data dive practical segmentation techniques

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Data Dive: Practical Segmentation Techniques #12NTCDataDive Jeff Shuck @jeffshuck Event 360, Inc.

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Page 1: Data dive practical segmentation techniques

Data Dive: Practical Segmentation Techniques #12NTCDataDive

Jeff Shuck@jeffshuckEvent 360, Inc.

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Slide 2Slide 2Data Dive: Practical Segmentation TechniquesJeff Shuck

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Slide 3Data Dive: Practical Segmentation TechniquesJeff Shuck

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Slide 4Data Dive: Practical Segmentation TechniquesJeff Shuck

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Factor Sparsity

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80-20

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Slide 8Data Dive: Practical Segmentation TechniquesJeff Shuck

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Techniques

• Basics• Graphs• Filters• Pivot Tables• Conditional Formatting

• Deeper Analysis• Descriptive Statistics• ANOVA• Correlation

• Prediction • Regression

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Slide 10Data Dive: Practical Segmentation TechniquesJeff Shuck

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Slide 11Data Dive: Practical Segmentation TechniquesJeff Shuck

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Data Analysis ToolPak

• Download the dataset• www.event360.com/12NTC

• Open Excel• Make sure you have “Analysis ToolPak” installed

• File: Options• Options: Add-Ins• Add-Ins: Manage• Manage: Excel Add-Ins: Go• Check the box for Analysis ToolPak• OK

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Questions?

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Slide 15Data Dive: Practical Segmentation TechniquesJeff Shuck

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Your part matters.

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March 7, 2012

Jeff Shuck

[email protected]• yourpartmatters.org• event360.com/blog• @jeffshuck• Facebook/jeff.shuck Advice for you,

free of charge!

Call or email for

an appointment.

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