Multichannel Selling: Why Retailers Win February 17, 2016

Jake Gasaway: @jakegasaway

Co-founder: @Stitchlabs

1 of 13

2 of 13

WHAT’S STITCH?

Poll For The Audience…

How do you currently manage your inventory? (Choose one)

A.  Spreadsheets

B.  Pen and Paper

C.  An inventory software solution

D.  Within a marketplace or eCommerce platform (e.g. Amazon, Shopify, etc.)

E.  Other

AGENDA

• Why should I Listen?

• Why should I consider multichannel selling?

• What should I watch out for?

• Where should I start?

3 of 13

WHY LISTEN?

4 of 13

WHY MULTICHANNEL?

The world is changing. 6 of 13

Poll For The Audience…

For every $100 spent on commerce, what percentage do you believe is

spent online as opposed to in a brick-and-mortar store: (Choose one)

A.  80% spent online

B.  60% spent online

C.  40% spent online

D.  20% spent online

E.  <10% spent online

The world is changing.

WHY MULTICHANNEL?

0%!

25%!

50%!

75%!

100%!

Offline! Online!

Offline vs. Online Sales!

Online: +15%

7 of 13

Poll For The Audience…

Which statement(s) best represent(s) your company (Choose all that

apply):

A.  We sell only on Amazon

B.  We sell on Amazon and our own branded website

C.  We sell on Amazon and other marketplaces

D.  We’re looking to expand into additional sales channels

More channels, more money!

WHY MULTICHANNEL?

8 of 13

WHY MULTICHANNEL?

More channels, more money!9 of 13

Understand your situation.

WHAT TO WATCH FOR

10 of 13

WHAT TO WATCH FOR

Understand your situation.11 of 13

Get started and iterate.

WHERE SHOULD I START?

Strategy

Services

Test Strategy

Services

Test

OR

12 of 13

SUMMARY

• The world is changing.

• More channels, more money!

• Understand your situation.

• Get started and iterate.

13 of 13