death of a design: 5 stages of grief

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  • Death of a designThe five stages of grief Raschel Iarocci

  • Sponsors

  • Raschel IarocciLead Experience Architect

    888.310.5327

    Responsible for all things UX, from research through experience design

    Currently focusing in the healthcare space

    at EffectiveUI

    @rascheliarocci

  • Denial Anger Bargaining Depression Acceptance

    Stages of grief

  • #1Denial

    "This participant is just a weirdo, an outlier, the next will be better.1

    "Its not that bad. Remember this design tested well in the past. Well be fine.

    2

  • What to do

    Denial

    Sit back and let your team experience this feeling1

    Document usability problems but dont feel compelled to share your thoughts/solutions just yet

    2

  • #2Anger

    "The moderator isnt asking the right questions!1

    "Well, if only the development team built it how it looked in the mockups

    2

    "Your UX team is supposed to be experts, why didnt you get this right the first time?

    3

    "This problem cant be solved with design; the content/business requirements are flawed!

    4

  • What to do

    Anger

    Dont take comments personally and change this energy from negative to positive

    1

    Conduct a Design Studio workshop2

  • Design studio

    Sketch (5 min) Share (10 min)

    ROUND 1

    Sketch (10 min)

    Share (20 min)

    ROUND 2

    Sketch (10 min)

    Share (20 min)

    ROUND 3

  • #3Bargaining

    "If only we had tested with a larger, more diverse group of participants the first time.

    1

    "Oh, I know! Lets solve all these problems with this one tiny design change here.

    2

  • What to do

    Bargaining

    Actively listen and support client design discussions but dont offer false hope

    1

    Schedule another usability session2

  • #4Depression

    "This is hopeless. Were never going to solve this problem.1

    "Whats the point? Theres not enough time to make drastic changes before product launch anyway.

    2

  • What to do

    Depression

    Bring in fresh faces1

    Organize a ceremony for demolishing the feature(s) that tested poorly during the usability session

    2

  • #5Acceptance

    "This is a very complex problem that needs time devoted to it but we have concrete ideas for moving forward.

  • Discussion

    THANK YOU

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