dabur chyawanprash parent company dabur food … chyawanprash dabur chyawanprash parent company...
TRANSCRIPT
Dabur Chyawanprash
Dabur Chyawanprash
Parent Company
Dabur
Category
Food Products
Sector
Food Products
Tagline/ Slogan
Two spoons a day, help keep illness away
USP
1 / 4
Dabur Chyawanprash
Healthy food product with nutritional ingredients which strengthens body immunity
STP
Segment
For all age groups who want high nutrition
Target Group
All age groups Lower, middle class people
Positioning
Protects from everyday infection and cold
SWOT Analysis
Strengths
2 / 4
Dabur Chyawanprash
1.Strong Dabur brand name
2.Excellent branding and advertising
3.Excellent distribution and availability
Weaknesses
1.Declining popularity in the urban areas
Opportunities
1.Leverage successful brand Dabur
2.Advertise more
3.Buy out competition
Threats
1. Threat from local medicinal herbs in rural areas
3 / 4
Dabur Chyawanprash
2.People preferring international health brands
Competition
Competitors
1.Baidhyanath
2.Himani Sona Chandi Chyawanprash
3.Local manufacturers
4 / 4