dam for today's marketing world

DAM FOR TODAY’S MARKETING WORLDThe important things every business should know about digital asset management

www.widen.com

Jake AtheyMarketing Manager Widen

Nina Brakel-SchuttBrand StrategistWiden

www.widen.com

WHAT TO KNOW ABOUT WIDEN

Who We Are

In the cloud

Privately-owned, established in 1948Located in Madison, WI

A leading Digital Asset Management (DAM) provider

A marketing and creative application

Serving 275+ brands around the world

Flexible, capable, and

scalableAble to have you up and running in 6 to 8 weeksExceptional customer experience

A comprehensive understanding of the asset lifecycle

Digital Asset Management

Premedia

Who we are

(WIDEN IS HERE)

275+ customers

Hundreds of thousands of users

179 countries

Highest use of Widen DAM

Who we are

JUST A HANDFUL OF OUR 275+ CUSTOMERS

Today’s Agenda

• What DAM is and is not

• Why DAM is important to your business

• What Widen customers are doing with DAM

• What Widen and Suttle-Straus can do together

WHAT DAM IS NOT

DAM is not...

• Dropbox, Box or Google Drive

• YouSendIt

• WeTransfer

• SharePoint

• Shared drives

• ftp sites

• CDs, DVDs, and tape libraries

File folders on a server, a URL, or file sharing

A Typical Workflow Without DAM

Receive email with asset(s) attached

Work on the asset

Place the asset in a folder on desktop or shared serverDownload the asset

to your desktopCopy to a folder or leave on your desktop

Send the asset to others via email or Dropbox

Risks: file size limits, server stability, broken links, version tracking, and searchability

Connecting the assets (the lifeblood of your content marketing) with your customer interfaces is a key element of DAM.

WHAT DAM IS

DAM is...

A digital asset management system is the

software, hardware and services that provide

a central location to store, manage and

distribute digital assets.

DAM is...

The basic tasks of a DAM system

Task What it does

INGEST Add files and metadata to a central repository

ANNOTATE Comment, collaborate or make notes on assets

CATALOG Index and classify assets so they can be controlled and retrieved by approved users

STORE Preserve the integrity of a digital file and its metadata for the lifetime of an asset

SHARE Search, find, access and/or deliver assets in the proper file formats to the right people

DAM is…

Great features for today’s marketers• Version tracking

• File format conversions on-the-fly

• Drag & drop to upload files

• Batch metadata and batch editing

• Release and expiration for rights-management

• Stylized collections for public galleries

• Asset previews (static images and video)

• Single Sign On

Comprehensive integrations (AtTask, ProofHQ, ConceptShare, Silicon Connector, Suttle-Straus, Dropbox, WordPress, Drupal)

DAM is...

Great benefits for today’s marketers• A central repository to house, search and share creative assets

• Visibility of all your assets for the right people on demand

• Flexibility to use all mediums appropriately – print, broadcast, online, social, mobile, etc.

• A way to repurpose assets globally for brand consistency

• A time-saving mechanism for searching and distributing files

• Go to market faster – a competitive advantage

DAM is...

How do you know if you need a DAM system?

• Do you have a volume of assets that you need to find and share?

• Are there certain people who consistently need to access your assets?

• Do you need to automatically convert files to other formats?

• Do you need to manage different versions of assets?

• Do you need to manage release and expiration dates for assets?

• Do you need triggers and notifications to alert users about assets?

• Do you want to know about asset usage?

• Do you need to control who has access to different groups of assets?

WHAT DAM CAN DO FOR YOUR BUSINESS

Data presented from the Gleanster Studywww.gleanster.com/report/future-proof-your-investments-in-dam

WHAT WIDENCUSTOMERS ARE DOING WITH DAM

Sub-Zero

Cuna Mutual Group

St. Mary’s Hospital

A COUPLE OF CASE STORIES...

Challenge Mercury Marine wasn’t presenting a consistent look and feel in their global communications. With an impending rebrand, they wanted to give their people easy access to the resources needed for a consistent launch of the new brand, regardless of location or language.

Solution Mercury Marine implemented Widen’s cloud-based DAM solution to make the distribution of digital assets more effective and efficient.

ResultMercury Marine rolled out their new branding on the DAM system for easy access by media, dealers, and boatbuilders. It’s helped keep branding consistent and reduced time to update collateral across global markets.

CASE STORY #1 – Mercury Marine

DAM system dashboard

Brand standards as a category

Brand standards

Challenge BEAM’s user generated content from Instagram and Twitter was scattered across multiple servers/folders. It was getting difficult and time consuming to aggregate and post content on MINI USA’s website.

Solution With Widen DAM, BEAM developed a workflow, via our Dropbox integration, to source content from Instagram, Facebook and Twitter and repurpose assets across multiple campaigns.

ResultBEAM easily automates the collection of user generated content through social media, simple workflow tools, and DAM.

CASE STORY #2 – BEAM Interactive

Login Page

BEAM started the curation process on Instagram

When IFTTT.com finds a post with that hashtag it grabs the image (or video) and deposits it into the Widen-linked 'John Cooper' Dropbox. The image then goes into the 'Photo C Instagram' hot folder.

The recipe also takes the Photo Challenge Hashtag name (which changes every month) and places it directly into the filename along with the Instagram User Name and the URL of the specific post (for example: 'MINIThanks_by_danstagram__on_Instagram____httpinstagram .compgt-pFCqMJF')

They created an upload profile in DAM for the Instagram contest

In Widen DAM (the Media Collective), you link an upload profile with a Dropbox folder. Any file that goes in that folder is automatically uploaded into the Media Collective.

Here are the category search results in BEAM’s Media Collective for the photo contest images that were curated via Instagram.

Here’s the asset details page in their Media Collective after Dropbox uploads the image with the 'Photo C Instagram' upload Profile. It pre-populates key metadata fields along with specific category and asset group assignments.

WHAT WIDENAND SUTTLE-STRAUSCAN DO TOGETHER

How the integration works

Benefits:

• Save time accessing assets (no need to login separately, download from DAM and upload to S4)

• Print, download PDFs all from a single template

• Ability to pull images from DAM into S4 Media Builder templates

• Ability to manipulate DAM images (crop, resize, rotate)

• Ability to leverage asset metadata, either as copy or to influence the layout

• SSO between DAM and S4 MRC

S4 feature highlights with DAM

“As a global company that’s trying to support

our retailers and help them do the best business

they can, we need to have a place where they

can come and get the assets they need to do the

marketing they should be doing.”

- Jeremy McKinley, Trek Bicycle Corporation

What the integration looks like in action

Thank you!

[email protected] [email protected]

See our DAM blog: blog.widen.com

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