danish agricultural advisory service national centre peter enevoldsen, head of department, danish...

47
Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated Farm Management System Danish Agriculture Advisory Service INTEGRATED FARM MANAGEMENT SYSTEM Reus, september 30 th. 2004

Upload: maximilian-garrison

Post on 24-Dec-2015

217 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Peter Enevoldsen, Head of department,

Danish Agricultural Advisory Service, National Centre

Integrated Farm Management System

Danish Agriculture Advisory Service

INTEGRATED FARM MANAGEMENT SYSTEM

Reus, september 30 th. 2004

Page 2: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Præsentation

Danish Agricultural Advisory Service, National Centre

Page 3: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

A Few Facts about Danish Agriculture

Denmark43,000 km2

5.3 mill inhabitants

3% farm owners and employed in agricultural sector

62% farm land2.7 mill ha cultivated land

50,000 farms

Agriculture24 mill pigs slaughtered per year

23 piglets/sow/year2.90 kg feed/kg gain

580,000 dairy cows8,500 kg

milk/cow/year

7.5 ton winter wheat per ha land

Production of food for 15 mill people

Page 4: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Danish Agricultural Advisory Service

Agriculture University,Research, institure, trials, etc

Danish Agricultural Advisory Service, National Centre

Farmers

60 local centres

The link between theory and practice!

50.000 farmers

1 national center

Page 5: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Organization

Farmers/members

Organising and/or administrative connection Advice and Information flow

National Centre

Danish Agriculture

Local advisory centres

78 % 17 %Local Farmers’ Unions

Local Family Farmers’

Associations

Page 6: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

The vision of Danish Agricultural Advisory Service

In co-operation we will supply each farmer with the best professional and integrated advisory services on the market

Each farmer is unique – and is to be advised accordingly

We will assist the farmer in optimising all aspects of his farm

We supply the best specialists 

The partnership is a co-operation between local advisory centres and the National Centre

Page 7: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Relations between the National Centre and farmers

Farmers are our:

OwnersUsersCustomers

Key words:

ImpartialnessNon-profit

Best and cheapest

advisory services available

Page 8: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Farmers’ demand for advisory services

Farmers of today are:

• Farm managers

• Raw material producers

• Nature managers

• Livestock keepers

• Employers

Page 9: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Tasks of the National Centre

Specialised advisory services

Knowledge and informationdissemination

Development activities

Trials and studies

Education, in-service training, and courses

Operational and service tasks

Page 10: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Specialised advisory services

• Crop production and protection

• Dairy and meat production

• Pigs

• Economics & Law

• Building & Technique

• Horses

• Poultry

• Fur animals

Page 11: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

• LandbrugsInfo / WebInfo

• Newsletters and pamphlets

• Lectures

• Articles in agriculturalmagazines

• Experience exchange groups

• Press releases

• Reports and annual reports

Knowledge and information dissemination

Page 12: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Development Work

• IT-systems e.g. INTEGRATED FARM MANAGEMENT SYSTEM and FarmWatch

• Quality management and documentation

• Breeding development, cattle

Page 13: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

• National Field Trials, cropproduction

• FarmTest

• Project farms

Trials and studies

Page 14: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Education, in-service training and courses

• Farmer education • In-service training of

advisors and farmers• E-learning

Page 15: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Operational and service tasks

• Livestock registration

• Accounting system Ø90

• INTEGRATED OFFICE• MANAGEMENT SYSTEM

• Stud book keeping

• Potato inspection

Page 16: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Integrated Farm Management System

(IFMS)

Page 17: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Agenda• Why are we developing it-systems at the DAAS

• Integrated Farm Management System (IFMS)

• history - the idea and vision behind

• The IFMS today – an overview

• Introduction to the different modules - and how they add value to the farmer

• Marketing, sales and service

• Customer groups and sales organization

• Export to other countries

• Financial aspects of developing and running the IFMS

• Future – what´s comming?

Page 18: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Why are we developing it-systems?

• To give the farmers the best foundation for making the right decision about how to manage his farm

• IT-systems are very efficient tools because..

• we can incorporate the newest research results and agricultural knowledge in the IT-systems

• it is an easy way of registering ”events” on the farm

• we can store comprehensive data-set from the specific farm

• information and data is awailable ”anywhere you need it”

Page 19: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Integrated Farm Management System (IFMS)

• Idea and vision• One integrated system with modules for all lines of production

and economic management on the farm

• Same system for farmers and advisers

• Data integration with other systems (mainframe)

• No multiple keying of same information – but reuse of data whereever possible

• PC-based – and with same user-interface for all modules

• History• 1990 – 1 generation was released (dos)

• 1994 – 2 generation was released (dos)

• 1997-2001 – 3 generation was released (windows)

Page 20: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

The basic model for use of IFMS

Plan

Budget

Production

Control (Budget/Production)

Registration of data

The crop production adviser prepares a fieldplan indicating crop and yields. He also makes a cultivation plan for each field

including seed, manure, fertilizer, plantprotection etc.

The pig production adviser prepares a plan showing

production and sales of pigs, feedstuff demand etc.

The economic adviser takes over and transfers the

production plans to a financial budget for the whole farm

The farmer makes the registration of data needed for control, i.e. what pesticides is used, the yields harvested, the

money spent and income recieved from selling products

The farmer sends the registered data to his adviser at the local advisory center.

A production control and financials control gives a total result for the whole farm and

shows where production results are different from plans

The production is carried out according to the scheduled

plans

New plans are made based on empiric productiondata from

previous periods

Page 21: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

IMFS – 7 modules, 25 programmes

• Plantproduction

• Pigproduction

• Cattleproduction

• Machinery

• Economy

• Farmplanning

• Green accounts

Page 22: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Plantproduction• Programs:

• Field Journal

• Pocket farm – an application for PDA

• Fertiliser Plan

• Value for the farmer• Total overview of planed actions in the fields

• Easy access to information and registration – also ”on location”

• Useful reports i.e. fertiliserplan, pesticide log book, purchase list etc.

• All data and documentation needed for seeking EU-subsidy

Page 23: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Pigproduction• Programs:

• Management, Statement and Analyses for sows

• Weaner management and Statement

• Slaughter Pig Management and Statement

• Feed Optimisation

• Value for the farmer:• Calculating the cheapest feed formula

• Easy access to information and registration about each individual sow – also ”on location”

• Management lists for daily use and efficiency control with numerous key figures

• Sensitivity analysis showing economic consequences of changes in production

Page 24: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Cattleproduction• Programs:

• Strategic planning

• Feed planning

• One-day feedcheck

• Production statement

• Value for the farmer:• Provides a quick overview of the daily feedin

• Management lists for daily use

• Optimise the feed mix – for individual cows or for herdgroups

• Identifies focus areas within the production

• Dataintegration to Central Cattle Database

Page 25: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Machinery

• Programs:• MachineryJournal

• Value for the farmer• Capacityplanning

• Cost/benefit analysing

• Calculate machinery and working costs of each field

• Workslists for employes

Page 26: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Economy• Programs:

• Cash-recording

• Budget

• Invoicing

• Productionbudget and –control

• Value for the farmer• Easy to use book-keeping

• Cash-credit balance

• VAT-returns

• Planing and –control tool for the entire production on the farm

• Dataexchange with the central accountingsystem ”Ø90”

Page 27: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Green Accounts• Provides documentation for

• Nutrients accounts at farm level

• Energy

• Water

• Waste – e.g. waste water, fuel tanks etc.

• Value for the farmer• Overview of ressources spent

• Optimising ressource use

• Information to stakeholders

Page 28: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Farm Planning• Stratetic planning for the farm for the next 1-5 years

• More than 100 standard calculations on crops and animal production

• Rules for obtaining EU-subsidy for crop production and cattle production is fully incorporated

• Many copy- and alternative-functions

• Value for the farmer• Make af plan and budget in 10 minutes!

• Make an alternative plan in 5 more minutes!

• Calculate the effect of altered prices, production or EU-subsidy

Page 29: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Farm Planning elements

The farmplan and

budget

Standard-calculations

EU-subsidy rules

Subsidy for organic production

Production Budget

Productioncontrol

1-5 years strategic FarmPlan with alternatives

Page 30: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Page 31: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Page 32: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Primary customer groups

• Aprox. 8.500 farmers

• 7.000 have Cash-entry programmes

• Aprox. 2.500 advisers on local advisory centres

• 32.000 fertilizerplans (>90% of total in DK)

• 7.000 budgets

• 5.000 feedplans

• All agricultural colleges in Denmark

• Other customers

• i.e. private advisers, research institutes etc.

Page 33: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Marketing, sales and service

Local advisory centres:• Advisers use the programs actively themselves

• Are selling programs to the farmers

• Offers support to the farmers

• Gives valuable inputs to future developing

DAAS:• Central registration of all customers

• Distributes new versions (CD’s) and servicepacks (webservice) to all users

• Offers support to advisers and to farmers (hotline, mailservice and website)

• General marketing activities and support to local marketing

Page 34: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Export to other countries

• IFMS is prepared for multi language• easy to translate, but – many features apply only to danish

terms, norms and legislation

• IFMS is currently sold to:• Finland (Cattleproduction)

• Norway (Pigproduction)

• We are seeking potential new partners for further developing – also outside Denmark!

Page 35: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Financial aspects of developing and running the IFMS

• Aproximately 30 man-year is allocated to IFMS at the DAAS

• The work with collecting information, research results, altered norms and subsidy-rules and transforming it into specifications for programming is not covered from sale.

• Income from sale and subscripting covers the actual programming, administration and service om the IFMS.

Conclusion:

• Running a system as IFMS is highly expensive and requieres a large number of customers.

Page 36: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Future – what’s comming?

• Highspeed Internet to all

• Wireless LAN on the farms

• GPRS-communication

• Datacollecting via intelligent equipment i.e. chips• In the stables

• On the machinery

• On the animals?

• Gives opportunities for IFMS and other IT-systems• Mobile access to data from mobile-/smart phones and PDA

• Many registrations can be don automatically

• Early warning systems will be improved

Page 37: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

WebInfo / LandbrugsInfo transfer of professional agricultural information

www.landbrugsinfo.dk

Page 38: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Danish farming & ICT

If you have 100 advisers

• 100 have an online connected PC

If you have 100 farmers (2002 survey)

• 64 have a PC

• 55 are connected to the Internet

• 32 are online at least once-a-week

• 18 are online daily

Page 39: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

NewsListing of newly added articles

Newsletters by e-mail

Decision support

General on-line toolsPersonalized online tools

Early disease warnings

LibraryNavigate a hierarchical tree

Search

WebInfo

Page 40: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Sessions by Day

Page 41: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Decision support

• Feed planning in beef cattle production

• Varity selection with SortInfo / SortSelection

• Weather radar and local weather forecasts

• Machinery selection – Agrimach database

• Online plant protection – Internet, PDA, smartphone

• Break-even analysis

+ many more

Page 42: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

WebInfo – facts

• Established in 1997 – has now completely replaced a paper based information system.

• All the local advisory centres use WebInfo

• More than 60.000 documents

• Approximately 50 online applications

• Between 50 – 100 new documents per week.

• Approximately 4.000 – 5.000 sessions per day (week days)

Page 43: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Local weather forecast on request

Delivered by using SMS

Page 44: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Rain radar

Available on the mobile phone

Page 45: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Thousands of articles about almost any subject concerning agriculture

Page 46: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Page 47: Danish Agricultural Advisory Service National Centre Peter Enevoldsen, Head of department, Danish Agricultural Advisory Service, National Centre Integrated

Danish Agricultural Advisory ServiceNational Centre

Development in productivity

80

100

120

140

160

180

200

220

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002

Index 1990=100

Agriculture

All sectors

Food industry

The public sector