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  • Confidential @LiveStoriesCom

    DATA STORYTELLING - How To Tell Engaging Stories With Data

  • Confidential @LiveStoriesCom

    Anders Maul Marketing Manager

    Anders@LiveStories.com

  • Confidential @LiveStoriesCom

    Why We Tell Stories

  • Confidential @LiveStoriesCom

    Why We Tell Stories

    Stories are captivating, they resonate with us, 
and we remember them.

  • Confidential @LiveStoriesCom

    The Power of Data Stories

    Data stories allow readers to more easily understand the context of an issue.

  • Confidential @LiveStoriesCom

    Chapters

    1. Fundamentals 2. Build Your Framework 3. Appeal to the Mind with Data 4. Add Visuals and Oomph! 5. Be a Video Star 6. Writing – Do it Write Right 7. Colors Make Us Happy (or Sad)!

  • Confidential @LiveStoriesCom

    Fundamentals

    1. Who is my audience? 2. Why Should My Audience Care? 3. What is the purpose of this story?

  • Confidential @LiveStoriesCom

    Fundamentals

    1. Who is my audience? 2. Why Should My Audience Care? 3. What is the purpose of this story?

  • Confidential @LiveStoriesCom

    Fundamentals

    1. Who is my audience? 2. Why Should My Audience Care? 3. What is the purpose of this story?

  • Confidential @LiveStoriesCom

    Fundamentals

    1. Who is my audience? 2. Why Should My Audience Care? 3. What is the purpose of this story?

  • Confidential @LiveStoriesCom

    Build Your Framework

  • Confidential @LiveStoriesCom

    Sketch out the Layout

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    Keep it to the point S

    us pe

    ns e

    Time

    Intro Point 1 Point 2 Point 3 Conclusion & Call To Action

  • Confidential @LiveStoriesCom

    Build Your Framework

    You wouldn’t construct a building without having a plan for what it should look like.

  • Confidential @LiveStoriesCom

    Appeal to the Mind with Data

  • Confidential @LiveStoriesCom

    (Lack of) Focus

  • Confidential @LiveStoriesCom

    Focus

    Positive Trend

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    Limit Your Data Points

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    Limit Your Data Points

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    Give Your Charts Room To Breathe

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    Give Your Charts Room To Breathe

  • Confidential @LiveStoriesCom

    Appeal to the Mind with Data

    Decide what’s the most important aspect of your data and hone in on it.

  • Confidential @LiveStoriesCom

    Add Visuals and Oomph!

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    Visuals Should Support Your Narrative

    Source: New York Times

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    Story Cover

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    Story Cover

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    Action Shots

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    Creative Commons Images

  • Confidential @LiveStoriesCom

    Add Visuals and Oomph!

    Ask yourself if the visual is adding anything to the story. If it’s not, leave it out.

  • Confidential @LiveStoriesCom

    Be a Video Star

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    Embed Videos

  • Confidential @LiveStoriesCom

    Embed Videos

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    Start on a Strong Note S

    us pe

    ns e

    Time

  • Confidential @LiveStoriesCom

    Keep it Short and Sweet

    Source: Wistia.com

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    Be a Video Star

    Try and select videos that are short, ideally less than 2.5 minutes in length.

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    Writing – Do it Write Right

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    Use Engaging and Descriptive Titles POW!

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    Use Engaging and Descriptive Titles POW!

    2015 Profits Up by 14% Annual Report - 2015 Profits

  • Confidential @LiveStoriesCom

    Make It Easy To Read

    www.economist.com/styleguide/introduction

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    Ask Someone Else to Proofread

  • Confidential @LiveStoriesCom

    Writing – Do it Write Right

    Writing is what brings everything together, everything else is only there to support your

    message and writing.

  • Confidential @LiveStoriesCom

    Colors Make Us Happy (or Sad)!

  • Confidential @LiveStoriesCom

    Add a Sentiment Using Colors

  • Confidential @LiveStoriesCom

    Color Palettes

  • Confidential @LiveStoriesCom

    Colors Make Us Happy (or Sad)!

    Colors help set the mood for your story.

  • Confidential @LiveStoriesCom

    Make your reader care emotionally, intellectually, or aesthetically.

  • Confidential @LiveStoriesCom

    It’s Not

    THE END

    Get More Inspiration At

    www.LiveStories.com

  • Confidential @LiveStoriesCom

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