David BeckmanLaguna Niguel, CA 92677| E: david-beckman@cox.net | C: 949-606-3252

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Food & Beverage Sales Professional

Objective: To obtain a Regional Sales Management or Outside Sales/Merchandiser position in the Natural Foods and Grocery Industry, through my knowledge and experience; to have the opportunity to learn and grow professionally with an ethical Company.

SKILLS AND ABILITIES: - Trained in fact based selling techniques with the ability to adjust sales approach based on buyer’s cue.- Strong experience making Headquarter calls to accounts such as; Gelsons Market, Bristol Farms,

Whole Foods (NorCal and Southern Pacific Regions), Albertson’s (Southern California Division), Natural Chain Independents Jimbos (San Diego), Mothers Market & Kitchen and more.

- Direct store selling experience to Whole Foods, Sprouts Southwest and more.- Excellent merchandising skills with ability to interpret different retailer specific schematics.- DSD sales and management experience thru Golden Eagle Spike Beverage.- Foodservice sales and management experience thru Sysco Los Angeles, Sysco Riverside and US

Foods Los Angeles.- Military commissary sales and merchandising experience.- Experience in hiring, training and managing Sales Team, Merchandisers, Area Sales Managers, Brand

Ambassadors and Marketing staff.- Broker management experience; Acosta/NS Sales, New Connections Marketing Group and Advantage

Sales & Marketing.- Ability to apply and manage different formats of data including Spins and more.- Organized and attended multiple Trade Shows including; UNFI Portland, Market Centre Long Beach

and Tacoma, Natures Best/KEHE and Expo West in Anaheim.- Proficient in Microsoft Office; Word, Excel and PowerPoint.

PROFESSIONAL EXPERIENCE HINT INC. San Francisco, CASouthwest Regional Sales Manager (2014-2016)(Manufacturer of Natural flavored and caffeine enhanced water)• Responsible for sales and merchandising across 3 states California, Arizona and Nevada in the Natural,

Conventional and Specialty Food Markets.• Managed and trained sales staff and had 3 Area Sales Managers and 2 Brand Ambassadors that reported directly

to me. • Made headquarter calls for 8 different accounts and individual store calls within the southwest region.• Achieved very strong sales increases in Whole Foods +25% YOY, Sprouts Markets, Gelsons Southern California

+462% YOY, Bristol Farms +17% YOY, Mothers Independents +52% YOY and other markets as well. Posted a +22% Regional increase in 2015 over 2014 YTD.

• Successfully launched 3 new caffeine infused sku’s in 15 Bristol Farms locations across Southern California.

THINK THIN LLC. Ventura, CASouthwest Regional Manager (2010-2012)(Manufacturer of Natural Gluten Free Protein Bars)• Responsible for managing So Cal, Arizona & Nevada (Gluten Free Protein Bar Mfg.) Santa Barbara, Ventura,

Orange County, Los Angeles, Inland Empire, Arizona and Nevada• Instrumental in the success of Thinkthin becoming the #1 Growing Brand in the Healthy Snack category for all

SPINS report & portal data.

• Raised Sales successfully by 50% (YOY) 2012 compared to 2011.• Successfully trained, developed and managed internal team of 2 merchandisers as well as 3 marketing team

members.• Managed Broker Partner New Connections Marketing Group.

CLIF BAR & CO. Berkeley, CAOutside Sales Representative (2006-2010)Manufacturer of Natural Energy Bars for Athletes• Merchandised key accounts from San Luis Obispo to San Diego, executed promotions, managed marketing

programs, executed new item launches, sold in shippers and racks against competition• Emphasis on customer service at all times, to the best of my ability keeping store buyers and corporate buyers

happy at all times. • Responsible for onboarding, training, and managing Marketing Teams • Oversaw the success of Broker Partner at Presence Marketing. • Exceeded all Sales Goals and won ward for most floor racks placed in Whole Foods up against all National

competition.

ADVANTAGE SALES & MARKETING Irvine, CATerritory Manager (2003-2006)• Territory included Santa Barbara, Ventura County, Orange County, San Diego, Los Angeles, Inland Empire and

Las Vegas Nevada.• Managed assigned territory, conducted client ride alongs, prioritized and executed against focus items and with an

emphasis on Merchandising all categories under the Grocery, Frozen and Dairy categories.• Called on accounts such as Whole Foods, Henrys/ Sprouts Markets, Mothers Market and Jimbos San Diego.• Represented many Brands such as; Kraft Foods (Back to Nature), Barbara's Bakery, Frontier Herbs & Spices,

Balance Bar, Nancy’s Yogurt, etc.

MPW WINE & SPIRITS Auburn, CASouthern California Territory Manager (2002-2004)(Distributor of Organic Wine & Beer)• Territory included San Diego north to Eureka California• Worked directly with Michael and Marisa Funk owner and founder of United Natural Foods (UNFI) to grow the

Organic Wine Business in Southern and Northern California• Responsible for maintaining existing retail base and cold calling new accounts.• Successfully opened up 20+ new accounts across Northern and Southern California.• Attend Wine Trade Shows and performed many wine tastings for key accounts such as Whole Foods, etc.

VITAMER LABORATORIES Irvine, CAOutside Sales Rep/Merchandiser (1998-2002)(Manufacturer of Nutritional Supplements- Pharmaceutical licensed private label supplements)• Territory included San Diego, Orange, Los Angeles, Ventura, Santa Barbara and San Luis Counties• Maintained and managed existing accounts Henrys Market and Mothers Market & Kitchen.• Responsible for cold calling all new accounts across Southern California.• Obtained long-lasting Nutritional Supplement Knowledge• Continually met and/or exceeded Sales Goals year over year.

GINSENG COMPANY Simi Valley, CAOutside Sales Representative (1996-1999)(Distributor of HABA and Nutritional Supplements)• Called on existing customer base and cold called new accounts as well.• Territory covered included the following:• Orange County, Los Angeles, Ventura, Santa Barbara, San Diego, Inland Empire and San Luis Counties

ADDITIONAL INFORMATIONPersonal Interests:I lead a heathy lifestyle and enjoy running, hiking, mountain biking, as well as street riding, and spending time with mywife and two children. I enjoy almost anything pertaining to outdoor activities and often take part in 10K Runsfor Charity as well as donating my personal time and money to Military charities across Southern California.

Links:https://www.linkedin.com/in/david-beckman-8b015623?trk=nav_responsive_tab_profile