance that your life will never be the same again!


The 6 KEYS (and specific steps) to Become an ELITE Goal Setter are:

1. Have a Crystal Clear VISION

2. Have Ridiculously Compelling REASONS

3. Adopt the Right ATTITUDE

4. Discover the Best HOWs

5. Perform Focused and Persistent ACTIONS

6. Constantly Test and ADJUST


This diagram may seem reasonably familiar to you (or not). Maybe you have already heard of

S.M.A.R.T. goals? Let me just assure you right now that the methodology you will be taught

will take you much deeper and draw on a lot more research than the antiquated SMART goal

setting process. I will not only teach you the theory and specific techniques, I will also work

on your inner psychology and overall mind-set. So brace yourself for what is likely to be your

deepest dive ever on how to set and achieve your most important goals in life!

You will also learn about the final piece to the puzzle: the inter-relationship between the mind

and body. If your goals are just in your head, they are merely fantasies or vivid dreams and

unlikely to take form in your life. Similarly, if your goals are just in the body or your actions,

without the right mind-set or psychology, then you may as well be rowing upstream in a barbed-

wire canoe.

The challenge with other goal setting methods

Before we start super-charging your goal setting abilities, I want to highlight where most goal

setting programs go wrong. Most goal setting programs have you believe the key to achieving

your goals is first establishing your goals and then creating a masterful plan for achieving them.

Unfortunately they have you believe that goal attainment is a simple physical process, like

following a bouncing ball. The truth is, following the bouncing ball actually takes effort. So for

the big goals, as you and I already know, it will take a lot of effort. If you don’t generate enough

emotional energy to overcome the initial inertia and create enough forward momentum, the

chances of you carrying out the steps on your masterful plan are very slim.

The ELITE Goal Setter’s 6-Steps are specifically designed to ensure you are fully and emotionally

inspired to achieve your goals. It will not only make it easier for you to achieve your goals, but

the attainment of your goals will make you happier. Not at a superficial level, but at a deep and

enriching level. As the author of The Guidebook to Happiness and a practicing Life Coach,

I know the end results my clients are seeking when they choose their goals. They all want

to experience deeper levels of happiness. A goal setting program that doesn’t adequately


address the ‘reasons why’ a person wants a particular goal is effectively flawed.

Also, when we are pursuing new goals, we are essentially seeking change. We desire a different

or new result than the one we are experiencing, or have experienced in the past. It logically

follows that to get a new or improved result we need to do things in a new way. It was Einstein

who said you cannot solve a problem using the same thinking that got you there in the first

place. To get a new result you need to think and act in new ways. The 6-Step process is designed

to help you become the person you need to be, in order to achieve the results that you want.

In their leading-edge book on change (Switch: How to Change Things When Change is Hard),

Chip and Dan Heath outline the three essential parts to successful change. I have rewritten

them in my own words, since they use an analogy, which would take much longer to explain.

The three parts are:

1. Have clear directions on what you want and how to get there

2. Be emotionally motivated to make the effort

3. Create an environment that makes it easier to succeed

The 6-Steps to Become an ELITE Goal Setter effectively encompasses all three elements in

a very logical and strategic way to ensure your success. The achievement of your goals will

become inevitable when you engage your amazing mind, get emotionally inspired by your

goals and then develop a powerful plan, which creates the ideal environment for success.


KEY 1: Have a Crystal Clear VISION

To the person who does not know where he wants to go there is no favorable wind.

Seneca, Roman stoic philosopher, statesman and dramatist

This Key may sound simplistic,

but it is where many people meet

shipwreck. It is suggested in

different literature that about 95%

of the population haven’t taken the

time to know what their ultimate

goal is, or if they have considered

it, they are unsure about what it will

look like when it is done. Here is the

thing to remember — every single

thing humankind has ever made or

created, has been created twice.

Once in the mind and then the second time in physical form. Be it a clay pot or the Mona Lisa,

it all started as an image in someone’s head before it took physical shape. Steven Covey, author

of The 7 Habits of Highly Effective People, talks about ‘starting with the end in mind’. The ability

to visualize what your goal will look like when you have achieved the end result is a critical first

step.

Not having a crystal clear picture in mind is like trying to complete a 1000-piece jigsaw puzzle

and not knowing what the final picture is meant to be. You might get there and you might not,

but I can guarantee it will be a total pain in the butt to make it happen, and it is likely to be a


very slow process as well!

So are you ready for a deeper dive into this most important first step? I told you we would

be digging deeper than you have probably gone before, but believe me, the lessons you are

about to learn have the potential to change your entire life. We are now about to dive into

‘ELITE Performance 101: The Inner Workings of the Human Mind’. Now for those of you that

have read my other book — The Guidebook to Happiness — consider this a valuable refresher

course. The mind learns most effectively by repetition.

Get to Know your Subconscious Mind

Here’s a very quick and very simplistic overview of

the Subconscious Mind:

1. The subconscious mind is the part of our mind

that is below our conscious awareness. It carries

out the trillions of functions within our bodies. It

also causes the performance of our behaviors,

habits and most of our physical actions 95% of

the time.

2. Dr Bruce Lipton, in his book The Biology of

Beliefs, suggests the number of environmental

stimuli the conscious mind can interpret per

second is 40; compared to the subconscious

mind, which can interpret 20,000,000.

Regardless if the numbers are plus or minus a few percent, we are talking about the

subconscious mind being about 500,000 times more powerful than the conscious mind.

The subconscious mind also has the ability to take in the entire picture, hear more and to a

greater distance, and even sense things at a vibrational or electromagnetic level. Therefore

we definitely want the subconscious mind in alignment with our conscious intentions when


it comes to achieving our goals.

3. The subconscious mind does not have the ability to judge — that function sits in the realm

of the conscious mind or the frontal lobe of the neocortex (front upper part of the brain).

The subconscious mind just helps to deliver what it believes we want. It does not get in the

middle of the judgment between ‘right’ or ‘wrong’ actions. It has evolved over thousands of

years to keep us safe and make stuff happen while expending the least amount of energy.

4. Now here is one of the most important things you need to be aware of. The subconscious

mind determines what we (our conscious self) want based on observing the pictures or

images that play on the movie screen within our mind. It figures that if we are playing the

same picture all the time and there is a high level of emotional intensity when we play the

picture, we must want what we are playing in our mind a LOT! Are you starting to see what

one of our major challenges might be?

5. The subconscious mind cannot read and is stone deaf to the words “I DO NOT WANT…”,

just to reiterate that. Getting what we want is all about the pictures we play in our mind and

the emotional intensity that accompanies the pictures. Here is a simple exercise to highlight

this point. What does the picture of ‘I do not want an elephant’ look like? I may be guessing,

but did your picture happen to include a large grey animal with a long trunk? Unless you

have worked out how to do an anti-image of an elephant, I am pretty sure you saw a picture

of an elephant and the words or message ‘I do not want’ floating around somewhere in the

picture or soundtrack.

The subconscious mind is an extremely powerful tool, which delivers without question, sees

pictures, is activated by emotional intensity; but does not read and is deaf when it comes to the

words ‘I do not want’ or their equivalent. Are you starting to see where the challenges might be

when it comes to using our mind to achieve the results or goals you want in your life?

One of the ways that the subconscious mind works most effectively is by using a little thing

known as the reticular activating system or RAS. This is a part of the brain that becomes activated


to pay attention to the things that are most important to you. It is the part of the brain at play

when you first buy your shiny new (and seemingly exclusive) car, and then the next day you

notice the same car time and time again as you make your way through town. Did all of those

cars just hit the streets today, or did your RAS now figure it would pay attention to something

important to you?

The only way to ensure the powerful subconscious workshop is operating at 100% effectiveness

is to ensure we have a very clear picture of what we WANT (and a strong emotional association).

It would be a great idea, from this point forward in your life, to forever strike from your vocabulary

and your mind, the words, ‘I do not want’ and replace it with the words, ‘I WANT’.

ELITE Goal Setting is about being 100% clear of what you WANT and sticking to a

compelling vision 24/7.

Never spend even one second picturing what you

do not want. If you start to see yourself doing that,

immediately stop and then start picturing what

you do want. What you ‘do not want’ is completely

irrelevant and not a part of your journey to being

an ELITE Goal Setter. The clearer the vision in your

mind, the easier it is for the subconscious mind

to give you EXACTLY what you want. Walt Disney

called this process ‘Imagineering’.

Words can start wars, strengthen relationships, inspire millions of people and also set your life

up for mediocrity or greatness. The words we choose to create within our minds, which we

speak or write, are very important. Especially if we want to create the right picture of the goals

we really want.

The next part of a crystal clear VISION, is writing down the amazing goal or goals you have


imagineered in your mind. Writing down your goal (especially doing it old school with a pen

and paper) captures for eternity exactly what you want. It also brings your body into the goal

setting process as your vision moves out of the mind and becomes something you physically

do with your body. Your body and mind are moving in alignment as you write, and it allows you

to look more closely at the goal and establish whether your vision is clear enough.

When considering goals it is not so much about right and wrong goals. It is more about a good

goal versus a GREAT goal. Let’s look at the following two Goal Statements, to highlight my

point.

A Good goal statement looks like this:

‘I will save at least $20,000 every year for the next five years.’

A GREAT goal statement is more like this:

‘I will save and invest in low to medium risk investments at least $20,000 every year, so at

the end of five years I will have generated the maximum amount of wealth.’

Which goal do you think will lead to the greatest end result? Let me assure you from personal

experience, it isn’t the option I ticked (the first one). The first one just focuses your attention

(and your powerful mind) on saving for five years. All you do is save — which, while being a good

strategy, could be a lot better. The second goal statement focuses your mind and subsequent

actions on saving, plus on generating even more wealth. In this example, the second goal

statement is more likely to deliver you a greater end result — which is to have the greatest

amount of money at the end of 5 years.

The final part to turning a crystal clear VISION into a powerful GOAL STATEMENT is to ask the

following 6 questions. These will help you identify whether your vision is exactly what you want,

and whether you feel inspired by the way you have written your goal statement. As you now


know, the words you use are extremely important, because they help shape the mental image

you create in your mind. The 6 questions you need to ask are:

1. Is the attainment of the goal determined and controlled by me? Or does it depend

on someone else, or on something else happening? Remember that the only thing we can

truly control in our lives is our self. So don’t hand the power of making your goal happen to

anything or anyone external to yourself.

2. Is the goal worth what it will take to achieve? If you are going to risk losing your family,

or life, or partner, or health, or sanity, in order to get this goal, is it really worth it? Will it truly

make you happy? This is a question a lot of people lose sight of along the way to achieving

their goals. In some cases (depending on the specific circumstances), social psychologists

tell us that it is more emotionally healthy for us to stop before we reach the finish line

(especially if it is affecting our relationships and health). So it is best to ask this question

before you get started.

3. Is the goal stated in the positive? Remember the elephant? Make sure that your goal

statement isn’t about something you don’t want.

4. Will I know when I have it? This is just about making it as clear as possible. For instance,

having a goal to be happier is good, but what will it look like when you get there? Can you

clearly picture it in your mind? Be as specific as possible.

5. Is the goal measurable? Can you track it? This is really important when we get to Key 6. It

is very hard to adjust what you can’t measure. You will not know whether you have to put in

more effort, or change strategies, or rework your goal if this is unclear.

6. Is the goal stated as if I already have it? This is where you get a Doctorate in Goal

Setting; it’s what sets the amateurs apart from the ELITE Goal Setters. This is where we

start to tap into the mystical world of quantum physics and neuroscience and use the mind

to the capacity it is designed for. As far as we know, no other animal on the planet has a

mind developed to the level of the human mind, so we need to start using this amazing

and powerful gift to its full potential. Remember the story about Arnold Schwarzenegger?


How he saw and felt the end vision before he arrived? Well, as an ELITE Goal Setter, write

(and envision) the goal as already having happened. Instead of ‘cause and effect’, you as

an ELITE Goal Setter, will step into the quantum world and ‘Cause an effect’ as Dr Joe

Dispenza likes to say.

I often tell my coaching clients to imagine that they’re using a third-party contractor to procure

their goal. Since the contractor only has your goal statement to work from, it needs to be

absolutely clear. Will the contractor understand exactly what you want by reading your goal

statement? Will they get confused and give you something completely different from what you

had in mind? Or worse still, come back with nothing because they were too confused about

what you want? Imagine your subconscious mind is your third-party contractor and ensure you

develop a very clear goal statement.

The final point I want to make, in relation to having that crystal clear vision, is a point I make

clear to my coaching clients too: ‘You don’t get what you want. You don’t get what you need.

You get what you EXPECT.’ Because, the thing you expect to happen is the picture most likely

playing on a loop recording in your mind; which is then sending a powerful message to your

subconscious mind. So you need to expect to achieve the goal that you want. Know that it is

possible and probable you will achieve it — and build up to a sense of absolute certainty you

will achieve it.


KEY 2: REASONS either Inspire or Expire your efforts

If you want to build a ship, don’t herd people together to collect wood and don’t assign them

tasks and work, but rather teach them to long for the endless immensity of the sea.

Antoine de Saint-Exupéry, French aristocrat, writer, poet and pioneering aviator

A lot of inferior goal setting systems get into the ‘HOW’ of achieving the goal immediately after

you have determined what it is you want. The problem with working out the ‘how’ before you

have clarified the compelling reasons ‘why’ is extremely important for two reasons:

1. By taking the time to really understand the reasons why you want a particular goal you can

confirm the goal is actually yours. Too often people have goals they think are their own,

but when they start to look deeper into the reasons why they have them, they realize the

goals are really of their parents or partner or friends. When we are talking about happiness,

achieving someone else’s goals is much less rewarding than achieving our own. Your self-

esteem is positively affected by achieving something YOU have deemed worthy.

2. As you will find out in more detail shortly, the emotional energy you will require to turn your

desires into reality is largely dependent on the quality of the reasons you have associated

with the goal.

It is Energy that Creates Motion

Are you ready for a quick physics lesson? When it comes to taking potential energy and turning

it into action (or kinetic energy) there needs to be a force applied to create motion. A person

may have a lot of potential to achieve great things, but if they do not act, then they will not

achieve any results. What is the magic ingredient that turns someone’s potential into massive


action and big results?

The answer is emotional energy. This is the fuel that lights the fire under us that causes us to

act. Emotional energy is the force that drives human actions and this energy is created by the

strength of the reasons we have for doing something. Let me explain this better with a brief

example.

Which of the reasons listed below is most compelling and therefore likely to create the greatest

amount of emotional energy (or desire to take massive actions and overcome inevitable

setbacks)? The goal for this woman is to give up smoking cigarettes, and her potential reasons

for giving up are:

1. My husband does not like the smell of my breath after I smoke.

2. If I do not give up smoking I will not be alive to be at my daughter’s 21st birthday party.

Can you see how our reasons can inspire us to act? The difference between mildly upsetting

someone versus dying early through poor lifestyle choices, is huge when it comes to the

motivation to act. When it comes to achieving big goals it is absolutely essential to your success

to be so emotionally charged that when you face the inevitable setbacks, obstacles, challenges

and resistance on the way, you will continue onwards regardless.

How do you think these people achieved the impossible?

1. Martin Luther King, Jnr


2. Mahatma Gandhi

3. Mother Teresa

4. Nelson Mandela

So Key 2 is about digging deep and coming up with the most emotionally charged and inspiring

reasons for the attainment of your goal. And I have some bad news for you at this stage — or

perhaps it is actually good if it stops you from heading down the wrong path in life: If you

cannot find enough inspiration or deeply empowering reasons on the road to achieving your

Goal, then it is highly likely you will have a long and challenging journey to your destination.

Capturing the REASONS

Finding the reasons is pretty simple when you look at your Goal Statement. It is just a case of

asking questions such as:

• What is great about this goal?

• How will I feel when I am done?

• Who will I become along the way?

• What will it allow me to do, be or have?

• How will it allow me to grow?

• What will it mean for my family and me?

• What will happen if I don’t achieve this goal (using the avoidance of pain as a motivator)?

Write all your reasons down. The more reasons the better and the more powerful or inspiring

the reasons, the better yet. This is the process that creates the emotional chemicals that will

course through your body, to start a powerful forward motion. If you can feel the flood of

emotions reaching every cell of your body, then you are definitely on the track to success.

However, if after 3 or 4 or 5 reasons you cannot think of any more empowering reasons, you

might want to do some deeper soul searching. Start to ask yourself whether you really want this

goal? Is it something that you are passionate about? Does this Goal belong to someone else


or someone who you think you should be? Another word for a Goal that you can’t really get

excited about is an ‘Impotent Goal’, and the chances of you achieving an impotent Goal and

having fun along the way are extremely low.

So if you cannot come up with at least 10 great reasons, or 5 or more ridiculously powerful

reasons, then it’s time to go back to the drawing board and get clear on the Goal YOU really

want. Find the goal that really inspires you. That gets you excited and all giddy just thinking

about it. A goal that you are already excited about before you even start, and that feels right

in the pit of your stomach. You really want a goal that is aligned with what you are passionate

about, or something that helps you to grow into the person you would like to become.

If you are happy with the reasons and feel emotionally inspired to make this Goal happen, then

you are creating an extremely powerful psychology for the successful realization of your Goal.

That takes care of Key 2!


KEY 3: Get your ATTITUDE on!

Whether you think you can or you think you can’t, you’re right.

Henry Ford, industrialist, innovator, once one of the world’s wealthiest people

The question of attitude is another simple, but extremely powerful key to ELITE Goal Setting.

Missing from most of the goal setting practices we have been taught in life, this key is HUGELY

important, not only to our success, but also for our personal growth. The question I would like

you to consider now is:

‘Who would I have to BE in order to achieve this Goal?’

What type of person would I need to be on a consistent basis? How would I have to show up in

life or when interacting with others? Who will I need to become on the way to the achievement

of this goal? How would I need to show up each and every day? What sort of principles would

I need to live by?

I really like the quote by Jim Rohn, American entrepreneur, author and motivational speaker,

where he says, ‘you want to set a goal that is big enough that in the process of achieving it, you

become someone worth becoming’.

If you have read the biographies of the most successful people on the planet, you will realize

it is not knowledge, education, or even circumstances that allowed them to raise to greatness.

Don’t get me wrong, those elements are important and can make the ride a little less bumpy.

But they, at best, might constitute about 20% of the reasons why someone was successful. The

greater part of their success is attributed to their ATTITUDE. It could be a choice of one or many


of the following attitudes: tenacity, persistence, passion, perseverance, humility, enthusiasm,

discipline, focus, decisiveness, courage, humor, compassion, curiosity, patience, flexibility,

playfulness, etc.

Buzan’s Book of Genius by Tony Buzan and Raymond

Keene made an objective assessment of the world’s

greatest geniuses based on originality, strength,

versatility and dominance in field, among other

factors. Their number one genius was Leonardo

Da Vinci — he was a brilliant artist, chef, inventor,

athlete, engineer and scientist. One of his key traits

(or attitudes as I like to call it) was his incredible

sense of curiosity. It was his attitude of curiosity

that helped him to many great discoveries, insights,

inspirations and creations. His attitude was a driving

force behind his success.

So we go back to the earlier question: ‘Who do you have to BE in order to achieve your goal?’

Do you need to be more focused? Perhaps you need to be more decisive or persistent. When

things aren’t working for you, maybe you need to keep going. Find another way. Dust yourself

off after an apparent ‘failure’. Maybe you need to exude enthusiasm, so you inspire others to

support you on your quest for your goal.

I am going to deepen your education and knowledge even further at this stage as we step

into a bit of quantum physics, neuroscience and biochemistry. I want to make the importance

of this step clear, because in the goal setting process it is one of the most relevant; even more

important than ‘how’ you plan to achieve your goal.

Bob Proctor, a renowned thought-leader and personal development coach, makes a very


relevant point, which especially applies to those wanting to be ELITE Goal Setters who turn

their desires into reality. He said, ‘If you know exactly how to achieve your goal then it might

not be the right goal for you.’

If you are going for a goal that you already know how to achieve, then you are not really growing.

Go beyond the goals that you think you can get and focus on achieving goals that you REALLY

WANT in your life — even if you have absolutely no idea right now of how you will achieve that

goal. It also means that you need a goal big enough to stretch you. Not so big that it snaps

you. But one that stretches you in a way that causes you to grow during the process of making

your goal a reality.

If you earn $80,000 per year, but want to earn $250,000, then you need to become a different

person than the person that earns $80,000. It will require you to become someone more or

different than the person you are showing up as now. Or in truth it requires you to be more of

your ‘true’ self and let go of more of your old and disempowering beliefs about yourself. You

will need to tap into a new set of attitudes, that you already have within you, which will take you

up to your next level of being. Just so you know, we will not only show you how to come up with

these new attitudes, but how to integrate them and even how to set off a chemical reaction

in your body, which will take you to a whole new level. Believe me. Life will never be the same

again; if you follow these steps.

The key is to uncover the attitude or attitudes that will need to integrate into your being, in

order to be the person who can achieve the goal you want. Next I want you to link an emotion

with those attitudes, so they will pass from a thought into a physical feeling, causing you to

act in a whole new way. They will also cause (via the laws of quantum physics) your external

environment to rearrange itself to bring to you what you want. Since everything in this universe

is made of energy, vibrating at different frequencies, you want to become a vibrational match

for the goal you have in mind.


I don’t want to go too deep into quantum physics or neuroscience theory here (for more of

that I would recommend a great book by Dr Joe Dispenza called Breaking the Habit of Being

Yourself). Since we are all about your results, we will just focus on what you need to do in

order to change your world for the better. What follows is a specific process for helping you to

become the person you need to be, in order to achieve the goals you want.

How to Create a ‘SUCCESS MANTRA’

Step 1:

Identify a number of ATTITUDES you think you will need to express or integrate to be the

person who can achieve the goal you have in mind.

Step 2:

Turn those attitudes into an ‘I AM A…’ statement. This defines who you need to be, and who

you will become.

Step 3:

Identify how you would like to feel when you are that person. What would it feel like when you

are being that new you? Do you feel: absolutely amazing, like your heart is expanding, like

you’re floating, calm through any storm, fully alive, for example. Your emotions, or feelings, are

the result of chemicals released in your body, set off by your thoughts. What we are doing is

integrating your thoughts with a specific feeling you want. Don’t run old conditioning, behaviors

or habits. We are creating from within — where the real power resides. And when you feel a

particular way, you end up acting or behaving a particular way too.

Step 4:

Create a powerful ‘SUCCESS MANTRA’. This is where you rewire your brain by forming a new

neural circuit in order to become the person you truly want to be. The wording of the Success

Mantra is whatever truly excites and energizes you. You want it to put you in the emotional state


you expect to be in when you have achieved your goal. It is the emotional state in which you

will live life. It will be the state you are in when you connect with people, when you do business,

when you work on your plans, and when you move towards the completion of your goals.

An example of a Success Mantra, using my recommended formula might be:

“I am a (TENACIOUS & FEARLESS LEADER) and feel (FRIKKIN AWESOME!)”

This statement (in your own words) becomes your Success Mantra. It is something that you say

and feel through your whole body. It is the program you want playing on a loop recording in

your mind (as opposed to the one which says ‘I don’t think I can do this’), which then activates

a powerful and empowering feeling in your body. It is the combination of thinking and feeling

that leads to a new behavior. And a new behavior, or set of behaviors, will always create a new

set of results.

If you were your Success Mantra, you would achieve your goal with absolute certainty. It would

change your personal relationships, your business relationships, and every result in your life. You

would become a new person. The person you need to be, to achieve your goals. Furthermore,

as you practice this positive emotional behavior, the less time your body will have to spend

on negative emotional feelings. The reason I mention this is because when you stop running

negative emotional patterns, you will find that this frees up a lot of energy that you can use on

achieving your goal. The problem with running negative emotional patterns, apart from making

you feel like crap, is they are generally not solution-oriented. They are usually problem-focused.

You expend a lot of energy, without any return on the time and energy you invested.

Since you really need to understand this, I will use an example to explain it further. If you are

constantly feeling worried about different things in your life, you are playing in the state of

negative emotional feelings. Plus you are likely to be focused or worried about the problem or

things that may or may not go wrong. Most of the energy you expend on this process is wasted.

It does not take you any closer to the achievement of the goal that you really want or working


on a solution.

In weight training, the more repetitions you do of an exercise (providing you have a weight

that is heavy enough to challenge you), the stronger your muscles become. The mind is like

the other muscles in your body. When you work out your mind, it becomes more powerful. So

saying and feeling your Success Mantra is like doing ‘mental reps’. The more consciously you

focus on the reps and the more reps you do, the greater your belief in yourself will become.

Also, the stronger the neural circuit in your brain will become. It will also mean that the feel-

good chemicals will course through your body more easily, and put you in the feeling state of

‘frikkin awesome’ as in the example Success Mantra above. The more reps, the more quickly

you will become the ‘tenacious and fearless leader’ you need to be to form that company, or

leave that job, or find that partner, or take your family on that world trip.

A secret I want to share with you is you are already this person. It is already within you, just

waiting to burst free. All you need to achieve your greatest desires is within you now. You just

need to embrace it. Live and breathe it. You will become who you were always meant to be. The

moment you become your true self is the day your goal becomes a done deal!

Can you see now how powerful your Goal Setting has become and we haven’t even got into

the HOW yet.

One final point before we move on. We all know it is great to achieve the Goals we set for

ourselves, but there is more. It is about who you become along the way to achieving your goal.

This is the journey part of ELITE Goal Setting. It’s about the journey and the destination. This is

about evolving, so you can keep setting and achieving higher and higher goals in life.


KEY 4: Tell me HOW

By failing to prepare, you are preparing to fail.

Benjamin Franklin, a founding father of the United States of America

Are you surprised that it is only now we actually get to the ‘HOW’ of our goals? Most of the time

we are so busy trying to figure out the how of things before we even know what we want, what

it looks like, the reasons why we want it (if we do at all), and what sort of attitude or person we

need to become in order to make this goal come into our life.

But before we go further I want to ask you the following (super important) question: Is there

only one way to achieve any Goal? Do you really think there is only one way to achieve your

dream of being an author and having your book published, or doubling the amount of money

you earn over the next 2 years, or taking a 6-month sabbatical in 3 years time, or finding that

dream house?

As I am sure you know, there are numerous different ways to achieve your goal. That is why the

HOW is important, but it is the clear VISION, REASONS, and ATTITUDE that are more likely

to determine whether you get to your end destination. Sometimes if you become fixated on

your plan, then you may completely miss opportunities that are different to the way you think

it should be. Always remember that we only know what we know. The most effective way to

your goal might actually be a path you had not thought of yet; but because you have become

the new you, it just shows up in your life. It might be a random business contact, a connection

you make, an article that you read in a book, a program that provides you what you want but is

packaged differently than what you had in mind. So my one big suggestion to you is to keep an

open mind, be conscious of possible opportunities, and trust the process (especially now you


are doing the mental reps to become who and what you need to be).

Before you think I am telling you the HOW is not

important, let me reassure you that developing a

plan is essential. There is a great quote by Dwight

D. Eisenhower where he says, ‘In preparing for

battle I have always found that plans are useless,

but planning is indispensable.’ I was an officer and

strategist in the military for 14 years and I absolutely

agree. Going through the planning process is

absolutely indispensible. Here are reasons why:

1. You gain more clarity of your goal.

2. You have the goal at the front of your mind, so the subconscious mind is very clear about

what the target is.

3. You start to draw people, resources and opportunities to you, as you get more involved in

the planning process.

4. You build up your belief in the possibility of the attainment of your goal. Remember, if you

believe you can achieve it, you can.

5. You confirm what you do and don’t want in relation to your goal; what you are willing to

sacrifice and what you are not willing to sacrifice.

6. You get excited about the goal as you picture it coming, which builds up your emotional

energy.

7. You get a sense of some of the challenges or obstacles you may face, so you are more

prepared mentally to put in the effort you need to overcome them.

When you want to come up with your plan, it is very important to ask the most powerful questions

you can. Because if you ask your brain a great question, it will search and search until it finds a


great answer, whether that answer is within you or comes from somewhere else.

One question you can ask is: How can I achieve X, by Y (date or time), and have the most fun

while doing so?

Have you ever thought about how much more you are inclined to do something if it is fun? So

imagine if your magnificent mind comes up with a plan to achieve your goal and bring you a

bucket load of fun along the way. Who wouldn’t want to achieve that?

The other thing to do during this stage of the Goal Setting is to start thinking about all of the

resources you have at your disposal. Resources might include people, contacts, a product, a

system, money in the bank, access to someone who has done it before, etc. Tap into all the

resources you can possibly think of that will help you achieve your goal. Ask for help. And be

open to help if you need it. It is less important to ‘look good’ than it is to achieve what you have

always dreamed of in your life. Plus you might find that there are a lot of people out there that

just love to help out along the way.

Now let’s get into the practical part of completing the ‘HOW’ as an ELITE Goal Setter.

Step 1:

Ask the question ‘How can I achieve X, by Y (date or time), and have the most fun while doing

so?’ I suggest that you write down the question on a piece of paper. Or you can write it on a

whiteboard.

Step 2:

Write down all of the ways you currently know how to achieve this goal (knowing in the back of

your mind others will be revealed to you as you start moving towards your goal). You can do

this in a linear fashion, or I recommend mind-mapping, where the question is in the middle of

the page and the possible tasks are written around it. The mind actually prefers this method in

most cases to a linear list.


Step 3:

When you think you have depleted the options; hang in there for a little longer to see if any

deeper ideas come to mind. Then leave the question to the subconscious mind to keep working

on it for you. Continue to ask that question of yourself on a regular basis throughout the day.

That brings us to Part 2 of the HOW … and what we call the MUSTs!

Have you ever heard of the ‘80/20 Principle’ or perhaps the ‘Pareto Principle’ or ‘Principle of

Least Effort’? It has been described in slightly different ways, but essentially it suggests (and

numerous studies support it) that 20% of your effort (or tasks) will yield 80% of your results.

Regardless of whether we are talking about wealth, industrial processes, software programs on

your computer, or even exercises in the gym, 20% of the actions you perform produces 80% of

the desired results.

How can we use this principle when it comes to ELITE Goal Setting? I am sure you are starting

to guess, and you are right. We are going to mark off on our list of HOWs those actions that are

an absolute MUST to achieving the desired result.

For instance, if our goal is to lose a certain amount of weight, by a certain date, then the actions

where we actually move the body would be part of the 20% and something to do with nutrition

would likely be part of the 20% as well. If you had an action such as ‘buy a new training shirt’,

this might seem really important to you, but it is not actually a MUST. We really want to focus

our attention on the ‘must do’ items, so we do not get lost in the details or do activities that

might seem like fun, but do not address the essence of the goal.

Another example might be a goal to take a 6-month break from work and travel around the

world. A MUST would be to save $X each month for the trip. Something that would not be a

must would be tell my boyfriend that I am going away for 6 months by myself. Just joking! What

I meant to say was, watch a documentary on backpacking through the Americas. Beneficial

(that is, if you are planning to go to the Americas), but not a MUST.


This is about getting very, very, very clear on what absolutely MUST be done in order to get you

across the line. In the world travel example, the MUSTs would be:

1. Get on a plane.

2. Have money, a credit card and maybe access to more cash if needed.

3. Wear appropriate clothes.

All the other tasks are like the icing on the cake. Great if you get it happening, but not a deal-

breaker to achieving the Goal of ‘travelling around the world for 6 months’.

So get VERY clear on the MUST do actions you need to take in order to realize the core of your

Goals and focus the majority of your energy on them. Don’t worry too much about the other

HOWs until the MUSTs are already done!

One caveat before I finish up here which relates to momentum: As Isaac Newton tells us, once

an object is in motion it will continue to be so, unless acted on by an external force. Additionally

it takes a lot more effort to break the inertia when something is sitting at rest. Therefore, there

may be some times you do a lower priority task in order to generate the momentum you need.

Going back to our travel example it might be something as simple as ordering a travel brochure.

Yes, we absolutely must focus our efforts on the MUST do tasks, but if you find yourself stuck, it

might be that you do a smaller task to break your inertia and create some forward momentum.

This is the only time you want to put energy into a task that is not a MUST.

Now that is a wrap on the HOW and the MUSTs.


KEY 5: ACTION is where the rubber meets the road

Knowing is not enough; we must apply. Willing is not enough; we must do.

Goethe, German writer, artist and politician

As I expect you know, having a great idea is not enough when it comes to success. We all have

great ideas of how to become billionaires, but how many of us can actually tick the box on that

one (actually I just read the other day that there are about 1,200 billionaires on the planet).

While we are on the subject of billionaires, it reminds me

of the Facebook story. The Winklevoss twins believed

they were entitled to a large percentage of Facebook’s

company shares because ‘Facebook’ was their idea.

There are probably hundreds of people around the world who had the idea of a cool social

networking site using the internet, but had absolutely no skills, passion, motivation or dedication

to make it happen. I actually have a diary entry from when I was traveling through South America

in 2001, suggesting it would be a great idea to be able to set up a big networking system using

the Internet. But I had no clue how to achieve this nor the inspiration to put in the effort to learn

how. So I believe the initial idea is generally worth about 5% (maximum!) of the success of any

venture. True success comes from the ATTITUDE and ACTIONS of the individual or team.

I like the way M J DeMarco, author of The Millionaire Fastlane, suggests, ‘Ideas are potential

speed. Execution is actual speed.’ DeMarco is big on action. He also very aptly says, ‘Ideas are

nothing but neurological flatulence.’ An idea without action is over before it began.


This step is simple to understand, but harder to do. Take action towards the realization of the

MUST-do steps. The action is not just about stepping through the motions. True action is a very

conscious act, where your mind, body and even spirit are involved in the process. You perform

dedicated, focused, persistent and conscious actions to the best of your capability, so you get

the best possible results. This is, of course, easier said than done. The aim is to always do your

best when it comes to the MUSTs.

Over the years I have also formed the belief that the Universe or Infinite Intelligence or Life

or Spirit or Source (or whatever your spiritual inclination is) actually wants us to succeed in

the things that will help us to grow the most and fully express our individual uniqueness and

greatness. I have also formed the belief that for every one step forward you take, the universe

will bring your goal two steps closer to you. This is the biggest ‘2-for-1’ scheme on the planet.

Ever notice how when you set your mind on something you just meet the right people at

the right time. Or you might find that there is a special on flights the exact time you want to

travel. Or you get offered a sweet redundancy package at the same time you were figuring out

your goal to take a 1-year sabbatical. Or you just happen to find an amazing ‘how-to’ course

advertised on the Internet, exactly on the subject that you need — to understand how to realize

your goal.

Remember how we talked about the subconscious mind being on the job 24/7? Even science is

starting to prove that thoughts have a vibrational frequency that can travel incredible distances.

And remember that the subconscious mind is able to not only hear and see to greater distances,

but can pick up those vibrational frequencies (or electromagnetic pulses) in the quantum field. In

addition we talked about creating the feelings in our body that represent a particular frequency.

The more you are a vibrational match for the things you want, the more they will be drawn to

you, and the easier it will be for you to notice them.

I once heard someone say that ACTION is faith in motion. Your ACTIONS indicate your faith that

your wants are not only possible, but expected. And we all know about the principle of ‘cause


and effect’ (especially if you read The Guidebook to Happiness). There is no result without

action. I am sure that you get the point. In this physical world we live in, incredible knowledge

without physical ACTION is worth less than limited knowledge with huge action.

I cannot move on without also talking about gratitude. When we feel gratitude for the things

we want, before we have them, we are also creating a vibrational match for the goals we want.

I also teach a lot about the power of gratitude for getting what you want. Whenever you get

something or achieve something on the path to achieving your goal, give deep and grateful

thanks. The more gratitude you express, the more you will get. If you want to see a webinar I

held on this topic, search ‘carl-massy-gratitude’. Practicing gratitude is a life enhancer.

Another point on ACTION; and I want to credit Tony Robbins for this little (but HUGE) tip.

Never finish a Goal Setting course (just like the Become an ELITE Goal Setter Workshop, for

example!) without immediately doing one thing that takes you in the direction of your goal. It

can be big, small or in-between. The aim is to create momentum (like we talked about before).

It is much easier to maintain the momentum once something is in motion. It is about creating

momentum while you are most inspired by those incredible REASONS you established.

A point I also like comes from a quote by Michael Beckwith which essentially asks, ‘what does

not feeling like doing it have to do with anything?’ Something that separates the successful

from the less so is that successful people do what the less successful people don’t want to do.

Not because they like to do it, but because they know it needs to be done. This ties in nicely

with delayed gratification. It means that you do something today (which may not necessarily be

fun or pleasant or your first choice) because you know that it will be good for you in the future.

Things like saving money, or working out, or studying, or refusing that 10-pack of donuts. Life is

not a 100m dash for the line but more an ultra-marathon. So know that your persistent actions

now will lead to the eventual realization of your greatest Goals.

I am also big on integrity. There is measurable physical strength in telling the truth. There


is incredible strength in living a life of integrity. So whatever you do, make sure that all your

actions come from a deep place of integrity.

So … take ACTION! Success builds on success. And life is for your success, not failure. It does

not serve life for you to be less than your best. You get started and life (and your subconscious

workshop) will help you take up the load.


KEY 6: Test and ADJUST

Those who are victorious plan effectively and change decisively. They are like a great river that

maintains its course but adjusts its flow.

Sun Tzu, Ancient Chinese military general, strategist and philosopher

Have you heard the terms ‘quality assurance’, ‘total

quality management’ or ‘continuous improvement’

before? They have proven indispensible for

businesses to remain relevant, innovative and

ultimately profitable. If it is good enough for the big

players, it is equally important for us as individuals.

In fact, I think it is even more important for us as

individuals to grow and improve.

I am all about constant improvement and quality assurance for our own work and most

importantly the goals that we have determined are most critical for our sense of success and

fulfilment in life.

The principles of continuous improvement are quite basic. Check regularly where you are at in

the attainment of your goals and then ADJUST your actions (or even the wording of your goal if

you feel you must) to ensure that you are still heading in the direction of your ultimate VISION.

A spaceship heading to the moon is off-course over 95% of the time. It requires constant

adjustment to bring it back on course so it lands on the moon.

In the case of your goals, you also need to check to see what is working and what isn’t. What


steps you need to include and what you must remove. Don’t keep heading in a particular

direction if you have a feeling, or you see results, that indicate what you are doing is not working.

It’s like being on a train you realize is taking you to the wrong destination. Don’t wait until it gets

to the wrong destination. Get off it ASAP and wait at the station for the right train. It is ok to

make mistakes. But it is not ok to stubbornly stick with those mistakes because you don’t want

to be seen to be ‘wrong’.

Another great tool to use for the adjustment and support of your Goals is to set up a REWARD

system, so that after you have achieved certain milestones, you receive a predetermined reward.

It can be as little as 20 minutes reading your favorite book or taking a social walk around the

office, if you make the 5 sales calls. Maybe you give yourself a 4-day weekend (or break from

work), for reaching a particular target. Establishing fun and inspiring rewards can often pull you

along when you are feeling lethargic or less inspired to do the work. It also causes the brain to

fire off some feel-good neurotransmitters. Your body (and mind) will actually link achieving your

mini goals with positive feelings.

When making adjustments, if you find the new method does not work, then try a different

method. And if that does not work, then try yet another different method. And so on. The

testing and ADJUSTING does not stop until you have placed the last brick, or are standing on

the podium, or clipping up your seat belt on that 747 aeroplane.

Test and ADJUST your way to your greatest Goals and your best self. And life will become like

putty in your hands and able to be shaped into the object of your desires.


A Final Word (or several in fact)

Wow. I bet you never thought so much could be written about Goal Setting. But that is the price

to pay if you wish to be an ELITE Goal Setter. There are certain steps involved in making your

greatest dreams (or goals) become your everyday reality. Or as Wallace D Wattles, who wrote

‘The Science of Getting Rich, says: ‘it is about doing certain things, in a certain way’.

Now you know the 6 Keys. You know it is crucial to have a crystal clear VISION of what you want.

The better the REASONS you have, the greater your inspirational (and emotional) juices will

flow. Emotion creates motion. Having the right ATTITUDE is one of the most important keys

to doing what needs to be done. Who do you need to be, in order to achieve this goal? The

right ATTITUDE can even overcome an average plan. You learned that determining the HOW

is great, but even more crucial is defining the absolute MUSTs. You know that without ACTION

the plan is not worth much at all. Taking an ACTION immediately after you finish the ELITE Goal

Setting process is a must for creating the necessary momentum. And finally, you learned that in

order to make sure you are on course, on track and on the winner’s podium, it is essential you

regularly test and ADJUST your way to success.

Really Helpful Tips

I want to finish up with a number of additional points and

reminders. These ideas may be a little more philosophical or

metaphysical, but they will support you in a HUGE way when

achieving your goals.

Tip 1

Visualize in your mind your Goal (often) as if it has already been achieved. And deeply connect

with the feeling of having achieved it. This increases the gravitational pull towards your goal.


When you visualize your goals use all of your senses … feel it, hear it, see it, and smell it. The

more vibrant the imagery, the better! The more emotional engagement, the more you are

sending a signal to every cell in your body and the electromagnetic field around you. This is

quantum physics in action.

Tip 2

Realize that ‘being’ goals or intrinsic goals are likely to bring you a greater depth of joy and

happiness, as opposed to what Brian Johnson (PhilosophersNotesTM) calls ‘bling goals’. It is

all right to have the ‘stuff’ in life, but it is who you become on the way to achieving your goals

that is most important. So consider always having some goals that relate to who you want to

be, what relationships you want to have and what good you can do for the people and planet

around you.

Tip 3

Have faith that the goal is already yours. If you can see it in your mind it is possible. The stars

are already beginning to align once you put your emotional energy into your goals. I am sure

that someone once upon a time said, ‘ask and you shall receive’. Not only believe it is possible,

but also expect it. This aligns you with your goal and keeps the subconscious mind on task.

This is actually a principle in quantum physics. You alter your external reality by setting your

intention (or attitude) and then deeply connecting with the feeling you would experience when

you achieve your goal.

Tip 4

Practice GRATITUDE before, during and after, you achieve your Goal. This is for a couple of

reasons:

1. Practicing gratitude for what you already have puts you in a powerful and appreciative

emotional and vibrational state which is conducive to doing your best work, attracting

people to you and being your most creative self.


2. The person that is the most grateful in life is the one that is likely to get the most presents

— from people and from life!

Tip 5

I have already said it, but I will say it again. It is a belief and a teaching that has been echoed

throughout time. It is about living and acting from a place of deep integrity. Another word that

stems from that same place of infinite wisdom is authenticity. This is about being true to your

core. Being the best you. No one else can do ‘you’ like you. And alternately, you cannot do

anyone else like them. So stick to where your strengths lie, in being your Authentic Unique and

powerful Self.


The Executive Summary

So you have a summary you can easily refer to, here are the essential Keys to becoming an

ELITE Goal Setter.


Key 1:

Have an absolutely crystal clear VISION of what your Goal will look like – when it is done.

The clearer the picture the more potent your reticular activating system (your subconscious

workshop) will become.

Key 2:

Ensure that you have compelling REASONS for why you want this Goal. If your reasons are not

good enough – nor will be your motivation or inspiration. Reasons create emotional energy.

Key 3:

It is your ATTITUDE or your behaviour that will determine if you get moving and maintain your

momentum. Ask yourself “who do I need to become in order to achieve this Goal?” and then

make sure you do the mental reps with your powerful new Success Mantra. Be the person who

can achieve that goal.

Key 4:

HOW are you going to get this done? List every way you can imagine. Every piece of the puzzle.

Plant the question firmly in the back and front of your mind, so ideas continue to come to you

and think on it often. And from your list of ‘HOW to’, mark out the ‘MUSTs’. And make these

your absolute mission in life.

Key 5:

ACTION is king. A plan is just words on a piece of paper until you bring it into physical form

by your actions. Move towards your Goal and it will move towards you. Always take action

immediately after you set your Goal as this creates the initial momentum.

Key 6:

Everything can be improved and you may not have all you need to make something happen

when you start. Be open to change. Test and ADJUST as you go and don’t be scared to change


the plan. Nothing is set in concrete. It is said that the world is malleable to our thoughts.


Stepping Up to Your Potential

CARL MASSY Author. Trainer. Coach.

Carl is an ex-Army Major, Ex-Olympic Games Consultant,

Business & Wellness Coach, NLP Master Practitioner,

Hypnotherapist, Reiki Master, Personal Fitness Trainer,

Corporate Wellness Trainer and Published Author.

His talent is to blend 20 years of strategic planning, training, management, and leadership

across the globe, with 14 years of work within the wellness industry to establish a very clear

understanding of why we do what we do, and therefore how to get even more effectiveness

out of individuals and organizations. He calls himself a ‘happiness strategist’ because he has

the ability to find the little things that make all the difference when it comes to individual

happiness, health and success.

As a voracious reader and lifetime learner, he draws on research from the fields of neuroscience,

positive psychology, strategic planning, epigenetics, emotional intelligence, mind-body health,

social psychology, nutrition, and various other topics to bring you the most effective and

practical strategies to enhance your happiness, health and success.

Carl is available for corporate wellness training or personal wellness or business coaching.

Just email: [email protected]

Website: www.carlmassy.com


The 30-Day Happiness Challenge

If you are ready to be truly supported, one-on-one, down the path of and to great levels of

happiness, then this is for you. It is my strategic happiness masterpiece! A very strategic blend

of online training, specific daily rituals, weekly coaching plus specialist work on removing limiting

beliefs and how to become an ELITE Goal Setter, we believe in this very powerful transformation

program so much that if you are not at a new level of happiness (and consciousness) by the end

of the Challenge you can ask for your money back.

CEOs, single mums, elite athletes, cancer patients, school teachers, small business owners,

coaches, entrepreneurs, personal fitness trainers, and yoga instructors have all done the

program, from wherever they are in the world. We have had clients from the Middle East, Asia,

Europe, Australia, North America and Central America. You can have me as your coach or one

of my personally trained coaches.

To find out how you can continue the transformation process that you have begun and also to

join me for a free live webinar make sure you click on the following link:

www.30dayhappinesschallenge.com

Other Books by Carl Massy

The Guidebook to Happiness: Are you leaving happiness to chance? Learn proven & practical

solutions for experiencing real happiness

(Available at Amazon or through www.theguidebooktohappiness.com)

Your Beliefs are Controlling Your Life: How to turn limiting beliefs into empowering beliefs for

enhanced energy and limitless potential

(eBook available at www.theguidebooktohappiness.com)


Copyright

Become an ELITE Goal Setter. Copyright © 2012 by Carl Massy. All rights reserved under

International Copyright Conventions. By payment of the required fees, you have been granted

the non-exclusive, non-transferable right to access and read the text of this book. No part of

this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or

stored in or introduced into any information storage and retrieval system, in any form or by

any means, whether electronic or mechanical, now known or hereinafter invented, without the

express permission of the author, Carl Massy.

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