database marketing essentials for your business
TRANSCRIPT
MEDIA
A DIGITALMARKETING COMPANY
DATABASE MARKETING
For businesses wanting more from their database of customers.
© Twelve Three Media 2016
© Twelve Three Media 2016
Why? CRM (Customer Relation Manager)
Email marketing technology is used by 82% of B2B and
B2C companies.
CRM (Customer Relation Manager) - Your business has email addresses from current and past customers, correct?
This information is extremely valuable to any organization.
What is your company currently doing to leverage this information for more business?
© Twelve Three Media 2016
Why? More Repeat Customers and Referral Business
When it comes to purchases made as a result of receiving a marketing message, email has
the highest conversion rate (66%), when compared to social, direct mail and more.
“You’ve Got Mail”?
Do you remember hearing that? It’s one of those legendary pieces of Internet history. Formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.
These days, we’ve replaced message with Tweets, likes, and status updates, but that doesn’t mean that our affinity for email is any less.
© Twelve Three Media 2016
How? Email Marketing via CRM Database
91 percent of adults keep their smartphones within arm’s reach.
CRM + Automated Email Program We connect the company CRM (or database) to a well thought out email marketing program.
The email marketing program consists of abiweekly consumer focused content strategy.
Through this constant communication your company will begin to deliver messages directly to the consumer's inbox.
Reminding customers/clients yourbusiness is still here for them (and their friends) is never a bad thing!
© Twelve Three Media 2016
What? What’s Included
CRM - CRM (Customer Relation Manager) - We will import your database of existing consumer data and keep it up to date.
Biweekly Content - Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you much less compared to other channels of advertising.
Success - 91% percent of adults keep their smartphones within arm’s reach. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to do it right!
Measurability and Flexibility – With the analytics available today it’s easy to track website visitors from your emails, in order to uncover your true ROI.
© Twelve Three Media 2016
Ready to Improve Your Business?
Thank you!
Let’s get started. We look forward to hearing from you.
Phone(720) 580 1233
Webwww.dozen3.com