database marketing essentials for your business

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MEDIA A DIGITAL MARKETING COMPANY DATABASE MARKETING For businesses wanting more from their database of customers. © Twelve Three Media 2016

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Page 1: Database Marketing Essentials For Your Business

MEDIA

A DIGITALMARKETING COMPANY

DATABASE MARKETING

For businesses wanting more from their database of customers.

© Twelve Three Media 2016

Page 2: Database Marketing Essentials For Your Business

© Twelve Three Media 2016

Why? CRM (Customer Relation Manager)

Email marketing technology is used by 82% of B2B and

B2C companies.

CRM (Customer Relation Manager) - Your business has email addresses from current and past customers, correct?

This information is extremely valuable to any organization.

What is your company currently doing to leverage this information for more business?

Page 3: Database Marketing Essentials For Your Business

© Twelve Three Media 2016

Why? More Repeat Customers and Referral Business

When it comes to purchases made as a result of receiving a marketing message, email has

the highest conversion rate (66%), when compared to social, direct mail and more.

“You’ve Got Mail”?

Do you remember hearing that? It’s one of those legendary pieces of Internet history. Formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web.

These days, we’ve replaced message with Tweets, likes, and status updates, but that doesn’t mean that our affinity for email is any less.

Page 4: Database Marketing Essentials For Your Business

© Twelve Three Media 2016

How? Email Marketing via CRM Database

91 percent of adults keep their smartphones within arm’s reach.

CRM + Automated Email Program We connect the company CRM (or database) to a well thought out email marketing program.

The email marketing program consists of abiweekly consumer focused content strategy.

Through this constant communication your company will begin to deliver messages directly to the consumer's inbox.

Reminding customers/clients yourbusiness is still here for them (and their friends) is never a bad thing!

Page 5: Database Marketing Essentials For Your Business

© Twelve Three Media 2016

What? What’s Included

CRM - CRM (Customer Relation Manager) - We will import your database of existing consumer data and keep it up to date.

Biweekly Content - Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you much less compared to other channels of advertising.

Success - 91% percent of adults keep their smartphones within arm’s reach. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI often blows other direct marketing strategies out of the water – The trick is that you have to do it right!

Measurability and Flexibility – With the analytics available today it’s easy to track website visitors from your emails, in order to uncover your true ROI.

Page 6: Database Marketing Essentials For Your Business

© Twelve Three Media 2016

Ready to Improve Your Business?

Thank you!

Let’s get started. We look forward to hearing from you.

[email protected]

Phone(720) 580 1233

Webwww.dozen3.com