data driven blogging: treat your blog like a product

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Data Driven Blogging Treat your blog like a product Markus Robinson @markusrobinson

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Data Driven Blogging asked bloggers to stop focusing on gaining traffic, and start focusing on activating users.

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Page 1: Data Driven Blogging: Treat Your Blog Like a Product

Data DrivenBlogging

Treat   your   blog   like   a  product

Markus Robinson@markusrobinson

Page 2: Data Driven Blogging: Treat Your Blog Like a Product

2

About Me

Black Web MediaRobinson Innovations

Interactive OneLoving Husband and

Father

Page 3: Data Driven Blogging: Treat Your Blog Like a Product

How to get free traffic?

Page 4: Data Driven Blogging: Treat Your Blog Like a Product

Social Sharing

Page 5: Data Driven Blogging: Treat Your Blog Like a Product

Guest Blogging

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Post on Craig’s List

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Upload a Presentation on Slide Share

Page 8: Data Driven Blogging: Treat Your Blog Like a Product

Answer Questions on Quora

Page 9: Data Driven Blogging: Treat Your Blog Like a Product

Update Wikipedia

Page 10: Data Driven Blogging: Treat Your Blog Like a Product

Go to Events

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Change your Email Signature

Page 12: Data Driven Blogging: Treat Your Blog Like a Product

But none of that really matters!

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Most bloggers only track 3 things.

Traffic Pageviews Revenue

$

Page 14: Data Driven Blogging: Treat Your Blog Like a Product

Those metrics are results, not solutions!

Page 15: Data Driven Blogging: Treat Your Blog Like a Product

Lean Marketing Loop

Acquisition Activation Retention ReferralGetting users to come to your site

Getting users to join

Getting users to come back

Getting active users to refer others

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Now lets focus on the tools and techniques!

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Analytics

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Segmant.io

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Mixpanel

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User Testing

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Lucky Orange

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LeadConverter

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Optimizely

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Optimizely

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Usertesting.com

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Usability Hub

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Acquisition

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Acquisition Plugins

Jet PackWordpress

Social PopupWordpress

Optin Revolution Wordpress

WP-ViralWordpress

Page 29: Data Driven Blogging: Treat Your Blog Like a Product

LeadPlayer

Page 30: Data Driven Blogging: Treat Your Blog Like a Product

Competitive Analysis

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Social Crawlytics

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Shared Count

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Search Engine Optimization

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AuthorSure Plugin

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SEO Auto Linker

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Be DeliberateBe StrategicBe Amazing

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Thank you : )

Q&A