david’s studio david’s studio education creates values… education creates values… 1 lesson...

1 David’s StudioDavid’s Studio

Education Creates Values…Education Creates Values…

Lesson 27 Lesson 27

Company PresentationsCompany Presentations



ObjectivesObjectives

General pattern of a well-General pattern of a well-organized presentation of organized presentation of companycompany

Expressions used in the Expressions used in the presentationpresentation

Criteria for a good delivery of Criteria for a good delivery of company presentationcompany presentation

3


David’s StudioDavid’s Studio

Warm-upWarm-upMaking the Talk Making the Talk

to Informto Inform



4 Categories of talk4 Categories of talk

Making the short talk to take Making the short talk to take actionsactions

Making the talk to informMaking the talk to informMaking the talk to convinceMaking the talk to convinceMaking the impromptu talksMaking the impromptu talks



How to make the talk to How to make the talk to inform?inform?

FirstFirst, restrict your subject to fit the , restrict your subject to fit the time at your disposal.time at your disposal.

SecondSecond, arrange your ideas in , arrange your ideas in sequence.sequence.

ThirdThird, enumerate your points as , enumerate your points as you make them.you make them.

FourthFourth, compare the strange with , compare the strange with the familiar.the familiar.

FifthFifth, use visual aids., use visual aids.



Listening Practice Listening Practice

Please fill in the blanks Please fill in the blanks with proper words.with proper words.

Task 1Task 1

Task 2Task 2


Education Creates Values…Education Creates Values…Structure of the Structure of the presentationpresentation

in Task 2 in Task 2 Greeting Greeting Self introductionSelf introduction Introduce the presentationIntroduce the presentation Main body part 1 OracleMain body part 1 Oracle

part 2 Oracle part 2 Oracle ChinaChina

SummarySummary


Education Creates Values…Education Creates Values…Language Focus ALanguage Focus AExpressions used at the Expressions used at the

beginning of the beginning of the presentationpresentation

Greeting (formal and informal)Greeting (formal and informal) Self introduction :name/ position/ Self introduction :name/ position/

job responsibilityjob responsibility Introducing the presentation:Introducing the presentation: purpose of the presentation/purpose of the presentation/ durance/ contents/ questionsdurance/ contents/ questions



Video 1Video 1Making a StartMaking a Start

Situation:Situation:

A group of university students arrive A group of university students arrive at Standard Electronics, a high-tech at Standard Electronics, a high-tech electronics company, to have a plant electronics company, to have a plant tour. A manager of the company is tour. A manager of the company is assigned to lead the tour.assigned to lead the tour.



Viewing Viewing

Watch the video. Which Watch the video. Which items in the checklist does items in the checklist does George include in his George include in his introduction?introduction?



Language Focus BLanguage Focus B Linking the parts:Linking the parts:

enumerate your points( first/ next/ enumerate your points( first/ next/ the third…finally) summarythe third…finally) summary

Other expressions used in the Other expressions used in the presentation:presentation:

cause-effect; turn; give example, cause-effect; turn; give example, etcetc

Introduce your company:Introduce your company:

business range; location; business range; location; headcount; revenue; markets; headcount; revenue; markets; history; current development, etchistory; current development, etc



Check list of a good Check list of a good presentationpresentation

Overall:Overall:

Consider the level of the audience;Consider the level of the audience;

Have a clear objectiveHave a clear objective System:System:

Do your homework before the presentation----Do your homework before the presentation----research/ prepare relevant documents, research/ prepare relevant documents, including charts, graphs, data, etcincluding charts, graphs, data, etc

Have a clear structure----beginning-middle-Have a clear structure----beginning-middle-end end



Delivery:Delivery:Speak clearly and speak at a right Speak clearly and speak at a right

speedspeedSpeak confidently and positivelySpeak confidently and positively Body language:Body language:Eye-contact/ gesture/ facial Eye-contact/ gesture/ facial

expressionexpression Visual aids:Visual aids:Clear and helpful visual aids, such Clear and helpful visual aids, such

as PPT, pictures, and models, etcas PPT, pictures, and models, etcUse the equipment professionallyUse the equipment professionally



Flow-chart of well-organized Flow-chart of well-organized presentationpresentation

IntroductionI’d like to talk about…

OutlineI’ve divided my talk into..

QuestionsIf you have any questions,

please…

Part 1Let’s start with…

Part 2That brings us to…

Part 3/4 etc.Let’s turn to…

SummaryTo sum up…

ConclusionTo sum up…



Team work:Team work: Please follow the flowchart of Please follow the flowchart of company presentation, and company presentation, and introduce one of the companies introduce one of the companies below. (3-5 minutes)below. (3-5 minutes) FedExFedEx KFCKFC Coca colaCoca cola HSBCHSBC Mercedes-Mercedes-

BenzBenz

NikeNike LenovoLenovo NeusoftNeusoft StarbucksStarbucks Wal-martWal-mart



Lesson 28 Lesson 28

Product PresentationsProduct Presentations



ObjectivesObjectives

Describing specifications and Describing specifications and features of productsfeatures of products

Comparing productsComparing productsAsk for product informationAsk for product informationGiving a product Giving a product

presentationpresentation



Listening PracticeListening Practice

Task 1Task 1

Some abbreviations of Some abbreviations of metric and English unit.metric and English unit.

Task 2Task 2

Fill in the blanks Fill in the blanks according to what you hear.according to what you hear.



Language Focus ALanguage Focus A

Describing specifications anDescribing specifications and features of productsd features of products

Comparing productsComparing products Asking for product informatiAsking for product informati

onon



Useful sentence patternsUseful sentence patternsIt’s+number+unit+long/wide/high/It’s+number+unit+long/wide/high/

thick/deep.thick/deep.The The

length/width/height/thickness/depth length/width/height/thickness/depth is…is…

It comes in +type.It comes in +type.Size:90*50*70 (read as ninety by fifty Size:90*50*70 (read as ninety by fifty

by seventy)by seventy)


Education Creates Values…Education Creates Values… Video 2Video 2It does more than you It does more than you

expect!expect!

Situation: Situation: Tiger Braun, a Projector Manager at Tiger Braun, a Projector Manager at

Sunny Electronics, is going to presSunny Electronics, is going to present the Fora 1300 to distributors frent the Fora 1300 to distributors from different areas.om different areas.



Basic structure of Tiger Braun’s Basic structure of Tiger Braun’s presentationpresentation

Beginning: Beginning: Greeting Greeting

purposepurposecontentscontentsquestionsquestions Body:Body:Product---product featureProduct---product featurePlace---distribution(where to buy)Place---distribution(where to buy)PricePriceCompare with competitive productsCompare with competitive products Ending(not included)Ending(not included)



Flow chart of product Flow chart of product presentationpresentation

Statement of objectives

Outline of structure

Starting the 1st point

Starting another point

Summarizing

Concluding

Answering questions



Useful words or Useful words or expressionsexpressions

ModelModelAntennaAntennaFunctions: store up contacts; Functions: store up contacts;

browse on the Web;reminder; browse on the Web;reminder; built-in camera; speakerphone, built-in camera; speakerphone, etcetc

User-friendlyUser-friendly



MissionMission

Show your company products:Show your company products:A) the features and selling point of the A) the features and selling point of the

product.product.B) Why should we buy it?B) Why should we buy it?C) How it works or its most C) How it works or its most

outstanding thing, etc.outstanding thing, etc.PleasePlease draw a plan and we will have a draw a plan and we will have a

mini Product Promotion Conference mini Product Promotion Conference next class.next class.



Presentations:Presentations:Product Promotion Product Promotion

ConferenceConference



Video Video



MissionMission

Mini Product Mini Product Promotion Promotion ConferenceConference

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