Taking it to the Core: Culture, Purpose and Values

Our attention span is shrinking.

5+ ventures

6 years in current business

50 employees

80,000+ entrepreneurs served

Culture is the building block

of a great company.

Core purpose is…

the reason for being

or

the why

Core values are not…

aspirations

honesty

respect

excellence

these are the rules to play

Core values are…

never changing

guiding principles

transcend product or service

and ultimately

the how

These companies get it…

Discovering your core values

Core values are all about

stories.

Describe your best person 10 minutes

Stories from managers 1-3 months

How to test it

Fire or hire?

Same in next company?

Wordsmith

Reading

Building Your Company’s Vision By Collins and Porras

Make Your Values Mean Something By Lencioni

Vision Framework www.jimcollins.com

Visualize it

Performance Culture

Timely and meaningful feedback is valuable.

Reviews suck

So do them more often

Yes, quarterly

Core values 50%

Competencies 10%

Goals 40%

Bonuses

Paid quarterly

Individual Goals 50%

Company Goals 50%

Authenticity is more important

than “selling”.

Stand out from the crowd, don’t join it.

Buzz

PR is helping reporters do their job, not selling your crap

Entrepreneurship

DAVID HAUSER @dh

dhauser@grasshopper.com