danielle potgieter resume

1
Arctic Circle { 02.07.2010 - 15.02.2011 } Designer / DTP / Conceptual Art director. I was in charge of designing various brands in South Africa. I helped conceptualize several corporate identities, developed adverts and worked on various marketing projects. It was also my duty to present the finished designs and pitch concepts to clients. Ogilvy - Zoom Advertising { 01.07.2008 - 01.07.2010 } Junior Designer /Art director/DTP Operator. My main duties included Art directing product photoshoots, preparing product leaflets and retail store design elements. I also art directed various concepts producing the work and finishing product placement leaflets. ROKstyles { 2012 - 2014 } I created www.rokstyles.com with my partner with the goal to showcase Korean fashion to an international audience. We create content and promote different aspects of Korean fashion, street photography and video editing. Conceptualizing shoot themes and editing photos for the website. Organized Deadline orientated Dependable Responsible Team Player Social Conceptual Birthday : 16 January Marriage status : Single English / Afrikaans Kim (ICG) Landline : (021) 417 6786 Francios (Arctic Circle) South Africa Mobile : +27 76 863 1123 Hylton (Ogilvy - ZOOM) South Africa Email : hyltona@zoomadvertising. co.za Nikkii (KEN) Korea Mobile : +82 10 37198767 ICG - Part time { 10.04.2009 - 24.07.2010 } I provided assistance and advice to students new to using design programs. I problem solved various questions and marked assignments. I built a great relationship with my students and fellow employees. hOBBIES PHOTOGRAPHY | TRAVELING | EVENTS | HIKING | FASHION | VISUAL MERCHANDISING OPS { 2015- current } My position at OPS is that of an Visual Manager and Inhouse Designer. I Create inhouse designs and am responsible for developing and updating the company social media platforms. Visually Manage the showroom and create mood boards as well as research new looks and products. ART DIRECTOR DESIGNER PHOTOGRAPHER UI DESIGNER WEB DESIGNER SOCIAL MEDIA MARKETING FASHION BLOGGER BRAND DEVELOPMENT INTRODUCTION My creative drive inspired me to pursue a higher education in this field and I acquired a Bachelor’s degree in Design in 2008. My thesis focused on the functionality of store inter-activity, branding and development of successful marketing \strate- gies. I have gained formidable knowledge of the design industry through freelance work as well as working in this field for over 4 years. I have worked for one of the biggest advertising agencies in the world and other great companies as an art director and junior designer. I also have a lot of freelance experience working with a multitude of clients on various projects for advertising, product branding and marketing. I am currently freelancing and working on www.rokstyles.com. My partnerand I launched a fashion blog / online store. My daily tasks for the site are Marketing the site, creating Social media content, building the target audience and network- ing with other bloggers to share content. I have a strong work ethic and have a lot of confidence in my work. I am a very active team player who is willing to go above and beyond to meet my clients expectations. I know that I can provide satisfactory products that ensure the client meets their branding and monetary goals. Graduated from Jan van Riebeeck High School in 2004. Cape Town, South Africa. Bachelors degree : Graphic Design Institution Cape Peninsula University of Technology Self study Introduction to retailing - Lusch Dunne Carver Currently Completing a course for HTML/CSS Web Design. Education personality pERSONAL INFO references Xism Design - Designed new subject icons for a private school in S. Korea. I developed three different sets of icons. Designamite - 3D presentation pitch for a new client showcasing the company’s mannequins, displays, and capabilities. KEN - I am the designer and art director for KEN. Developing and designing company brand development and marketing. Seoul Web Design - Started a service with a web designer creating websites and designs for Companies within Korea. Southtrade - Creative director and designer, as well as photographer, for launching Hunters Dry in Korea. Groove magazine - Art directed and designed for advertisements featured in this magazine Freelance clients 1 2 3 contact ME: www.rokstyles. com danielle potg@ gmail. com Experience

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Page 1: Danielle Potgieter Resume

Arctic Circle{ 02.07.2010 - 15.02.2011 } Designer / DTP / ConceptualArt director. I was in charge of designing various brands in South Africa. I helped conceptualize several corporate identities,developed adverts and worked on various marketing projects.It was also my duty to present the finished designs and pitch concepts to clients.

Ogilvy - Zoom Advertising { 01.07.2008 - 01.07.2010 }

Junior Designer /Art director/DTP Operator. My main duties includedArt directing product photoshoots, preparing product leaflets and retail store design elements. I also art directed various concepts producing the work and finishing product placement leaflets.

ROKstyles { 2012 - 2014 }

I created www.rokstyles.com with my partner with the goal to showcase Korean fashion to an international audience. We create content and promote different aspects of Korean fashion, street photography and video editing. Conceptualizing shoot themes and editing photos for the website.

OrganizedDeadline orientatedDependableResponsibleTeam PlayerSocial Conceptual

Birthday : 16 January

Marriage status : Single

English / Afrikaans

Kim (ICG) Landline : (021) 417 6786Francios (Arctic Circle) South AfricaMobile : +27 76 863 1123Hylton (Ogilvy - ZOOM) South AfricaEmail : [email protected] (KEN) KoreaMobile : +82 10 37198767

ICG - Part time{ 10.04.2009 - 24.07.2010 }

I provided assistance and advice to students new to using design programs. I problem solved various questions and marked assignments. I built a great relationship with mystudents and fellow employees.

hOBBIESPHOTOGRAPHY | TRAVELING | EVENTS | HIKING | FASHION | VISUAL MERCHANDISING

OPS{ 2015- current }

My position at OPS is that of anVisual Manager and Inhouse Designer. I Create inhouse designsand am responsible for developing and updating the company social media platforms. VisuallyManage the showroom and create mood boards as well as research new looks and products.

ART DIRECTOR DESIGNERPHOTOGRAPHERUI DESIGNERWEB DESIGNER

SOCIAL MEDIA MARKETING

FASHION BLOGGERBRAND

DEVELOPMENT

INTRODUCTIONMy creative drive inspired me to pursue a higher education in this field and I acquired a Bachelor’s degree in Design in 2008. My thesis focused on the functionality of store inter-activity, branding and development of successful marketing \strate-gies.

I have gained formidable knowledge of the design industry through freelance work as well as working in this field for over 4 years.

I have worked for one of the biggest advertising agencies in the world and other great companies as an art director and junior designer. I also have a lot of freelance experience working with a multitude of clients on various projects for advertising, product branding and marketing.

I am currently freelancing and working on www.rokstyles.com. My partnerand I launched afashion blog / online store. My daily tasks for the site are Marketing the site, creating Social media content, building the target audience and network-ing with other bloggers to share content.

I have a strong work ethic and have a lot of confidence in my work. I am a very active team player who is willing to go above and beyond to meet my clients expectations. I know that I can provide satisfactory products that ensure the client meets their branding and monetary goals.

Graduated from Jan van Riebeeck High School in 2004. Cape Town, South Africa.

Bachelors degree : Graphic DesignInstitution Cape Peninsula University of Technology

Self study Introduction to retailing - Lusch Dunne Carver

Currently Completing a course for HTML/CSS Web Design.

Education

personality

pERSONAL INFO

referencesXism Design - Designed new subject icons for a private school in S. Korea. I developed three different sets of icons.

Designamite - 3D presentation pitch for a new client showcasing the company’smannequins, displays, and capabilities. KEN - I am the designer and art director for KEN. Developing and designing company brand development and marketing.

Seoul Web Design - Started a service with a web designer creating websites and designs for Companies within Korea.

Southtrade - Creative director and designer, as well as photographer, for launching Hunters Dry in Korea.

Groove magazine - Art directed anddesigned for advertisements featured in this magazine

Freelance clients

1 2 3

contactME:

[email protected]

Experience