killerdave’s bread

D K B

STORY

INSPIRATION

THE BREAD

DKB

WHY SHOULD I CARE?

we

VALUEhealth

planetsociety

ourown

we are fun, personable

people

employees=

community

inspire togive backlife of brand

involvement

we feelgood whenwe eat well

we workto make the

world a betterplace

we hope you’ll join us

DAVE’S

it is hard to feel a strong connection with the ordinary, everyday item: bread. dave’s is also slightly more

expensive than other brands, which will often defer consumers.

position the brand as full of character and personality. connect with people and let them create and experience their own story. let them taste the bread so they understand it

is full of character as well.

the problem

the solution

one

The brand and the breadhave character.

This gives us a specialopportunity to connect

with the communityon a deeper level.

insight

E x e c u t i o n I d e a oneonline

E x e c u t i o n I d e a oneonline

E x e c u t i o n I d e a twoprint