Daniel Lane Curriculum Vitae

daniel.robert.lane@gmail.com / 07774 035916 / uk.linkedin.com/in/danielrobertlane

Flat 11 Streatleigh Court, Streatham Hill, London, SW16 1EG THE NATURAL WOOD FLOOR CO. LONDON / Marketing & Sales

Wandsworth, London. April 2015 – Present

Website: Using Google Analytics and SEOMoz to retain the website’s high standing in Google searches, contributing to the blog, updating product pages, proof reading.

Social media: Managing the company’s SM channels including Facebook, Twitter, Houzz, Pinterest, and Google+, using Hootsuite to schedule the SM strategy.

Strategies: Co-ordinating my efforts with PR Officer Alison Brockway, with front line trends gathered from Sales Managers, and in line with manufacturing and stock.

ZEKE CREATIVE / Design and Marketing Assistant (part time)

Paintworks, Bristol. December 2014 – March 2015

Design: A design and marketing agency that focuses on high-end interior brands, Zeke provides innovative and attractive designs for printed and online purposes. I helped on designs for companies including John Lewis of Hungerford and Abode.

Brand building: Zeke offer ‘beauty and the brains’, having developed an acute conceptual nous from years of industry experience. With them, I sat in client meetings about brand building.

LEEDAM NATURAL HERITAGE / Marketing and Design

Monmouth, Wales. May 2013 – March 2015 Design: Having recently rebranded, I introduced the new identity to Leedam’s entire portfolio, including the

company’s entire printed range, site information boards, and made their new website.

Digital: Managed all SM channels including Facebook, Twitter, Pinterest, and the company’s blog (which I began). I strengthened their SEO using Google Analytics and keywords, creating a Google business page, and mapping the sites on Google maps. I also introduced a YouTube channel, to capitalise on the visual aspect of natural burial.

Strategies: Communicating between custodians and Leedam Director James, and in liaison with Funeral Directors nationwide, I helped introduce The Simple Natural Funeral package.

WORK EXPERIENCE / Production Assistant

London, May – October 2012

Vice UK: Premiere of Roman Coppola’s 'Four Stories', at the W Hotel, Leicester Square (with Intel). Swiss Lips’ (band) promotional events at ‘The Union’, Brick Lane (with Sony Music).

Cr2 Records: Updated and compiled YouTube playlists; documenting their online assets; contacting other companies/YouTube channels to establish potential promotion opportunities.

EDUCATION

Goldsmiths University of London, September 2009 – May 2012 BA English and Drama, Second Class Honours / Desmond

Monmouth Comprehensive School, September 2002 – May 2009 A Levels: English (B), History (B) & Drama (B) / AS Levels: English (A), History (A), Drama (B), Philosophy & Ethics (B) GCSE’s: 11 including Business Studies and DT Graphics (A*), Maths, English & Music (A) Associated Board of the Royal Schools of Music

Grade 6 Piano Performance & Grade 5 Music Theory PERSONAL INFORMATION Comfortable using Adobe Photoshop, Illustrator & InDesign, Microsoft Office, Wordpress, Weebly, MailChimp Interested in long distance running; LFC; composing and playing drums & keyboard; exploring and learning UK driver’s licence. References available upon request.