data management conference introducing sql server 2008 r2 mark linton director of ww marketing sql...
TRANSCRIPT
Data Management Conference
Introducing SQL Server 2008 R2
Mark LintonDirector of WW MarketingSQL Server Business Group [email protected]
Changing times for IT
IDC’s Current ViewIDC’s View a Year Ago
“Global CEOs Brace For The Worst”
“…Top Brass See A Downturn That Could Last For Years”
Thursday, 9 October, 2008
• Cost control and tough ROI requirements• Need for personal productivity in all corporate roles
• Data management efficiency & BI top-priority projects
SQL Server 2008 in the market− Trusted Platform for Mission Critical needs− Better DBA and developer productivity− Business Intelligence for everyone− Low cost, high value business model
Total Share of Units
CY05 CY06 CY07 CY080.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
9.6% 9.2% 10.2% 10.9%
34%37% 38% 39%
29.1% 28.4% 27.3% 26.3%
IBM Microsoft Oracle
“The savings from moving from Oracle to SQL Server were so
significant: exceeding $500,000 a year and providing an ROI in less than 12 months, that at first the
numbers weren’t believed.”
Ken KemkerDirector of Enterprise Architecture
“If you look at Microsoft today, it is an enterprise vendor for mission-critical
workloads. I know this because we’re running 10’s
of millions of transactions through Microsoft infrastructure every single
day. “
Steve Schlonski Vice President of Global Technology
Source: IDC W o r l d w i d e D a t a b a s e M a n a g e m e n t S y s t e m s 2 0 0 9 – 2 0 1 3 F o r e c a s t a n d 2 0 0 8 V e n d o r S h a r e s
Comprehensive Platform Value
Project “Gemini” Excel add-in
Report Builder 3.0 SharePoint Publishing
Multi-Server Management Master Data Services Project “Gemini” SharePoint
add-in
Enterprise-level security, scalability
StreamInsight - CEP Up to 256 Logical Processors
Hyper-V™
Live Migration
Support for largest hardware
MPP support for 100+ terabyte data warehouses
Appliance-like data warehouse on industry standard hardware
Project “Madison”
Cloud-based relational database
Familiar tools & programming model
Lower costs, easy to scale
Scale with Confidence
IT & Developer Efficiency
Managed, Self-Service BI
Trusted, Scalable PlatformMicrosoft’s data warehouse scalability strategy
TodayFast Track Data Warehouse: appliance-like ease of deployment, scalability and performance for SMP7 Reference Architectures for scale-up DW on SQL Server 2008Optimized set of Hardware from key partners – HP, Dell & Bull
“Madison” in Q4Predictable Scale Out through MPPMassive Scale with Low TCO – 100TB+! Integrated with Microsoft BI
SQL Server 200810TB’s+
Fast Track Data Warehouse
10TB ~ 32TB
“Madison”100TB’s+
MSFT CEP Engine
Reference data
Application
Input Adapters
Event sources
Devices, Sensors
Web servers
Event stores & Databases
Stock tickers & News feeds
Output A
dapters
Event targets
`
Event stores & Databases
Pagers & Monitoring devices
KPI Dashboards, SharePoint UI
Trading stations
Platform for key market opportunities• Manufacturing: Process monitoring (scheduling, control, inventory) • Financial: algorithmic trading, compliance monitoring, fraud
detection• Web: Click stream analysis ,ad-delivery model• Utility: Grid monitoring • Healthcare: Patient Monitoring• Networking: traffic monitoring ,security intrusion detection• Telecom: Network monitoring• Oil and Gas: Geological data analysis, process control
Key solution requirements• Event driven• Low latency processing (< milliseconds)• High volume (>100,000 events /second)• Correlated events from multiple sources• Time interval oriented standing queries
Introducing “StreamInsight”
Improve IT & Developer Efficiency
Control server sprawl with 1 to many server management
Manage capacity through policies – save time, optimize resources
Single unit of deployment – increase deployment and upgrade efficiency
Application and Multi-server Management
Andrew FryerIT Pro Evangelist, SQL ServerMicrosoft UK
SQL Azure - ScenariosDepartmental Applications
Departmental workgroup applications with low
concurrency and cyclical usage patterns
Web Applications
Small customers or start ups with Web applications of all
scale that have simple RDBMS needs
Data Hubs
Data hubs that consolidate multiple data sources and enable access
from multiple locations and devices
ISV LOB Applications
Traditional ISVs extending offering or selling software
hosted in the cloud
Easy provisioning and deployment
Auto High availability and fault tolerant
Self-managing and self-healing
Database as a utility with pay as you grow scaling
Rely on Business-ready SLAs
Enable multi-tenant solutions
Manage multiple servers
Build cloud-based database solutions on a familiar relational model
Build on existing developer skills and familiar Transact-SQL syntax
Explore new data application patterns
Flexible Scale Developer Agility
Self-managed
SQL Azure
Keith BurnsData Architect, Developer and Platform EvangelismMicrosoft UK
Comprehensive Platform Value
Project “Gemini” Excel add-in
Report Builder 3.0 SharePoint Publishing
Multi-Server Management Master Data Services Project “Gemini” SharePoint
add-in
Enterprise-level security, scalability
StreamInsight - CEP Up to 256 Logical Processors
Hyper-V™
Live Migration
Support for largest hardware
MPP support for 100+ terabyte data warehouses
Appliance-like data warehouse on industry standard hardware
Project “Madison”
Cloud-based relational database
Familiar tools & programming model
Lower costs, easy to scale
Scale with Confidence
IT & Developer Efficiency
Managed, Self-Service BI
Next Steps
August CTP available now for download
Try out the SQL Azure cloud service
Be sure to see Donald Famer’s BI session
More news at TechEd EMEA - 9th November
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after
the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.