DCI 30-60-90 PLAN

AMANDA VRIEZE

Public Relations

Communications Specialist

Creative Marketer

Forward Thinker

Change Agent

BRAINSTORM WITH DCI EMPLOYEES

Introduce myself and schedule a meeting with various different

departments within DCI and discuss the following topics:

1) The vision for their department and DCI as a whole.

2) Goals they want to achieve or tasks they want to accomplish.

3) How are they currently trying to achieve that goal.

4) What issues or struggles they are having.

5) Relationships with DCI audience/target market.

6) Brainstorm ideas on achieving the goal.

7) Coming up with a game plan on achieving those goals.

SELF PREPARATION

Prepare and gather information for presentations and

answers to questions.

Begin creating the following:

Film/ clip videos for media outlets, social media and

websites

Tip handouts (ex: Tips how to keep your kidney healthy)

Information about services

Inventions and awareness on social media and website for

events or purpose workshops.

Coming up with fun involvement for during health fairs

Text mobile text, ect.

REVAMP ONLINE AND SOCIAL MEDIA RESOURCES

Help brainstorm ways to revamp DCI websites and making it more interactive and visual to public audience.

Gain social media followers and create interaction. Reward Advocates Provide private place for discussion Encourage feedback Make personal connections

DEVELOP ONLINE PRESS KITS, ADS, PROMOTE ACTIVITIES AND EVENTS AND DONATION

OPPORTUNITIES TO THE PUBLIC

Create Social Media Ads

Use online fundraising events by using Crownfunding

tools such as FundRazr.

Fact sheets and Quizzes

Information on events, purpose workshops or

opportunities.

Create calendars or add events on website, social

media, local magazines and news papers.

Develop blog pitching strategy

WORKING ON INVOLVEMENT AMONG THE COMMUNITY, ADVOCATES, PATIENTS AND THEIR FAMILIES. ECT.

1. Work with social workers to start support groups and

community awareness or charities and donations.

2. Contacting families that have struggled with End-Stage

Renal Disease.

Encouraging them to start support groups and/or starting

some community involvement.

3. Search for key public figures who have been personally

affected by End-Stage Renal Disease.

Ask for assistance or support in promoting DCI.

Share there experiences or be a spokes person for the DCI.

Keep focus on key events on specific and events :

Kidney Awareness month and O camp

Using Google Ad words and social media

Ads.

Infographics

Media kits

Adding widgets to social media

Informing media outlets and local

advocates.

Create direct mail pieces that can be

distributed to your target audiences.

MEDIA OUTLET

Leverage the media to provide editorial coverage of

the issue and the ongoing programs .

Develop a statewide media list that includes:

Name and type of publication

Editor/reporter contact information

Preferred method of contact.

REACHING OUT TO PHYSICIANS

Reaching out and speaking with

Nephrologists at conferences on

helping them receive funds on

research development.

Providing them a simple online

resources and educating them on

different methods of treatments.

DEVELOP PARTNERSHIPS WITH HEALTH LEADER OR RETAILERS, MANUFACTURERS AND COMMUNITY

ORGANIZATIONS

Find companies that believe in DCI cause and work with their

communications department to calibrate in raising awareness

on donations, events, and involvement.

Partner with companies and organizations that sell health

products.

Examples of targeted retailers and community organizations

include:

Goodwill

CVS Pharmacy

Faith based organizations