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De La Salle University - Dasmariñas

THE CULTURAL IMPACT OF THE PARU-PARO FESTIVAL TOWARDS

THE DASMARINEŇOS

An Undergraduate Thesis Paper Presented to the Faculty of

Professional Education Department College of Education

De La Salle University- Dasmariňas Dasmariňas City, Cavite

In Partial Fulfillment

Of the Requirements for the Degree of

Bachelor of Secondary Education

Major in Social Sciences

Garcia, Sally G.

Napoco, Abeer S.

Natural, Naneth D.

April 2015


ABSTRACT

Name of Institution : De La Salle University-Dasmarińas

Address : Dasmarińas City, Cavite

Title : The Cultural Impact of the Paru-

Paro Festival to the Dasmarineńos

Authors : Sally G. Garcia

Abeer S. Napoco

Naneth D. Natural

Total Number of Pages : 85

Funding Source : Parents

Cost : P 7,885.00

Adviser : Mr. Aquino I. Garcia

Type of Document : Undergraduate Thesis

Date Started : November 2013

Date Completed : April 2015

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Objectives of the study

A. General:

This study aims to determine the cultural impacts of the Paru-

Paro festival to the Dasmarineńos.

B. Specific:

1. What is the respondent’s profile in terms of:

1.1 Gender

1.2 Age

1.3 Place of residence

1.4 Years of stay in Dasmariñas

1.5 Being part of the Paru-Paro Festival

2. What is the level of awareness of the Dasmarineňos to the Paru-

Paro Festival?

3. What are the cultural impacts of the Paru-Paro Festival to the

Dasmarineňos?

Scope and Coverage:

This study was conducted in Dasmarińas City in 2014-2015 involving 100

purposely selected Dasmarineńos.

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Methodology:

The researcher administered the descriptive method of research which was

employed through the use of a questionnaire as a tool for gathering data.

The questionnaire was composed of questions trying to identify the cultural

impact of the Paru-Paro Festival to the Dasmarineńos.

Findings of the Study:

The results of the study are as follows:

1. Only 15 % of the total respondents said that they are very aware

of the reason why Paru-Paro Festival is the annual festival of the

city. It is because it aims to trace the metamorphosis of

Dasmariňas, from being a barrio into becoming a city. 65 % of

the respondents said that they are aware of the reason why

Paru-Paro Festival is the annual City Festival of Dasmariňas

while 20% said that they are not aware at all of the reason

behind the celebration of Paru-Paro Festival.

2. To measure the cultural impacts brought by the Paru-Paro

Festival to the Dasmarineňos, the researchers asked the

respondents if they have noticed changes in the following since

the Paru-Paro Festival started in the year 2011.

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a. The enthusiasm of the local government in promoting

the festival. 85%

of the respondents said that they have noticed changes in

the enthusiasm

shown by the local city government of Dasmariňas in

promoting the festival

while only 15 % said that they have not noticed any

difference.

b. The way they perceive Dasmariňas as a City. 90% of the

total respondents said that there have been changes in the

way they perceive Dasmariňas as a City since the festival

started while the remaining 10% said that nothing has

changed in how they perceive Dasmariňas as a City even

though the purpose of the festival is to trace the

metamorphosis of Dasmariňas from being a barrio before

into, becoming a city in the year 2009.

c. The increase in number of commercial and business

establishments in

Dasmariňas since the Paru-Paro Festival started. 90% of

the respondents said that they have noticed an increase in

the number of commercial and business establishments in

the city in relation with the celebration of Paru-Paro Festival.

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The remaining 10% said that they have not noticed any

difference in the increase of establishments.

d. The growth of tourism related industries/activities (local

or foreigners) visiting Dasmariňas. 87% of the respondents

said yes, that they have noticed an increase in the growth of

tourism related activities in relation with the celebration of

Paru-Paro Festival. The remaining 13% said no, that they

have not noticed any changes when it comes to tourism

related activities.

e. Unity of Dasmarineňos in celebrating the festival. 90% of

the respondents said that there have been changes in the

way Dasmarineňos unite when it comes to celebrating the

festival. Only 10% said that nothing has changed in the said

category.

f. Effects of the Paru-Paro Festival on their lifestyle. Only

24% of the total respondents said that the Paru-Paro Festival

has an effect on their lifestyle while the majority, comprising

the remaining 76%, said that the Paru-Paro Festival has no

effect on their lifestyle.

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Conclusion

1. Only few of the total respondents asked answered that they are

“very aware” as to why the Paru-Paro Festival is the annual city

festival of Dasmariňas. Based on the findings, the researchers

concluded that the local city government of Dasmariňas is not able

to effectively disseminate the necessary information to inform its

citizens about the purpose being served by the celebration of the

Paru-Paro Festival as the annual city festival of Dasmariňas.

2. When it comes to the enthusiasm shown by the local government of

Dasmariňas, majority of the respondents answered that they are

able to notice some changes since the Paru-Paro Festival started.

But still there were some who answered that they are not able to

notice any changes in the enthusiasm of the government; thus, the

local city government fails to show its full enthusiasm in promoting

the festival to its citizens.

3. There are cultural impacts established by the Paru-Paro Festival to

the Dasmarineňos. There have been changes in the enthusiasm of

the local government in promoting the festival-the way the

respondents perceived Dasmariňas as a city, increase in the

number of commercial establishments in the city, growth in tourism

related activities, and unity of Dasmarineňos in celebrating the

festival. All the changes that happened in the categories mentioned

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were ranked by majority of the respondents as positive, meaning it

brings something good to the Dasmarineňos themselves and to the

city. However, majority of the respondents answered that although

the Paru-Paro Festival has an impact on some of the categories

concerning their cultural aspect, the festival is not able to establish

an impact on their personal lifestyle.

Recommendations

1. Make the Paru-Paro festival more diverse in terms of age

considering the inclusion of more people who are in the

later years of their lives since there are still people who

are willing to join the celebration of the festival. Make

programs such as karakol for more elderly people in order

for them to give their participation.

2. Make the Paru-Paro festival more diverse in terms of

gender considering the inclusion of women in the

celebration of the festival. Make programs that will give

more female participation for gender-equality purposes.

3. The local city government of Dasmariňas must implement

more ways to effectively disseminate the necessary

information such as the reason why Paru-Paro Festival is

the annual city festival of Dasmariňas. In this way, not

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only more people would become fully aware as to why this

festival is being promoted and celebrated in the City of

Dasmariňas. More would also be encouraged to

participate and do further to promote this kind of festivity.

4. More activities related to Paru-Paro Festival must be

formulated. And it must be in harmony with the purpose

being served by the festival. In this way, people would

enjoy more the festivity while at the same time, will have

deeper understanding and appreciation of what this

festival is trying to convey every year.

5. The activities in harmony with the festival must not end in

a one-day basis. Businesses related to it must as well be

established mainly with the help of the local city

government and the Dasmarineňos must be actively

involved to it. Businesses such as Paru-Paro themed

furniture and clothing or butterfly sanctuaries can be

implemented by the local city government. It will help in

further promoting the festival not only to its citizens but

also to the people in the neighboring cities. It will also

establish more impact on the cultural aspect of the

Dasmarineňos mainly on their lifestyle. As the study

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found, majority of the respondents asked answered that

the festival does not have any impact on their lifestyle.

6. To the Dasmarineños, they must also do their part in the

celebration of the festival because all the efforts of the

local government would be for nothing if the people who

are supposed to celebrate it will not be taking part in the

festival’s celebration.

7. To the future researchers, further studies must be

conducted regarding the Paru-Paro Festival to monitor the

steps taken by the local city government in improving the

celebration and impacts brought by the festival.

Approved by:

Thesis Professor

Manuel G. Camarse Ph.D, RGC

Dean

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TABLE OF CONTENTS

PAGE

TITLE PAGE 1

ABSTRACT 2

APPROVAL SHEET 11

ACKNOWLEDGEMENT 12

TABLE OF CONTENTS 14

LIST OF TABLES 17

Chapter

1 THE PROBLEM AND ITS BACKGROUND

Introduction 18

Theoretical Framework 22

Statement of the Problem 24

Assumption of the Study 25

Scope and Limitations of the Study 25

Significance of the Study 26

Definition of Terms 27

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2 REVIEW OF RELATED LITERATURE

Conceptual Literature 29

Research Literature 39

Synthesis 39

3 METHODOLOGY

Research Method/Design 41

Population and Respondents of the Study 42

Research Instrument 43

Validation of the Instrument 44

Data-Gathering Procedure 44

Statistical Treatment of Data 44

4 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

Problem 1 46

Problem 2 50

Problem 3 55

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5 SUMMARY, FINDING, CONCLUSIONS AND

RECOMMENDATIONS

Summary 62

Findings 63

Conclusions 66

Recommendations 68

REFERENCES 70

APPENDICES

Letter of Request to the Adviser 73

Letter of Request for Validation of Instrument 74

Letter of Request to the City Mayor 75

Questionnaire 76

Curriculum Vitae 79

Costing 85

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LIST OF TABLES

Table 1 Profile of Respondents According to Gender 47

Table 2 Profile of Respondents According to Age 48

Table 3 Profile of Respondents According to their Place of

Residence 49

Table 4 Profile of Respondents According to their Years of

Stay in Dasmarińas 50

Table 5 The Respondents’ Level of Awareness to the Paru

Paro Festival 51

Table 6 The Respondents’ Participation in the Paru-Paro

Festival 52

Table 7 The Respondents’ Level of Awareness that the

Purpose of the Paru-Paro Festival is to Trace the

Metamorphosis of Dasmariñas as a City 54

Table 8 The questions that measure the cultural impact

established by the Paru-Paro festival to the

Dasmarineňos 56

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