david politis, bettercloud - the shift to cloud it is changing everything

The Shift to Cloud IT is Changing Everything

David PolitisCEO, BetterCloud

Powering Cloud IT

Eliza Seim

just use plain text slide

Taylor Gould

this animates

Taylor Gould

we have created a similar slide in the past. i pasted it in after this one, for reference.

Almost every organization in the world is moving to the cloud, and the messaging and

collaboration applications are leading this shift by fundamentally changing the way people work.

The Cloud IT Movement

© 2015 BetterCloud, Inc. All Rights Reserved

Why Me?EXPERIENCE I’ve spent my entire career working with SMBs:

1. Built a multi-million dollar business selling cloud PBX solutions to Micro-SMBs

2. Created largest SMB Google Apps reseller practice in less than 12 months3. Serve tens of thousands of SMB customers at BetterCloud

INDUSTRY DATA At BetterCloud, through product usage and regular surveys, we have gathered millions of data points on how this shift affects cloud IT professionals and their organizations.


The Shift to Cloud IT and SMBs

As demonstrated by our recent Cloud IT survey, the move to the cloud and cloud office adoption is happening at a large scale.

SMBs are moving toward 100% cloud the fastest.

Cloud Adoption Curve

Source: BetterCloud, Trends in Cloud IT, 2015


http://blog.bettercloud.com/trends-in-cloud-it/


Customers, and SMBs especially due to their flexibility, will increasingly use best-of-breed solutions, creating complex

environments.Need Email Collaboration Real-time

ChatVoice OS

Provider

Need Email Collaboration Real-time Chat

Voice OS

Provider

Select a suite that meets all of your needs:

Select the application best suited for each purpose:

Moving to Heterogeneous Environments

The Shift to Cloud IT and ISVs

Infiltrating from the Ground UpEmployees actively discover and demand born-in-the-cloud solutions, and even spend personal funds on work applications.

So, ISVs that can successfully market to end users will increase the stickiness of their product and gain internal advocates.

Source: Frost & Sullivan, Cloud Technology Alliance, 2014

Willingness to Spend Personal Funds on Ideal

Work App

No42%

Yes58%


http://pages.bettercloud.com/rs/bettercloud/images/Google_Apps_Ecosystem.pdf

http://pages.bettercloud.com/rs/bettercloud/images/Google_Apps_Ecosystem.pdf

Marketing Directly to End Users EXPENSIFY● Individual users can create

accounts● Output is a simple PDF, doesn’t

require entire org to adopt Expensify

SLACK● Free plan, minimal barriers to

adoption● Monetize what IT and execs

value--retention, SSO, compliance, etc.


The Shift to Cloud IT and Channel

Partners

The Opportunity with SMBsThe average org has 1 IT professional for every 104 employees (BetterCloud survey), meaning most SMBs have ZERO IT staff.

Channel partners have an opportunity to fill that role--becoming strategic advisors and helping SMBs transform the way they work as they shift to the cloud.


Becoming a Strategic AdvisorBreadth and depth of expertise to take a customer from 100% on-premises to 100% cloud captures the most value, and creates long-term customer relationships.

CLOUD SHERPAS + NEW SIGNATURE● Both have a relatively narrow expertise● There’s still a gold rush and opportunity

for advisory businesses with a broad focus

Acquired by Accenture

Secured $35mm in VC funding


The Shift is Just BeginningThe shift to the cloud is truly just beginning--in the SMB space, only 16% of our customers are running a 100% cloud environment today.

But by 2025, that will increase > than 4x to 70%. Source: BetterCloud, Trends in Cloud IT, 2015


http://blog.bettercloud.com/trends-in-cloud-it/

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