DAVID WORTH97 Wigmore Drive ♦ Toronto, Ontario, M4A 2E9 ♦ (416) 755-8642 ♦ redivider@yahoo.ca

SENIOR MANAGEMENT EXECUTIVEVICE PRESIDENT / NATIONAL MANAGER

ProfileSenior executive with a unique blend of corporate marketing, merchandising team, licensed department and retail store experience, all honed over a 34 year career with Sears Canada. A skilled leader who builds and sustains relationships with teams, business leaders, agencies and senior executives. Led and motivated teams from 4 to 40 associates with a hands-on style, strong work ethic, a sense of humor and a leadership style that is built on communication, integrity and respect.

Areas of ExpertiseLeadership ♦ Marketing and Advertising ♦ In-Store Execution ♦ Vendor Negotiation

Inventory Management ♦ Associate Engagement ♦ Performance Management ♦ Integrity Communication ♦ Contract Management ♦ Driving Profitable Sales ♦ Initiative

Professional ExperienceSears Canada Inc. 1981 – PresentVice-President, Marketing Operations / DVP Marketing Operations 2009 - 2016 Reporting to various senior leaders (including the CEO and CMO) over the past number of years, and holding various positions (including interim VP, Marketing) my role was to drive traffic and generate profitable sales while reducing costs, reducing cycle time and increasing quality. I was responsible for the marketing expense plan, as well as looking after production, print and distribution, retail and catalogue planning, and the retail marketing teams. ♦ Drove cost out and operational efficiency, dramatically decreasing the overall marketing spend ♦ Managed 5 significant re-orgs, dramatically reducing payroll expenses while maintaining key metrics ♦ Re-engineered processes and maximized agency and 3rd party work to drive the needs of the business

Associate Vice-President, Specialty Format Stores March 2008 - 2009 Reporting to the Senior Vice-President, Corporate Development, hand picked for this new role based on business acumen, communication skills and initiative. The mandate was to develop the strategy for specialty format stores, including pop-up stores and other innovative ways to go to market. Managed and developed relationships with real-estate, store planning, IT, corporate stores, human resources, merchant teams, and other 3rd parties to develop the business. ♦ Launched a new branded “Jessica” store, at Niagara on the Lake in a record 30 days ♦ Launched “pop up stores” at four major Canadian Universities ♦ Created plans to generate over $70MM in Specialty Format Store sales by 2010

National Manager, Specialty Services 2006-2008Reporting to the Senior Vice President, Corporate Development, accountability included providing leadership and strategic direction to ensure the effective development and implementation of licensed and food services businesses. These businesses, including optical, portrait studio, and hair salon, generated over $185MM in revenue and $19MM in EBITDA. Managed 5 report directs and an overall staff of 9 plus many 3rd parties ♦ Developed a partnership with Lindt Chocolate that saw them become our supplier of the year in 2007, exceeding planned revenue by $.7MM ♦ Dramatically increased our catalogue and on-line presence resulting in 40% growth ♦ Developed an aggressive growth plan that saw our Outlet stores business increase by 40% ♦ Through increased communication and performance management, Increased our Associate Engagement Score by 25%

National Manager, Corporate Retail Planning 2005-2006Reporting to the Vice President, Sales Planning and Promotion, accountability included providing leadership and direction on the strategic and tactical marketing planning process, including the development of the media plan by month/week, for all retail activity in support of the Sears annual marketing plan. Provide leadership and direction to our out-sourced creative agency. Managed 5 report directs and the overall relationship with our creative agency. ♦ Managed a $165MM marketing budget ♦ Developed and executed an incremental Fall Sears Days campaign, that generated a 10%+ sales increase and reversed our negative sales trend ♦ Managed the “post-restructuring” relationship with our creative agency, and never missed a deadline ♦ Helped develop and manage the Wish Big Christmas campaignNational Manager, Retail Marketing Operations 2005 Reporting to the Vice-President, All Channel Advertising, accountable for developing the retail blueprint, leading the retail production team and managing the corporate editorial office. Collaborated with all business teams and marketing offices to generate profitable sales. Worked with the corporate analytic’s team to allocate marketing resources to the business teams. Managed 3 report directs and an overall team of 25 associates ♦ Uplifted all our weekend events and helped develop the process to deliver both the core and weekend flyer in the same vehicle which provided significant cost-out ♦ Reworked the editorial process to become more efficient and developed a stronger relationship with business teams, turning an adversarial process into a proactive one ♦ Completely re-organized the marketing team, including out-sourcing our creative team

National Manager, Retail Promotional Planning 2003-2005 Reporting to the Vice-President, All Channel Advertising, accountability included providing leadership and direction on the strategic and tactical marketing planning process, including the development of the media plan by month/week, for all retail activity in support of the Sears annual marketing plan. Managed 3 report directs and an overall staff of 6. ♦ Overhauled the marketing “turn-in” process and replaced it with a high level corporate overview resulting in 250 man hour savings every 2 weeks ♦ Generated an associate engagement score of 93 to lead the company ♦ Brought back a profitable Scratch and Save event, and drove 10%+ increases

Other Assignments 1981-2003Category Business Manager, Furniture and Sleep SetsCategory Business Manager, Sports, Toys and SeasonalSenior Buyer, ToysBuyer, Sporting GoodsMarketing Manager, Window, Housewares and LightingInventory Analyst, FurnitureRetail Marketing Analyst, FurnitureRetail Sales Manager-various assignments at 2 storesCatalogue Sales ManagerCustomer Service ManagerShipping and Receiving Manager

Other AccomplishmentsChosen to be a member of a select Sears Six Sigma Development TeamChosen to be a member of the Sears Applied Quality TeamChosen to participate in the “Leadership Path” program2 Time winner of the Buyer “Best Big News item” of the week2 time team of the year memberAs a sales manager, opened up the Woodbine CentreCorporate Compliance Committee memberSears Children’s Christmas Party executive member

EducationUniversity of Toronto – Physical and Health EducationCentennial College – General Arts and Science