All of ThisHas Happened Before…DIBI 2012, Newcastle upon Tyne, The NorthDan Rubin / @danrubin

Prelude

We Begin With a Rant

We don’t try hard enough.

Why isn’t everyone using CSS3?

Too many excuses, not enough do.

Compromise is a convenient excuse.

Constraints are good...

...but not as an excuse to set lesser goals.

Doing things the “old way”,

Resistance to change,

and dangerous words like:

“But”

“Should”

“Just”

Not affording enough time.

Are we doomed to repeat our mistakes?

Act I

We’ve Seen This Before

Web Standards

People still fight the idea.

Accessibility

Is treated as a pariah.

Usability

Seriously?

Seemingly logical things to do.

Why?

It’s all down to how we think.

De Bono’sSix Thinking Hats

White

Black

Green

Red

Yellow

Blue

Focus on changing the thought process.

End of Act I

Act II

Defining Failure

Why do we view mistakes as bad things?

1. Lack of success2. The omission of expected

or required action3. The action or state of not

functioning

fail·ure

Language defines how we perceive the world.

Fail Experimentvs.

Mistake Tryvs.

Failure comes from trying.

How do you define failure?

Personal Experience

End of Act II

Act III

Some Suggestions

This first one is important:

It’s our responsibility to know our job better than our clients do.

It’s our responsibility to know our job better than our bosses do.

Use R&Dto enable experiments.

Use mini-projects as case studies.

Let people fill in the blanks.

Not every problem can be solved.

Find every opportunity to improve something.

Your mission: Try one thing this week.

Thank you!@danrubin / danrubin.is

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