Xander Phoenix

Path to Actionable Insights

What’s my market share?

Survey market share was erratic

0%

10%

20%

30%

40%

50%

60%

70%

Jun

Jul

Au

g

Sep

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No

v

Dec Jan

Feb

Mar

Ap

r

May Jun

Jul

Au

g

Sep

Oct

No

v

Dec

Survey

Complex math stabilized it

0%

10%

20%

30%

40%

50%

60%

70%

Jun

Jul

Au

g

Sep

Oct

No

v

Dec Jan

Feb

Mar

Ap

r

May Jun

Jul

Au

g

Sep

Oct

No

v

Dec

Survey Complex

Market share = Yes, we have some

Market share = 49%

=6 ∙ 𝑀𝑎𝑦 + 5 ∙ 𝐴𝑝𝑟…+ 𝐷𝑒𝑐

21

Simple math stabilized & explained it

0%

10%

20%

30%

40%

50%

60%

70%

Jun

Jul

Au

g

Sep

Oct

No

v

Dec Jan

Feb

Mar

Ap

r

May Jun

Jul

Au

g

Sep

Oct

No

v

Dec

Survey Complex Easy

It’s no coincidence simple math works

It’s no coincidence simple math works

It’s no coincidence simple math works

It’s no coincidence simple math works

It’s no coincidence simple math works

It’s no coincidence simple math works

Precuneus

RIKEN Brain Science Institute Jan 21, 2011

Precuneus

RIKEN Brain Science Institute Jan 21, 2011

Freestyle chess

Headless Centaurs

Freestyle chess

Headless Centaurs

There were 2 keys to success

Are member cancelations an issue?

Majority canceled after 6th auto-pay

Percent of total cancels

Original question

Simplify the question

Discover the pattern

Take action

Thank you!

• Xander Phoenix

• Xanphoenix.1@gmail.com