A Toy's StoryA Look into Disney Pixar's Consumer Products Department

Dawn RiversTwitter: @DawnRivers

A Toy's StoryA Look inside Pixar Consumer Products

- In this talk we'll learn about IPs

- Marketing and Consumer Products

- How to apply these principles to your game

@DawnRivers

How can something like consumer products inform my independent game?

➲ What is an IP?➲ What does that have to do

with my game? ➲ How can I use transmedia to

market my product?

@DawnRivers

What is Consumer Products?

➲ Before we can answer that, we should think about who would want high fidelity art for marketing or toys.

@DawnRivers

How does the client decide on a character for packaging?

➲ What character or film scenes will most appeal to the consumer to move the product off of the shelf?

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Where do technical directors fit into the pipeline?

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What are the challenges to rendering high-resolution images?

➲ What issues can come up?➲ How can I prepare ahead of time?➲ How does the image change in print?

@DawnRivers

Thank you!

➲ Please feel free to ask me any questions

@DawnRivers