Dawlance Journey to the Pinnacle

By Fatyma Khan

We hear of many local businesses, but only a few come to become renowned brands. The key to a successful business venture is to capture an unattended market for what you are delivering; the product needs to be competitive in the marketplace and a clear vision of the company’s objective and excellence. One such example is that of Dawlance; starting business some 30 years ago, established in 1980 in Hyderabad and at present a well-established brand across Pakistan.

Dawlance is considered to be synonymous with ‘Reliability’ and seen as the 7th most favorite brand in Pakistan, holding the highest market share in 3 out of 5 categories. It is also amongst top 2 ‘top of mind’ brands in all product categories. Additionally, research also revealed that Dawlance is in every 2nd household in Pakistan that own appliances and throughout its 32 years, it has maintained superior quality standards by being the first Pakistani company to have been awarded the ISO 9001, ISO 14001 and OHSAS 18001.

Dawlance started off as a refrigerator manufacturer after being founded in mid 1970s. However, over time Dawlance developed a successful portfolio of home appliances. Currently, Dawlance produces top of the line Refrigerators, Deep Freezers, Microwave Ovens, Washing Machines and Air Conditioners. Over the years, the company has been able to maintain a strong foothold in the local market by manufacturing products that continuously deliver on their brand promise of reliability.

Having won several brand elections awards, it is evident how well Dawlance has integrated itself into the local Pakistani market. Brand Elections is a consumer driven,

marketing industry barometer for brands. It is built on authentic research data of Consumer Multimedia Index (CMi) which is the first of its kind and the largest single-source data in Pakistan with a most robust and representative 15000 sample covering all SEC’S across urban and rural Pakistan. To win a title as such is an honor for a brand but also truly commendable as it acknowledges effective marketing strategies of Dawlance that their targeted implementation that have positioned Dawlance as the most reliable home appliance brand.

To truly appreciate the achievements and accomplishments of Dawlance to date, one needs to understand its journey. The market, back in the day was captured by foreign brands due to the unavailability of local brands, hence, Dawlance, as a start-up recognized a need for local household appliances in Pakistan; initiating locally produced refrigerators catering to all classes at an affordable price.

Their strategy has been simple, identify a demand and capture market place with innovation and reliability. Initially, international appliance companies from Europe and Japan would only make tall and sleek refrigerators. Insight revealed that in Pakistan, food storage patterns differed from those of abroad as Pakistanis have bigger family sizes and thus cooking patterns differ from abroad too. Secondly, the average height of females in Pakistan is about 5ft 2´´and the freezer portion of the tall refrigerators could not be reached conveniently by the average Pakistani female. Identifying a problem, Dawlance took the initiative as a Pakistani brand to introduced shorter refrigerators with wide bodies for usage convenience and most efficient storage capacity. Their innovation to suit local market demand gave Dawlance a clear edge over competition and helped consumers form a positive association with the brand name. The wide-framed refrigerators till this day are a trademark of Dawlance that caught the market by storm and proved to be at par with international appliances in terms of quality and performance.

Moreover, keeping in mind the vicious cycle of load shedding the nation has to endure, the company produced refrigerators with thick insulation which provided extra cooling of 4-5 hours in case of power outages helping the local consumers rely on the product in offering simple solutions to its local problems. Over the years, the company has become the leading manufacturer of refrigerators and deep freezers with a range of 6 refrigerator models and 2 deep freezer models. These models are more than just food preservers; they instil the perception of ‘Reliability’ Dawlance supports through their product innovation.

A similar example of solution based innovation is of Dawlance Microwave ovens. Dawlance brand ambassador is Chef Mehboob, a well-known Pakistani chef for his health tips and guidelines and a master of all cuisines. The respectable name of Chef Mehboob helps endorse healthy living and tasteful food; a chef that can rely on Dawlance Microwave ovens. Microwave ovens were used mainly for re-heating purposes, but today one-third of the customer base uses microwave ovens for cooking food; a shift in habits

brought upon by Dawlance Cook King Range of microwave ovens. A few years ago, the company decided to help change, age-old perception of its consumers by launching a range of microwave ovens under the title ‘Cook King’. The Cook King series not only re-heat food but are capable of cooking delicious meals at the touch of a button. Dawlance identified the need to cater to instant cooking needs amongst men and women with changing work lifestyles and the necessity for convenience. Dawlance microwave ovens made cooking easy for the modern household female and negate the idea that cooking with a microwave oven means sacrificing quality and flavor.

Moreover, Dawlance also introduced a Teflon tawa in certain models of its ‘Cook king’ series, understanding the Pakistani tradition of making fresh rotis. As women are active working members of society in urban cities, it seems as a tedious and time consuming chore. However with ‘Cook King’ Series Dawlance made it possible for housewives to cook scrumptious naan treats right at home. Each of Dawlance series is a reflection of their commitment to changing consumer lifestyle with innovative techniques; microwave ovens, custom built for the local market and ensure that households continue living their traditions with extra ease.

Another gem in Dawlance crown has to be China Canton Fair which justly adds to the walk of fame for Dawlance; the No.1 Home Appliances Company of Pakistan participated at the 114th China Canton Fair, held in China’s capital, Guangzhou, which is its largest manufacturing hub. It attracts a total of 189,646 foreign buyers from 212 countries, whereas Dawlance was the sole Pakistani brand to display its broad array of product portfolio. The Canton Fair is one of the largest import-export trade fair events in China with a high degree of popularity amongst visitors and exhibitors alike and draws in almost 207,103 foreign participants lending the event a true global flavor. This exhibition has separate national and international pavilions, well-targeted buyers and more than 48 eminent trade delegations. It would be proper to say, Dawlance participation at this event indicates the strength of the brand locally to take initiative in expanding its horizons internationally and how far they have come a long way, in imprinting their brand identity of ‘Reliability’ amongst all consumers. More importantly, the opportunity to spearhead Pakistan’s home appliance industry both here and abroad is a pride that is well seeded in everything Dawlance stands for in order to hoist the Pakistani flag on the international platform.

It is due to such solution based innovation that Dawlance has become the No. 1 home appliances brand of Pakistan and captured a huge market share. It constantly aims to provide revolutionary home appliances to its customers by using innovative technology in manufacturing appliances that are beneficial not only for households but also the environment. Dawlance home appliances not only fulfil the basic necessities of the consumers but also take their lifestyle to a whole new level. Dawlance has made sure that its products appeal to every type of consumer, which is one of the reasons for the company’s huge market share in the home appliances sector. Dawlance home appliances

have become an integral part of the inherent home culture; it truly is a brand complimenting changing lifestyles.

Furthermore, they have a high number of retail outlets, service centers and distributors around Pakistan for ease of access; establishing its promise for reliability. Reliability, which is the differentiating characteristic of Dawlance, is exercised within all functions of the company. In last 3 decades, Dawlance has come a long way and continues its legacy of thought leadership in driving the local home appliance industry while expanding into global markets with poise.

MARKETING STRATEGIES OF DAWLANCE AND LGA Comparative Study.

By ANNIE IDREES MEMON (MITM)Department of Management Sciences

Isra University Hyderabad.June 10 - 16, 2002

The study is based on the comparison of marketing strategies applied in LG. and Dawlance. In this study, the main focus to see the effectiveness of the marketing strategies applied by both the companies — Dawlance and LG, for selling their products particularly Refrigerators.

Just to understand the marketing strategies in general and refrigeration market in particular, one should know that what marketing strategies ought to be? Who are the main players in the market? What kind of other products do they produce? How do they promote and supply their products? What type of competition is going on in the market? And finally what are the marketing strategies being applied by both the companies? These are the questions to be addressed, but the main theme is the marketing strategies of Dawlance and LG Refrigerators. This paper is mainly divided in to four sections.

The first section deals with the marketing strategies in general. The second section focuses on the main players of Refrigerators in the Pakistan market. The third section sheds light upon the marketing strategies of Dawlance and L.G. Though the marketing strategies of all the products may be the same. But mainly it has been focused on the refrigerator marketing strategies here. Finally, the paper is concluded in the last section.

All the information that is presented in this paper has been acquired and extracted from various primary and secondary sources. In this study, best possible efforts have been made to collect the correct and uncovered information. For this, the information has been collected by both primary and secondary sources. Primary data is based on the interviews from the top officials of both the companies based on the semi-structured questionnaire. The secondary data is based on the published reports and Internet.

1. MARKETING STRATEGIES IN GENERAL

Fluctuating customer requirements and competitive forces are putting more pressure on marketing and are demanding superior marketing strategy and tactical execution. The cycle time from product creation, to product launch, for a winning go-to-market strategy, leaves no margin for error.

Marketing puts the customer at the center of the organization. The organizations, which do so, reap the profits. The idle marketing ought to be or the key steps to a successful strategy can be summarized as:

1.1 BE CLEAR ABOUT MISSION

The common, customer-orientated thread running through all the activities of the organization and how we define the kind of market oriented organization we want to be.

1.2 MARKETING RESEARCH

In marketing strategy some one should do know about the marketing potential for his the product and should find out through research that:

WHO ARE OUR CUSTOMERS?

What do we really know about their needs, preferences, behavior and their life styles? What can we offer them... at a price... that other companies do not? How do we perform in comparison to our competitors? How are we currently performing for our customers? Where are the gaps, the weak points, the fudges, and the point of excellence... the

USPs (Unique Selling points)? How are we different? Why are we different? How can we better delight? How do we change? What do we change? How clever are we with our market intelligence? How well is our market research working?

  1.3 Set Strategic Aims Market Penetration Market Development Product Development Entering new Market 1.4 Segment the Customers

Consider groups who share a similar need and who will respond in a similar way.

1.5 Design a Marketing Strategy To achieve specific marketing objectives, based (e.g.) on the Marketing mix. 1.6 Set Tactical Plans, Budgets, Programs Assign individual responsibilities to achieve the objectives. 1.7 Monitor Progress

MEASURE AGAINST STANDARDS AND CONTROL.

2. Main Players of the Refrigerators in Pakistan Market

Just to understand the refrigeration market, first of all we should know who the main players in the market are? Actually there are two types of marketers: those who manufacture refrigerators locally and those who import and market the same in Pakistan.

Local Manufacturers of Refrigerators are: Dawlance, Waves, Pel and Singer. These manufacturers roughly cater 80% need of the market.

Imported Manufacturers of Refrigerators are: LG, Super, General, Hair, Sam Sung, Indesit, Semins,

Parties import refrigerators from their principal and market the same in Pakistan. In-fact these all parties contribute only 20% of the market requirement. The above all are direct competitors of Dawlance and LG. electronics.

3. "Marketing Strategies of Dawlance and L.G Refrigerator"

Before discussing the marketing strategies of Dawlance and L.G, first we will go through the profiles of the companies in brief.

DAWLANCE:

Dawlance United Refrigeration Industries Ltd. was established in 1980. It is the Largest Company in Pakistan engaged in appliance business. Dawlance stands for durable & reliable household

appliances. Its refrigerator Factory is located in Hyderabad. The main Objectives are to provide dependable and reliable product at reasonable price to majority of Pakistanis and to enhance their quality of Life. Present Market Share of Dawlance product is: refrigerators 65%, Washing Machines 35%, Microwave Oven 40%, Chest Freezers 45%, Air Conditioners 15%,

L.G.

Haniska International is a multinational company, located in Korea. LG is an agent of Haniska International in Pakistan market. LG is an importer of home appliances in Pakistan. It imports Refrigerators, Air Conditioners, Washing Machines & Microwave Ovens from Korea and China. LG has got around 300 dealers all over the country. Marketing objectives of L.G are: to provide world class product to upper and upper middle class to enjoy real luxury in their life. Present Market Share of L.G product is: Refrigerators 4%, Washing Machines 2%, Microwave Oven 3%, Chest Freezers nil, Air Conditioners 25%.

3.1. MARKETING STRATEGIES

The marketing mix is the organization's overall offer, or value, to the customer. 'The basic marketing mix is often nick named "the 4Ps" (product, place/distribution, pricing, promotion); these are elements in the marketers armory — aspects that can be manipulated to keep ahead of the competition'. Here I've explored the marketing strategies of Dawlance in terms of marketing mix have been explored.

3.1.1 PRODUCT STRATEGY

The object of Dawlance is to provide refrigerator to all people who fall in lower middle, middle, and upper middle class in this country such that most of the families should have refrigerators in their home because they enhance better quality of life. Dawlance has got products, which are as per international standards and carry all the basic features, which need in any such type of appliances.

Dawlance believe that whatever they provide to their customers should be durable and reliable. All the products, which Dawlance market, are durable enough and customer can keep on using them for quite many years without any problem. It provides its refrigerators, 3 years compressor guarantee and 1 year chest freezer, and free service in spare parts under normal use.

Whereas, LG's objective is to provide world class product to upper class and upper middle class to enjoy real luxury in their life. Since LG is a Korean brand and being imported from Korea, it has very advanced features, which are normally demanded by in developed countries.

LG also insures that whatever product they market should be durable enough which last quite many years and give trouble free service to their customers. It provides its refrigerators, five years compressor guarantee and one year free service in spare parts under normal use.

3.1.2 PRICING STRATEGY

Dawlance has got around 52 models in their refrigerator product line. From the price list and discussion had with their management, it appears that they have position their product pricing in such a way that their main focus is middle and upper middle class. However, they have some selected range for upper class as well. Product-wise price list enclosed in appendix for reference.

Dawlance has got a policy that their all product price should be the same in all cities and town in Pakistan market. Dawlance bear freight cost and make their product available to their dealers irrespective of where they are located. For this, they give uniform margin to their dealers irrespective of whether he is big or small.

Dawlance consider pricing as one of an important element of marketing mix. It believes that their retail prices should be uniform all over the country irrespective of whether customers buy from Peshawar or

Karachi. In order to maintain a uniform price all over the country, Dawlance bear transportation charges and make the product available at cost price at dealer premises.

Whereas the LG pricing strategy is cost + fixed mark up to cover their GP. Since they cater to upper middle and upper class, therefore their 90% dealers are in big cities only. Product-wise price list enclosed in appendix for reference. LG follows pricing policy in which their normal formula is import cost + reasonable gross profit to cover their marketing expenses and also give them reasonable profit.

3.1.3 PROMOTION STRATEGY

Dawlance promotion budget is around 1.75% of their turnover. 40% spending of their budget is Print Media, 20% goes on TV, 20% on Out door activity and balance 20% on Sales Promotion activity. They believe that print media and out door activity help them to reach to their target customer. Due to satellite transmission and having multi-channels, it does not pay one unless you have very huge budget to spend on this media. On promotion, their spending is more on consumer incentive schemes. Since it pay them and there is direct relationship between sales and consumer. Further, it gives customer a direct benefit in shape of price reduction.

As far as Advertising strategy of LG is concerned, it is being planned and executed by LG, Korea through their Pakistan Office keeping in view their global approach and theme line. Local Agent of LG simply gives advice and coordinate in its implementation. Since LG is a multi-national brand, their spending on advertising is in such a way that their all product get promoted. Although for different product they have got different agent; like for TV, New Electronics/Karachi. For computer monitor, Vision Computer. For mobile phone, Chimera.

It was not possible to get the exact advertising budget of LG, but it appears from their spending and the figures collected from Pakistan Advertising Association and from some other sources that their spending is around 6/7 per cent of their sales in Pakistan territory. Due to being a multi-national company and as a part of their global Strategy they, most of the time, divert their funds from strong market and spend more on weak or under developed markets.

Further, as far as Sales Promotion strategy is concerned, it is being designed and implemented by their respective agent of each product in Pakistan. For the promotion of Home Appliances products: Hanaska International designs their own strategy. Their major approach and emphasis on promotion through trade. They offer very handsome incentives to their dealers, who in return push their product among the customer and thus they get their desired volumes in Pakistan. It has been noted that due to being import base product they are always high price vis-a-vis other brands in the market and it is one of the reason why they give so much emphasis on the motivation of dealers.

3.1.4 DISTRIBUTION STRATEGY

Dawlance has got around 800 dealers all over the country. Dawlance ensures that its refrigerators are available almost in all appliances markets of Pakistan. They have got 80% penetration in dealer sector. One can get very easily their product in any city or small town of Pakistan.

Dawlance has got various types of dealers according to their potential. Around 25% of dealers are "A-class" dealers who sell over 1000 units and above per year. "B-class" dealers are those dealers who sell from 400 units up to 999 units per year. They are around 50% in total dealer and the rest are in best 25% of "C-class" dealers sell from 200 up to 399 units per year.

In order to provide quick and timely delivery to their dealers: they have got big warehouses located in almost all big cities and towns. Whenever they get order from the dealer they try to provide supplies to their dealer from closest warehouse. In case stock is not available in the warehouse then it is delivered directly from Hyderabad Factory. The maximum delivery time incase stock is delivered from Hyderabad Factory is four (4) days. However if supply is given from closest warehouse then hardly it takes 2-3 hours time. They believe that, timely delivery of their product to the dealer, is one of an important element in their success in Pakistan.

As it has already been stated in earlier that LG refrigerators are imported. Mostly they import from Korea and some of the models are imported from China as well. LG relatively don't maintain loose stock at their end. Simply based on historical forecast and feedback of their dealer about the possible demand, they import from their principal.

They ask their dealer to maintain sufficient stock at-least 4-6 week at their end. Rather they believe in replenishment of dealer stock based on their sales. It means dealers stock always remain in within a limit, doesn't exceed beyond 6 week level.

As mentioned above, they have only 300 dealers mostly in big cities and some in small towns. They also have got a policy that retail price all over the country should be uniformed for the customers, whether he/she buy from Karachi, Islamabad, or Peshawar.

They also bear transportation cost and thus provide supplies at uniform rate to their dealers. They have got three big warehouses in Karachi, Lahore and in Islamabad. From these warehouses they feed their product to their dealers and thus they make their product available to them.

3.1.5 PRODUCT LIFE CYCLE

Dawlance is an ISO 9000 certified company and among its mission statement. It is one of their missions to provide quality product to their customers. Therefore, they ensure that every product, which is delivered from their factory, must go through rigorous quality check. So that only perfect product, free from any defect is delivered to their customers.

Since LG is an international name in home appliances, therefore LG ensures that their product must meet their rigorous quality standard. So, when it is delivered to the customer, it must meet customer's expectations.

3.1.6 AFTER SALES SERVICES

Dawlance believes that after sales service is one of the most important elements of marketing mix and thus give due emphasize in providing quality after sale service to its refrigerator customers. Dawlance has got qualified foreign-trained engineers in its team of after sale service and also properly trained technicians and supervisors who look after service centers and provide reliable quality after sales service to its customers.

Dawlance has got 17 its own service centers in different parts of country. Besides, they have got 34 franchise workshops to cover remote areas, where its service center doesn't exist. These are service centers and franchise workshops cover almost 99% market of Pakistan. Wherever Dawlance dealer is, there you'll find Dawlance workshop or either franchise workshop to take care of service need.

In order to provide satisfactory after-sales service, Dawlance ensures that in all of its service centers sufficient inventory of spare parts is maintained, even these are available with franchise workshops.

Dawlance has got the policy first of all to carryout repair, if required at customer place. Incase if refrigerator problem is not diagnosed at customer premises then it is taken to its workshop. Whenever they get any complain, they prepare job sheets and puts its record in computer and whenever at later date if complain is repeated, in that case they also have a history with them of such product in their data bank. Even after five years if you want to find out from Dawlance service center that how many times there refrigerators have been referred on account of technical problem to their center, they can dig out from their computer record. In nutshell, we can say that Dalliance's after sales service workshops are very well properly organized and they work according to international service standard. As far as service charges are concerned Dawlance consider that it is not a profit center rather it's a support center for sales.

As it has been mentioned earlier that LG has got market of refrigerators only in big cities and some of its big towns in Pakistan. Therefore, they have got relatively lesser number of service centers as compared to Dawlance. At present LG has got only eight after sales service centers in Pakistan. From

these service centers LG provides after sales service to each customers. They also maintain spare parts of serviceable items. Since their product is 100% imported, the souring of spare parts is only import based.

Relatively LG refrigerator's parts are expensive comparative to locally made because LG imports spare parts from Korea and various other LG production centers. One of the reasons for being these parts expensive is that LG's local agent has to pay almost 70% of the product cost towards import duty, sales tax and other import cost.

We can say that LG also believe in quality, after sale service to its customers and also considers after sales service as one of the important element of marketing mix.

CONCLUSION

From the above information, it has been analyzed that there is no comparison between Dawlance and LG. There are several reasons behind it. For example: Dawlance is a big local manufacturer of refrigeration industry in Pakistan. It has got all engineering capabilities and very good finance and of course technical know-how to produce internationally accepted quality refrigerators locally. On the other hand L.G is a multinational company and has got different agents in some of the big cities of Pakistan. It is simply an importer and imports refrigerator from Korea and markets the same in Pakistan.

Since Dawlance has very strong industrial base as well as deep-rooted marketing network in Pakistan, they don't feel any threat from any of their competitors, either local or from importers. In the contrary L.G refrigerator is an import-based activity. Every year due to weakness of Pak Rupee, US $ cost of import is going up and thus LG refrigerator is becoming costlier day by day. Therefore, they have a big challenge before them to maintain their market share and also to maintain their reasonable growth against local manufacturers.

All Dawlance products are made for middle, upper-middle and upper class. While LG products are made for upper-middle and upper class. Present market share of Dawlance refrigerators is 65% while L.G's present market share for refrigerators is 4%.

In the light of above evidences, it could be said that Dawlance is a leading company as compared to LG, due to its dominance in the market, lower prices, and availability of spare parts and after sale service, etc. Hence people prefer to buy their products. Dawlance is dominant in the Pakistan market because not of its marketing strategies but least competition by L.G. L.G being a foreign company suffers because of government policies by paying heavy import taxes. It means, it is not only the marketing strategies of any company which plays a dominant role but it the success of product lies in the marketing strategies as well as the policies of the Government i.e favorable or unfavorable. As far as the case of L.G is concerned, it is suggested that instead of depending on import it should install its plant in Pakistan so that it may lessen its burden on taxes.

* Annie Idrees is the final year student of MITM at Isra University Hyderabad. The writer is very grateful to Professor Dr. Amanat Ali Jalbani, Chairman Department of Management Sciences, Isra University, Hyderabad, who very kindly has provided full support and guidance for writing this paper, otherwise it would have been very difficult to complete it.

Karachi Suburb Prime Electronics ( Gulistan-E-Johar )

Shop no 14 / 15 Saima Classic Johar Moar 021-34976904, 021-34800212 Sajid Electric Co

7/116 Commercial Area LiaquatAbad Comrceal Area

0321-2486050 Sunny Traders

Water Pump Fb Area Syed Brothers (Fba)

Yousuf Plaza Fb Area Shahed & Sons

Aziz Square Block 11 Virsa Corporation

Saeedabad Baldiya Town Prime Electronics (Disco Bak)

Disco Bakery Gulshan-E-Iqbal Nazia Apartment Blk 6 021 34979592 Manzar Brothers Electronics

C-2/5/62.Comm Area Near Khilaf At Chowk Paposh Nagar Nazimaba - Haq Electronics-Fba

Disco Bakery Gulshan-E-Iqbal Sarwar Electronics.

Disco Bakery Gulshan-E-Iqbal 021-35684441 Shamim Brothers.

Pakistan Bazaar Orangi Town Zaheer Electronics (Haidry)

Block M North Nazimabad A.S Elctronics & Gas Appliance

Sarina Tower Sakhi Hassan Ashi Enterprise.

Shop #: A-10/C-2 Paradise Arcade. Garden Electronics Zl

Shop #: 7 A. One Heights 82. Garden Wes T Karachi. Geo Electronics.

Shop #: 77 78 Shumail Complex Main University Road Karachi. Mosamiat Syed Electronics

Shumail Complex Shop 81-82 Near Mosamiat University Road Al - Mayam Traders.

Shop #: 1L - 153 Sector 11-C-1 North Ka Rachi. Asim Electronics

Shop# A-92 Rabia Palace C 1 Block 10-A Gulshan-E-Iqbal Khyber Electronics.

Shop #: 8 Shumail Complex Suparco Road Karachi. Al - Razzaq Electronics.

Fb Area Ittehad Electronics.

Shop #: 707 Saeedabad Sector 5-J Main Chandni Chowk Baldia Town. Modern Traders.

R-63 Sector 5-C4 North Karachi. Al-Ghaffar Electric

Nazia Apparment Block 6 Al Haram Electro Gas Palace

Uk Plaza Fb Area Asif & Co.

New Karachi Bufferzone Electronics

Nagan Chowrangi North Karachi 021-36995955 Circuit City - Fb Area Sales

Garden Cnc Electronics

University Road Gulshan-E-Iqbal Block 13 C 021-34979592 Crown Homeappliance

Sarina Tower Sakhi Hassan Ezzi Electronics

Shop No#88 Al-Burhan Arcade Haidry Block-E- N.Nazimabad. Faisal Electric Company

R 191 15 B Buffer Zone North Khi Decent Electronics.

Johar Morr Gulshan-E-Iqbal Dollys Electronics

Uk Plaza Fb Area Home Need Electronics

Block 13-D Gulshan-E-Iqbal Hussain Corporation (Khi-Fb)

Shop No 11/1 2 Azmat Plaza Gulshan-E-Iqbal Block E Fatima Electronics

Hydery North Nazimabad H.I & Sons

Hydery North Nazimabad Jauhar Domestic Appliance

Gulistan-E-Johar Javeria International

Shop No.2 Mona Arcade Sindhi Muslim Housing Society Jnj Electronic

Yousuf Plaza Fb Area Kamran Electronics-Fba Zl

Orangi Town M.I.K Electronics

Ayesha Manzil Fb Area Muneeb Electronics-Fb Area

Disco Bakery Gulshan-E-Iqbal 021-34979253 Laox Electronics

Yousuf Plaza Fb Area Latif Traders (Fba)

Shop-2 A-1 Comlex /Phase-2 New Fareed & Sons

Sector 11-L North Karachi New Sarhad Corporation

Shop#A3/81 Shahrah-E-Waqas Rd. Saeed Abad Baldai Town Noman Electronics Zl

Orangi Town 021-36667174 North Appliances House

Burhan Arcade North Nazimabad New Faizan Electronics

Orangi Town Rafi Electronics (Fba)

Ls 35 & 36, Sector 6C, Metro Cinema Road Road Classic Electronics

Shop# 8, Abbas Square, Fb Area, Blk 7 Near Aisha Manzil Stop Modern Tv Centre

36F/ 32, Charag Hotel, Landhi # 5, Karachi. S.M. Electronics

Disco Bakery Gulshan-E-Iqbal Block-6 City Electronics-Fba Stockiest

Block-13-B, Gulshan E Iqbal Noman Electronics (Mohammad Nawaz)

Shop#22, Rabia City, Block 18 Gulistan-E-Johar Electronics Comforts

Shop# 15, Dolmen Arcade Shaheed-E-Millat Road 021-34133349 Naveed Electronics & Furniture

Plot# 78, Sector A-3, Shahrah-E-Waqas, Commercial Area Saeedabad, Baldia Town Media City Electro Mart & Home Appliances

Shop # 6/1, Main Market, Phase-1, Gulshan-E-Hadeed, Karachi. Saad Electronics (Fb Area)

Paradise Arcade, Shop# A-6/C-2, Scheme 33 Main Abul Hasan Isphani Road Anis Enterprises

5-F, 1/20, Near Sindh Hotel, Main Road New Karachi Rabia Electronic

Block 13/A, Opp Expo Centre Shop # 2 & 3 Al - Ehram Plaza Rub Traders

Shop#2, Plot# 1113, Blk 3, Main Hussainabad Food Street Fb Area Hannan & Co

Q-36,Main Road Korangi No.2 Near Chiniot Hospital, Karachi. Atif Elecrtonics

D-2/8 Main Market Malir Tanki, Karachi. Wajid Nadeem Electronics

A-15, Bismillah Market Chiragh Hotel Landhi-5, Karachi. Rehman T.V. Centre

A-38/423, Kalaboard Malir Halt, Mailr, Karachi. Saleem & Sons (Malir)

Shop#25, Super Jamia Market, Malir Tanki, Karachi. Madina Electronics (Shah Faisal)

A-4, Block-1 Shah Faisal Colony # 1, Karachi. Al - Hamd Corporation.

No.6, No.S-7, Cant Bazar Malir Cantt, Karachi. Arsheen Electronics

No.26, Jacksonn Centre, Jackson Bazar, Kemari, Karachi. Kayak Electronics.

No.3, 4,157/A, Mehmoodabad No.1,Near Konica Lab, Karachi. Razaq Daidag Elect. & Gift Cen

Shop No.57,Gul Rang Market, 46 Turbat, Makran. Bhai Jan Electronics.

Shop#36, Opp. Faisal Stadium,Shah Faisal Colony#1, Near A-1 Hospital, Karachi. Zahid Electronics-Fba Stockiest

D-2/12, Main Market Malir Tanki, Karachi. 021-34513937 Al - Wahid Electronics.

Landhi No.6, Karachi. Patnawala Electronics.

K 8/42, Main Gizri Road, Clifton Opp. Shell Petrol Pump, Karachi. 021-35867556 Zeeshan Traders

26/242-243, Cantt Bazar Drig Road, Karachi. Mirza & Sons-Fba

P-19, Korangi No.2 1/2, Karachi. Isha Electronics

218/2 Sector, Near Police Station, Landhi-4, Karachi. Makkah Traders.

D2/2, Main Malir Tanki Market, Malir, Karachi. 021-34405088 Qamar Electronics

Shop#1, Plot#22-D,Stadium Lane # 4,Phase-5, D.H.A, Karachi. Al-Asif Electronics

5D,17/10 Main Market, Kesc Office Landhi -6, Karachi. Mujahid Electronics Landhi

Shop No.31, Road #6, Opp.Babar Kanta Cattle Colony, Landhi, Karachi. Shaheen Shah Electronics

Raheel Shopping Centre, Street # 22, Azam Basti, Karachi. Ali Electronics-Fba

Mohd Nazar Bazar, Main Bus Stop Landhi #89, Karachi. A-1 Electronics

Shop # 4, Main Electronics Market Block 1, Shah Faisal Colony, Near A-1 Hospital, Karachi. Anas Enterprises

Shop # 3, Chawla Arcade Near Iqbal Hospital, Mehmoodabad #6, Karachi. Fauji Trading Corporation Malir

Cantt Bazar, Malir Cantt, Karachi. Hashmi Electric & Gas Applianc

F-9, Khayaban-E-Hafiz, Grace Centre, Gizri, Karachi. 021-35866711 Ghufran Electronics

Kesc Office, Main Market, Landhi -6, Karachi. Bismillah Electronics Stockiest Tz

Shop No.10, Sherpao Colony Opp. Chawal Godown, Landhi, Karachi. Haji Taj Mohammad & Sons

Mohd Nazar Bazar, Main Bus Stop Landhi #89, Karachi. 021-35071809 Al -Rehan Electronics.

Plot # C-14, Adj. K.E.S.C (Csc), Qazafi Town, Main National Highway, Quiadabad, Karachi. Syed Electronics-Malir

Main Electronics Market, Opp. National Saving Center, Shah Faisal Colony # 1, Karachi. Sind T.V Centre

H-22, Main Bazar Shah Faisal Colony #1, Karachi. Rafiq & Brothers

Plot# 82, Sector A-3, Shahrae-E-Waqas, Commercial Area Saeedabad, Baldia Town Al - Makkah Electronics

Malir Cantt, Paf Shaheen Market, Malir Cantt, Karachi. 021-34904464 Home Electronics (Fba)

G16, 17, Usman Garden, Opp Darel Sehat Hospital Johar, Blk 13 Dinar Khan Electronics

Shop # 3, Plot # 93, Near Chaman Shopping Centre, Karachi. A.R Traders

Shop#4, Plot# A-962, Sector 11-B North Karachi Hasnain Electronic

Shop# B-11, Uk Plaza, Near Arshi Shopping Centre Fb Area Abbas Electronics Malir

Shop #2, Plot #10/10,5B, Landhi.6, Karachi. Al-Khair Electronics (Fba)

Shop# 98, Burhan Arcade, Block E, North Nazimabad Haidery, Near Askari Bank Farhan Electronic Fba

Kashan Shopping Centre, Pakistan Bazar Sector 11 1/2, Orangi Town New Modern Tv Centre

Main Road, National Highway, Karachi. Paradise Electronic (Fba)

Shop # 5, Billy'S Garden, Abul Hassan Isphani Road, Karachi. Plug-In Electronics

Shop # 4, Clifton View, Teen Talwar, Clifton, Karachi. Awan Electronics Malir

1336-A, Street # 22, Double Road, Azam Basti, Karachi. Bilal Electronics (Khi)

D-13 Block-H, Nazimabad D.S Electronics

Jamia Masjid Road Near Al-Sana Transport Chitkan Ahsan Electronics (Orangi Town)

Ahsan Shopping Centre Pakistan Bazar, Sector 11 1/2 Orangi Town Al-Noor Enterprises (Khi)

Shop # 4, Plot A-1/33, Main Bazar Shah Faisal Colony # 1 New Allied Electronics Industries Pvt. Ltd

Plot # 20-C Khayaban-E-Shahbaz Dha Raees And Sons

R-286, Railway Project, Opposite Savana City Block-13-D/3, Gulshan-E-Iqbal Fakhri Traders

R-1192 Dastagir Society F.B. Area Tvonics Pakistan

Head Office. E-33 Mezzanaine Floor, Al Hyderi Memorial Market Block-E, North Nazimabad Hassaan Electronics

A-9, Block-9 Federal B. Area Shandar Electronics

Chitkan Bazaar Near Habib Bank New Garden Electronics

Shop # 09, A-One Heights 82 Garden West, Garden Sher Khan Electronics

Main Mari Pur, Hawks Bay Road, Near Police Station Mari Pur Jala Zai Market, Shop 4-5 K.B & Brothers Electronics

Airport Road Synk

Ayesha Manzil, F.B Area Top Brands Electronics

Shop No.1, Plot No. 107 Alamgir Heights, Bmchs, Main Alamgir Road, Sharfabad 021-34284302

Reliable Electronics

Alamgir Height, Alamgir Road, Bahadurabad Ali Electronics Fba

Shop E4 Ezzi Manzil Block E North Nazimabad Hyderi Pak Electrical Co Stockiest

Opp Dist & Session Court Near Kmc Office Ma Jinnah Road Gawadar Dawlance Center

Sh 1 Main Airport Road Near Unitest Machinery Store & Hbl Electro World Fba

B 11 Al Burhan Shopping Circle Bi E North Nazimabad Opp Hyderi Mkt Nadeem Electronics Stockiest

Shop 1 Abdullah Electronics Market Bilal Masjid Road Near Metro Cinema Orangi Town Friends Electronics Fba

Shop No 3 Sidrah Garden Near Sharafabad Chowrangi Bahadurabad Hif Electronics

Shop 3 Sb 15 Near Kfc Bl 13 Gulshan Palace Gulshan E Iqbal Raj Electronics

Karachi Road, Khuzdar. Karachi Main-Saddar Ahmed Enterprise

Beauty House Abdullah Haroon Road 021-32766696 Apollo Electronics

Beauty House Abdullah Haroon Road Electro City (Khi)

Hashoo Centre Abdullah Haroon Road 021-32771496 Mohammad Haris Traders

Hashoo Centre Abdullah Haroon Road Rafi Traders

Malir Tanky Malir Colony 021-32768182 Regal Electronic

Beauty House Abdullah Haroon Road 021-32733037 Al-Rauf Electronics

Al-Falah Chambers Abdullah Haroon Road 021-32735670, 021-32764359 Samad Electronics

Beauty House Abdullah Haroon Road 021-32761454, 021-32733349 Ghani Electronics

Show Room No.1 Noor House Abdullah Haroon Road Saddar Abdullah Haroon Road 021-32725561, 021-32733968 Al-Madina Electronics (Khi)

Hashmi Market Abdullah Haroon Road

021-32728756, 021-32729298 Surmawala Electronic

Plot No Sb-37 Block 13-A Gulshan-E-Iqbal Karachi 021-32729218 Arabian Electronics

Hashmi Market Abdullah Haroon Road 021-32728669 Athar & Sons Electronics

Hashmi Market Abdullah Haroon Road 021-32726896 Kath Electronincs

Beauty House Abdullah Haroon Road 021-32721086, 021-32726906 Ahmed Brothers Khi

Burhani Chambers Abdullah Haroon Road 021-32725745 Ideal Electronics Sdr

Beauty House Abdullah Haroon Road 021-32725577 Best Of Luck Elect.

Burhani Chambers Abdullah Haroon Road 021-32771181, 021-32725746 Data Electronics (Sdr) Stockiest

Hashoo Centre Abdullah Haroon Road 021-32735014 Munawwar Electronics

20 Beauty House Abdullah Haroon Road Saddar Abdullah Haroon Road 021-32727323, 021-32760235 Al-Haram Electronics

Beauty House Abdullah Haroon Road 021-32737678 Qasim Electronics

Hashoo Centre Abdullah Haroon Road 021-32732700 Mamji Electronics (Khi)

Beauty House Abdullah Haroon Road Abdullah Haroon Road 021-32723712, 021-32720381 Asif Electronics Sdr

Beauty House Abdullah Haroon Road 021-32729837, 021-32720966 National Electronic Co.

M. A. Jinnah Road 021-32629850 Lakhani Electric Co

M. A. Jinnah Road 021-32614134 Anwar Electronics

Hashoo Centre Abdullah Haroon Road Ashfaque Electronics

Hashoo Centre Abdullah Haroon Road 021-32700266, 021-32732273

Sarwar Electronics-Sdr

None Abdullah Haroon Road 021-35684441 New Glacier Electronics-Sdr

Show Room Abdullah Haroon Road 021-32728352, 021-32720653 Shafi Electronics (Sdr)

Hashoo Centre Abdullah Haroon Road Shop L 49 021-32771179 National Traders

None 021-32752256, 021-32771529 Waqar Electronics-Sdr

Preedy Street Regal Chowk 021-32772763 Ashraf Electronics (Sdr)

Hashoo Centre Abdullah Haroon Road Panatron Electronics

Hashoo Centre Abdullah Haroon Road 021-32761924 Qadri Electronics-Sdr

Beauty House Abdullah Haroon Road 021-32724260, 021-3770858 Clifton Electronics.

Shop#7 Clifton View Teen Talwar Opp.Icap Raod. 0213-5654707 Gul Electronics

Hashoo Centre Abdullah Haroon Road 021-32770609 Annan Electronics

Hashoo Centre Abdullah Haroon Road 021-32743479 Ehtasham Electornics Stockiest Zl

Hashoo Centre Abdullah Haroon Road 021-32721486 Iqbal & Sons

Preedy Street Regal Chowk Shop-G-9 Regal Trade Centre Al Madina Traders

L-73 Hashoo Centre Abdullah Haroon Road > Gul Electronics (Khi Sdr)

52, Hashmi Electronics Centre Abdullah Haroon Road 021-32742249 Whole Sale Point (Sdr)

Hashoo Centre Abdullah Haroon Road 021-32734696 Khan Electronics-Sdr

39 Garden Road & Abdullah Haroon Road 021-32720017 Naeem Electronics (Saddar)

Shop# 5, Crescent Court, Opp Ghaffoor Chambers Abdullah Haroon Road 021-32721094 Karims Electronics Stockiest

Hashoo Centre, Abdullah Haroon Road Saddar Kiran Electronics

Shop# 6, Dubai Electronics Market Regal, Saddar Sim Electronics

Shop # G-3, Crescent Court Near Ghafoor Chamber Abdullah Haroon Road 021-32711567 Al-Futtain Electronics

Shop No. 26, Beauty House Abdullah Haroon Road, Saddar Arif And Sons

Shop No.1, Ellahi Center Preedy Street Al Fazal Electronics

Shop # 17 Beauty House, Ah Road, Saddar Zainab Electronics Saddar

Shop No. 43, Hasmi Center, Opp Hashoo Center A.H.R, Saddar Al Ghaffar Electronics

Shop L-36 And 97 Hashmi Electronic Centre Abdullah Haroon Road Saddar Euro Electronics

Shop No G-1 Motiwala Mansion Shahrah E Liaquatabad Saddar Best Electronics

Shop No 20 Ahr Saddar H Essa Electronics

Shop No 7 Hashmi Electonics Center Ahr Saddar Fs Electronics Stockiest

Office No M-1 Seema Electronic Mkt Abdullah Haroon Rd Saddar

Dawlance launches 'Ehsaas' drive February 12, 2012 0 Comment

  

KARACHI: Dawlance launched 'Ehsaas' campaign, a tribute to the father from his son who joined the same business of dealership with the company. It was the tribute for all its dealers who were attached with the company for the past over 30 years and made their sons join the same dealership business. Head of sales and marketing, Hassan Jamil at a ceremony said, "Dawlance signifies the importance of relationships. It is a small event to provide a platform to all its dealers to present the tribute to their fathers". He said this step would also be organized in more cities of the country. Majority of dealers were present on the occasion and thanked Dawlance for providing such a platform to comment this relationship