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© 2009 Datalogic Scanning - Confidential Information © 2009 Datalogic Scanning - Confidential Information Revision C 20090504

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Page 1: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information© 2009 Datalogic Scanning - Confidential Information Revision C 20090504

Page 2: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

The Datalogic Group

Page 3: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

The Datalogic Group

Datalogic MobileHQ Bologna, Italy

Datalogic Automation HQ Bologna, Italy

Business DevelopmentHQ Bologna, Italy

Datalogic ScanningHQ Eugene, OR, USA

DATALOGIC SpAHQ BOLOGNA, CORPORATE

Steering CommitteeExecutive Management

Board of Directors

Handheld ReadersBUSINESS UNIT

High PerformanceRetail POS Scanners

BUSINESS UNIT

Mobile ComputersBUSINESS UNIT

Unattended ScanningSystems - Industrial

BUSINESS UNIT

Enterprise BusinessSolutions

BUSINESS UNIT

Small/Mid BusinessBar Code Solutions

BUSINESS UNIT

RFIDBUSINESS UNIT

DetectionBUSINESS UNIT

MarkingBUSINESS UNIT

Page 4: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Datalogic: At a Glance

• Corporate Headquarters in Bologna, Italy• Listed on the STAR segment (Star: DAL.MI) of the Italian

Stock Exchange since 2001• About 2,000 employees in 30 countries • 7 Manufacturing plants• 8 Research and Development laboratories with over 300

engineers• More than 800 patents• Direct presence in more than 30 countries worldwide

selling to over 100 countries• Beyond 1,000 partners worldwide

Page 5: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Datalogic: 3rd Largest in the ADC Market

Figures by

Page 6: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Datalogic: R&D Expenditure25.0

26.314.711.49.38.5

8.97.3

4.56.0

6.2%6.9%7.1%7.7%7.2%7.2%8.0%

6.9%6.4%

5.6%

0

5

10

15

20

25

1998 1999 2000 2001 2002 2003 2004 2005 2006 20070.00%

5.00%

10.00%

15.00%

20.00%

25.00%

M€ % on Rev

789 Patents – 300 Engineers Worldwide

Page 7: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Datalogic: Product Innovations

More than 19 developments per year!

32

11

8

56

21

45

11

32

10

10

13

24

0

4

1012

9

20

12

6

9 8

23

13

17 16

22

14 13

16

23

35

0

5

10

15

20

25

30

35

40

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007

PRODUCT UPDATES NEW LINE OF PRODUCTS BREAKTHROUGH INNOVATION TOTAL DEVELOPMENTS

Page 8: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Datalogic Scanning

Page 9: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Headquarters and Facilities

• Headquartered in Eugene, Oregon, USA (A wholly owned subsidiary of Datalogic S.p.A.)

• Two Design Centers (Bologna, Eugene)

• Three Manufacturing Facilities (USA, Slovakia, Vietnam)

• Eight Subsidiaries (Spain, France, UK, Germany, Italy, Japan, Singapore, Australia)

• Fifteen Sales Offices (Toronto, Greenville, Miami, Medellin, Mexico City, Sao Paulo, Bologna, Malmö, Moscow, Istanbul, Mumbai, Hong Kong, Bangkok, Shanghai, Beijing)

China

Page 10: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Datalogic Scanning Global Presence

Page 11: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Executive Leadership Team

Chet GalkaVP

Finance

Chet GalkaVP

Finance

Pietro TodescatoGM

Handheld Scanning

Pietro TodescatoGM

Handheld Scanning

Bill ParnellPresident and CEOBill Parnell

President and CEO

Rhone LeeVP

Human Resources

Rhone LeeVP

Human Resources

Matt SchlerGM

Fixed Retail Scanning

Matt SchlerGM

Fixed Retail Scanning

David SullivanSr. VP Worldwide Sales, Services and Marketing

David SullivanSr. VP Worldwide Sales, Services and Marketing

Brad WestVP

Supply Chain Operations

Brad WestVP

Supply Chain Operations

Page 12: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

2008 Global Provider of ADC Solutions

31% 57%

12%

EMEA Americas Asia Pacific

Page 13: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Motorola 17.5%

Fujitsu 8.1%

Datalogic 31.8%Metrologic

16.2%

NCR 23.5%

Other 2.8%

Global POS Fixed ScannersSegmented by Vendor Share ($398.2 M)

Magellan High Performance Scanners:Magellan High Performance Scanners:

• Number 1 global market share• Number 1 brand in the Americas• Number 1 brand in EMEA

For the last three years, Magellan Scanner/Scales have out-performed all competition:

• 3 times faster growth than market average• 3 times any competitor in absolute value

Magellan Scanner/Scales are installed in every one of the top-ten global retailers

• Number 1 global market share• Number 1 brand in the Americas• Number 1 brand in EMEA

For the last three years, Magellan Scanner/Scales have out-performed all competition:

• 3 times faster growth than market average• 3 times any competitor in absolute value

Magellan Scanner/Scales are installed in every one of the top-ten global retailers

Figures by

Page 14: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Intermec 3.2%

Datalogic 15.3%

Metrologic 14.0%

Motorola 29.3%

Opticon 4.6% HHP

12.7%

Unitech 3.0%

Others 17.7%

Global Handheld ScannersSegmented by Vendor Share ($861.5 M)

Figures by

Handheld Scanners:Handheld Scanners:

• Datalogic handheld scanners have set the rules of the game in the market place

• Products such as Gryphon and PowerScan have become a must-have and a benchmark for the competition

• Technology and Innovation• Features like the ‘Green Spot™’ are

making the difference every day, everywhere in the world

• Number 1 by far in EMEA, DatalogicScanning is rapidly gaining market share in the Americas and in Asia

• Datalogic handheld scanners have set the rules of the game in the market place

• Products such as Gryphon and PowerScan have become a must-have and a benchmark for the competition

• Technology and Innovation• Features like the ‘Green Spot™’ are

making the difference every day, everywhere in the world

• Number 1 by far in EMEA, DatalogicScanning is rapidly gaining market share in the Americas and in Asia

Page 15: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

PowerScan8000 SeriesNext generation series of PowerScan (PD8300, PM8300 and PD8500)

20071974 1980 1984 1994 1998 2000 2002 2006 2008

Gryphon Next GenerationNext generation series of Gryphon handheld readers (GD4100 and 2D Plus)

PowerScan/Dragon First generation of PowerScan and Dragon industrial handhelds

DL60Design of the first CCD handheld reader

First Commercial UPC Bar Code ScanMarsh Supermarket, Troy, Ohio USA

Model F (750F)The world’s first low-cost bar code scanner

MagellanThe world’s first 360° scanner/ scale

GryphonFirst high performance linear imager with Green Spot patented technology

Technology Milestones

Magellan 1000iThe world’s first omni-directional imaging presentation scanner

PreScanQueue-busting software for Magellan and PowerScan

Magellan 8500Worlds first scanner toread all 6 sides with SurroundScan 3D Scanning

Magellan 9500First scanner to scan and deactivate EAS tags in one motion

Page 16: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

100% Dedicated to Auto IDPassion and Professionalism

• We are investing: In technology, in new products, in the industry, in partners, in customers

• Datalogic Scanning provides a strong, influencing voice for retailers into industry groups

• Datalogic Scanning participates on every major industry standard committee• Board of Directors for AIM Global• Consultants to GS1

Page 17: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

100% Dedicated to Auto IDEthics and Innovation

• Experienced Management Team focused on:• Customers• Product Excellence• Improving Market Responsiveness• Continuous Process Improvement• Certified by NQA to the ISO

9001:2000 Standard

• Committed to the Environment• Products with low energy footprints• RoHS and WEEE Compliant

Page 18: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

• Our approach focuses on delivering quality and reliability throughout the product lifecycle. We believe: • Design creates reliability • Reliability testing validates design • Manufacturing creates quality • Quality testing validates

manufacturing • Datalogic Scanning's products help you

to deploy more reliable, high quality, industry standard scanning solutions within your enterprise.

100% Dedicated to Auto IDPersistence and Collaboration

Page 19: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

• To offer solutions with the best possible benefits and greatest value added, Datalogic has developed a qualified global network of partners and selected resellers of recogized quality

• Over 85% of Datalogic Scanning business is sold through Partners

• 500 Business Partners Worldwide

100% Dedicated to Auto IDCommitment and Teamwork

Page 20: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Product Portfolio

Page 21: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

In-CounterScanners and Scanner/Scales

• Magellan® Scale Technology• OmegaTek™ Productivity Technology• FirstStrike® Decoding• Datalogic’s Patented All-Weighs® Scale

Platter• Support for standard linear symbologies

(1D) as well as GS1 DataBar™ bar codes

• Options for electronic article surveillance (EAS) tag deactivation eliminate the need for separate scanning and deactivation processes.

• Value Added Features provide reporting tools that help decrease front-end costs by managing information on scanner software and diagnostics

Page 22: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

• Magellan 8500Xt Scanner & Scanner/Scales• Highest performing fixed point-of-sale (POS)

scanners in the world.• Datalogic Scanning’s patented 360° six-sided

SurroundScan® 3D Scanning™• Datalogic Scanning’s patented All-Weighs®

Scale Platter• Magellan 8400/8300 Scanner &

Scanner/Scales• Smaller form factor, five-sided scanning• Medium/high volume checkout environments• Datalogic Scanning’s patented All-Weighs®

Scale Platter• Magellan 2300HS Horizontal Scanner

• Compact, horizontal form factor at an affordable price

• Medium/high volume point-of-sale (POS) applications

In-CounterScanners and Scanner/Scales

Page 23: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

On-CounterPresentation Readers

• Variety of form factors and features to solve data collection needs

• Low to medium/high volume POS applications

• Convenience, specialty retail and drug stores

• Healthcare• Document handling in office

environments• Support for standard linear symbologies

(1D) as well as GS1 DataBar™ bar codes

Page 24: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

On-CounterPresentation Readers

• Magellan® 2200VS Vertical Scanner• High performance for medium to high

volume point-of-sale (POS) applications• Large omnidirectional scan pattern, ideal

for both sweep and presentation scanning styles

• Magellan® 1X00 Series Readers• A unique approach to imaging

technology by using digital scan patterns for omnidirectional reading

• Maximum reliability and high performance, while excelling at capturing hard-to-read bar codes

• Compact size makes them the ideal solution when counter space is limited

• Support for image capture functions, PDF417, Data Matrix label decoding as well as standard support for linear codes

Page 25: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

On-CounterPresentation Readers

• Diamond™ Presentation Scanner• Omnidirectional presentation laser

scanner• Excellent value for those seeking good

performance in an economical design• Heron™ Presentation Readers

• Entry level presentation reader, the Heron is packed with features to delight any user

• Perfect for large or small retail POS or office applications.

• Optional integrated EAS tag deactivation and bar code reading in one smooth motion.

• All Herons feature Datalogic’s exclusive patented ‘Green Spot’ for good read feedback directly on the code

Page 26: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Handheld Readers

• Choice of Reading Technology• Linear Imagers (1D)• Area Imagers (2D)• Laser Scanners (1D or 2D)

• Corded and Cordless Models Available• Datalogic’s STAR Cordless System™

(433 or 910 MHz)• Bluetooth® Wireless Communication

• Products for General Purpose and Industrial Applications

• Premium, feature-rich products for advanced installations

• Value line products for basic reading requirements

Page 27: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

General PurposeHandheld Readers

• Gryphon™ Series• Premium, feature-rich solution for

general purpose applications• Top reading and decoding speed

including unmatched performance on high resolution codes

• Models for 1D and 2D label decoding• Datalogic’s patented ‘Green Spot’ for

good read feedback• QuickScan® Series

• High value products to meet basic scanning needs

• Touch™ Series• Excellent cost-effective solution for

document handling and retail applications

Page 28: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

IndustrialHandheld Readers

• PowerScan® 8000 Series• High-end solution of features and

performance for demanding environments

• Models for 1D and 2D label decoding• Variety of optics available for distance

and code types• Datalogic’s Three Green Lights (3GL™)

• Datalogic’s patented ‘Green Spot’for good read feedback

• Datalogic’s patented dual ‘Good Read’ LEDs on top and on the back of the cap for increased visibility at any angle

• PowerScan® 7X00 Series• Price-wise solution for the industrial user• Models for 1D and 2D Label Decoding

Page 29: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Markets & Applications

Page 30: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

• Manufacturing• WIP• Warehousing

• Retail• Food • Non-Food

• Postal• Front Office• Back Office

• Banking and Finance• Healthcare• Entertainment

Market Focus

Page 31: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS• Chemicals• Food and Beverages• Machinery, Equipment and Home Appliances• Automotive• Furniture• Electronics & Computers• Fashion, Clothing & Accessories

APPLICATIONS• Component Traceability• Quality Controls• Monitoring and Reporting• Machine Replenishment/Configuration• Line Inventory

ManufacturingWork in Progress

Page 32: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• Radio mobility for components difficult to

access• RF devices compatible with the plant’s

Wi-Fi system• No interference between readers• Severe conditions in harsh and dark

environments (Datalogic 3GL™)• Remote feedback from the host• Upgradeable system

ManufacturingWork in Progress

Page 33: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS• Chemicals• Food and Beverages• Machinery, Equipment and Home Appliances• Automotive• Furniture• Electronics & Computers• Fashion, Clothing & Accessories

APPLICATIONS• Raw Material Incoming, Storing, Picking• Sub-Assembly Storing & Picking• Finished Goods Storing, Packing & Shipping• Back Store / Warehouses Incoming / Outgoing

Management

ManufacturingWarehousing

Page 34: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• Ease of connection to forklift terminals • Code aiming• Indoor/Outdoor operation • Reading distance from a few centimeters/

inches to several meters/feet• Operator mobility• Remote feedback from the host

ManufacturingWarehousing

Page 35: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS• Supermarkets • Hypermarkets• Wholesalers• Medium/Large Food Stores

APPLICATIONS• POS Check-out• Weight Service

RetailFood

Page 36: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• 1D codes • Potentially damaged labels• Instinctive reading• Reliability - No down-time• Any size items• Fast reading• Prompt and efficient reading feedback

RetailFood

Page 37: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS• Tobacco Shops, Newsagents, Book

Shops, Pharmacies, Video Rental• Building Materials, Hardware, Garden

Supply• General Merchandise Stores • Gasoline Service Stations • Fashion, Clothing & Accessory Stores • Home Furniture, Furnishings and

Equipment Stores

APPLICATIONS• POS Check-out • Customer Service• Returns Management

RetailNon-Food

Page 38: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• Hands-free operation• Cordless mobility• Any size items• Potentially damaged labels• Reliability - No down-time• Fast reading and feedback• Small footprint• Innovative design and ergonomics

RetailNon-Food

Page 39: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS• Freight Transport (by road)• Courier Activities• Air Transport• Cargo Handling• Postal Services

APPLICATIONS• Incoming / Outgoing Parcel Tracking • Sorting• Conveyor End-of-Line

PostalBack Office

Page 40: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• Simple and secure operation for postal

workers• Radio network with no interference• Parcel tracking and tracing• Wide range of operating temperature and

high IP protection (repetitive and continuous shocks)

PostalBack Office

Page 41: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS• Postal Services• Courier Services

APPLICATIONS• Office Automation• POS Operations• Document Verification• Document Traceability

PostalFront Office

Page 42: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• Transformation of Points of Services into

‘Postal Shops’• Improvement of the welcome and

reduction of waiting / queuing time• Any type of bar code, potentially badly

printed• Good read feedback

PostalFront Office

Page 43: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS • Banking System• Finance Services• Insurance Agents• Brokers Services

APPLICATIONS• Office Automation• Document Verification • Document Traceability

Banking & FinanceDocument Handling

Page 44: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• PDF 417 codes, potentially badly printed• Handheld device• Visible ‘good read’ feedback • Robustness against repeated shocks• Reading speed

Banking & FinanceDocument Handling

Page 45: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS• Pharmacies• Medical Laboratories• General Medical and Surgical Hospitals

APPLICATIONS• Patient Tracking• Patient Drug Dose Management• Analysis Tube & Results• Office Automation / Document Handling

HealthcareHospitals & Patient Care

Page 46: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• 1D and 2D codes (Data Matrix)• Mobility within 10 m / 33 ft• Typical reading distance within 20 cm / 8 in• Easy aiming• Visible good reading feedback vs. audible tones

(Datalogic ‘Green Spot’)

HealthcareHospitals & Patient Care

Page 47: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

SECTORS (Indoor)• Cinemas• Theatres• Exhibitions• MuseumsSECTORS (Outdoor)• Stadiums• Amusement Park• Sport Palaces

APPLICATIONS• Access Control• Ticketing• ID Control

EntertainmentAccess Control

Page 48: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

TYPICAL CUSTOMER REQUIREMENTS• Cordless operation • 1D codes • Reliability - No down time• Prompt and efficient reading feedback

EntertainmentAccess Control

Page 49: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information

Thank You!

Page 50: Datalogic Corporate

© 2009 Datalogic Scanning - Confidential Information© 2009 Datalogic Scanning - Confidential Information