Presented by

Muhammad Zeeshan AzamAnd

Waqas Kaleem

Dairy Industry in Pakistan

Table of Contents

Introduction Sources and types of milk Purification Products Data Analysis Roles of companies in Pakistan Suggestions

Introduction

• PDDC (Pakistan Dairy Development Company )• Among the world’s 5 top milk producing

nations• 33 Billion Liters producing capacity• 60% of milk is sold commercially

Sources and Types of Milk

Sources (cows, buffaloes, goats etc.)

Types(standardized, homogenized, skimmed etc.)

Purification

• Pasteurization

• UHT Treatment

Products

Global Milk Production Ranking

1) INDIA 92 billion liter / annual

2)USA 78 billion liter/ annual

3)RUSSIA 33 billion liter/ annual

4)PAKISTAN 33 billion liter/ annual

5)GERMANY 29 billion liter/ annual

Quantity Available in Pakistan

Chart Title

Punjab 63%

Sindh 23%

KPK 12%

BALOCHISTAN 2%

Public Response to Packaged Milk Brands

Haleeb26%

MilkPak25%

Olpers23%

Tarang20%

Nurpur2%

Nido1%

Everyday1%

No re-sponse

2%

People Response for Choosing a Milk Brand

Easily availa

ble

Tastes g

ood

Cheaper

Makes g

ood tea

It is t

hick

Childre

n like to

drink

No resp

onse/o

ther

0%

5%

10%

15%

20%

25%

30%

35%31%

23%

15%

10%8% 7% 6%

Fresh Milk versus Packaged Milk

Type of the Milk Percent Response of the people

Fresh 70%

Both 14%

Packaged 12%

No response 4%

Roles of companies in Pakistan

Suggestions

Government and NGOs need to invest in the sector and avoid duplication and infiltration of dairy programs across the country. The potential for further utilization of new technologies for farmers with the assistance of dairy extension services is highlighted