david nordfors, innovation driving journalism journalism driving innovation - interfacing innovation...
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David Nordfors presented Innovation Driving Journalism Journalism Driving Innovation at the Interfacing Innovation conference BrusselsTRANSCRIPT
www.innovationjournalism.org© D. Nordfors
INNOVATION JOURNALISMInnovation Driving JournalismJournalism Driving Innovation
David NordforsExecutive Director, VINNOVA-Stanford Research Center of Innovation Journalism
Senior Research Scholar, Stanford University
INTERFACING INNOVATIONBrussels Apr 21 2009
www.innovationjournalism.org© D. Nordfors
www.innovationjournalism.org© D. Nordfors
Definitions
www.innovationjournalism.org© D. Nordfors
Definitions
•Innovations IN Journalism =>
www.innovationjournalism.org© D. Nordfors
Definitions
•Innovations IN Journalism => •Innovative Journalism
www.innovationjournalism.org© D. Nordfors
Definitions
•Innovations IN Journalism => •Innovative Journalism
www.innovationjournalism.org© D. Nordfors
Definitions
•Innovations IN Journalism => •Innovative Journalism
•Journalism ABOUT Innovation =>
www.innovationjournalism.org© D. Nordfors
Definitions
•Innovations IN Journalism => •Innovative Journalism
•Journalism ABOUT Innovation => •Innovation Journalism
www.innovationjournalism.org© D. Nordfors
www.innovationjournalism.org© D. Nordfors
Examples of Innovation Journalism
www.innovationjournalism.org© D. Nordfors
THE BOTTOM LINE:
Innovation IN Journalism &Journalism ABOUT Innovation =
Good Match
www.innovationjournalism.org© D. Nordfors
Innovation is More Than Invention
Innovation is the Process of Creating and Delivering New Value
• INNOVATION IS THE MAJOR DRIVER OF ECONOMIC GROWTH
• INNOVATION IS A KEY WORD IN ECONOMY (OECD ETC.)
• INNOVATION IS NOT A KEYWORD FOR NEWS (AP, REUTERS ETC.)
www.innovationjournalism.org© D. Nordfors
Innovation Journalism is journalism covering innovation.It covers innovation processes and innovation (eco)systems
www.innovationjournalism.org© D. Nordfors
• Expression ”Innovation Journalism” DID NOT EXIST before 2002
Innovation Journalism is journalism covering innovation.It covers innovation processes and innovation (eco)systems
www.innovationjournalism.org© D. Nordfors
• Expression ”Innovation Journalism” DID NOT EXIST before 2002
• New as a concept and community - Not new as a practice
Innovation Journalism is journalism covering innovation.It covers innovation processes and innovation (eco)systems
www.innovationjournalism.org© D. Nordfors
• Expression ”Innovation Journalism” DID NOT EXIST before 2002
• New as a concept and community - Not new as a practice
• Horizontal: Technology AND Business AND Politics AND…
Innovation Journalism is journalism covering innovation.It covers innovation processes and innovation (eco)systems
www.innovationjournalism.org© D. Nordfors
• Expression ”Innovation Journalism” DID NOT EXIST before 2002
• New as a concept and community - Not new as a practice
• Horizontal: Technology AND Business AND Politics AND…
• Able to see the bigger picture. Able to discuss the future.
Innovation Journalism is journalism covering innovation.It covers innovation processes and innovation (eco)systems
www.innovationjournalism.org© D. Nordfors
• Expression ”Innovation Journalism” DID NOT EXIST before 2002
• New as a concept and community - Not new as a practice
• Horizontal: Technology AND Business AND Politics AND…
• Able to see the bigger picture. Able to discuss the future.
• Places innovation issues on the public agenda
Innovation Journalism is journalism covering innovation.It covers innovation processes and innovation (eco)systems
www.innovationjournalism.org© D. Nordfors
• Expression ”Innovation Journalism” DID NOT EXIST before 2002
• New as a concept and community - Not new as a practice
• Horizontal: Technology AND Business AND Politics AND…
• Able to see the bigger picture. Able to discuss the future.
• Places innovation issues on the public agenda
(Nordfors VINNOVA Information VI 2003:5 Oct 2003)
Innovation Journalism is journalism covering innovation.It covers innovation processes and innovation (eco)systems
www.innovationjournalism.org© D. Nordfors
• DEMOCRATIC SYSTEM: Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on Society.
• Power is with citizens’ votes
Political Systems are recognized communities. Role of Political Journalism is recognized.
• INNOVATION SYSTEM:Competition between ideas. Alliances, compromises, conflicts, fight for attention. Winners Implement Their Ideas on the Market.
• Power is with citizens’ money
Innovation Systems not recognized communities. Role of Innovation Journalism needs to be recognized
www.innovationjournalism.org© D. Nordfors
THE BOTTOM LINE:
Journalism is Key for Connecting Innovation Economy and Democratic Society
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is anAttention Economy
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is anAttention Economy• Innovation = Introduction of Something New
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is anAttention Economy• Innovation = Introduction of Something New
• Innovation is an ecological process
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is anAttention Economy• Innovation = Introduction of Something New
• Innovation is an ecological process
• Ideas & people need to survive selection!
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is anAttention Economy• Innovation = Introduction of Something New
• Innovation is an ecological process
• Ideas & people need to survive selection!
Funding decisions, Technology decisions, Customer decisions
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is anAttention Economy• Innovation = Introduction of Something New
• Innovation is an ecological process
• Ideas & people need to survive selection!
Funding decisions, Technology decisions, Customer decisions
Public policy decision, etc.
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is anAttention Economy• Innovation = Introduction of Something New
• Innovation is an ecological process
• Ideas & people need to survive selection!
Funding decisions, Technology decisions, Customer decisions
Public policy decision, etc.
• ATTENTION IS A SCARCE COMMODITY
www.innovationjournalism.org© D. Nordfors
Proposed new concept:
Attention Work
• Attention Workers generate and broker attention professionally
• Examples of Attention Work: Journalism, PR, Lobbying, Marketing
(Nordfors / Innovation Journalism Vol.3 No.5 Oct 25 2006)
www.innovationjournalism.org© D. Nordfors
Proposed concept:
The Innovation Communication
• An Innovation Communication System deals with the flow of attention among people, enterprises and institutions which is key to an innovative process.
• Key Actors: Attention Workers
• ICS is a part of the Innovation System (Nordfors / Innovation Journalism Vol.3 No.5 Oct 25 2006)
www.innovationjournalism.org© D. Nordfors
COMPONENTS OF AN INNOVATION
www.innovationjournalism.org© D. Nordfors
COMPONENTS OF AN INNOVATION• A NAME
So we can refer to it (Brand / Trademark)
• A DEFINITION
So we know what it is (R&D)
www.innovationjournalism.org© D. Nordfors
COMPONENTS OF AN INNOVATION• A NAME
So we can refer to it (Brand / Trademark)
• A DEFINITION
So we know what it is (R&D)
• A BUSINESS MODEL
So we can sustain it (Business)
• A NARRATIVE
So we can relate to it (Marketing/Communication)
www.innovationjournalism.org© D. Nordfors
COMPONENTS OF AN INNOVATION• A NAME
So we can refer to it (Brand / Trademark)
• A DEFINITION
So we know what it is (R&D)
• A BUSINESS MODEL
So we can sustain it (Business)
• A NARRATIVE
So we can relate to it (Marketing/Communication)
• CONSIDER CO-DEVELOPMENT
www.innovationjournalism.org© D. Nordfors
Innovation Requires Language
www.innovationjournalism.org© D. Nordfors
Innovation Requires Language
• Innovation = introduction of something new
www.innovationjournalism.org© D. Nordfors
Innovation Requires Language
• Innovation = introduction of something new
Introduction requires communication
www.innovationjournalism.org© D. Nordfors
Innovation Requires Language
• Innovation = introduction of something new
Introduction requires communication
Communication requires language
www.innovationjournalism.org© D. Nordfors
Innovation Requires Language
• Innovation = introduction of something new
Introduction requires communication
Communication requires language
Something new needs a name and narratives in order to be discussed
www.innovationjournalism.org© D. Nordfors
Innovation Requires Language
• Innovation = introduction of something new
Introduction requires communication
Communication requires language
Something new needs a name and narratives in order to be discussed
The News shapes and spreads the new words and narratives so that new things can be discussed and introduced.
www.innovationjournalism.org© D. Nordfors
We need a language for innovation
www.innovationjournalism.org© D. Nordfors
We need a language for innovation
• InJo gives language for discussing e.g.
How innovation happens
Who does what, and why, in the innovation ecosystem
Our ability to innovate and our competitiveness
What stops us or enables us from innovating
What we can do about it
Who wants to do what about it (politics of innovation)
www.innovationjournalism.org© D. Nordfors
Knowledge is not transferred but co-developed
Triple Helix
Government
Business Academia
www.innovationjournalism.org© D. Nordfors
Knowledge is not transferred but co-developed
Triple Helix
Government
Business Academia
www.innovationjournalism.org© D. Nordfors
Knowledge is not transferred but co-developed
Triple Helix
Government
Business Academia
Q: Which informationdo they share?
www.innovationjournalism.org© D. Nordfors
Knowledge is not transferred but co-developed
Triple Helix
Government
SharedNews
(shared attention)Business Academia
Q: Which informationdo they share?
A: The News, for sure!
www.innovationjournalism.org© D. Nordfors
Knowledge is not transferred but co-developed
Triple Helix
Government
SharedNews
(shared attention)Business Academia
News media are main actors forCreating shared knowledge
Q: Which informationdo they share?
A: The News, for sure!
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is a Market
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is a Market
• Attention more valuable then ever in innovation economy
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is a Market
• Attention more valuable then ever in innovation economy
• Reporting on Innovation Economy Empowers Readers and Democratic Society
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is a Market
• Attention more valuable then ever in innovation economy
• Reporting on Innovation Economy Empowers Readers and Democratic Society
• Editorial material will continue to generate attention
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is a Market
• Attention more valuable then ever in innovation economy
• Reporting on Innovation Economy Empowers Readers and Democratic Society
• Editorial material will continue to generate attention
• BUT HOW CAN IT BE BROKERED?
www.innovationjournalism.org© D. Nordfors
The Innovation Economy is a Market
• Attention more valuable then ever in innovation economy
• Reporting on Innovation Economy Empowers Readers and Democratic Society
• Editorial material will continue to generate attention
• BUT HOW CAN IT BE BROKERED?
• Q: What must the news industry do to be relevant in the innovation economy?
www.innovationjournalism.org© D. Nordfors
WHY IS NOT INNOVATION JOURNALISM
DEVELOPING FASTER?CHALLENGES & FACTS OF LIFE
www.innovationjournalism.org© D. Nordfors
www.innovationjournalism.org© D. Nordfors
ScienceTechnologyBusiness & FinancePoliticsCulture
Innovation
The Traditional News Room Organisation:
www.innovationjournalism.org© D. Nordfors
ScienceTechnologyBusiness & FinancePoliticsCulture
Innovation
Challenge: Breaking Line Organizations
The Traditional News Room Organisation:
www.innovationjournalism.org© D. Nordfors
ScienceTechnologyBusiness & FinancePoliticsCulture
Innovation
Challenge: Breaking Line Organizations
The Traditional News Room Organisation:
Same challenge as for other industries!
www.innovationjournalism.org© D. Nordfors
www.innovationjournalism.org© D. Nordfors
Challenge: Global vs National/Local
• The Innovation Economy is Global
• Most International Journalism is Political
• Most Business/Tech Journalism is National
• Need For International Journalism Reporting on Innovation and the Creation of Value
www.innovationjournalism.org© D. Nordfors
The VINNOVA Stanford Research Center of Innovation Journalism
The Entrance to the International InJo Community
www.innovationjournalism.org© D. Nordfors
The Stanford Research Center
www.innovationjournalism.org© D. Nordfors
The Stanford Research Center• Belongs to Stanford H-STAR Institute
www.innovationjournalism.org© D. Nordfors
The Stanford Research Center• Belongs to Stanford H-STAR Institute
• 1: The Innovation Journalism Fellowship Program
• 2: Research (Visiting researchers - being built up)
How Journalism Influences Innovation
How Innovation Influences Journalism
The Ability of Journalism to Cover Innovation
• Director: Stig Hagström
www.innovationjournalism.org© D. Nordfors
The Stanford Research Center• Belongs to Stanford H-STAR Institute
• 1: The Innovation Journalism Fellowship Program
• 2: Research (Visiting researchers - being built up)
How Journalism Influences Innovation
How Innovation Influences Journalism
The Ability of Journalism to Cover Innovation
• Director: Stig Hagström
• Executive Director: David Nordfors
www.innovationjournalism.org© D. Nordfors
The Stanford Research Center• Belongs to Stanford H-STAR Institute
• 1: The Innovation Journalism Fellowship Program
• 2: Research (Visiting researchers - being built up)
How Journalism Influences Innovation
How Innovation Influences Journalism
The Ability of Journalism to Cover Innovation
• Director: Stig Hagström
• Executive Director: David Nordfors
• FAB: Stanford: Arthur Bienenstock, VINNOVA: Sylvia Schwaag Serger
www.innovationjournalism.org© D. Nordfors
The Stanford Research Center• Belongs to Stanford H-STAR Institute
• 1: The Innovation Journalism Fellowship Program
• 2: Research (Visiting researchers - being built up)
How Journalism Influences Innovation
How Innovation Influences Journalism
The Ability of Journalism to Cover Innovation
• Director: Stig Hagström
• Executive Director: David Nordfors
• FAB: Stanford: Arthur Bienenstock, VINNOVA: Sylvia Schwaag Serger
• Advisors: Vint Cerf, Don Kennedy, Curtis Carlson, Anders Flodström, David Demarest, Jacob Ziv
www.innovationjournalism.org© D. Nordfors
FundingVINNOVA (SE), Sitra (FI), Sanoma Foundation (FI), USAID / CSF, NICe, Ad Futura (SI)
www.innovationjournalism.org© D. Nordfors
Injo Programs
• Stanford - Global
• Sweden
• Finland
• Pakistan/USAID
• Slovenia
• EJC
• Deutsche Welle World Service
• Mexico
• More to come…..
www.innovationjournalism.org© D. Nordfors
Collaboration for Developing InJo Globally• World Economic Forum
• European Journalism Center, Netherlands
• University of Jyväskylä, Finland
• Vibacom, Slovenia
• Deutsche Welle World Service
• SRI International, USA
• Saïd Business School, Oxford University
• Etcetera….
www.innovationjournalism.org© D. Nordfors
International Innovation Journalism Fellowship Program at Stanford• InJo Fellows from Sweden, Finland, Slovenia, Pakistan
• 2 Feb 09: Introduction at Stanford -
• Stanford Faculty Lectures
• Industry Expert Lectures
• Fellows hosted by leading US Newsrooms
• May 18-20: IJ-6, Innovation Journalism Conference at Stanford. (Speakers: Vint Cerf, Curt Carlson etc.)
• Injo Fellowship Program Partners:
www.innovationjournalism.org© D. Nordfors
Intl. Innovation Journalism Fellowships
www.innovationjournalism.org© D. Nordfors
World Economic Forum Global Agenda Council on The Role of Media in Society• Social Media
• Intellectual Property and Copyright
• Media and Global International public opinion
• Media new models
• The role of Media as public service
• Women in Media
• Innovation JournalismCouncil Inauguration in Dubai November 2009.
www.innovationjournalism.org© D. Nordfors
Stories by Fellows - Examples
www.innovationjournalism.org© D. Nordfors
Thank You!More info:
Email: [email protected]
Phone: +1 650 804 5184