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Group 4 Valeria Ivanova Megan McDaniel Zach Hartline Jia Liu Sheng-Kai Chen (Ken)

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Group 4Valeria IvanovaMegan McDanielZach HartlineJia LiuSheng-Kai Chen (Ken)

DEMOGRAPHICS

Marital Status

SingleMarried Other

79 % 16 %

Other

5 %

1.4 %

6.5 %

15.2 %

37.3 %

33.7 %

5.2 %

6 %

71 %

19-29

30-40

41-51

52-62

63-73

74-84

85+

Age

Home Ownership StatusHomeowner Renter Other

Other

94 % 5 % 1 %

92 %

8 %Female Male

Family Size

High School - 8.%Technical Degree - .3%

Associates Degree - 12%Some College - 1%

Bachelor’s Degree - 47%Master’s Degree - 26.%

Doctorate - 5.%Other - .2%

1 % 3 % 3 % 92 % > 1 %Apartment Condo Townhouse Single Family

HouseMulti Family

House

Housing

DEMOGRAPHICS

EducationHousehold Income

2 %11 %12 %37 %37 %

Unemployed & Searching

Self-EmployedHomemaker

EmployedRetired

Employment Status

19 %

17 %

23 %

12 %

12 %

7 %

7 %2 %

< 20

$80 - 99

$60 - 79 $100 -119

$120- 139

$140- 159

$160- 179

$180 - 199

ZipCode98072 - 12% - Woodinville 98077 - 7% - Woodinville

19 %98052 - 8.5% - Redmond

98034 - 6.7% - Kirkland98033 - 5% - Kirkland

11.7 %98011 - 5% - Bothell44 %

OBJECTIVE: WHO SPENDS THE MOST PER VISIT ?

41- 51mean: 3.54

On average, Molbak's customers spend $ 59.5

Other: $59Income $/per

visit

Satisfaction

Marital Status:

AGE

Ho: There is no significant difference between the group’s meansHa: The means of at least two groups are significantly different

Reject Ho.

Sig value less than 0.05. The means of at least 2 groups are statistically significant. The test result shows that there are 3 groups with statistically different means. The mean in spending per visit in age 85+ is the lowest, and the mean in spending per visit in group age 41-51 is the highest.

Ho: There is no significant difference between the meansHa: The means of at least two groups are significantly different

Reject Ho. Sig value less than .05. At least two groups have statistically significant means. Group “Other” have the highest mean in spending per visit = 3.90

Marital Status

Ho: There is no significant difference between the meansHa: The means of at least two groups are significantly different

Reject Ho.

The Sig value of .000 is less than 0.05. The mean of at least two groups are significantly different. The group with income of less than 19,999 spends the least per visit and the groups with income of 180,000-199,000 spends the most per visit.

Also, the Linear Regression test indicates that there is a positive correlation between income and amount spent per visit. As the income level increases, the amount spent per visit increases as well.

INCOME

Satisfaction factors affecting amount spent per visit

As satisfaction for prices increases, the amount spent

per visit increases

As satisfaction for location decreases the amount spent

per visit increases

Price Location

Meaning- customers who are dissatisfied with location-

spend more per visit

Ho: No AssociationHa: Statistically Significant Association

Sig value less than 0.05

Reject Ho for the following categories:

1. Satisfaction with Molbaks Prices,

2. Satisfaction with Location:

Fail to Reject Ho for other categories

Frequency of visits

Distance Traveled

Location Convenience

Location Satisfaction

Frequency of visits

Distance Traveled

Convenient

Location Satisfaction

Amount Spent per Visit

Customers Who Spend the Most Per Visit are:

41-51 years old ( 15% of surveyed customers)

Customers who are DISSATISFIED with location

Customers who travel the longest ( 21+ miles) to get to Molbak's

Customers who DO NOT find location of Molbak’s Convenient Customers Who Visit Store Less

Often

Are people who visit the store more often, more satisfied/dissatisfied with location than those who visit the store less often?

Ho: no significant difference

Ha: at least two means are statistically different

Fail to Reject Ho

Do people who drive the furthest, spend more per visit ?

Ho: no significant difference between groups means

Ha: at least two means are statistically different

Reject Ho

Are people who visit Molbak’s more, spend more per visit?

Ho: no significant difference

Ha: at least two means are statistically different

Fail to Reject Ho

People who travel the furthest visit less often - once in 3 month

Do people who drive further visit the store more often ?

Ho: no significant difference between groups means

Ha: at least two groups’ means are statistically different

Reject Ho

Do people who find it more inconvenient to get to stores, spend more per visit?

Ho: no significant difference between the group

Ha: at least two groups means are statistically different

Reject Ho

Do people who find it more inconvenient to get to store, visit Molbak’s more frequently ?Ho: no significant difference between groups

Ha: at least two groups means are statistically different

Reject Ho

Do people who find it more inconvenient to get to Molbak’s, are less satisfied with Molbaks location ?

Ho: no significant difference

Ha: at least two means are statistically different

Reject Ho

Customers Who Spend the Most Per Visit are:

41-51 years old ( 15% of surveyed customers)

Customers who are DISSATISFIED with location

Customers who travel the longest ( 21+ miles) to get to Molbak's

Customers who do not find location of Molbak’s Convenient Customers Who Visit Store Less

Often

What Brings Them to the Store ?

# 1 - People who travel the furthest have the highest level of satisfaction with Molbak's prices compared to other groups (4.18)

#2- People who travel the furthest have the highest interest mean in all categories of Molbak’s products, except Edible Plants

Statistically different from other groups in the following categories: a. Garden Supplies ( 4.62) b. Fountains ( 3.13) c. Gift Items (4.79)

#3 People who travel the further = have lowest interest in Molbak’s services

Price & Mileage Traveled

Ho: no significant difference between groups meansHa: at least two groups’ means are statistically different

Reject Ho

Ho: No Significant difference between the groups meanHa: At least 2 group’s mean are statistically significantly different The result indicates that we Reject Ho in the following

interest categories : Garden Supplies, Fountains, Gift Items. We Fail to Reject Ho in all of the other interest categories.

Customers who are dissatisfied with a location, rate it important for the Molbak’s to expand in the following:If Molbak’s were to Expand:

Ho: There is no significant difference between the means

Ha: The means of at least two groups are significantly different

Reject Ho in the following 1) Importance of expansion in Location Closer to Your Home

2) Importance of Satellites Plant Stores. The mean of at least two groups across the following categories were

significantly different. Sig Value is less than 0.05.

Fail to Reject Ho in the following: Importance of expansion in Seasonal Pop up Stores. There is no significant

difference between the means of interest in expansion in Seasonal Pop up Stores across different groups.

If Molbak’s were to Expand:

Ho: There is no significant difference between the meansHa: The means of at least two groups are significantly different

Reject Ho. Sig value is less than 0.05. There are four groups with statistically different meant. Group 1: drive less than 5 mile, mean on 2.09. Group 2: drive 6-10 mile mean 3.13. Group 3: drive 11-15, 16- 20 miles with mean of 4.48 & 4.83. Group 4: drive 21 miles or more with mean of 5.22

Based on the miles traveled, how do customers rate in importance of expansion on the following category: Location closer to your home ?

OBJECTIVE: HOW DID YOU HEAR ABOUT MOLBAKS ?

3.2%1.3% 5.2%1.6%0.6% 0.8%

Based on the data 61.7% of people first heard about Molbak’s from friends

25.6%

H0 = no associationHa = statistically significant association The Asymptotic Sig value is 0.000, since it is less than 0.05, we reject the h0; therefore, age and how customers first came to hear about Molbak’s are associated. Looking at the frequency table, one can see that most people no matter the age hear about Molbak’s from friends and family.

OBJECTIVE: HOW WOULD YOU LIKE TO HEAR FROM MOLBAK’S ?

20.16%

Based on the data 95% of people like to hear from about Molbak’s from Email

6.6% 13.47% 28.1%

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.000, since it is less

than 0.05, we reject the h0; therefore, age and how

customers would like to hear from Molbak’s

(Email) are associated.

Looking at the frequency table, one can see that

most people no matter the age like to hear about

Molbak’s from email.

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.000, since it is

less than 0.05, we reject the h0; therefore,

age and how customers would like to hear

from Molbak’s (Newspaper) are associated.

However, looking at the frequency table, one

can see that most people no matter the age

instead of 74-84 years age and 85+ years age

not like to hear about Molbak’s from

newspaper.

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.000, since it is less

than 0.05, we reject the h0; therefore, age and how

customers would like to hear from Molbak’s

(Social Media) are associated.

However, looking at the frequency table, one can

see that most people no matter the age not like to

hear about Molbak’s from social media.

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.000, since it is less

than 0.05, we reject the h0; therefore, age and

how customers would like to hear from Molbak’s

(Mobile App) are associated.

However, looking at the frequency table, one can

see that most people no matter the age not like to

hear about Molbak’s from mobile app.

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.293, since it is

great than 0.05, we fail to reject the h0;

therefore, age and how customers would like

to hear from Molbak’s (Text Messaging) are

not associated.

However, looking at the frequency table, one

can see that most people no matter the age

not like to hear about Molbak’s from text

messaging.

OBJECTIVE: HOW WOULD YOU PREFER TO RECEIVE PROMOTIONS AND COUPONS FROM MOLBAK’S?

17.6%8.2%

According to the data, on average 97.8% customers prefer to receive promotions

and coupons through email!

9.6% 10.9%

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.712, since it is

greater than 0.05, we fail to reject the h0;

therefore, age and how customers prefer to

receive promotions and coupons from Molbak’s

(Email) are not associated.

Looking at the frequency table, one can see that

most people no matter the like to receive

promotions and coupons from Molbak’s from

email.

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.033, since it is

lesser than 0.05, we fail to reject the h0;

therefore, age and how customers prefer to

receive promotions and coupons from Molbak’

s (Text Messaging) are associated.

However, looking at the frequency table, one

can see that most people no matter the ae not

like to receive promotions and coupons from

Molbak’s from text messaging.

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.000, since it is

lesser than 0.05, we reject the h0; therefore,

age and how customers prefer to receive

promotions and coupons from Molbak’s

(Newspaper) are associated.

However, looking at the frequency table, one

can see that most people no matter the age

instead of 85+ age group not like to receive

promotions and coupons from Molbak’s from

newspaper.

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.000, since it is

lesser than 0.05, we reject the h0; therefore,

age and how customers prefer to receive

promotions and coupons from Molbak’s

(Social Media) are associated.

However, looking at the frequency table, one

can see that most people no matter the age

not like to receive promotions and coupons

from Molbak’s from social media.

H0 = no association

Ha = statistically significant association

The Asymptotic Sig value is 0.000, since it is

lesser than 0.05, we fail to reject the h0;

therefore, age and how customers prefer to

receive promotions and coupons from Molbak’s

(Mobile App) are associated.

However, looking at the frequency table, one can

see that most people no matter the ae not like to

receive promotions and coupons from Molbak’s

from text mobile app.

Thank you !

Questions ?