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Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group [email protected]

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Page 1: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Data Management Conference

Introducing SQL Server 2008 R2

Mark LintonDirector of WW MarketingSQL Server Business Group [email protected]

Page 2: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Changing times for IT

IDC’s Current ViewIDC’s View a Year Ago

“Global CEOs Brace For The Worst”

“…Top Brass See A Downturn That Could Last For Years”

Thursday, 9 October, 2008

• Cost control and tough ROI requirements• Need for personal productivity in all corporate roles

• Data management efficiency & BI top-priority projects

Page 3: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

SQL Server 2008 in the market− Trusted Platform for Mission Critical needs− Better DBA and developer productivity− Business Intelligence for everyone− Low cost, high value business model

Total Share of Units

CY05 CY06 CY07 CY080.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

9.6% 9.2% 10.2% 10.9%

34%37% 38% 39%

29.1% 28.4% 27.3% 26.3%

IBM Microsoft Oracle

“The savings from moving from Oracle to SQL Server were so

significant: exceeding $500,000 a year and providing an ROI in less than 12 months, that at first the

numbers weren’t believed.”

Ken KemkerDirector of Enterprise Architecture

“If you look at Microsoft today, it is an enterprise vendor for mission-critical

workloads. I know this because we’re running 10’s

of millions of transactions through Microsoft infrastructure every single

day. “

Steve Schlonski Vice President of Global Technology

Source: IDC W o r l d w i d e  D a t a b a s e  M a n a g e m e n t  S y s t e m s 2 0 0 9 – 2 0 1 3 F o r e c a s t  a n d  2 0 0 8  V e n d o r S h a r e s

Page 4: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Comprehensive Platform Value

Project “Gemini” Excel add-in

Report Builder 3.0 SharePoint Publishing

Multi-Server Management Master Data Services Project “Gemini” SharePoint

add-in

Enterprise-level security, scalability

StreamInsight - CEP Up to 256 Logical Processors

Hyper-V™

Live Migration

Support for largest hardware

MPP support for 100+ terabyte data warehouses

Appliance-like data warehouse on industry standard hardware

Project “Madison”

Cloud-based relational database

Familiar tools & programming model

Lower costs, easy to scale

Scale with Confidence

IT & Developer Efficiency

Managed, Self-Service BI

Page 5: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Trusted, Scalable PlatformMicrosoft’s data warehouse scalability strategy

TodayFast Track Data Warehouse: appliance-like ease of deployment, scalability and performance for SMP7 Reference Architectures for scale-up DW on SQL Server 2008Optimized set of Hardware from key partners – HP, Dell & Bull

“Madison” in Q4Predictable Scale Out through MPPMassive Scale with Low TCO – 100TB+! Integrated with Microsoft BI

SQL Server 200810TB’s+

Fast Track Data Warehouse

10TB ~ 32TB

“Madison”100TB’s+

Page 6: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

MSFT CEP Engine

Reference data

Application

Input Adapters

Event sources

Devices, Sensors

Web servers

Event stores & Databases

Stock tickers & News feeds

Output A

dapters

Event targets

`

Event stores & Databases

Pagers & Monitoring devices

KPI Dashboards, SharePoint UI

Trading stations

Platform for key market opportunities• Manufacturing: Process monitoring (scheduling, control, inventory) • Financial: algorithmic trading, compliance monitoring, fraud

detection• Web: Click stream analysis ,ad-delivery model• Utility: Grid monitoring • Healthcare: Patient Monitoring• Networking: traffic monitoring ,security intrusion detection• Telecom: Network monitoring• Oil and Gas: Geological data analysis, process control

Key solution requirements• Event driven• Low latency processing (< milliseconds)• High volume (>100,000 events /second)• Correlated events from multiple sources• Time interval oriented standing queries

Introducing “StreamInsight”

Page 7: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Improve IT & Developer Efficiency

Control server sprawl with 1 to many server management

Manage capacity through policies – save time, optimize resources

Single unit of deployment – increase deployment and upgrade efficiency

Page 8: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Application and Multi-server Management

Andrew FryerIT Pro Evangelist, SQL ServerMicrosoft UK

Page 9: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

SQL Azure - ScenariosDepartmental Applications

Departmental workgroup applications with low

concurrency and cyclical usage patterns

Web Applications

Small customers or start ups with Web applications of all

scale that have simple RDBMS needs

Data Hubs

Data hubs that consolidate multiple data sources and enable access

from multiple locations and devices

ISV LOB Applications

Traditional ISVs extending offering or selling software

hosted in the cloud

Page 10: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Easy provisioning and deployment

Auto High availability and fault tolerant

Self-managing and self-healing

Database as a utility with pay as you grow scaling

Rely on Business-ready SLAs

Enable multi-tenant solutions

Manage multiple servers

Build cloud-based database solutions on a familiar relational model

Build on existing developer skills and familiar Transact-SQL syntax

Explore new data application patterns

Flexible Scale Developer Agility

Self-managed

Page 11: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

SQL Azure

Keith BurnsData Architect, Developer and Platform EvangelismMicrosoft UK

Page 12: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Comprehensive Platform Value

Project “Gemini” Excel add-in

Report Builder 3.0 SharePoint Publishing

Multi-Server Management Master Data Services Project “Gemini” SharePoint

add-in

Enterprise-level security, scalability

StreamInsight - CEP Up to 256 Logical Processors

Hyper-V™

Live Migration

Support for largest hardware

MPP support for 100+ terabyte data warehouses

Appliance-like data warehouse on industry standard hardware

Project “Madison”

Cloud-based relational database

Familiar tools & programming model

Lower costs, easy to scale

Scale with Confidence

IT & Developer Efficiency

Managed, Self-Service BI

Page 13: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

Next Steps

August CTP available now for download

Try out the SQL Azure cloud service

Be sure to see Donald Famer’s BI session

More news at TechEd EMEA - 9th November

Page 14: Data Management Conference Introducing SQL Server 2008 R2 Mark Linton Director of WW Marketing SQL Server Business Group marklin@microsoft.com

© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.