david cancel, performable
DESCRIPTION
Presentation during The Lean Startup SXSW by David Cancel, Performable .TRANSCRIPT
Pivot to Win
David CancelThe Lean Startup @ SXSWi - March 12, 2011
Performable Case Study
Our Vision for Performable
★ Combine Insights with Actions
★ Built for Marketers not Analysts
★ Powered by a Web-scale CRM
★ Software as a Service, No IT
Our Vision for Performable
★ Combine Insights with Actions
★ Built for Marketers not Analysts
★ Powered by a Web-scale CRM
★ Software as a Service, No IT
“I want Performable to be the Salesforce.com of Internet Marketing”
First Product Iteration
First Iteration: What We Learned
★ Automatic optimization didn’t matter
★ Marketers want to customize
★ WYSIWYG experience not gratifying
Pivot #1
Pivot #1: What We Learned
★ Supporting customization is hard
★ SMB customers require education
★ Landing pages were “nice-to-have”
Metrics-Driven Marketers
Metrics-Driven Marketers
★ Appreciated our platform
★ Willing to pay up-front for solution
★ Heavy daily users of our software
Pivot #2
Startup Pivot Lessons Learned
Customers = Paid
Search Hard For Patterns
Move Ghetto Fast
Solve Customer Problems
The Real Competition is Indifference NOT Startups
http://twitter.com/dcancel
http://www.performable.com/
:-) Thank You!