data analytics workshop @iiit bangalore

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Upgrad Data Analytics Workshop ANKIT JAIN

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Upgrad Data Analytics WorkshopANKIT JAIN

What is Data Analytics?

HOUSE OF CARDS

MAKING SENSE OF DATA

Why to enter into Data Analytics/Science?

2.5 *1018 Bytes of data generated everyday (--IBM)

150,000 Shortage of Data Scientists in US alone in

2018 ( -- Mckinsey and Co.)

Roles in Analytics?

• Data Analyst• Data Scientist• Data Engineer

Let’s discuss the differences between Data Analyst and Data Scientist

What Twittersphere thinks?Pretty good one

But some people are more skeptical

Data Analyst vs Data Scientist?

Where is Data Science Used? Everyday products like :• Google Search Ranking• People You May Know at Facebook• Surge Pricing of Uber• Recommended Products in Amazon• Digital Advertisement Targeting• Potential Matches on Tinder• Apple’s Siri on Iphones

New Applications

Self Driving Cars

Age Detection from Pic

Alpha Go

CASE STUDY

Source : https://modeanalytics.com/

Yammer ($1.2Bn Acquisition by Microsoft)

Yammer is a social network for communicating with coworkers. Individuals share documents, updates, and ideas by posting them in groups.Think of it like Facebook for Work. Yammer has web,mobile and tablet apps.

Investigating a Drop in User Engagement

What caused this dip in engaged users?

Prior Hypothesis• Holiday• Broken Feature/App• Error in Data Recording Script• One Time Marketing Event• Etc…

User Growth on Yammer Platform

Growth Rates look normal. High on weekdays and low on weekends

Engagement of Old Users

Decreasing Trend

Engagement By Device

Major Engagement Drop for Mobile Users

Zooming in on Mobile Users

Major Drop Here

Further ExplorationIt seems the issue is with the mobile app related to long-time user retention. Possible issues can be:

1. Mobile app has become too heavy with new features and it crashes2. Re-engagement Emails that were sent for retaining users are not

been viewed on mobile clearly3. A bug in recording data in mobile 4. Etc …

Thank You