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FIND AND UNDERSTAND DATA Emerging DaaS business models: A case study Hjalmar Gislason, founder & CEO - [email protected]

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A presentation by Hjalmar Gislason, founder and CEO of DataMarket at European Data Forum in Dublin, April 9 2013

TRANSCRIPT

Page 1: DataMarket at European Data Forum

F I N D A N D U N D E R S TA N D D ATA

Emerging DaaSbusiness models:

A case studyHjalmar Gislason, founder & CEO - [email protected]

Page 2: DataMarket at European Data Forum

F I N D A N D U N D E R S TA N D D ATA

Three lessons fromsucking less over time

Hjalmar Gislason, founder & CEO - [email protected]

Page 3: DataMarket at European Data Forum

F I N D A N D U N D E R S TA N D D ATA

Three lessons fromsucking less over time

as a business

Hjalmar Gislason, founder & CEO - [email protected]

Page 4: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Founder and CEO

HjalmarGislason

Twitter: @datamarketSlides: http://blog.datamarket.com/

Page 5: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Numbersdrive our world

Page 6: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Yet, finding, understanding and using data is hard!

Page 7: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

DEMO!

Page 8: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

ProductA SaaS solution that brings together relevant data together in one place

Provides a single, user friendly portal to all this data‣ Search any custom, syndicated and public data in one place.‣ Visualize data to gain insights and understand important information.‣ Compare data from different sources to benchmark and verify.‣ Share with colleagues and engage them in a conversation for

the best possible decision.

Licensed by‣ Data publishers: To deliver data products to their clients

in an interactive and engaging way (white-label)‣ Data consumers: To decrease time and cost accessing

Market Intelligence and maximize MI investments

Page 9: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Product - Data

150+ data providers

45,000+ data sets

250,000,000+ time series

2 billion+ fact values

… and just getting started!

Page 10: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

StatusStill small: 15 people in 3 countries

A few million dollars in sales

No longer a question of survival, but of growth

... but getting here has takensome experimentation!

Page 11: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Plan #1:Google for numbers

Page 12: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Plan #2:Data Delivery Engine forInformation Companies

Page 13: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Plan #3:Data Hub for

Market Intelligence

Page 14: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Internal

External

Historic Future

Strategic intelligence

(forecasts, outlooks,

predictions)

Market Intelligence

(trackers, surveys)

BusinessIntelligence

Corporate plans,

projections & forecasts

Page 15: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Internal

External

Historic Future

Strategic intelligence

(forecasts, outlooks,

predictions)

Market Intelligence

(trackers, surveys)

BusinessIntelligence

Corporate plans,

projections & forecasts

Page 16: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Target Customers

“Fortune 3000”(there is no such thing)

Large and medium corporations

Dataintermediaries

Datapublishers

Market Research and other Information Companies

Targets: 400-600Annual recurring: $100k-$1,000k

Management consulting firms, ad and marketing agencies, ...

Targets: 500-1000Annual recurring: $60k-$1,000

More than $1B revenue Targets: ~3000Annual recurring: $100k-$1,500k

More than $10M revenue Targets: 10,000sAnnual recurring: $10k-$250k

Page 17: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Lesson #1:The same technology can

be many different products

Page 18: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Lesson #2:"Fail fast, fail often"

is bulls**t!

Page 19: DataMarket at European Data Forum

| European Data Forum | Hjalmar Gislason | [email protected]

Lesson #3:The more you practice

the luckier you get

Page 20: DataMarket at European Data Forum

F I N D A N D U N D E R S TA N D D ATA

Twitter: @datamarket · Facebook: DataMarketE-mail: [email protected]

Hjalmar Gislason, founder & CEO