david barad - how to leverage facebook apps to build, grow, and keep a fanbase
TRANSCRIPT
How to Leverage Facebook Apps to Build, Grow and Keep a Fan Base
June 2011
Fan Appz, Inc. Confidential
Overview
• Introduction
• Set Goals
• Inventory Your Assets
• Give Fans a Reason to “Like” You
• Make Your Fans Your Evangelists
• Throw Spaghetti Against the Wall
• Analyze It & Optimize It
• Examples
• Q&A
Fan Appz, Inc. Confidential
Introduction
• David Barad
- Former VP, Marketing and Business
Development at DisneyStore.com
- Former VP, General Manager of
eCommerce at The Cheesecake Factory
- I am an advocate for the Marketer
• Fan Appz
- We help companies engage, grow and
monetize their fan bases through a Social
Media Marketing Platform
- We have great clients (NBA, NFL, MLB,
Disney, ESPN, NBC, CBS, FOX, and
many more)
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Fan Appz, Inc. Confidential
Set Goals
• What are you trying to accomplish?
• Have as few goals as possible
• Keep your goals simple and measurable
Fan Appz, Inc. Confidential
Inventory Your Assets
• What assets do you have and what assets can you
use?
• Examples of assets:
- Facebook Fans
- Database
- Retail Locations
- TV Spots/Channels
- Web Traffic
- Offline Events (sporting events)
- Twitter Following
- Money for a Media Buy
• What is unique to you?
Fan Appz, Inc. Confidential
Give Them A Reason to “Like” and Engage
With You
• Contests
• Content
• Fun
• Information
• Coupons and Promotions
• Earn Rewards
• Social Media is an escape
• Make them smile
• Make them want to share it with their friends
Fan Appz, Inc. Confidential
Make Your Fans Your Evangelists
• Give Fans a reason to want to
share
• Contest Strategies
(sweepstakes)
• Posting on their wall is to
increase their social standing
Fan Appz, Inc. Confidential
Throw Spaghetti Against the Wall
• We are still in the early
stages of Social Media
Marketing
• Watch others and learn what
you can
• Get Creative
• Try things and see what
works for your audience
(with goals and the ability to
analyze)
• Be Brave
Fan Appz, Inc. Confidential
Analyze It and Optimize
• Have goals
• Keep it simple to start
• Be able to get to causation not
correlation whenever possible
• Use correlation if causation is not
known
• Control what you can
• Be Patient
Examples
Fan Appz, Inc. Confidential
America’s Next Great Restaurant
Fan Appz, Inc. Confidential
Zales
Fan Appz, Inc. Confidential
Zales
Questions & Answers
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